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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240206T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240207T170000
DTSTAMP:20260620T141344
CREATED:20231214T081308Z
LAST-MODIFIED:20240123T083246Z
UID:10611-1707210000-1707325200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download the Course Brochure Link  \nThis Social Media Marketing training is designed to provide participants with a comprehensive understanding of digital marketing principles and strategies\, with a specific focus on social media platforms. The course covers essential components such as content marketing\, social media conceptualization\, platform-specific strategies (Facebook\, Instagram\, LinkedIn\, TikTok)\, analytics interpretation\, and loyalty marketing. Participants will gain practical insights into creating effective digital marketing campaigns\, optimizing content\, and leveraging social media channels to achieve business goals. \nWhat will you learn in this Social Media Marketing?\n• Grasp essential digital marketing principles and trends.\n• Master copywriting\, content creation\, and video marketing.\n• Understand online media\, analyze trends\, and choose effective channels.\n• Implement best practices\, create content strategies\, and navigate advertising.\n• Optimize profiles\, use ad formats\, and leverage TikTok for marketing.\n• Interpret insights\, calculate ROAS\, and refine strategies based on analytics.\n• Grasp loyalty marketing concepts\, identify loyal customers\, and develop sustained loyalty strategies. \nCourse Outline\nModule 1: Understanding Digital Media Marketing\n• Digital Marketing Fundamentals\n• Components of Digital Marketing\n• Current Trends and Opportunities\n• Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nModule 2: Content Marketing\n• Essentials of Content Marketing\n• Copywriting Techniques\n• Generating Content Ideas\n• Types of Content Writing\n• Content Format and Repurposing\n• Video Marketing\n• Tools and Techniques for Content Marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing Channels: Buyer’s Journey and Customer Persona \nModule 3: Social Media Marketing Conceptualization\n• Online vs. Traditional Media Opportunities\n• Audience Behavior Online: Rates\, Trends\, Challenges\n• Selecting Channels\, Formats\, and Placements\n• Key Considerations for Ad Creative Development\n• Overcoming Challenges in Online Advertising for ROAS Maximization \nModule 4: Facebook And Instagram Marketing\n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for Facebook Usage\n• Instagram’s Role in Marketing Efforts\n• Effective Instagram Strategies\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nModule 5: LinkedIn And Tik Tok Marketing\n• Personal & Corporate LinkedIn Pages\n• LinkedIn Advertising and Ad Formats\n• TikTok Basics for Business\n• Increasing Engagement on TikTok\n• Trending Challenges and Music Usage\n• Hashtag Marketing & Influencer Marketing\n• Creating and Editing TikTok Videos\n• TikTok Ads Manager \nModule 6: Analytics And Data Interpretation\n• Facebook Insights\n• Return on Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies with Analytics \nModule 7: Loyalty Marketing\n• Understanding Loyalty Marketing\n• Identifying Loyal Customers\n• Benefits of Loyalty Marketing\n• Continuous Efforts in Loyalty Marketing\n• Developing and Implementing Loyalty Strategies \n  \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Social_Media_Marketing_Feb2024SEM_Jan2024.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240207T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240207T170000
DTSTAMP:20260620T141344
CREATED:20231214T082337Z
LAST-MODIFIED:20240123T083358Z
UID:10614-1707296400-1707325200@www.excelacademy.my
SUMMARY:HRD Corp Claimable – CapCut for Video Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital age\, video content has become a crucial part of marketing strategies for personal and businesses’ branding. With the rise of social media\, more and more people are consuming video content on their mobile devices. As a result\, businesses need to create high-quality video content that is optimized for mobile viewing. This workshop aims to provide participants with the knowledge and skills to create engaging and effective video content for marketing purposes. \nWhat will you learn in this CapCut for Video Marketing?\n\nMaster the basic composition and techniques of videography for various subjects.\nUnderstand the video requirement needed for various social media platform.\nUnderstand the types of videos that are suitable for general and specific niche.\nUnderstand the video setting and the features available in a smartphone camera and smartphone video editing apps.\nEnhance their photographic mindsets about creating better videos.\nHave more confidence in creating contents that involve on their personal interest\, hobbies and businesses.\nBeing comfortable and confident in front of the camera.\nAchieve personal satisfaction in creating their own masterpieces\n\nCourse Outline\nModule 1: Current trend of videos\n• Increase their awareness on the importance of short videos and how does it affect personal and entity branding.\n• Have a better understanding on the similarities and differences for each main social media platforms such as Facebook\, Instagram\, LinkedIn\, YouTube & TikTok.\n• Learn how to identify the suitability of video types and social media platform for their personal or marketing videos.