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In this thorough program, participants will be equipped with the skills and knowledge that is needed to succeed in the ever-changing world of digital marketing. Participants will discover how to use social media, improve websites for search engines, craft captivating content and run specific advertising efforts. In this class, we will not solely discuss the theory; instead, we will delve into case studies, exemplify best practices, outline the dos and don’ts, ensuring a practical, comprehensible, and applicable learning experience.  With hands-on learning and advice from industry pros, participants will get some practical insights to stand out in the job market or boost their current role. Uncover the strategies for boosting your brand’s visibility, expanding your audience, and achieving real, measurable outcomes

What will you learn in this Digital Marketing Professional?

• Understand the core principles of digital marketing, the tools, and how you can leverage it to grow your presence, positioning, and revenue online.
• Leverage the potential of social media marketing to build a powerful online presence and improve your marketing performance.
• Discover the techniques on creating engaging copies, images, or videos to optimize both social media and Search Engine campaign.
• Learn how to run YouTube Ads, Google Ads, and using other Google online tools to create an impactful advertising campaign for both B2C and B2B industry.
• Learn how to build authority, brand, and positioning as the go-to-expert on social media with content marketing.
• Understand how to create websites that are user-friendly and optimized for all devices to get higher user satisfaction and longer engagement.
• Understand how to choose the most suitable digital marketing channels for your business or clients, considering the target audience and objectives.

Course Outline

Module 1: Introduction to Digital Marketing

• Overview of Digital Marketing
• Purpose of Digital Marketing
• Exercise: List Down Challenges That You’re Facing
• Principles of Digital Marketing
• Terms & Pillars of Digital Marketing
• Competitor Research & Market Demand Analysis
• Exercise: Types of Research & Analysis
• Customers Buying Behavioural Journey
• Case Study: Smart Phone
• Exercise: Identify The Gap & Improve Your 5A Journey

Module 2: Content Marketing

• What Is Content Marketing
• Types of Content Pillars
• Content Research & Ideation
• Exercise: Unlimited Content Ideas Using A.I Tools
• Content Planning & Management Tools
• Demo: Trello Workflow
• Exercise: Create Your Trello Board
• Leveraging More A.I Tools for Creativity & Productivity

Module 3: Social Media Marketing

• Facebook Marketing
• Social Media Campaign Blueprint
• Exercise: Facebook Ads
• Facebook Ads Checklist
• Measure Your Ads Campaign
• Demo: How To Troubleshoot Your Ads?
• Ads Policy & Example
• Case Study: Beauty Product
• Custom Audience & Lookalike Audience
• Demo: Custom Audience Setup
• Facebook Pixel Overview
• Exercise: Ways To Install Facebook Pixel

Module 4: Website Optimization

• Website & Landing Page
• Exercise: Website Content Structure
• WordPress Plugin & Security
• 10 Ways to Protect Your WordPress Site
• Landing Page Structure (Best Practice)
• Case Study: Wedding Planning Rules
• Video: Sales Page Example
• Landing Page Templates, Idea & Inspiration

Module 5: Search Engine Optimization (SEO)

• Purpose Of SEO
• Demo: How Search Engine Works
• Website Performance Audit
• Improve Your Web Performance
• Exercise: Audit your sites for improvement with the Technical SEO Method
• 2 Parts for On-Page SEO
• Types of Keywords
• Demo: (Keywords) Content Optimization
• Understand Link Building
• Exercise: Improving your website ranking through Off Page SEO
• Tools For Website Optimization & Measuring SEO
• Exercise: Measure Your SEO Campaign

Module 6: Paid Search (PPC) using Google Ads

• Structure Overview
• Demo: How Google Search Ads Looks Like
• Understanding Ads Assets
• Case Study: Ads Extension Examples (Hair Doc)
• Google Display Network (GDN)
• Google Shopping Ads
• Google Search Network
• Discovery Ads

Module 7: Display and Video Advertising

• About GDN (Google Display Network)
• Demo: Laptop & Desktop Banner Ads Version
• Demo: Mobile Device Banner Ads Version
• How Do You Pay for Ads?
• Case Study: 6 Types of YouTube Ads
• Summary: Comparison Table

Module 8: Analytics with Google Analytics

• Understanding Digital Analytics
• Case Study: eCommerce Site
• GA4 – Setup Guide
• Exercise: Understanding Dimensions, Event, Event Parameters, User Properties & Metrics
• 3 Tips to Work with The Report More Efficiently
• GA4 – 4 Types of Events
• User Acquisition VS Traffic Acquisition
• Demo: GA4 – Check Traffic Relevancy, Engagement, Returning
• GA4 – Cohort & Part Exploration Report

Module 9: Email Marketing

• Benefits Of Email Marketing
• Case Study: 2023 Email Marketing Benchmarks by GetResponse
• Email Marketing – CRM Tools
• Exercise: Creating Email List & Tagging
• Demo: Email Autoresponder
• Types of Email
• Exercise: Writing Powerful Email Copies
• Email Marketing Best Practices
• Case Study: Spam Filter Triggering Words
• Email Marketing Metrics

Module 10: Digital Marketing Strategy

• What is Digital Leadership?
• T-Shape Marketer
• T-Shape Digital Leadership
• Exercise: Profit Growth Formula
• PESTEL Analysis
• SWOT Analysis
• VRIO Analysis
• Exercise: USP Framework and Nature of USP
• Purpose Of Branding
• Branding VS Marketing
• The Golden Circle Concept