The Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns,
optimize websites, and leverage AI tools for improved online presence and conversions. This hands-on
program covers key digital marketing strategies, including social media, email marketing, SEO, and
content creation, tailored for B2C and B2B industries. Through real-world case studies and practical
exercises, participants will gain actionable insights to drive measurable results in today’s dynamic
digital landscape.
What will you learn in this Digital Marketing Masterclass?
- Understand the core principles of digital marketing and its relevance in the modern business
ecosystem. - Develop, manage, and optimize impactful campaigns across Facebook, Instagram, and other
social media platforms. - Craft high-performing email marketing strategies to increase engagement and conversions.
- Build effective landing pages and websites that enhance user experience and drive
conversions. - Leverage content marketing to establish authority and foster community growth.
- Apply SEO best practices to boost website rankings and organic visibility.
- Incorporate AI tools to streamline campaign management, content creation, and analytics.
- Conduct competitor and demand analysis to refine marketing strategies.
Course Outline
Module 1: Principles of Digital Marketing
– Overview of an effective digital marketing strategy with AI Overview.
– Key pillars: content, social, email, SEO, and analytics.
– Customer online behavioral journey and consumer trends.
– Competitor research and demand analysis tools.
– Incorporating AI for your marketing strategies.
Module 2: Social Media Marketing (Facebook & Instagram)
– Structuring campaigns for optimal performance.
– Targeting audiences, allocating budgets, placement and creative enhancement to maximize
ROI.
– Monitoring and measuring your campaign, A/B test and understand metrics to improve your
existing campaign.
– Leveraging AI to improve campaign performance
Module 3: Email Marketing Essentials with AI
– Crafting impactful email content for lead nurturing and retention.
– Segmentation and personalization strategies to boost open and click-through rates.
– Analyzing campaign performance for continuous improvement
Module 4: Landing Page & Website Optimization
– Principles and structures of high-converting landing pages.
– Differences between websites and landing pages, and when to use each.
– How to identify website content and structural gap, to improve customer journey and
conversions.
Module 5: Content Marketing Strategies with AI
– How to use AI for content marketing and brainstorming.
– Leveraging different AI tools for text, video & images.
– Researching, ideating, and planning content calendars.
– Measuring content effectiveness and adjusting for improved reach and engagement.
Module 6: Search Engine Optimization (SEO)
– Understanding SEO pillars: technical, on-page, and off-page.
– Keyword research for organic search improvement.
– Using AI to improve SEO content.
– Conducting audits and applying free tools to enhance web performance.
– Best practices to rank on the first page of Google.
– How to measure your SEO performance with tools and with AI.