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This intensive 3-day program is designed to equip participants with in-depth knowledge, practical skills, and strategic insights into the essential pillars of digital marketing. Covering ten modules, the course explores digital marketing fundamentals, the impact of AI, and advanced tools and strategies for optimizing online campaigns. Participants will gain hands-on experience in content creation, social media management, SEO, email marketing, analytics, and crafting integrated digital marketing strategies. This program caters to professionals aiming to enhance their digital marketing proficiency and organizations seeking to build competitive and data-driven online marketing approaches.

What will you learn in this Digital Marketing Professional

– Grasp the fundamentals of digital marketing, including key channels, AI-driven tools, and audience behavior
– Develop persona-based, data-driven content tailored to different buyer’s journey stages.
– Establish, engage, and grow audiences across leading social media platforms while leveraging paid campaigns
– Conduct keyword research, optimize web pages, and create impactful PPC and display campaigns for higher ROI
– Utilize automation and A/B testing to optimize email marketing performance
– Design user-centric websites and improve conversion rates using A/B testing and performance metrics
– Set up and interpret Google Analytics 4 reports for data-driven decision-making
– Integrate multi channel campaigns with clear objectives, KPIs, and actionable plans to drive business goals
– Adopt the latest tools, trends, and best practices in AI-powered digital marketing strategies.

Course Outline

Module 1: Digital Marketing in the Era of AI

– Introduction to Digital Marketing: Channels, Audience Insights
– The Impact of AI: Machine Learning, Language Models, Tools
– Understanding Audience Listening Tools and Buyer’s Journey

Module 2: Content Marketing Essentials

– Building a Content Strategy: Topical vs. Evergreen Content
– Creating Buyer Personas and Generating Content Ideas
– Content Creation, Curation, and Performance Analysis
– Using AI tools, like ChatGPT, for Content Optimization

Module 3: Social Media Marketing

– Key Social Media Platforms: Facebook, Instragram, Linkedin, TikTok
– Setting Up and Managing a Social Media Presence
– Engaging and Growing an Audience through Social Media Ads
– Creating Effective Paid Social Campaigns and Analyzing Results

Module 4: SEO (Search Engine Optimization)

– Understanding Search Engine Rankings and Keyword Research
– Technical, On-Page, and Off-page SEO Methods
– Using Free and AI-driven SEO Tools for Optimization and rankings

Module 5: Advanced Data Analysis With DAX And AI

– Introduction to DAX (Data Analysis Expressions)
– Using Calculations and Measures for Advanced Data Analysis
– Applying AI-powered to create a DAX Formula

Module 6: Paid Search & Display Advertising

– PPC and Display Advertising Basics: Google Ads, Budgeting
– Strategic Ad Creation and Optimization for Display Networks
– Video Advertising on YouTube and GDN optimization.

Module 7: Email Marketing & Campaign Automation

– Building High-Impact Email Campaigns: Subject Lines, layouts
– CRM, Marketing Automation, and Workflow Benefits
– Analyzing Email Campaign Performance with A/B Testing

Module 8: Website Optimization & E-Commerce

– Designing Websites Aligned with User Experience (UX/UI)
– Conversion-focused Website and eCommerce Solutions
– Website Analytics, Metrics, and A/B Testing for Optimization

Module 9: Analytics with Google Analytics 4 (GA4)

– Setting Up and Using GA4 For Website
– Understand GA4 Metrics and Different Use Cases
– Leveraging GA4 Reports and Audience Insights

Module 10: Copywriting Mastery

– How To Write Engaging Marketing Copywriting
– AI Copywriting Prompt to Improve Your Engagement
– Understand The Psychology of Marketing and Selling For Copywriting
– Formulas and Types of Copywriting Style
– Copywriting Amateur Mistakes and Best Practices
– Copywriting For Social Media vs Search Marketing vs Email Marketing

Module 11: Digital Marketing Strategy

– Understanding Branding, Selling vs Marketing
– Leveraging Emotional Campaign for Brand Advocacy
– Humanizing Your Business Brand Online
– How to Strategically Plan for Your Marketing That Aligns with The Company’s Business Goal