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The SEO and SEM Workshop equips participants with essential skills to enhance online visibility, drive targeted traffic, and generate leads through effective search engine strategies. By mastering SEO fundamentals, keyword research, and website optimization, along with crafting high-performing Google Ads campaigns, participants will learn actionable techniques to improve search rankings, boost conversions, and reduce advertising costs. This hands-on program combines theoretical insights with practical exercises, ensuring attendees leave with the tools and confidence to implement sustainable digital growth strategies.
What will you learn in this Search Engine Optimization and Search Engine Marketing
– Understand SEO fundamentals and how it impacts search rankings and website performance.
– Conduct keyword research and implement strategies for better content targeting.
– Build and optimize Google Ads campaigns to drive quality traffic.
– Apply on-page, off-page, and technical SEO practices for comprehensive website optimization.
– Use analytics tools to measure and refine SEO and SEM performance.
– Develop link-building strategies to improve domain authority and organic reach.
– Enhance Google Business Profiles for local SEO benefits.
Course Outline
Module 1: Fundamentals of SEO
– Key concepts and relationship between organic and paid search.
– Case studies: Amateur SEO mistakes
– The three pillars of SEO: technical, on-page, and off-page.
– Debunking common SEO myths.
– Measuring and tracking SEO performance in-depth with heatmap tools, Google Search Console and Google Analytics 4.
Module 2: Keyword Research
– Types of keywords in SEO for traffic and conversion.
– Conducting effective keyword research for volume, competition with AI.
– Keyword optimization strategies for maximum impact and ranking.
Module 3: Content Strategies for SEO
– Understand the E-EAT concept.
– On-page SEO essentials: meta titles, descriptions, and headings.
– Image optimization and URL structuring strategies.
– Tools to for writing SEO-friendly content that converts.
Module 4: Off-Page SEO
– Intermediate link-building strategies and best practices.
– Effective backlinking strategies and competitor analysis.
– Checklist for implementing off-page SEO techniques.
– Buying backlinks, removing SPAM links and identifying link building opportunities.
– Managing local SEO with Google Business Profiles.
Module 5: Technical SEO
– Improving website speed, performance and mobile-friendliness.
– Understand the limitation of technical SEO, best practices & common mistakes people do.
– Identifying and fixing duplicate content with different SEO free tools.
– Google Search Console strategies to identify links error, indexing issue, Google penalty & simple ways to fix SEO technical issue.
Module 6: Fundamentals of Google Ads
– Overview of Google Ads objectives and campaign structures.
– Setting up keywords, must use ad assets, bid strategies, and targeting.
– Creating compelling ad copy for higher click-through rates and conversion.
Module 7: Google Ads Optimization Strategies
– Researching and refining keywords with free tools.
– Implementing negative keywords to minimize wasted ads spending.
– Optimizing campaigns using search term reports and performance data.
Module 8: Measuring Google Ads Campaign
– 10 different ideas to optimize your Google ads campaign.
– Understand and prioritizing important Google ads metrics.
– Learn conversion tracking and Google keyword planner.
– How to reduce cost per click and improve your conversion with landing page.
Module 9: Landing Page Optimization
– How to lower Cost Per Click through landing page optimization.
– Landing page best practices, design and strategies for maximum conversion.
– Website vs landing page use case for Google ads and SEO.
– Google ads funnel for conversion, retention and optimization.