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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.16.5.1//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20260407T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260408T170000
DTSTAMP:20260410T010026Z
CREATED:20260115T022838Z
LAST-MODIFIED:20260410T010026Z
UID:14442-1775552400-1775667600@www.excelacademy.my
SUMMARY:HRD Corp Claimable -  Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure Link \nThe Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns\,\noptimize websites\, and leverage AI tools for improved online presence and conversions. This hands-on\nprogram covers key digital marketing strategies\, including social media\, email marketing\, SEO\, and\ncontent creation\, tailored for B2C and B2B industries. Through real-world case studies and practical\nexercises\, participants will gain actionable insights to drive measurable results in today’s dynamic\ndigital landscape. \nWhat will you learn in this Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials with AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies with AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-with-ai-tools-5/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Search Engine Optimization and Search Engine Marketing,SEO & SEM
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20260413T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260414T170000
DTSTAMP:20260410T010422Z
CREATED:20260115T022918Z
LAST-MODIFIED:20260410T010422Z
UID:14444-1776070800-1776186000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate and Advanced Level With AI Tools
DESCRIPTION:Download The Course Brochure \nThis course equips professionals with advanced Excel techniques and introduces AI-powered tools to\noptimize data management\, analysis\, and reporting. Participants will explore Excel’s advanced features\nalongside AI integrations to automate repetitive tasks\, enhance predictive modeling\, and create\ndynamic visualizations with minimal effort. \nWhat will you learn in this Microsoft Excel Intermediate and Advanced Level With AI Tools?\n\nEfficiently manage and organize large datasets using complex sorting\, filtering\, and database\nfunctions.\nAutomate error-checking and validation tasks using AI-enhanced features.\nCreate visually compelling reports and dashboards using AI-assisted design\nrecommendations.\nLeverage AI tools to identify patterns and trends in large datasets.\nStreamline repetitive tasks by combining Excel macros with AI-powered workflows.\nEnhance decision-making with predictive modeling and AI-driven scenario analysis.\nBuild dynamic PivotTables and PivotCharts enriched with AI insights for data storytelling.\n\nCourse Outline\nModule 1: Advanced Data Management\n– Sorting and Filtering by Multiple Criteria\n– Custom Sorting and Advanced Filter Options\n– Data Cleaning with AI Assistance (e.g.\, ChatGPT or Power Query with AI integration) \nModule 2: Database Functions for Data Accuracy\n– Applying Subtotals\, Custom Sorts\, and Multi-Level Validation\n– Customizing Error Messages and Data Validation Rules\n– Extracting Online Data using AI Formulas \nModule 3: Using and Customizing Templates\n– Modifying Workbook Templates\n– Accessing Online Templates\n– Creating Custom Templates with AI-Driven Suggestions\n– Using AI Translate for Multi Language Data \nModule 4: Advanced Charting and Visualization\n– Combined Chart Types and Secondary Axes\n– Formatting and Customizing Chart Elements\n– AI-Assisted Chart Recommendations (e.g.\, in Excel 365 Insights)\n– Applying Sparklines for In-Cell Visualization \nModule 5: Advanced Filtering Techniques\n– Filtering Data by Complex Criteria\n– Using Database Functions (DSUM\, DAVERAGE)\n– Extracting Unique Values and Removing Duplicates Using AI \nModule 6: Securing Data With Worksheet Protection\n– Protecting Worksheets and Workbooks with Passwords\n– Allowing Selective Editing\n– Managing Permissions for Workbook Sharing \nModule 7: Auditing Tools and Range Names\n– Assigning and Managing Range Names\n– Using Auditing Arrows and Formula Auditing\n– Locating and Correcting Errors with Trace Features \nModule 8: Importing and Exporting Data\n– Importing External