\n• Be able to post their videos with the right formatting and sizing to the social media platforms. \nModule 2: Video Four Quadrants\n• Be able to watch the recent trending relevant videos to get a grasp on the latest changes of short video creation.\n• Understand the process of being a video creator and the common mistakes to avoid.\n• Know where to find free ideas to elevate their photographic mindset.\n• Understand how to plan and schedule their video posts.\n• Be able to repurpose the videos at various social media platforms. \nModule 3: Short form video shooting & editing\n• Be able to demonstrate basic video shooting & editing skill by using various social media editing tool and mobile app.\n• Be able to show their creativity in video creation by using only the smartphone.\n• Be able to understand the options of video editing software available.\n• Understand how to optimize the time for shooting and editing by using simple short cuts. \nModule 4: Fundamental of storytelling & scripting\n• Be able to demonstrate the importance of storytelling through videos to alter their photographic mindsets in seeing subjects from various perspectives.\n• Be able to have hands on practices on scripting by using specific scripting framework and receiving live feedback during the session. \nModule 5: Introduction of Vlogging\n• Be able to perform Vlogging through workshop exercise. This helps to boost one’s confidence on camera presence and improves on public speaking.\n• Be able to magnify their creativity by taking the first step in recording a simple Vlog. \nModule 6: Composition\, angles\, and camera movement\n• Have the basic understanding on the foundations in video creation.\n• Be aware the importance of composition\, angles and camera movement while planning and shooting the video. \nModule 7: Participants’ presentations\n• Be able to receive constructive feedback on their own masterpieces.\n• Get inspired too by listening and learning from others’ feedback. This can also help to boost one’s confidence in creating better videos
URL:https://www.excelacademy.my/event/hrd-corp-claimable-capcut-for-video-marketing-2/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:CapCut for Video Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Capcut_for_Video_Marketing_Feb2024SEM_Jan2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240213T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240214T170000
DTSTAMP:20260620T141344
CREATED:20231214T083340Z
LAST-MODIFIED:20240712T074724Z
UID:10624-1707814800-1707930000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download the Course Brochure Link \nThe program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass? \n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline \nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-7/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Feb2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240214T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240214T170000
DTSTAMP:20260620T141344
CREATED:20231214T084625Z
LAST-MODIFIED:20240712T074636Z
UID:10627-1707901200-1707930000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT Mastery Enhancing Communication And Productivity
DESCRIPTION:Download the Course Brochure Link \nThis Social Media Marketing training is designed to provide participants with a comprehensive understanding of digital marketing principles and strategies\, with a specific focus on social media platforms. The course covers essential components such as content marketing\, social media conceptualization\, platform-specific strategies (Facebook\, Instagram\, LinkedIn\, TikTok)\, analytics interpretation\, and loyalty marketing. Participants will gain practical insights into creating effective digital marketing campaigns\, optimizing content\, and leveraging social media channels to achieve business goals. \nWhat will you learn in this ChatGPT Mastery Enhancing Communication And Productivity?\n\nGrasp essential digital marketing principles and trends.\nMaster copywriting\, content creation\, and video marketing.\nUnderstand online media\, analyze trends\, and choose effective channels.\nImplement best practices\, create content strategies\, and navigate advertising.\nOptimize profiles\, use ad formats\, and leverage TikTok for marketing.\nInterpret insights\, calculate ROAS\, and refine strategies based on analytics.\nGrasp loyalty marketing concepts\, identify loyal customers\, and develop sustained loyalty strategies.\n\nCourse Outline\nModule 1: Understanding Digital Media Marketing\n• Digital Marketing Fundamentals\n• Components of Digital Marketing\n• Current Trends and Opportunities\n• Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nModule 2: Content Marketing\n• Essentials of Content Marketing\n• Copywriting Techniques\n• Generating Content Ideas\n• Types of Content Writing\n• Content Format and Repurposing\n• Video Marketing\n• Tools and Techniques for Content Marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing Channels: Buyer’s Journey and Customer Persona \nModule 3: Social Media Marketing Conceptualization\n• Online vs. Traditional Media Opportunities\n• Audience Behavior Online: Rates\, Trends\, Challenges\n• Selecting Channels\, Formats\, and Placements\n• Key Considerations for Ad Creative Development\n• Overcoming Challenges in Online Advertising for ROAS Maximization \nModule 4: Facebook And Instagram Marketing\n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for