Digital Marketing Masterclass

All you need to know to become a fully-fledged Digital Marketer

The Digital Marketing Masterclass training is an opportunity you cannot afford to miss. It provides the participants with the opportunity to learn and master a variety of effective online marketing strategies, from planning and setting up a campaign to monitoring and optimizing it for maximum results. By taking this training, you will gain the knowledge and skills needed to achieve your marketing goals and drive your business to success.

Who Should Join This Digital Marketing Masterclass?

Students – Any students with basic marketing knowledge are recommended to join this course.
Sales/ Marketing professional– This Digital Marketing Course is perfect for sales or marketing professionals. They will be able to discover new strategies that will assist them to achieve their goals or desires.
Freelancers– Digital Marketing knowledge is a must if you want to start a freelancing job. This Digital Marketing Course provides comprehensive modules that help you become a fully-fledged Digital Marketer.
Business Owners– Digital Marketing knowledge is necessary for Business owners who want to run their businesses and implement digital marketing strategies.
People who want to switch careers– Digital Marketing is the future. If you’ve considered changing careers, you should start learning right now!

HRD Corp Claimable Course

This course is not just eligible for HRD Corp claims, it’s a must-have opportunity for those looking to invest in their personal and professional growth. By taking advantage of the organization’s human resource development program and getting reimbursed for the cost of the course, you’ll not only be boosting your skillset and increasing your knowledge, but you’ll also be maximizing the benefits offered by your employer. Don’t miss out on this incredible opportunity to enhance your career and secure your future success. Make the investment in yourself today and claim your spot in this valuable course.

Check out the calendar!

Course Outline

DAY 1

PRINCIPLES OF DIGITAL MARKETING

Overview of an effective digital marketing strategy
Understand the pillars of digital marketing
Identifying customer online behavioral journey
Online competitor research and analysis
Concept and important terms for digital marketing
Malaysian behavioral trend online

FACEBOOK & INSTAGRAM MARKETING

Social Media Ads campaign structure Overview
Meta Ads Account Manager & Business Manager Overview
Facebook & Instagram Campaign setup best practices
Custom audience and Lookalike audience overview and strategy
Copywriting for Ads
Campaign monitoring and optimization
Facebook / Instagram ads policy and guidelines overview
Ads analysis and measuring your campaign
Facebook pixel and event measurement overview

WEBSITE AND LANDING PAGE OPTIMIZATION

How to build a beginner-friendly site easily
Differences between a website and a landing page
Website ideas and structure setup
Website optimization best practices
Tools and tips for building a modern website without experience
Website pro tips and strategies that will help you save costs and

generate leads

Lead generation forms integration and setup for maximum conversion

CONTENT MARKETING

Introduction to content marketing and its application.
Learn different types of content to build brand, positioning and authority.
Content research, ideation, and planning strategy
Set up and manage your content calendar effectively.
How TO measure your content marketing goals
Short video – Reels video creation tutorial

DAY 2

GOOGLE ADS MARKETING

Understand Google Ads campaign structure.
Learn different types of Google Ads objectives for your campaign goals.
Keyword research analysis and preparation.
Google ads campaign setup walkthrough and best practices.
Monitor and optimizing your Google Ads campaign.
How to measure your Google ads campaign.

SEARCH ENGINE OPTIMIZATION

How to optimize your website for better ranking on Google.
Understanding technical SEO.
Keyword research and optimization for better ranking.
Off-page SEO methods and strategies.
Auditing your website before implementing SEO.
Understand how Search Engine works in most cases.
Getting in touch with Google’s latest update on the algorithm.
Recommended tools to help measure your site performance and

progress.

Measuring your SEO effort with Google Analytics and Google Analytics

AI FOR MARKETING PERFORMANCE, PRODUCTIVITY & CREATIVITY

Learn different AI tools for marketing tasks & activities
Understand the limit and boundaries of AI tools
Using AI for Social Media & Search Engine
AI prompt for digital marketing

Why You Should Enroll With Us?

Enrolling with us offers you numerous benefits, including:

Expert instruction
Our instructors are experienced professionals with a deep understanding of Digital Marketing and a passion for teaching. They will guide you through every step of the process and provide you with hands-on training and practical tips.

Comprehensive modules
Our course covers everything from the basics of Digital Marketing to advanced level. Whether you’re a beginner or an experienced person, you’ll find the training you need to take your skills to the next level.

Real-world experience
Our training program features hands-on exercises and real-world projects to help you apply your newly acquired skills and gain practical experience. Upon completion, you’ll be equipped to handle any challenge in Digital Marketing with confidence.

Valuable networking opportunities
By enrolling in our course, you’ll have the opportunity to connect with other aspiring professionals. These connections can be valuable for future projects, collaborations, and career opportunities.

Career Advancement
By mastering Digital Marketing, you’ll gain the skills to advance your career and stand out in the job market.

So why wait? Invest in your future success and enroll in our training today!

Check out the calendar!

If you’re interested in learning more about this course and what it has to offer, don’t hesitate to reach out to us! We’d love to hear from you and answer any questions you may have. Our friendly and knowledgeable team is here to help, so please feel free to reach out to us at 1700-81-5520 or email at training@excelacademy.my.

Whether you’re still considering enrolling or have already decided, we’re here to support you every step of the way. So go ahead, and get in touch with us today!