Data\n– Exporting Data for Use in Other Applications\n– AI-Based Data Cleaning and Formatting \nModule 9: Using Advanced Functions For Analysis\n– Logical Functions (IF\, AND\, OR)\n– Lookup Functions (VLOOKUP\, HLOOKUP\, INDEX\, MATCH)\n– Statistical Functions (COUNTIF\, RANK) \nModule 10: PivotTables and PivotCharts\n– Constructing and Formatting PivotTables\n– Grouping Data\, Adding Filters\, and Using Slicers\n– AI-Powered Data Insights for PivotTables \nModule 11: Scenario Analysis and Data Tables\n– Setting Up Scenarios for ‘What-If’ Analysis\n– Creating and Managing Data Tables\n– Generating Scenario Summaries with Predictive AI Tools \nModule 12: Collaborative Workbook Tracking\n– Tracking Changes and Reviewing History\n– Comparing and Merging Workbooks\n– AI-Powered Version Management \nModule 13: Conditional Formatting and Custom Formats\n– Applying Data Bars\, Color Scales\, and Icon Sets\n– Creating Custom Number Formats\n– AI-Based Recommendations for Formatting \nModule 14: Automating Tasks With Macros\n– Recording and Running Macros\n– Editing Macros for Flexibility\n– Assigning Macros to Buttons and Quick Access Toolbarcelll
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-32/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel,Public training/course
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/APR26_MicrosoftExcelIntermediateAdvanced-2-1024x1024-1.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20260422T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260423T170000
DTSTAMP:20260410T010759Z
CREATED:20260115T023105Z
LAST-MODIFIED:20260410T010759Z
UID:14448-1776848400-1776963600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download The Course Brochure Link \nThis course is designed to provide a deep dive into social media marketing\, focusing on key\nplatforms such as Facebook\, Instagram\, LinkedIn\, and TikTok. Participants will learn how to\ncreate compelling content\, analyze performance metrics\, and implement innovative\nstrategies to engage audiences effectively. \nWhat will you learn in this Social Media Marketing?\n\nMaster essential social media marketing principles and trends.\nDevelop powerful copywriting\, content creation\, and video marketing skills.\nUnderstand audience behaviors\, media strategies\, and platform-specific opportunities.\nOptimize ad performance with data-driven insights and advanced tools.\nExplore loyalty marketing concepts and build strategies for customer retention.\n\nCourse Outline\nModule 1: Understanding Social Media Marketing\n– Master the fundamentals of social media marketing\n– Conduct a social media audit to assess your brand’s performance\n– Apply the SOSTAC® Marketing and RACE® Model for strategic planning\n– Explore trends and growth opportunities in the social media landscape \nModule 2: Content Marketing Essentials\n– Discover the impact of innovative content marketing strategies\n– Hone your copywriting skills and learn advanced techniques\n– Dive into video marketing and its role in modern campaigns\n– Develop content strategies aligned with customer personas and the Buyer’s Journey \nModule 3: Social Media Campaign Conceptualization\n– Differentiate between online and traditional media opportunities\n– Strategically select channels\, formats\, and ad placements\n– Create compelling ad creatives and overcome online advertising challenges \nModule 4: Facebook and Instagram Marketing\n– Optimize profiles for business success on Facebook and Instagram\n– Leverage audience analytics to refine ad performance\n– Maximize Return on Ads Spent (ROAS) with targeted strategies \nModule 5: LinkedIn and TikTok Marketing \n– Explore LinkedIn for professional engagement and lead generation\n– Harness TikTok’s unique format for creative\, viral marketing campaigns\n– Analyze trends and adapt strategies for diverse audiences \nModule 6: Analytics and Data-Driven Strategies\n– Utilize Facebook Insights and platform analytics effectively\n– Calculate and optimize Return on Ads Spent (ROAS)\n– Conduct competitor analysis to sharpen your campaigns\n– Refine strategies with actionable data insights \nModule 7: AI Tools for Social Media Marketing\n– Discover AI-driven tools for customer engagement and ROI improvement\n– Learn how to integrate AI into marketing strategies for greater impact\n– Stay ahead with continuous learning and AI adaptations