Facebook Usage\n• Instagram’s Role in Marketing Efforts\n• Effective Instagram Strategies\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nModule 5: LinkedIn And Tik Tok Marketing\n• Personal & Corporate LinkedIn Pages\n• LinkedIn Advertising and Ad Formats\n• TikTok Basics for Business\n• Increasing Engagement on TikTok\n• Trending Challenges and Music Usage\n• Hashtag Marketing & Influencer Marketing\n• Creating and Editing TikTok Videos\n• TikTok Ads Manager \nModule 6: Analytics And Data Interpretation\n• Facebook Insights\n• Return on Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies with Analytics \nModule 7: Loyalty Marketing\n• Understanding Loyalty Marketing\n• Identifying Loyal Customers\n• Benefits of Loyalty Marketing\n• Continuous Efforts in Loyalty Marketing\n• Developing and Implementing Loyalty Strategies
URL:https://www.excelacademy.my/event/hrd-corp-claimable-chatgpt-mastery-enhancing-communication-and-productivity/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:ChatGPT
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_ChatGPT_Mastery_Enhancing-Marketing-Communications-Productivity_Feb2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240215T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240215T170000
DTSTAMP:20260620T141344
CREATED:20231215T004907Z
LAST-MODIFIED:20240712T065930Z
UID:10663-1707987600-1708016400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Canva Design Bootcamp
DESCRIPTION:Download the Course Brochure Link \nIn today’s digital landscape\, capturing your audience’s attention requires more than just words; it demands compelling visuals that stand out. The ability to create eye-catching graphics\, whether for social media\, product presentations\, or any digital platform\, is a key skill for individuals and businesses seeking to thrive in the digital age. Our Canva training program is designed to equip you with the knowledge and skills needed to excel in the art of visual content creation. Canva\, with its user-friendly interface\, extensive template library\, and interactive design features\, serves as a powerful tool to transform your creative ideas into captivating visuals. Through this training\, you’ll gain a comprehensive understanding of how visual content impacts customer engagement and brand recognition in the digital world. You’ll learn to navigate the Canva platform with ease\, even if you have no prior graphic design experience\, and harness its potential to create stunning graphics for social media\, product presentations\, and beyond. \nWhat will you learn in this Canva Design Bootcamp?\n• Gain Understanding the Power of Visual Content: Grasp the significance of eye-catching visuals in the digital world and how they can enhance customer engagement and brand presence.\n• Mastering Canva’s User-Friendly Tools: Proficient in using Canva’s intuitive interface\, making design accessible even to those with no prior graphic design experience.\n• Utilizing Canva Templates and Interactive Design: Explore Canva’s extensive template library and discover how to customize and personalize templates to create designs that align with their brand identity and message.\n• Streamlining Design Processes: Equipped with the knowledge and techniques to expedite design workflows\, saving time and resources while achieving impactful results.\n• Empowering Companies with Design Options: Able to provide their organizations with a valuable\, cost-effective\, and efficient design solution through Canva\, contributing to enhanced marketing efforts and brand recognition. \nCourse Outline\nModule 1: Introduction Of Visual Content\n• Application of Visual in Real Life: Explore real-life examples of how visuals play a critical role in marketing and communication.\n• Simple Keys That You Shall Know to Create Visual: Highlight key principles of effective visual content\, such as color\, composition\, and typography\, to set the foundation for your design journey.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: Canva Basic Intro\n• Types of Visuals You Could Create with Canva: Provide an overview of the wide range of visual content that can be designed using Canva\, from social media graphics to presentations and more.\n• Log in and Dashboard Intro: Step-by-step guidance on creating a Canva account\, logging in\, and navigating the dashboard.\n• How to Start a Design: Walk participants through the process of creating their first design project\, offering practical tips for choosing dimensions and layouts.\n• Hands-On: Allow participants to get hands-on experience by creating a simple design during this session. \nModule 3: Get Your Brand’s Image Solid\n• Why Branding Is Important: Explore the significance of branding and how strong brand identity can influence customer perceptions and loyalty.\n• Brand Kit Introduction: Introduce participants to Canva’s Brand Kit feature\, which helps maintain brand consistency in design.\n• Content Planner: Teach how to plan and organize content\, introduction of Canva’s Content Planner to ensure a cohesive and strategic approach to branding.\n• Canva Whiteboard: Strategy \nModule 4: Where AI And Canva Meet\n• AI Introduction: Discuss the role of artificial intelligence in content creation and how Canva incorporates AI to enhance design possibilities.\n• Hands-On: Give participants practical experience in utilizing AI-powered feature within Canva for more efficient and creative design..
