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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.16.4//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240109T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240110T170000
DTSTAMP:20260620T153901
CREATED:20231212T081534Z
LAST-MODIFIED:20240108T064654Z
UID:10558-1704790800-1704906000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download the Course Brochure Link  \nThe program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass?\n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline\nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website performance.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-5/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Jan2024.jpg
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240118T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240118T170000
DTSTAMP:20260620T153901
CREATED:20231212T092342Z
LAST-MODIFIED:20240108T035000Z
UID:10582-1705568400-1705597200@www.excelacademy.my
SUMMARY:[HRD Corp Claimable] - Canva Design Bootcamp
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital landscape\, capturing your audience’s attention requires more than just words; it demands compelling visuals that stand out. The ability to create eye-catching graphics\, whether for social media\, product presentations\, or any digital platform\, is a key skill for individuals and businesses seeking to thrive in the digital age. Our Canva training program is designed to equip you with the knowledge and skills needed to excel in the art of visual content creation. Canva\, with its user-friendly interface\, extensive template library\, and interactive design features\, serves as a powerful tool to transform your creative ideas into captivating visuals. Through this training\, you’ll gain a comprehensive understanding of how visual content impacts customer engagement and brand recognition in the digital world. You’ll learn to navigate the Canva platform with ease\, even if you have no prior graphic design experience\, and harness its potential to create stunning graphics for social media\, product presentations\, and beyond. \nWhat will you learn in this Canva Design Bootcamp?\n• Gain Understanding the Power of Visual Content: Grasp the significance of eye-catching visuals in the digital world and how they can enhance customer engagement and brand presence.\n• Mastering Canva’s User-Friendly Tools: Proficient in using Canva’s intuitive interface\, making design accessible even to those with no prior graphic design experience.\n• Utilizing Canva Templates and Interactive Design: Explore Canva’s extensive template library and discover how to customize and personalize templates to create designs that align with their brand identity and message.\n• Streamlining Design Processes: Equipped with the knowledge and techniques to expedite design workflows\, saving time and resources while achieving impactful results.\n• Empowering Companies with Design Options: Able to provide their organizations with a valuable\, cost-effective\, and efficient design solution through Canva\, contributing to enhanced marketing efforts and brand recognition. \nCourse Outline\nModule 1: Introduction Of Visual Content\n• Application of Visual in Real Life: Explore real-life examples of how visuals play a critical role in marketing and communication.\n• Simple Keys That You Shall Know to Create Visual: Highlight key principles of effective visual content\, such as color\, composition\, and typography\, to set the foundation for your design journey.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: Canva Basic Intro\n• Types of Visuals You Could Create with Canva: Provide an overview of the wide range of visual content that can be designed using Canva\, from social media graphics to presentations and more.\n• Log in and Dashboard Intro: Step-by-step guidance on creating a Canva account\, logging in\, and navigating the dashboard.\n• How to Start a Design: Walk participants through the process of creating their first design project\, offering practical tips for choosing dimensions and layouts.\n• Hands-On: Allow participants to get hands-on experience by creating a simple design during this session. \nModule 3: Get Your Brand’s Image Solid\n• Why Branding Is Important: Explore the significance of branding and how strong brand identity can influence customer perceptions and loyalty.\n• Brand Kit Introduction: Introduce participants to Canva’s Brand Kit feature\, which helps maintain brand consistency in design.\n• Content Planner: Teach how to plan and organize content\, introduction of Canva’s Content Planner to ensure a cohesive and strategic approach to branding.\n• Canva Whiteboard: Strategy \nModule 4: Where AI And Canva Meet\n• AI Introduction: Discuss the role of artificial intelligence in content creation and how Canva incorporates AI to enhance design possibilities.\n• Hands-On: Give participants practical experience in utilizing AI-powered feature within Canva for more efficient and creative design..
