Project Description

Creative Thinking & Problem Solving

  • Where does creativity come from?
  • How can you nurture your own?
  • What is the value of thinking creatively?

Even those of us not in explicitly creative fields must come up with new ideas and insights in order to move ahead. How can we shake up our thinking patterns so that we can come up with a new product, service, method or solution? Problems are at the centre of what many people do at work every day. Whether you are solving a problem for a client (internal or external), supporting those who are solving problems, or discovering new problems to solve, the problems you face can be large or small, simple or complex, and easy or difficult. In the past few decades, psychologists and businesspeople alike have discovered that successful problem solvers tend to use the same type of process to identify and implement the solutions to their problems. This process works for any kind of problem, large or small.

This 2-day Creative Thinking and Problem-Solving program provides beneficial tools and tips for you and your team to be more creative which may result in a bright future of unlimited possibilities. Participants will be given an overview of the entire creative problem-solving process, as well as key problem-solving tools that they can use every day. Skills such as brainstorming, information gathering, analysing data, and identifying resources will be covered throughout this program.

  • Understand the fundamentals of creative thinking.
  • Develop an engaging challenge statement.
  • Use simple, powerful tools to enhance creative thinking and generate solutions.
  • Understand problems and the creative problem-solving process.
  • Identify types of information to gather and key questions to ask in problem solving.
  • Identify the importance of defining a problem correctly and writing concrete problem
  • Use basic brainstorming tools to generate ideas for solutions



To get started, participants will be given unfinished case studies of the people behind a few selected companies. Based on their existing knowledge, they are to assume as to how those case studies unfold. This activity is to gauge their knowledge about a few well-known innovative ideas and to promote discussion.

  • Program Introduction
  • The Story of Starbucks, Disneyland, Polaroid, Tata Group, and Xango
  • Pre-Test


Why are kids so creative? What is it that they see that we don’t? In this module, we will go through several exercises that will train their brains to think differently, and to challenge their conventional thinking and way of doing things. Exercises covered in this module are:

  • Cracking Questions
  • Creative Contraption
  • Right-Braining
  • Farmer’s Dilemma & Marshmallow Challenge


Research by Jeffrey Dyer from Brigham Young University, Hal Gregersen from INSEAD, and Clayton Christensen from Harvard found that a successful innovator is good at what they call associational thinking. That is, good innovators make connections between seemingly unconnected inputs. These professors describe how successful innovators follow five time-tested approaches to gather stimuli so they can make these connections.

  • Associating
  • Questioning
  • Observing
  • Networking
  • Experimenting


To begin, let’s look at the creative problem-solving process. In this module, we will define “problem” and other situations that lend themselves to the creative problem-solving process. We will introduce the concept of solving problems using a creative process. The approach we use in this course includes six steps, which are also introduced in this module.

  • What is a Problem?
  • What is Creative Problem Solving?
  • What are the Steps in the Creative Solving Process?


The next step in the creative problem-solving process is to identify the problem. This module will explore why problem solvers need to clearly define the problem. It also introduces several tools to use when defining a problem and writing a problem statement.

  • Defining the Problem
  • Determining Where the Problem Originated
  • Defining the Present State and the Desired State
  • Stating and Restating the Problem
  • Analyzing the Problem
  • Writing the Problem Statement


Before we learn ways to generate solutions in the problem-solving process, we will prepare the way for creativity. This module introduces common mental blocks to productive brainstorming, as well as techniques for dealing with the mental blocks. It also presents some ideas for stimulating creativity.

  • Identifying and Removing Mental Blocks
  • Brainstorming Basics
  • Brainwriting and Mind Mapping


Generating possibilities for solutions to the defined problem comes next in the process. It is important to generate as many solutions as possible before analyzing the solutions or trying to implement them. There are many different methods for generating solutions. This module presents several idea-generating techniques, including:

  • The Morphological Matrix
  • The Six Thinking Hats
  • The Blink Method
  • Paired Comparison Analysis


With many different solutions in hand, the problem solvers need to analyze those solutions to determine the effectiveness of each one. This module helps you consider is the criteria or goals for solving the problem, as well as distinguishing between wants and needs. With a short list of possibilities, you can do a final analysis to come up with one or more of the best

solutions to the problem.

