Download the Course Brochure Link Here
The program will allow participants to learn and master effective digital marketing strategies from knowing how to plan, setup, monitor and optimizing it, to achieve their marketing goals effectively.
Participants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google, whether they’re in the B2C or B2B industry. These modules are custom designed, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class, we’ll not just talk about the concept, but also cover case studies, best practices, the do’s and the don’t, to make it practical, easy to understand and easy to apply.
What will you learn in this Digital Marketing Masterclass?
• Understand the principles of digital marketing, the tools, and how you can leverage it to grow your presence, positioning and revenue online.
• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.
• Learning how to run Google Ads, using other Google online tools to create an effective campaign for both B2C and B2B industry.
• How to create engaging copies, images or videos for both Social Media and Search Engine campaign.
• How to build authority, brand, and positioning as the go-to-expert on social media with content marketing.
Course Outline
Module 1: Principles of Digital Marketing
• Overview of an effective digital marketing strategy
• Understand the pillars of digital marketing
• Identifying customer online behavioural journey
• Online competitor research and analysis
• Concept and important terms for digital marketing
• Malaysian behavioural trend online
Module 2: Social Media (Facebook & Instagram) Marketing
• Facebook Ads campaign structure Overview
• Facebook Account Manager & Business Manager Overview
• Campaign setup best practises
• Custom audience and Lookalike audience overview and strategy
• Copywriting for Ads
• Campaign monitoring and optimization
• Facebook ads policy and guidelines overview
• Ads analysis and measuring your Campaign
Module 3: Content Marketing
• Introduction to content marketing and its application.
• Learn different types of content to build brand, positioning and authority.
• Content research, ideation and planning strategy
• Setup and manage your content calendar effectively.
• How to measure your content marketing goals.
• Posting method, hashtags, process, and workflow for Social Media content.
• Short video – Reels and TikTok video creation tutorial
Module 4: Landing Page and Website Optimization
• Principles of a good landing page.
• Difference and its use case for landing page and website.
• Strategies to improve your website for conversion.
• WordPress overview and free website theme builder.
• Structure and design of a good websites and landing page.
• Using landing pages as a funnel to generate more leads, signs-up and registration.
Module 5: Search Engine Optimization
• Understand how search engines work.
• How to audit your website before implementing SEO.
• Improve your website speed and performance.
• How to conduct keyword research and optimization.
• Simple ways to optimize your website content for better SEO.
• Google business profile optimization.
• Tools to analyse your website