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Learn how to rank faster and more effectively on Google. Get everything you need to know about search engine optimization, master them and implement them on your website, to start seeing consistent traffic coming to your site. Though SEO is not a rocket science, most people find it difficult to implement because of various terminologies used, updates and other misconceptions. This workshop serves as a purpose to help students who have no time to do their own research, or a total beginner who’s not sure of where to start, this course is for you. Students will be given case studies, tools, resources with several examples on how to implement effective SEO strategies with a clear step-by-step guide, in the simplest and most effective manner. SEO is a must-know section for every business owner and marketer because it can help you drive consistent traffic 24/7, generate qualified leads and save tons of your advertising cost.
What will you learn in this Search Engine Optimization and Search Engine Marketing?
• How to optimize your website for better search ranking
• Leveraging SEO and Google Paid Ads to enhance your site’s traffic and leads
• Learn to build SEO strategies for your company, using tools and setup best practices
• How to generate traffic consistently with SEO best practices setup
• Learn how to setup your first Google Ads campaign
• Learn how to analyze and measure your ads performance
• Understand different ways to optimize your ads campaign
Course Outline
Module 1: Fundamental Of SEO
• What is SEO and how does it work?
• Organic search vs Paid search
• Relationship between SEO and website optimization
• Debunking SEO myth
• 3 Core pillars of SEO
• Measuring your SEO performance
Module 2: Keyword Research
• Understanding keywords for SEO
• Types of keywords and how to use them for your advantage
• Understanding long-tailed vs short-tailed keywords
• How to conduct keyword research
• How to use Google keyword planner to conduct keyword research
• Other recommended tools for keyword research
• How to identify and prioritize your keyword
Module 3: Content Strategies For SEO
• Understanding On-page SEO
• List of On-Page SEO setup.
• Ways to optimize your meta title and meta description
• Understand URL structure impact on SEO
• Using headings (H1-H6) for SEO
• Optimizing images with keywords
• Internal and external linking
• Content writes up for SEO
Module 4: Off-Page SEO Strategies
• Off-page SEO explained
• List of Off-page SEO checklist
• Understand link-building
• Building backlinks strategies
• How to identify competitor’s backlink
• Best practices when it comes to link building
Module 5: Technical SEO
• Strategies to improve your website performance
• List of technical SEO setup
• Understand Google Search Console
• Understand Google Analytics
• Identify duplicate content and how to fix it
• Optimizing Google business profile
Module 6: Fundamental Of Google Ads
• Why Google Ads and how does it work
• Understand Google Ads campaign structure
• Learn about different types of Google Ads objectives
• Understand how your ads will be triggered
• Understand keywords match type
• Understand types of ads extension and the purpose
Module 7: Google AdsOptimization Strategies
• Conduct keywords research using free tools
• Ad group and keywords setup
• How to write powerful copy for your Google Ads
• Bidding strategies
• How to optimize your campaign with search term
• How to optimize your campaign with negative search
• Measure your Google Ads campaign performance