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-design-bootcamp-2/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Canva
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Canva_Design_Bootcamp_Feb2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240221T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240221T170000
DTSTAMP:20260620T141344
CREATED:20231215T005944Z
LAST-MODIFIED:20240712T061044Z
UID:10670-1708506000-1708534800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Basic Level
DESCRIPTION:Download the Course Brochure Link \nThis course serves as a comprehensive introduction to the fundamental aspects of office workspace management and Excel proficiency. Participants will be equipped with the necessary skills to navigate the Office suite effectively\, focusing on Excel’s core functionalities. From mastering data entry and formatting techniques to harnessing the power of formulas\, functions\, and visualizations\, this course aims to provide a solid foundation for efficient data management and analysis within the Excel environment. Participants will learn practical strategies for optimizing workflows and enhancing productivity through effective data handling and presentation \nWhat will you learn in this Microsoft Excel Basic Level?\n• Develop the ability to efficiently navigate and customize the Office workspace for improved productivity.\n• Acquire a solid understanding of Excel’s essential features\, enabling effective data entry\, editing\, and formatting.\n• Learn techniques for swift and accurate data manipulation\, leading to streamlined data management processes.\n• Develop proficiency in using basic formulas and functions to automate calculations and data analysis tasks.\n• Learn to create and enhance charts and graphics for clear and impactful data representation.\n• Acquire skills for managing and presenting workbooks effectively\, facilitating easy data interpretation and communication \nCourse Outline\nModule 1: Office Workspace Basics\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 2: Introduction to Excel\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 3: Entering and Editing Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 4: Formatting Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 5: Formatting Worksheets\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 6: Kickstart With Basic Formulas And Functions\n• Understanding the Fundamentals of Formulas and Functions\n• Optimizing Formula Entry and Management Techniques\n• Streamlining Complex Calculations with Efficient Function Usage\n• Exploring Advanced Tools for Formula and Function Integration \nModule 7: Adding Charts And Graphics\n• Mastering Data Visualization Techniques\n• Creating and Enhancing Charts for Data Representation\n• Modifying Charts for Enhanced Data Visualization\n• Integrating Data Changes within Charts for Real-Time Updates\n• Leveraging Advanced Drawing Tools for Customized Visuals \nModule 8: Viewing And Printing Workbooks\n• Efficient Workbook Viewing and Printing Techniques\n• Customizing Workbook Views for Optimal User Experience\n• Optimizing Data Management with Sorting and Filtering\n• Custom Page Layout\, Headers\, and Footers\n• Previewing and Printing Workbooks for Professional Presentation
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-basic-level-5/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Excel_Basic_Level_Feb2024-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240221T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240222T170000
DTSTAMP:20260620T141344
CREATED:20231215T011906Z
LAST-MODIFIED:20240712T060947Z
UID:10673-1708506000-1708621200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Data Analytics and Visualization Tools
DESCRIPTION:Download the Course Brochure Link \nThis comprehensive course is designed to equip participants with the skills and knowledge needed to proficiently handle data in Microsoft Excel\, from importing and cleaning to advanced analytics and visualization. Participants will delve into various aspects of Excel\, learning practical techniques for data manipulation\, logical analysis\, and effective visualization. The course also introduces Power BI integration to extend data visualization capabilities beyond Excel. \nWhat will you learn in this Microsoft Excel Data Analytics and Visualization Tools?