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-design-bootcamp/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Canva
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Canva_Design_Bootcamp_Jan2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240124T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240124T170000
DTSTAMP:20260620T153901
CREATED:20231214T005801Z
LAST-MODIFIED:20240108T035511Z
UID:10586-1706086800-1706115600@www.excelacademy.my
SUMMARY:[HRD Corp Claimable] - AI Tools for Content Creation and Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn the dynamic world of digital marketing\, establishing a strong online presence and consistent branding is paramount. However\, the demands of creating compelling and relevant content consistently can be challenging\, especially for those on a budget. Enter AI-driven content marketing – a game-changer that empowers businesses to create and distribute engaging content efficiently and cost-effectively. Our AI in Content Marketing course is designed for business owners and marketing professionals who recognize the value of establishing a compelling brand presence but seek more affordable and sustainable solutions. This training will unveil the world of AI-generated content and the tools to streamline your content marketing efforts. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Understanding AI in Content Marketing: Gain a comprehensive understanding of how AI transforms content marketing\, reduces barriers\, and enhances efficiency.\n• AI Content Creation Proficiency: Master using AI-driven tools to create high-quality written content.\n• Optimizing Content with AI: Learn to harness AI for content optimization and data-driven content strategy.\n• Explore AI-powered methods for personalizing content and achieving brand consistency.\n• Ethical AI Content Marketing and Compliance: Navigate the ethical considerations of AI-generated content \nCourse Outline\nModule 1: Basics Of Content Marketing\n• The Evolution: Expand on the historical development of content marketing to provide context for its current significance.\n• The Key Elements That Drive Success: Highlight the critical components of effective content marketing\, such as relevance\, engagement\, and storytelling.\n• Process of Creating Content: Provide insights into the content creation process\, from ideation to distribution.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: AI In Content Marketing\n• Timeline of How AI Has Evolved in This Space: Offer a chronological overview of AI’s role in content marketing\, showing its progression over time.\n• ChatGPT Changing the World: Provide concrete examples of how ChatGPT and similar tools have revolutionized content creation.\n• Hands-On: ChatGPT Basic Dashboard: Ensure participants gain practical experience by navigating and using ChatGPT’s dashboard. \nModule 3: Create Your Content Marketing Plan With ChatGPT\n• Key to Creating a Content Marketing Plan: Define the components of an effective content marketing plan and the role of AI within it.\n• Act Like a Prompt: Explain how to use AI as a prompt for generating content ideas and strategies.\n• Self-Evaluative Prompting: Emphasize the importance of critical evaluation and fine-tuning of AI-generated content.\n• Hands-On: Guide participants through the process of using ChatGPT to create content specific to their brand. \nModule 4: Researching Content With AI\n• Real Information: Verify Is Always Important: Stress the significance of data validation and credibility in content optimization.\n• Bing Introduction: Explain how to use Bing as a source of valuable data and insights.\n• Bard Introduction: Introduce Bard\, a relevant AI tool for content optimization.\n• Hands-On Assessment: Collecting the Most Impactful Data for Your Industry: Demonstrate how to gather and utilize industry-specific data to optimise content. \nModule 5: Ethical AI Content Marketing And Compliance\n• Reminder When Using AI: Highlight ethical considerations and best practices when implementing AI in content marketing.\n• Copyright: Discuss copyright issues related to AI-generated content.\n• Malaysia AI Rules and Regulations: Provide insights into AI-related regulations specific to Malaysia. Ma
URL:https://www.excelacademy.my/event/hrd-corp-claimable-ai-tools-for-content-creation-and-marketing/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_AI_Tools_for_Content_CreationMarketing_Jan2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240129T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240130T170000
DTSTAMP:20260620T153901
CREATED:20231214T011035Z
LAST-MODIFIED:20240122T072054Z
UID:10589-1706518800-1706634000@www.excelacademy.my
SUMMARY:[HRD Corp Claimable] - Microsoft Power BI: Advanced Dashboard Reporting
DESCRIPTION:Download the Course Brochure Link  \nThis course empowers professionals to elevate their Microsoft Power BI skills for advanced dashboard reporting. Participants will embark on a journey from the fundamentals of self-service business intelligence to mastering Power BI’s capabilities. Through hands-on exploration\, they will gain the expertise needed to shape data\, model intricate datasets\, and craft interactive visualizations. \nWhat will you learn in this Microsoft Power BI: Advanced Dashboard Reporting?\n• Grasp essential principles of business intelligence\, data analysis\, and visualization.\n• Navigate Power BI confidently\, utilizing its features for effective data analysis.\n• Seamlessly integrate data from Excel\, CSV\, Text files\, and databases into Power BI.\n• Construct queries\, clean and shape data\, and merge tables for comprehensive analysis.\n• Manage relationships\, use DAX queries\, and create calculations for advanced data modeling.