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This comprehensive four-day program delivers a complete, industry-aligned digital marketing skillset,
blending strategy with hands-on practice across ten core modules including digital strategy, AI powered
content creation, social media, SEO, paid advertising, email automation, website optimization,
analytics, and persuasive copywriting. Participants actively integrate modern AI tools like ChatGPT,
Canva, CapCut, and n8n to streamline real-world marketing tasks, while progressively building a
customized, end-to-end digital marketing strategy complete with audience insights, content
frameworks, ad structures, SEO plans, marketing funnels, performance dashboards, and an AI enhanced
automation blueprint ready for immediate implementation.

What will you learn in this Digital Marketing Professional?

• Grasp the fundamentals of digital marketing, including key channels, AI‐driven tools and
  audience behaviour.
• Develop persona‐based, data‐driven content tailored to different stages of the buyer’s journey.
• Establish, engage, and grow audiences across leading social media platforms while leveraging
  paid campaigns.
• Conduct keyword research, optimize web pages, and create impactful PPC and display
  campaigns for higher ROI.
• Utilize automation and A/B testing to optimize email marketing performance.
• Design user-centric websites and improve conversion rates using A/B testing and
  performance metrics.
• Set up, interpret and generate insights from Google Analytics 4 (GA4) reports to support
  data‐driven decisions.
• Integrate multi-channel campaigns with clear objectives, KPIs, and actionable plans to drive
  business goals.
• Adopt the latest AI‐powered digital marketing tools, trends and best practices to elevate
  marketing strategy and execution.

Course Outline

Module 1: Introduction to Digital Marketing
– Analyse the digital landscape to understand how channels, audience behaviour, and buyer
journeys shape marketing decisions.
– Use AI text generators to develop personas and journey maps that strengthen targeting and
positioning.
– Apply AI-driven insights to evaluate competitors and identify market gaps.
– Build an AI Automation Platform workflow to automatically gather and summarise competitor
data.
– Produce an Audience Intelligence Report as the foundation for strategic planning.

Module 2: Content Marketing Essentials

– Use AI text generators to design a content strategy aligned with personas, topics, and buyer-
journey stages.

– Apply AI design tools to quickly transform ideas into engaging visual assets.
– Use an AI automation platform to efficiently repurpose and distribute content across multiple
channels.
– Produce a Content Strategy Pack with defined content pillars, a 30-day plan, and a content
funnel ready for execution.

Module 3: Social Media Marketing
– Use AI tools to analyse platform roles, behaviours and content opportunities.
– Apply AI Design Tools and AI Video Editors to create impactful visuals and short‐form videos.
– Use AI Text Generators to craft captions and engagement prompts aligned with brand voice.
– Implement an AI Automation Platform workflow to schedule and publish content.
– Produce a Social Media Channel Plan with platform goals and a consistent posting rhythm.

Module 4: SEO (Search Engine Optimization)
– Use AI tools to conduct keyword research, classify search intent, and identify optimisation
opportunities.
– Apply AI text generators to build SEO-friendly content outlines and topic clusters.
– Use an AI automation platform to organise, cluster, and categorise keyword lists.
– Produce an SEO Strategy Document including content mapping and optimisation plans.

Module 5: Paid Search & Display Advertising
– Use AI tools to develop relevant PPC and display advertising strategies.
– Apply AI text generators and AI video editors to create high-performing ad assets.
– Use an AI automation platform to monitor campaign performance and trigger optimisation
alerts.
– Produce a Paid Advertising Plan covering structure, creative variations, and bidding strategies.

Module 6: Email Marketing & Campaign Automation
– Use AI tools to design high-impact email sequences for acquisition, engagement, and
reactivation.
– Apply AI design tools to create branded and visually cohesive email templates.
– Build an AI automation platform workflow to automate lead nurturing with AI-generated
messages.
– Produce an Email Funnel Map detailing segmentation, messaging flow, and automation
triggers.

Module 7: Website Optimization & E-Commerce
– Use AI tools to assess website UX/UI performance and identify improvement opportunities.
– Apply AI text generators to refine product descriptions and support conversion.
– Use an AI automation platform to automate abandoned-cart recovery using personalised
messages.
– Produce a Website Conversion Strategy with UX enhancements and funnel optimisation.

Module 8 : Analytics With Google Analytics 4 (GA4)
– Use AI tools to interpret GA4 metrics and highlight optimisation opportunities.
– Apply AI text generators to turn raw analytics into actionable insights.
– Build an AI automation platform workflow to generate automated weekly GA4 performance
reports.
– Produce a Measurement & Analytics Framework covering KPIs, dashboards, and reporting
routines.

Module 9: Copywriting Mastery
– Use AI tools to apply proven copywriting formulas, emotional triggers, and messaging
frameworks.
– Apply AI text generators to create high-converting copy for different channels.
– Use AI design tools to enhance copy with strong visual components.
– Implement an AI automation platform workflow to produce multi-platform variations from a
single message.
– Produce a Brand Messaging Guide with tone, templates, and channel-specific structures.

Module 10 : Digital Marketing Strategy
– Use AI tools to compile all strategic components into one cohesive strategy.
– Apply AI text generators to structure the strategy, refine objectives, and align tactics.
– Use AI to analyse risks, opportunities, and resource requirements.
– Build an AI automation platform workflow integrating lead capture, content distribution,
nurturing, and reporting.
– Produce a Full Integrated Digital Marketing Strategy & Automation Blueprint ready for
deployment.