\n\nImport data from various sources and manage external data within Excel\nUse Excel functions for text manipulation and ensure data accuracy\nSeamlessly handle data types\, perform numerical operations\, and manage dates\nLearn cell referencing\, naming\, and automation for organized data\nUtilize SMART TABLES for organized data analysis with formatting and filtering\nMaster effective data visualization with charts and Power BI integration for advanced insights\n\nCourse Outline\nModule 1: Getting Data Into Microsoft Excel\n• Import data from various platforms into Microsoft Excel for further analysis\n• Explore methods for efficient data importing and connecting to external data sources \nModule 2: Data Cleaning And Manipulation\n• Utilize functions for combining and splitting text to enhance data readability\n• Clean data\, change case\, and remove unwanted characters for better analysis\n• Emphasize the importance of well-organized data for accurate and insightful analysis \nModule 3: Working With Numbers And Dates\n• Convert data types from text to numbers\, dates to text\, and both numbers and text to dates\n• Master functions for generating dates\, calculating days between two dates\, and more \nModule 4: Defined Names For Better Data Management\n• Learn the power of referencing and naming cells for improved data organization\n• Create named ranges and automate processes for enhanced efficiency and accuracy \nModule 5: Automating Data Manipulation With Tables\n• Utilize SMART TABLES to create\, format\, and manage data tables\n• Format\, select\, sort\, and filter data efficiently for improved organization\n• Enhance data analysis with structured referencing techniques \nModule 6: Logical And Lookup Functions\n• Evaluate data using nested IF functions for advanced logical operations.\n• Perform logical operations with IF and categorize data using VLOOKUP and XLOOKUP\n• Master advanced functions such as INDEX and MATCH for precise data matching \nModule 7: Data Transformation With Power Query\n• Use the Query Editor Engine to extract\, transform\, and load data seamlessly\n• Combine multiple datasets for a comprehensive and integrated analysis \nModule 8: Data Visualization\n• Visualize data effectively with conditional formatting\, sparklines\, and number formats\n• Utilize standard charts (line\, pie\, scatter) and specialized charts (hierarchy\, waterfall\, funnel\, geospatial\, gauge) for insightful data representation \nModule 9: Creating Interactive Dashboards\n• Summarize data dynamically with Pivot Tables for quick insights\n• Customize\, group\, sort\, and filter pivot data for interactive dashboards\n• Create engaging dashboards with pivot charts\, slicers\, and timelines \nModule 10: Data Visualization with Power BI\n• Explore Power BI for quick and advanced data visualization\n• Integrate Power BI with Excel for a seamless analytics experience\n• Create compelling visualizations for effective data communication \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-data-analytics-and-visualization-tools/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Data Analytics & Visualization In Excel,Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Excel_Data_Analytics_And_Visualization_Tools_Feb2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240222T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240222T170000
DTSTAMP:20260620T141344
CREATED:20231215T012441Z
LAST-MODIFIED:20240123T084146Z
UID:10676-1708592400-1708621200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - AI Tools for Content Creation and Marketing
DESCRIPTION:In the dynamic world of digital marketing\, establishing a strong online presence and consistent branding is paramount. However\, the demands of creating compelling and relevant content consistently can be challenging\, especially for those on a budget. Enter AI-driven content marketing – a game-changer that empowers businesses to create and distribute engaging content efficiently and cost-effectively. Our AI in Content Marketing course is designed for business owners and marketing professionals who recognize the value of establishing a compelling brand presence but seek more affordable and sustainable solutions. This training will unveil the world of AI-generated content and the tools to streamline your content marketing efforts. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Understanding AI in Content Marketing: Gain a comprehensive understanding of how AI transforms content marketing\, reduces barriers\, and enhances efficiency.\n• AI Content Creation Proficiency: Master using AI-driven tools to create high-quality written content.\n• Optimizing Content with AI: Learn to harness AI for content optimization and data-driven content strategy.\n• Explore AI-powered methods for personalizing content and achieving brand consistency.\n• Ethical AI Content Marketing and Compliance: Navigate the ethical considerations of AI-generated content \nCourse Outline\nModule 1: Basics Of Content Marketing\n• The Evolution: Expand on the historical development of content marketing to provide context for its current significance.\n• The Key Elements That Drive Success: Highlight the critical components of effective content marketing\, such as relevance\, engagement\, and storytelling.\n• Process of Creating Content: Provide insights into the content creation process\, from ideation to distribution.