Digital Marketing Masterclass training allows the participants to learn and master effective online marketing strategies, ranging from learning to plan, set up, monitor and optimize a marketing campaign that leads to achieving the marketing goals. In this Digital Marketing Masterclass, the participants will also get a chance to learn the proven framework and formula for managing their social media and Google ads campaigns. These modules are custom designed, to help participants to equip the skill and ability to see improvement in their marketing campaign. This Digital Marketing Masterclass training is more than a theory, the trainer will cover case studies, best practices, and the do’s and don’ts to make it practical, easy to understand, and easy to apply.
What will you learn in this Digital Marketing Masterclass Training?
- Understand the principles of digital marketing and the tools. Leverage them to grow your presence, positioning and revenue online.
- Utilize the latest Facebook Ads campaign strategies to improve your marketing results and performance.
- Learn how to run Google Ads, using other Google online tools to create an effective campaign for both B2C and B2B industries.
- Learn how to create engaging copies, images or videos for social media and Search Engine campaigns.
- How to build authority, brand, and positioning as the go-to expert on social media with content marketing.
Course Outline
DAY 1 PRINCIPLES OF DIGITAL MARKETING
- Overview of an effective digital marketing strategy
- Understand the pillars of digital marketing
- Identifying customer online behavioral journey
- Online competitor research and analysis
- Concept and important terms for digital marketing
- Malaysian behavioral trends online
FACEBOOK MARKETING
- Facebook Ads campaign structure Overview
- Facebook Account Manager & Business Manager Overview
- Campaign setup best practices
- Custom Audience and Lookalike audience overview and strategy
- Copywriting for Ads
- Campaign monitoring and optimization
- Facebook ads policy and guidelines overview
- Ads analysis and measuring your campaign
- Facebook pixel and event measurement overview
WEBSITE AND LANDING PAGE OPTIMIZATION
- How to build a beginner-friendly site easily
- Differences between a website and a landing page
- Website ideas and structure setup
- Website optimization best practices
- Tools and tips for building a modern website without experience
- Website pro tips and strategies that will help you save costs and generate leads
- Lead generation forms integration and setup for maximum conversion
DAY 2 CONTENT MARKETING
- Introduction to content marketing and its application.
- Learn different types of content to build brand, positioning and authority.
- Content research, ideation, and planning strategy
- Set up and manage your content calendar effectively.
- How TO measure your content marketing goals
- Short video – Reels video creation tutorial
GOOGLE ADS MARKETING
- Understand Google Ads campaign structure.
- Learn different types of Google Ads objectives for your campaign goals.
- Keyword research analysis and preparation.
- Google ads campaign setup walkthrough and best practices.
- Monitor and optimise your Google Ads campaign.
- How to measure your Google ads campaign.
SEARCH ENGINE OPTIMIZATION
- How to optimize your website for better ranking on Google.
- Understanding technical SEO.
- Keyword research and optimization for better ranking.
- Off-page SEO methods and strategies.
- Auditing your website before implementing SEO.
- Understand how Search Engine works in most cases.
- Getting in touch with Google’s latest update on the algorithm.
- Recommended tools to help measure your site performance and progress. Measuring your SEO effort with Google Analytics and Google Analytics
For more information about our Digital Marketing Masterclass, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook, https://www.facebook.com/excelacademyofexecutiveeducation Check out other courses, https://www.excelacademy.my/hrdcorp-claimablecourse/ 