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In today’s fast-moving digital world, short-form video is one of the most powerful tools for engaging
audiences and driving business visibility. This 2-day interactive workshop is designed to help corporate
staff master the art of creating impactful short videos using only their mobile phones and the CapCut
app. Participants will learn how to plan, film, and edit professional-quality videos that align with
corporate branding, marketing campaigns, and storytelling goals.

What will you learn in this Short Form Video Mastery : Mobile Marketing Success?

• Understand the importance of short-form video in modern marketing and communication.
• Master the basic composition and techniques of videography for various subjects.
• Apply storytelling techniques to create engaging video content.
• Edit and enhance videos using CapCut features such as transitions, effects, captions, and
  audio.
• Being comfortable and confident in front of the camera.
• Create a complete short-form video from concept to final edit.
• Practice hands-on exercises to reinforce their learning and creativity.
• Collaborate in teams to produce creative, brand-relevant video content.

Course Outline

Module 1: The Power of Short-Form Video In Digital Marketing
– Participants will increase their awareness on the importance of short-form videos and their
role in digital marketing.
– Participants will understand current trends in short-form video content creation across various
platforms.
– Participants will be able to identify popular video formats, styles, and topics that drive
engagement.

Module 2: Composition, Angles, and Camera Movement
– Participants will learn the basic principles of visual composition for mobile video.
– Participants will understand the impact of camera angles and movement on storytelling and
audience perception.
– Participants will have the chance to practice techniques for achieving dynamic shots and
visual storytelling through camera movement.

Module 3: Storytelling & Content Strategy
– Participants will learn how to use storytelling frameworks usch as hook-message-CTA.
– Participants will understand how to align content strategy with corporate goals and audience
needs.
– Participants will understand how to effectively convey messages, emotions, and themes
through visual storytelling.

Module 4: Introduction to CapCut App
– Participants will learn how to use filters, transitions, and music to make videos engaging.
– Participants will understand how pacing and rhythm influence audience attention.
– Participants will be able to edit creatively while maintaining a professional look.
– Participants will understand how to optimize the time for shooting and editing by using simple
short cuts.

Module 5: Creativity In Editing
– Participants will master a few advanced editing techniques in Capcut, including multi-layer
editing, speed adjustments and green screen effect.
– Participants will explore creative ways to enhance storytelling and visual appeal through
advanced editing features.
– Participants will gain confidence in tackling complex editing challenges and pushing the
boundaries of creativity using Capcut’s advanced editing capabilities.

Module 6: Visual & Special Effects In Editing
– Participants will learn how to apply special effects such as keyframing, overlays, and text
animations.
– Participants will understand how special effects like masking can enhance storytelling.
– Participants will be able to integrate visual and sound effects to make their videos more
impactful.

Module 7: Social Media Marketing Hacks
– Participants will understand how to plan and schedule their video posts.
– Participants will understand strategies for increasing reach and visibility through captions,
hashtags, and timing.
– Participants will save time in searching for free useful resources online.

Module 8: Group Presentation & Reviews
– Participants will learn how to collaborate in teams to produce short-form video projects.
– Participants will be able to receive constructive feedbacks and identify areas for improvement
in future video projects.
– Participants will get inspired too by listening and learning from others’ feedbacks. This can also
help to boost one’s confidence in creating better videos.