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: AI In Content Marketing\n• Timeline of How AI Has Evolved in This Space: Offer a chronological overview of AI’s role in content marketing\, showing its progression over time.\n• ChatGPT Changing the World: Provide concrete examples of how ChatGPT and similar tools have revolutionized content creation.\n• Hands-On: ChatGPT Basic Dashboard: Ensure participants gain practical experience by navigating and using ChatGPT’s dashboard. \nModule 3: Create Your Content Marketing Plan With ChatGPT\n• Key to Creating a Content Marketing Plan: Define the components of an effective content marketing plan and the role of AI within it.\n• Act Like a Prompt: Explain how to use AI as a prompt for generating content ideas and strategies.\n• Self-Evaluative Prompting: Emphasize the importance of critical evaluation and fine-tuning of AI-generated content.\n• Hands-On: Guide participants through the process of using ChatGPT to create content specific to their brand. \nModule 4: Researching Content With AI\n• Real Information: Verify Is Always Important: Stress the significance of data validation and credibility in content optimization.\n• Bing Introduction: Explain how to use Bing as a source of valuable data and insights.\n• Bard Introduction: Introduce Bard\, a relevant AI tool for content optimization.\n• Hands-On Assessment: Collecting the Most Impactful Data for Your Industry: Demonstrate how to gather and utilize industry-specific data to optimise content. \nModule 5: Ethical AI Content Marketing And Compliance\n• Reminder When Using AI: Highlight ethical considerations and best practices when implementing AI in content marketing.\n• Copyright: Discuss copyright issues related to AI-generated content.\n• Malaysia AI Rules and Regulations: Provide insights into AI-related regulations specific to Malaysiagi
URL:https://www.excelacademy.my/event/hrd-corp-claimable-ai-tools-for-content-creation-and-marketing-2/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_AI_Tools_for_Content_CreationMarketing_Feb2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240226T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240227T170000
DTSTAMP:20260620T141344
CREATED:20231215T005616Z
LAST-MODIFIED:20240123T084254Z
UID:10667-1708938000-1709053200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate and Advanced Level
DESCRIPTION:Download the Course Brochure Link  \nThis comprehensive course provides a deep dive into advanced data management and analysis techniques within the Excel environment. Participants will learn how to manipulate and organize data effectively\, work with databases\, utilize templates\, create and revise charts\, use advanced filters\, protect worksheets\, utilize auditing tools\, import and export data\, use advanced functions\, and work with pivotal data and scenarios. The course is designed to equip participants with the skills necessary for efficient data handling and analysis in a professional setting. \nWhat will you learn in this Microsoft Excel Intermediate and Advanced Level? \n• Develop proficiency in sorting\, filtering\, and managing data for better organization and retrieval.\n• Learn advanced database management methods for accurate and reliable data analysis.\n• Master the use of templates for smoother and more organized worksheet management.\n• Acquire skills to create and customize charts effectively for clear data representation.\n• Learn to protect worksheets and workbooks for enhanced data security and integrity.\n• Develop skills in managing complex data relationships and tracking using auditing tools and range names.\n• Acquire the ability to seamlessly import and export data between different platforms and applications.\n• Become proficient in using various advanced functions for complex data analysis and manipulation.\n• Develop expertise in creating and managing pivot tables for comprehensive data analysis.\n• Learn effective techniques for tracking and merging workbooks for improved collaboration and version control.\n• Acquire skills in applying custom formats and recording macros for efficient and automated data formatting and manipulation. \nCourse Outline \nModule 1: Data Management\n• Sorting Data\n• Sorting Data in Multiple Columns\n• Finding Specific Data\n• Replacing Data Values\n• Modifying Cell Formats \nModule 2: Working with Databases\n• Creating and Removing Subtotals in Lists\n• Sorting Data in Multiple Levels\n• Custom Sorting\n• Validating and Removing Data\n• Customizing Error Messages \nModule 3: Using Template\n• Managing Worksheets\n• Adjusting Workbook Templates\n• Handling Worksheets (Hide\, Unhide\, Delete)\n• Accessing Online Templates \nModule 4: Creating Chart\n• Inserting and Formatting Different Chart Types\n• Customizing Chart Elements (Title\, Background\, Data