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In today’s digital age, video content has become a crucial part of marketing strategies for personal and businesses’ branding. With the rise of social media, more and more people are consuming video content on their mobile devices. As a result, businesses need to create high-quality video content that is optimized for mobile viewing. This workshop aims to provide participants with the knowledge and skills to create engaging and effective video content for marketing purposes.

What will you learn in this CapCut for Video Marketing?

• Master the basic composition and techniques of videography for various subjects.
• Understand the video requirement needed for various social media platform.
• Understand the types of videos that are suitable for general and specific niche.
• Understand the video setting and the features available in a smartphone camera and smartphone video editing apps.
• Enhance their photographic mindsets about creating better videos.
• Have more confidence in creating contents that involve on their personal interest, hobbies and businesses.
• Being comfortable and confident in front of the camera.
• Achieve personal satisfaction in creating their own masterpieces

Course Outline

Module 1: Current trend of videos
• Increase their awareness on the importance of short videos and how does it affect personal and entity branding.
• Have a better understanding on the similarities and differences for each main social media platforms such as Facebook, Instagram, LinkedIn, YouTube & TikTok.
• Learn how to identify the suitability of video types and social media platform for their personal or marketing videos.
• Be able to post their videos with the right formatting and sizing to the social media platforms.

Module 2: Video Four Quadrants
• Be able to watch the recent trending relevant videos to get a grasp on the latest changes of short video creation.
• Understand the process of being a video creator and the common mistakes to avoid.
• Know where to find free ideas to elevate their photographic mindset.
• Understand how to plan and schedule their video posts.
• Be able to repurpose the videos at various social media platforms.

Module 3: Short form video shooting & editing
• Be able to demonstrate basic video shooting & editing skill by using various social media editing tool and mobile app.
• Be able to show their creativity in video creation by using only the smartphone.
• Be able to understand the options of video editing software available.
• Understand how to optimize the time for shooting and editing by using simple short cuts.

Module 4: Fundamental of storytelling & scripting
• Be able to demonstrate the importance of storytelling through videos to alter their photographic mindsets in seeing subjects from various perspectives.
• Be able to have hands on practices on scripting by using specific scripting framework and receiving live feedback during the session.

Module 5: Introduction of Vlogging
• Be able to perform Vlogging through workshop exercise. This helps to boost one’s confidence on camera presence and improves on public speaking.
• Be able to magnify their creativity by taking the first step in recording a simple Vlog.

Module 6: Composition, angles, and camera movement
• Have the basic understanding on the foundations in video creation.
• Be aware the importance of composition, angles and camera movement while planning and shooting the video.

Module 7: Participants’ presentations
• Be able to receive constructive feedback on their own masterpieces.
• Get inspired too by listening and learning from others’ feedback. This can also help to boost one’s confidence in creating better videos