Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business that has an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners. This intensive 2-day Social Media Marketing and Branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, participants will learn how to create, grow, and measure Social Media Marketing campaigns and manage their brand. Participants will also learn practical methods of how to harness the power of DM as the core driver of marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy.

What will you learn in this Social Media Marketing Training?

• Create and brand personal/organization presence in social media,
• Attract the right target audience and quality fans
• Convert the traffics and fans to become leads/customer
• Understand how latest social media marketing trends works
• Create a social media marketing plan for your business
• Deepen your knowledge of the evolving social media trends and brand developments
• Expose to the best practices for branding and marketing
• Increase your return on investment as part of marketing efforts
• Optimize your existing social media marketing activities with the right tool

Course Outline

UNDERSTANDING DIGITAL MEDIA MARKETING

• Fundamentals of Digital Marketing
• Components of Digital Marketing
• Current trends and Opportunities in the field of Digital Marketing
• The Social Media Audit
• SOSTAC® Marketing and RACE® Model

CONTENT MARKETING

• Content Marketing Essentials
• Copywriting Techniques
• Generating content ideas
• Types of content writing
• Content Format and repurposing
• Video Marketing
• Tools and Techniques for content marketing
• Strategy & the Social Journey
• Vision & Goals Setting
• Choosing your channels – Developing Buyer’s Journey and Customer
Persona

SOCIAL MEDIA MARKETING CONCEPTUALIZATION
• How online media differs from other traditional media opportunities
• Audience behaviour online: penetration rates, trends, challenges
• Selecting the right channels, formats, and placements for your campaign
• Key considerations to consider when briefing and developing ad
creative
• How to overcome the key challenges of online advertising and
maximize ROAS

FACEBOOK AND INSTAGRAM MARKETING

• Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy
• Moderation and Reputation Management
• Best Practices for using Facebook
• Instagram and its role in your Marketing efforts
• Instagram and how to make sure of it effective
• Facebook & Instagram Advertising
• Introduction to Meta Business Manager

LINKEDIN AND TIK TOK MARKETING

• Personal & Corporate LinkedIn Pages
• Advertising On LinkedIn and ad formats
• Tik Tok basics – setting up profile for business
• How to increase engagement on Tik Tok
• Trending Challenges and Music usage
• Hashtag Marketing & Influencer marketing
• Creating and editing Tik Tok Video
• Tik Tok Ads Manager

ANALYTICS AND DATA INTERPRETATION
• Facebook Insights
• Return of Ads Spent (ROAS) Calculations
• Competitor Analysis
• Refining Social Media Strategies from Analytics

LOYALTY MARKETING

• What Is Loyalty Marketing?
• Identifying your loyal customers
• Benefits of Loyalty Marketing – a continuous effort
• Develop and Implement Your Own Loyalty Strategy