Table)\n• Managing Chart Types and Layouts\n• Working with 3-D Charts and Sparklines \nModule 5: Revising Charting Features\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 6: Working with Advanced Filters\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 7: Using Worksheet Protection\n• Protecting and Unprotecting Worksheets and Workbook Windows\n• Managing Allow-Editing Ranges and Passwords \nModule 8: Using Auditing Tools and Range Names\n• Applying and Removing Range Names\n• Displaying Relationships between Cells (Dependent/Precedent Arrows)\n• Showing Formulas \nModule 9: Exporting and Importing Data\n• Managing External Data Properties and Hyperlinks \nModule 10: Using Advanced Function\n• Utilizing Various Functions (VLOOKUP\, HLOOKUP\, IF\, ISERROR\, AND\, OR\, ROUND\, COUNTIF\, RANK)\n• Exploring Financial and Text Functions \nModule 11: Creating/Revising Pivot Tables\n• Constructing and Customizing PivotTable Reports and PivotCharts\n• Working with Data Grouping and Summary Functions \nModule 12: Using Scenarios\n• Creating\, Editing\, and Displaying Scenarios\n• Generating Scenario Summary Reports\n• Handling Data Tables and Variable Tables \nModule 13: Tracking and Merging Workbook\n• Managing Shared Workbooks and Tracked Changes\n• Handling Conflicting Changes and History Worksheets \nModule 14: Using Conditional and Custom Formats\n• Applying and Customizing Conditional Formats\n• Working with Data Bars and Custom Number Formats \nModule 15: Recording Macros\n• Recording\, Running\, and Deleting Macros\n• Customizing Shortcut Keys and Quick Access Toolbar (QAT)
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Excel_IntermediateAdvanced_Level_Feb2024-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240227T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240228T170000
DTSTAMP:20260620T141344
CREATED:20231215T020640Z
LAST-MODIFIED:20240123T084351Z
UID:10679-1709024400-1709139600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Power Query Mastering Data Transformation
DESCRIPTION:Download the Course Brochure Link  \nThis two-day course provides a deep dive into Microsoft Power Query\, focusing on mastering advanced data transformation techniques. Participants will progress from basics to advanced functionalities\, gaining hands-on experience through practical exercises and real-world case studies. The course ensures a blend of theoretical understanding and practical application\, allowing participants to confidently navigate and utilize Power Query in professional settings. By the end of the course\, attendees will possess a practical toolkit for implementing advanced data transformations\, bolstering their ability to tackle real-world scenarios with confidence and expertise. \nWhat will you learn in this Microsoft Power Query Mastering Data Transformation?\n• Confidently navigate Power Query\, understanding its purpose and efficiently using the Power Query Editor.\n• Master importing data from various sources\, like Excel and databases\, and use parameters for flexible connections.\n• Gain skills in basic data transformations—filtering\, sorting\, handling duplicates\, and managing data types and conversions.\n• Proficient in advanced transformations\, including working with dates\, text\, and functions in Power Query.\n• Master advanced transformations\, like aggregating data and merging queries\, while smoothly managing relationships between them.\n• Learn to manage errors\, optimize queries for better performance\, and follow best practices for trustworthy data transformations.\n• Get introduced to Power Query M language\, enabling the creation of custom functions\, integrating with Power BI and Excel\, and automating data tasks \nCourse Outline\nModule 1: Introduction To Power Query\n• Overview of Power Query and its role in data transformation\n• Installing and configuring Power Query\n• Exploring the Power Query Editor interface \nModule 2: Connecting To Data Sources\n• Importing data from various sources (Excel\, CSV\, databases\, web\, etc.)\n• Understanding query folding and its implications\n• Parameters and dynamic data source connections \nModule 3: Basic Data Transformations\n• Filtering and sorting data\n• Removing duplicates\n• Handling null values and errors\n• Introduction to data types and type conversion \nModule 4: Advanced Data Transformations\n• Working with date and time functions\n• Text transformations and manipulation\n• Conditional columns and custom columns\n• Using functions and expressions in Power Query \nModule 5: Advanced Transformations And Integration\n• Aggregating data with Group By\n• Merging and appending queries\n• Pivot and unpivot transformations \nModule 6: Combining Queries And Managing Relationships\n• Understanding query dependencies\n• Join types and merging queries\n• Managing relationships between queries \nModule 7: Error Handling And Query Optimization\n• Handling errors and exceptions in Power Query\n• Optimizing query performance\n• Best practices for efficient data transformation \nModule 8: Automation And Integration\n• Introduction to Power Query M language\n• Creating custom functions\n• Incorporating Power Query into Power BI and Excel workflows\n• Automating data refresh and transformations