URL:https://www.excelacademy.my/event/hrd-corp-claimable-introduction-to-ai-tools-prompt-smarter-for-higher-productivity-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20260428T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260429T170000
DTSTAMP:20260410T011000Z
CREATED:20260115T023211Z
LAST-MODIFIED:20260410T011000Z
UID:14450-1777366800-1777482000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Power BI with AI Tools: Data Analysis and Visual Reporting
DESCRIPTION:Download The Course Brochure Link \nThis course\, Microsoft Power BI with AI Tools: Data Analysis and Visual Reporting is designed to empower\nprofessionals with the skills to harness the full potential of Power BI and its integrated AI capabilities.\nParticipants will learn how to transform raw data into actionable insights\, using AI-driven tools to\nenhance analysis\, automate reporting\, and uncover trends and patterns. From mastering the\nfundamentals of Power BI to leveraging advanced AI models and visuals\, this course provides hands-on\nexperience in building intelligent dashboards and reports that support strategic\, data-driven\ndecisions. \nWhat will you learn in this Microsoft Power BI with AI Tools: Data Analysis and Visual Reporting\n\nUnderstand the fundamentals of Business Intelligence (BI) and how AI tools elevate data\nanalysis and reporting.\nNavigate the Power BI interface and integrate AI capabilities seamlessly into data workflows.\nUtilize natural language processing (NLP) tools like Q&A for instant data queries and smarter\nreporting.\nPrepare and transform raw data using Power Query Editor\, optimizing it with AI enhancements.\nDesign and customize visually compelling reports and dashboards with AI-generated\nnarratives and predictive analytics.\nPublish and share reports and dashboards securely\, ensuring collaborative engagement and\nadherence to best practices.\n\nCourse Outline\nModule 1: Introduction to Self-Service BI and AI Tools\n– Overview of Business Intelligence (BI) Concepts\n– Introduction to AI Tools in BI: Transforming Data Analysis\n– Understanding Microsoft Power BI’s AI Capabilities \nModule 2: Getting Started With Power BI\n– Navigating the Power BI Interface and Features\n– Understanding the Differences Between Power BI Desktop and Power BI Service\n– Setting Up Power BI for Data and AI Integration \nModule 3: Power BI Data Sources and Preparation\n– Importing Data from Various Sources\n– Exploring Data Quality Enhancements\n– Utilizing AI to Power Query Editor for Data Cleaning and Transformation \nModule 4: Fundamentals of Data Modeling\n– Creating and Managing Relationships in Data Models\n– Utilizing AI to Optimize Data Types and Structures\n– Simplifying Data Models with Automated Insight \nModule 5: Advanced Data Analysis With DAX And AI\n– Introduction to DAX (Data Analysis Expressions)\n– Using Calculations and Measures for Advanced Data Analysis\n– Applying AI-powered to create a DAX Formula \nModule 6: Creating Advanced Dashboards With AI-Driven Insights\n– Designing Interactive Dashboards Using Slicers and Filters\n– Incorporating AI-Generated Predictive Analytics and Trends\n– Best Practices for Building AI-Enhanced Dashboards \nModule 7: Leveraging AI Models In Power BI\n– Applying Sentiment Analysis and Text Mining in Power BI\n– Creating Custom AI Models for Industry-Specific Use Cases \nModule 8: Enhancing Report Design With AI\n– Using AI to Automate Report Narratives and Explanations\n– Optimizing Reports for Performance and Accessibility\n– Applying AI-Enhanced Data Storytelling Techniques \nModule 9: Publishing\, Sharing\, and Collaborating With AI Insights\n– Publishing Reports to Power BI Service\n– Collaborative Features: Sharing AI-Powered Dashboards\n– Ensuring Security and Compliance in Reporting
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-16/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Mastering Interactive Dashboard Reporting with Power BI,Public training/course
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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