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In today’s fast-paced and digitally driven world, organisations are seeking innovative solutions to streamline workflows and enhance productivity. This comprehensive course introduces participants to AI tools in marketing and digital environment and explores its effective utilisation within organisational settings. Designed for professionals and teams across industries, this course equips participants with the necessary knowledge and practical skills to leverage AI tools for a wide range of applications in their work environments.

What will you learn in this AI Tools for Content Creation and Marketing?

• Develop a solid foundation in understanding how Artificial Intelligence (AI) is seamlessly integrated into the realms of Digital Marketing, Human Resource, Customer Service, and Sales.
• Discover the transformative effects of AI in Human Resource management, including talent acquisition, employee engagement, and data-driven decision-making.
• Understand how AI-powered tools enhance Customer Service by enabling chatbots, predictive analytics, and efficient query resolution for improved customer experiences.
• Learn how AI enhances Sales processes through lead scoring, customer behavior analysis, and real-time sales insights, leading to enhanced conversion rates and revenue growth.
• Explore the ethical implications of AI integration and learn how to navigate potential challenges and biases associated with AI-powered decision-making.
• Engage in hands-on activities, simulations, or workshops that allow participants to interact with AI tools relevant to Digital Marketing, HR, Customer Service, and Sales.

Course Outline

Module 1: Understanding AI in organisational settings (Fundamentals of Artificial Intelligence)

• Brief introduction to Artificial Intelligence
• Understanding machine Learning
• Deep Learning and Generative AI
• Limitations and ethical considerations of using AI tools.
• Data sensitivity and GDPR compliances utilising ChatGPT

Module2: Prompt Engineering: What & Why?

• The Core Elements of A Good Prompt
• Separating Instructions from Content
• Ask-Before-Answer Prompting
• Contextual Prompting
• Emotional Prompting
• Laddering Prompting
• Self-evaluative Prompting
• Reversing Roles

Module Module 3: ChatGPT – Mastering Conversational AI

• Delve into ChatGPT’s capabilities, features, and applications.
• Master the process of training and fine-tuning ChatGPT for specific conversational tasks.
• Develop proficiency in interacting with ChatGPT to achieve desired outcomes.
• Analysing reviews and optimising products and services with ChatGPT.
• Utilising ChatGPT for candidate screening and assessment in the hiring process.
• Implementing virtual HR assistants to answer employee queries and provide HR-related information.
• Using ChatGPT for employee onboarding and training support.
• Designing conversational interfaces for customer support using ChatGPT.
• Creating automated chatbots for handling FAQs and basic customer inquiries.
• Enhancing customer engagement and satisfaction through personalised responses.
• Analysing reviews and optimising products and services with ChatGPT.
• Hands-on Activities: ChatGPT Conversation Design: Create a chatbot conversation script incorporating various conversational elements and techniques.
• Hands-on Activities: ChatGPT Training and Evaluation: Train a custom ChatGPT model on a specific dataset and evaluate its performance using different metrics.

Module 4: Google Gemini – Unleashing Creativity with AI
• Harness Google Gemini‘s creative powers for generating imaginative text formats across diverse domains
• Utilise Google Gemini’s versatility in finance, marketing, and HR Implement AI email writing for efficient written communication within the organisation
• Use Google Gemini to curate relevant information for finance, marketing, and HR tasks
• Hands-on Activities: Google Gemini Creative Writing Challenge: Generate creative text formats using Google Gemini’s capabilities
• Hands-on Activities: Google Gemini Storytelling Application: Develop an interactive storytelling experience using Google Gemini as a narrative engine
• Hands-on Activities: Implement AI-generated email writing for business communication
• Hands- on Activities:
• Finance: Gathering insights on market trends, financial reports or economic indicators
• Marketing: Aggregating data on customer behaviour market analysis or campaign performance
• HR: Compiling information related to employee engagement, talent acquisition or HR policies

Module 5: Microsoft Copilot – Simplifying Operations with AI
• Microsoft Copilot- Simplifying Operations with AI
• Use Microsoft Copilot as a personal assistant to streamline daily tasks and enhance productivity
• Discover diverse applications, from music creation to text summarisation and translation
• Understand Microsoft Copilot’s capabilities for streamlining tasks in finance and operational settings
• Explore applications for data summarisation, financial reporting and operational insights
• Hands-on Activities: Microsoft Copilot Productivity Assistant: Create a personalised task list and automate routine tasks using Microsoft Copilot commands
• Hands-on Activities: Create a customised task list using Microsoft Copilot commands tailored for financial and operational needs
• Hands on activities:
• Finance Task Prompt: To fetch the latest stock market trends, currency exchange rates, or specific financial news relevant to the organisation
• Marketing Task Prompt: Prompt about the latest social media trends, competitor analyses or customer sentiment analysis to inform their strategies
• HR Task Prompt: Retrieve information on industry best practices, employee engagement ideas, or updates on relevant labour laws