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-power-query-mastering-data-transformation/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Power Query Mastering Data Transformation
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Power_Query_Mastering_Data_Transformation_Feb2024-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240227T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240229T170000
DTSTAMP:20260620T141344
CREATED:20231215T022117Z
LAST-MODIFIED:20240126T032032Z
UID:10682-1709024400-1709226000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Professional
DESCRIPTION:Download the Course Brochure Link  \nIn this thorough program\, participants will be equipped with the skills and knowledge that is needed to succeed in the ever-changing world of digital marketing. Participants will discover how to use social media\, improve websites for search engines\, craft captivating content and run specific advertising efforts. In this class\, we will not solely discuss the theory; instead\, we will delve into case studies\, exemplify best practices\, outline the dos and don’ts\, ensuring a practical\, comprehensible\, and applicable learning experience.  With hands-on learning and advice from industry pros\, participants will get some practical insights to stand out in the job market or boost their current role. Uncover the strategies for boosting your brand’s visibility\, expanding your audience\, and achieving real\, measurable outcomes \nWhat will you learn in this Certified Digital Marketing Professional?\n• Understand the core principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning\, and revenue online.\n• Leverage the potential of social media marketing to build a powerful online presence and improve your marketing performance.\n• Discover the techniques on creating engaging copies\, images\, or videos to optimize both social media and Search Engine campaign.\n• Learn how to run YouTube Ads\, Google Ads\, and using other Google online tools to create an impactful advertising campaign for both B2C and B2B industry.\n• Learn how to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing.\n• Understand how to create websites that are user-friendly and optimized for all devices to get higher user satisfaction and longer engagement.\n• Understand how to choose the most suitable digital marketing channels for your business or clients\, considering the target audience and objectives. \nCourse Outline\nModule 1: Introduction to Digital Marketing\n• Overview of Digital Marketing\n• Principles of Digital Marketing\n• Terms & Pillars of Digital Marketing\n• Competitor Research & Market Demand Analysis\n• Customers Buying Behavioural Journey \nModule 2: Content Marketing\n• Content Marketing\n• Content Pillars\n• Content Research & Ideation\n• Content Planning & Management Tools \nModule 3: Social Media Marketing\n• Facebook Marketing\n• Measure Your Ads Campaign\n• Ads Policy & Example\n• Custom Audience & Lookalike Audience\n• Facebook Pixel Overview \nModule 4: Website Optimization\n• Website & Landing Page\n• WordPress Plugin & Security\n• Landing Page \nModule 5: Search Engine Optimization\n• Search Engine Optimization\n• Technical SEO\n• On-Page SEO\n• Keyword Research\n• (Keywords) Content Optimization\n• Off-Page SEO\n• Measure Your SEO Success \nModule 6: Google Ads\n• Google Ads\n• Google Ads Extension\n• Type of Google Ads \nModule 7: Google Display Network (GDN)\n• Google Display Network (GDN)\n• YouTube Ads \nModule 8: Google Analytics 4\n• Google Analytics 4 (GA4)\n• GA4 – Setup Guide\n• 3 Tips to Work With The Report More Efficiently\n• GA4 – 4 Types of Events\n• GA4 – Check Traffic Growth (User Acquisition vs Traffic Acquisition)\n• GA4 – Check Traffic Relevancy\n• GA4 – Check Traffic Engagement (No. of Action/User)\n• GA4 – Check Returning Traffic\n• GA4 – Cohort Exploration Report\n• GA4 – Path Exploration Report \nModule 9: Email Marketing\n• Email Marketing\n• Understanding The Terms\n• Types Of Email\n• Writing Powerful Email Copies \nModule 10: Digital Marketing Strategy\n• Digital Strategy\n• Strategic Planning\n• Digital Branding
URL:https://www.excelacademy.my/event/hrd-corp-claimable-certified-digital-marketing-professional-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Certified Digital Marketing Professional
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Certified_Digital_Marketing_Professional_Feb2024-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
END:VCALENDAR