\n• Design visually appealing Power BI reports\, leveraging diverse elements and ensuring efficient sharing and collaboration. \nCourse Outline\nModule 1: Introduction To Self-Service BI Solutions\n• Understanding Business Intelligence\n• Basics of Data Analysis\n• Principles of Data Visualization\n• Microsoft Tools for Self-Service BI \nModule 2: Introducing Power BI\n• Overview of Power BI Features\n• Navigating Power BI Interface\n• Exploring Power BI Service and Dashboards \nModule 3: Power BI Data Sources\n• Using Excel Files in Power BI\n• Handling CSV & Text Files in Power BI\n• Connecting to Databases in Power BI \nModule 4: Shaping And Combining Data\n• Building Queries in Power BI Desktop\n• Shaping and Cleaning Data\n• Merging and Combining Data Tables \nModule 5: Modeling Data\n• Managing Relationships in Power BI\n• Introduction to DAX Queries\n• Calculations and Measures in Power BI \nModule 6: Interactive Data Visualizations\n• Designing Power BI Reports\n• Utilizing Report Elements\n• Managing and Sharing Power BI SolutionsMicrosoft Power BI: Advanced Dashboard Reporting   BI
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-power-bi-advanced-dashboard-reporting/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Mastering Interactive Dashboard Reporting with Power BI
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Power_BI_Advanced_Dashboard_Reporting_Jan2024-3.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240130T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240131T170000
DTSTAMP:20260620T153901
CREATED:20231214T012934Z
LAST-MODIFIED:20240123T082056Z
UID:10592-1706605200-1706720400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Search Engine Optimization and Search Engine Marketing
DESCRIPTION:Download the Course Brochure Link  \nLearn how to rank faster and more effectively on Google. Get everything you need to know about search engine optimization\, master them and implement them on your website\, to start seeing consistent traffic coming to your site.  Though SEO is not a rocket science\, most people find it difficult to implement because of various terminologies used\, updates and other misconceptions. This workshop serves as a purpose to help students who have no time to do their own research\, or a total beginner who’s not sure of where to start\, this course is for you.  Students will be given case studies\, tools\, resources with several examples on how to implement effective SEO strategies with a clear step-by-step guide\, in the simplest and most effective manner. SEO is a must-know section for every business owner and marketer because it can help you drive consistent traffic 24/7\, generate qualified leads and save tons of your advertising cost. \nWhat will you learn in this Search Engine Optimization and Search Engine Marketing?\n\nHow to optimize your website for better search ranking\nLeveraging SEO and Google Paid Ads to enhance your site’s traffic and leads\nLearn to build SEO strategies for your company\, using tools and setup best practices\nHow to generate traffic consistently with SEO best practices setup\nLearn how to setup your first Google Ads campaign\nLearn how to analyze and measure your ads performance\nUnderstand different ways to optimize your ads campaign\n\nCourse Outline\nModule 1: Fundamental Of SEO\n• What is SEO and how does it work?\n• Organic search vs Paid search\n• Relationship between SEO and website optimization\n• Debunking SEO myth\n• 3 Core pillars of SEO\n• Measuring your SEO performance \nModule 2: Keyword Research\n• Understanding keywords for SEO\n• Types of keywords and how to use them for your advantage\n• Understanding long-tailed vs short-tailed keywords\n• How to conduct keyword research\n• How to use Google keyword planner to conduct keyword research\n• Other recommended tools for keyword research\n• How to identify and prioritize your keyword \nModule 3: Content Strategies For SEO\n• Understanding On-page SEO\n• List of On-Page SEO setup.\n• Ways to optimize your meta title and meta description\n• Understand URL structure impact on SEO\n• Using headings (H1-H6) for SEO\n• Optimizing images with keywords\n• Internal and external linking\n• Content writes up for SEO \nModule 4: Off-Page SEO Strategies\n• Off-page SEO explained\n• List of Off-page SEO checklist\n• Understand link-building\n• Building backlinks strategies\n• How to identify competitor’s backlink\n• Best practices when it comes to link building \nModule 5: Technical SEO\n• Strategies to improve your website performance\n• List of technical SEO setup\n• Understand Google Search Console\n• Understand Google Analytics\n• Identify duplicate content and how to fix it\n• Optimizing Google business profile \nModule 6: Fundamental Of Google Ads\n• Why Google Ads and how does it work\n• Understand Google Ads campaign structure\n• Learn about different types of Google Ads objectives\n• Understand how your ads will be triggered\n• Understand keywords match type\n• Understand types of ads extension and the purpose \nModule 7: Google AdsOptimization Strategies\n• Conduct keywords research using free tools\n• Ad group and keywords setup\n• How to write powerful copy for your Google Ads\n• Bidding strategies\n• How to optimize your campaign with search term\n• How to optimize your campaign with negative search\n• Measure your Google Ads campaign performance \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-search-engine-optimization-and-search-engine-marketing-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:SEO & SEM
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_SEOSEM_Jan2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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