Download the Course Brochure Link

The Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns, optimize websites, and leverage AI tools for improved online presence and conversions. This hands-on program covers key digital marketing strategies, including social media, email marketing, SEO, and content creation, tailored for B2C and B2B industries. Through real-world case studies and practical exercises, participants will gain actionable insights to drive measurable results in today’s dynamic digital landscape.

What will you learn in this Digital Marketing Masterclass

– Understand the core principles of digital marketing and its relevance in the modern business ecosystem.
– Develop, manage, and optimize impactful campaigns across Facebook, Instagram, and other social media platforms.
– Craft high-performing email marketing strategies to increase engagement and conversions.
– Build effective landing pages and websites that enhance user experience and drive conversions.
– Leverage content marketing to establish authority and foster community growth.
– Apply SEO best practices to boost website rankings and organic visibility.
– Incorporate AI tools to streamline campaign management, content creation, and analytics.
– Conduct competitor and demand analysis to refine marketing strategies.

Course Outline

Module 1: Principles of Digital Marketing

– Overview of an effective digital marketing strategy with AI Overview.
– Key pillars: content, social, email, SEO, and analytics.
– Customer online behavioral journey and consumer trends.
– Competitor research and demand analysis tools.
– Incorporating AI for your marketing strategies.

Module 2: Social Media Marketing (Facebook & Instagram)

– Structuring campaigns for optimal performance.
– Targeting audiences, allocating budgets, placement and creative enhancement to maximize ROI.
– Monitoring and measuring your campaign, A/B test and understand metrics to improve your existing campaign.
– Leveraging AI to improve campaign performance

Module 3: Email Marketing Essentials with AI

– Crafting impactful email content for lead nurturing and retention
– Segmentation and personalization strategies to boost open and click through-rates
– Analyzing campaign performance for continuous improvement

Module 4: Landing Page and Website Optimization

– Principles and structures of high-converting landing pages
– Differences between websites and landing pages, and when to use each
– How to identify website content and structural gap, to improve customer journey and conversions

Module 5: Content Marketing Strategies with AI

– How to use AI for content marketing and brainstorming
– Leveraging different AI tools for text, video & images
– Researching, ideating, and planning content calendars
– Measuring content effectiveness and adjusting for improved reach and engagement

Module 6: Search Engine Optimization (SEO)

– Understanding SEO pillars: technical, on-page, and off-page
– Keyword research for organic search improvement
– Using AI to Improve SEO content
– Conducting audits and applying free tools to enhance web performance
– Best practices to rank on the first page of Google
– How to measure your SEO performance with tools with AI