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In this thorough program, participants will be equipped with the skills and knowledge that is needed to succeed in the ever-changing world of digital marketing. Participants will discover how to use social media, improve websites for search engines, craft captivating content and run specific advertising efforts. In this class, we will not solely discuss the theory; instead, we will delve into case studies, exemplify best practices, outline the dos and don’ts, ensuring a practical, comprehensible, and applicable learning experience.  With hands-on learning and advice from industry pros, participants will get some practical insights to stand out in the job market or boost their current role. Uncover the strategies for boosting your brand’s visibility, expanding your audience, and achieving real, measurable outcomes

What will you learn in this Certified Digital Marketing Professional?

• Understand the core principles of digital marketing, the tools, and how you can leverage it to grow your presence, positioning, and revenue online.
• Leverage the potential of social media marketing to build a powerful online presence and improve your marketing performance.
• Discover the techniques on creating engaging copies, images, or videos to optimize both social media and Search Engine campaign.
• Learn how to run YouTube Ads, Google Ads, and using other Google online tools to create an impactful advertising campaign for both B2C and B2B industry.
• Learn how to build authority, brand, and positioning as the go-to-expert on social media with content marketing.
• Understand how to create websites that are user-friendly and optimized for all devices to get higher user satisfaction and longer engagement.
• Understand how to choose the most suitable digital marketing channels for your business or clients, considering the target audience and objectives.

Course Outline

Module 1: Introduction to Digital Marketing
• Overview of Digital Marketing
• Principles of Digital Marketing
• Terms & Pillars of Digital Marketing
• Competitor Research & Market Demand Analysis
• Customers Buying Behavioural Journey

Module 2: Content Marketing
• Content Marketing
• Content Pillars
• Content Research & Ideation
• Content Planning & Management Tools

Module 3: Social Media Marketing
• Facebook Marketing
• Measure Your Ads Campaign
• Ads Policy & Example
• Custom Audience & Lookalike Audience
• Facebook Pixel Overview

Module 4: Website Optimization
• Website & Landing Page
• WordPress Plugin & Security
• Landing Page

Module 5: Search Engine Optimization
• Search Engine Optimization
• Technical SEO
• On-Page SEO
• Keyword Research
• (Keywords) Content Optimization
• Off-Page SEO
• Measure Your SEO Success

Module 6: Google Ads
• Google Ads
• Google Ads Extension
• Type of Google Ads

Module 7: Google Display Network (GDN)
• Google Display Network (GDN)
• YouTube Ads

Module 8: Google Analytics 4
• Google Analytics 4 (GA4)
• GA4 – Setup Guide
• 3 Tips to Work With The Report More Efficiently
• GA4 – 4 Types of Events
• GA4 – Check Traffic Growth (User Acquisition vs Traffic Acquisition)
• GA4 – Check Traffic Relevancy
• GA4 – Check Traffic Engagement (No. of Action/User)
• GA4 – Check Returning Traffic
• GA4 – Cohort Exploration Report
• GA4 – Path Exploration Report

Module 9: Email Marketing
• Email Marketing
• Understanding The Terms
• Types Of Email
• Writing Powerful Email Copies

Module 10: Digital Marketing Strategy
• Digital Strategy
• Strategic Planning
• Digital Branding