The programme will allow participants to learn and master effective online marketing strategies from knowing how to plan, set up, monitor, and optimize it, to achieve their marketing goals effectively. Participants will learn how to use a proven framework and formula to manage their social media and Google ads campaign, whether they’re in the B2C or B2B industry. These modules are custom designed, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class, we’ll not just talk about the concept, but also cover the case studies, best practices, the dos, and don’ts, to make it practical, easy to understand and easy to apply.

What will you learn in this Digital Marketing Masterclass Training?

• Understand the principles of digital marketing, the tools, and how you can leverage it to grow your presence, positioning and revenue online.
• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.
• Learning how to run Google Ads, using other Google online tools to create an effective campaign for both B2C and B2B industry.
• How to create engaging copies, images, or videos for both social media and Search Engine campaign.
• How to build authority, brand, and positioning as the go-to-expert on social media with content marketing.

Course Outline

PRINCIPLES OF DIGITAL MARKETING
• Overview of an effective digital marketing strategy
• Understand the pillars of digital marketing
• Identifying customer online behavioral journey
• Online competitor research and analysis
• Concept and important terms for digital marketing
• Malaysian behavioral trend online

FACEBOOK & INSTAGRAM MARKETING
• Social Media Ads campaign structure Overview
• Meta Ads Account Manager & Business Manager Overview
• Facebook & Instagram Campaign setup best practices
• Custom audience and Lookalike audience overview and strategy
• Copywriting for Ads
• Campaign monitoring and optimization
• Facebook / Instagram ads policy and guidelines overview
• Ads analysis and measuring your campaign
• Facebook pixel and event measurement overview

WEBSITE AND LANDING PAGE OPTIMIZATION
• How to build a beginner-friendly site easily
• Differences between a website and a landing page
• Website ideas and structure setup
• Website optimization best practices
• Tools and tips for building a modern website without experience
• Website pro tips and strategies that will help you save costs and generate leads
• Lead generation forms integration and setup for maximum
conversion

CONTENT MARKETING
• Introduction to content marketing and its application.
• Learn different types of content to build brand, positioning and authority.
• Content research, ideation, and planning strategy
• Set up and manage your content calendar effectively.
• How TO measure your content marketing goals
• Short video – Reels video creation tutorial

GOOGLE ADS MARKETING
• Understand Google Ads campaign structure
• Learn different types of Google Ads objectives for your campaign goals
• Keyword research analysis and preparation
• Google ads campaign set up walkthrough and best practices
• Monitor and optimize your Google Ads campaign
• How to measure your Google ads campaign

EMAIL MARKETING
• Email Marketing
• Email Write Up Best Practices
• Reduce Spam Filters, Increase Delivery Rate & Open Rate
• Email Marketing Automation

AI FOR MARKETING PERFORMANCE, PRODUCTIVITY & CREATIVITY
• Learn different AI tools for marketing tasks & activities
• Understand the limit and boundaries of AI tools
• Using AI for Social Media & Search Engine
• AI prompt for digital marketing