  • Developing Criteria
  • Analysing Wants and Needs
  • Using Cost/Benefit Analysis
  • Doing a Final Analysis
  • Paired Comparison Analysis


What is all worthwhile? In this module, we will assess certain knowledge and understanding gained throughout the program. Also, they will come up with an action plan to apply what they have learned in their professional lives.

  • Post-Test
  • Action Plans


All managers, executives, supervisors, team leaders, all support & admin personnel who are involved directly or indirectly with sales & marketing, customer service & front desk

Trainer incorporates methods in Neuro-Linguistic Programming to create an environment where participants will be fully engaged on both conscious and subconscious level. Training is delivered in a highly interactive and experiential way. Concepts and background information are presented through group exercises, discussion and activities creating an environment that facilitates accelerated learning and application. Each activity will be thoroughly de-briefed to link the learning to application. Other methods employed include:

  • Short lectures with slides and Q&A
  • Role-playing
  • Demonstrations
  • Group discussions
  • Video clip presentations
  • Group activities


  • Accredited iWAM Consultant by Asia Pacific Institute of
  • Approved HRDF Trainer by Ministry of Human Resources
  • Accredited NLP Practitioner and Coach by
  • Certified SEASCF (Southeast Asia Sport Climbing Federation) Level II Climber.

Surain Azhar Victor engages in learning and development for thirteen years. Surain Azhar believes that you can succeed quickly and best by helping others to succeed, he has conducted training programs for corporate corporations, government organizations and learning institutions on topics such as Team Excellence, Creativity and Innovation, Personal Effectiveness Control, Critical Thinking Skills in Decision Making, Train-the-Trainer, Impressive Impressions, Personality Profiles, Personal Leadership, and related topics that meet customer needs. He studies companies, organizations, communities and individuals who are successful in finding patterns of how they can achieve comprehensive achievements. After graduating with a bachelor’s degree in microbiology, he has taught at five institutions of higher learning – both public and private. In addition to delivering learning and development programs, he continues to be busy with wall climbing activities, contributing articles to Petrosains, and reviewing literature on science and psychology. Currently, Surain strives to foster community engage in climbing and developing sports in the country. Its focus is always to create an environment that enables a meaningful learning experience, inspires and empowers



IBM Malaysia, Telekom Malaysia, OCBC, AmBank, Media Prima Sdn. Bhd., Meditop Sdn. Bhd., Kotra Pharma, Pfizer Malaysia, Toshiba (M) Sdn. Bhd., Panasonic (M) Sdn. Bhd., Shimitzu-Nishimatsu-UEM-IJM, Loh & Loh Constructions Sdn. Bhd., AirAsia Academy, Exxon Mobil (M) Bhd., Hitachi Sdn. Bhd., Ajinomoto (M) Sdn. Bhd., BASF Polyurethanes Sdn. Bhd., DHL Express Sdn. Bhd., Malaysian Assurance Alliance, Selayang Mall Sdn. Bhd., Retirement Fund Incorporated, Newspapers in Education of New Straits Times, F&N Dairies (M) Sdn. Bhd.


Dewan Bandaraya Kuala Lumpur, Malaysian Healthcare Travel Council, Ministry of Urban Wellbeing, Housing and Local Government, Institut Sosial Malaysia, Department of Women’s Development, Building and Woodworkers International, Malaysian Red Crescent Society, Young Women’s Christian Association, St. John’s Ambulance of Malaysia, National Co-Operative Organization of Malaysia, National Science Centre, National Planetarium of Malaysia, Unit Belia Pekak KL


University of Malaysia Sabah, International Islamic University Malaysia, University Selangor, INTI International University College, Nilai International University College, Universiti Teknologi MARA (UiTM), Masterskill UC, Taylor’s Lakeside UC, MSU, IACT, Berjaya UC, APIIT, UTAR, Military Academy Malaysia, MAHSA University College, Taylor’s College, SEGI College, Lim Kok Wing University of Creative Technology, SM Stella Maris, SM LaSalle PJ, International School of Kuala Lumpur, Deutsche Schule of Kuala Lumpur, SBP Integrasi Gombak, HELP University College, Sunway University College.

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