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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.16.4//NONSGML v1.0//EN
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X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230907T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230907T170000
DTSTAMP:20260620T212751
CREATED:20230830T031759Z
LAST-MODIFIED:20230830T034349Z
UID:9532-1694077200-1694106000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Basic Level
DESCRIPTION:The course empowers the trainee to understand the basic concepts of spreadsheets and to demonstrate the ability to use a spreadsheet application on a personal computer. He or she will understand and be able to accomplish basic operations associated with developing\, formatting\, and using a spreadsheet. \n  \nWhat will you learn in this  Microsoft Excel Basic Level Training?\n• The course empowers the trainee to understand the basic concepts of spreadsheets and to demonstrate the ability to use a spreadsheet application on a personal computer.\n• He or she will understand and be able to accomplish basic operations associated with developing\, formatting\, and using a spreadsheet.\n• Additionally\, trainees will be able to accomplish standard mathematical operations using basic formulas and functions.\n• The trainee will be able to demonstrate competence in using some of the features of Excel such as filtering\, managing data and creating charts. \n  \nCourse Outline\nOFFICE WORKSPACE BASICS \n• Basic Window Elements\n• Exploring Office Backstage\n• Working with the Ribbon\n• Customizing the Quick Access Toolbar\n• Working with Key Tips\n• Using the Status Bar \nINTRODUCTION TO EXCEL \n• What is Excel?\n• Getting to Know the Excel Window\n• Moving the Cell Selector\n• Opening a Workbook\n• Navigating a Workbook\n• Selecting Cells\n• Creating Workbooks\n• Saving a Workbook\n• Closing a Workbook \nENTERING AND EDITING DATA \n• Entering Text\, Numbers\, and Dates\n• Editing Data\n• Using AutoComplete and AutoFill\n• Copying Data\n• Moving and Clearing Data\n• Using Undo and Redo\n• Finding and Replacing Data \n  \nFORMATTING DATA \n• Introduction to Formatting\n• Applying Number Formats\n• Applying Font Formats\n• Changing Cell Alignment\n• Applying Cell Styles\n• Copying Formats\n• Clearing Formats\n• Finding and Replacing Formats \nFORMATTING WORKSHEETS \n• Inserting and Deleting Rows and Columns\n• Inserting and Deleting Cells\n• Adjusting Column and Row Sizes\n• Hiding Worksheet Components\n• Inserting and Deleting Worksheets\n• Copying and Moving Worksheets\n• Customizing Sheet Tabs\n• Adding a Worksheet Background \nKICK START WITH BASIC FORMULAS AND FUNCTIONS \n• What are Formulas and Functions?\n• Entering Formulas\n• Entering Functions\n• Using the Insert Function Tools\n• Using AutoSum\n• Copying and Moving Formulas \n  \nFor more information about our Digital Marketing Masterclass\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses: https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-basic-level/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/08/Individual-Course-Posting.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230913T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230914T170000
DTSTAMP:20260620T212751
CREATED:20230830T034241Z
LAST-MODIFIED:20230830T034501Z
UID:9536-1694595600-1694710800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate & Advanced Level
DESCRIPTION:In this course\, the participants will be introduced to the more intermediate features of Microsoft Excel. The participant will learn how to generate reports from Excel data. The course also shows the participant how to highlight important data using conditional formats\, prevent date entry errors using Data Validation. At the end of the course\, the participant will be able to demonstrate the ability to manage data efficiently with Microsoft Excel. Moving on\, the participants will be introduced to the more advanced features of Microsoft Excel. This course provides the participant to use the spreadsheet application to produce what are deemed to be advanced spreadsheet outputs. The participant shall be able to operate effectively at more than intermediate level of competence and be able to sort\, query and link data. The participant shall be able to use functions such as those associated with logical\, statistical\, or mathematical operations. Furthermore\, the participant will be able to use available analysis and audit tools and to run and record simple macros. \n  \nWhat will you learn in this  Microsoft Excel Intermediate & Advanced Level Training?\n• Apply proper formula and function\n• Troubleshooting errors\n• Link and Embed Data from other sources\n• Applying Conditional Formatting and Validation Rules\n• Build upon the essential Microsoft Office Excel knowledge and skills\n• Learn to create advanced workbooks and worksheets\, including\nadvanced formulas\, tables\, and data analyzing tools \n  \nCourse Outline\nDATA MANAGEMENT\n• Sorting\n• Sorting Multiple Columns\n• Finding Data\n• Replacing Data\n• Finding and Replacing Cell Format\n• Practice – Data Management \nWORKING WITH DATABASES \n• Creating Subtotals in a List\n• Removing Subtotals from a List\n• Sorting Data by Multiple Levels\n• Using Custom Sort\n• Using Data Validation\n• Validating Data using a List\n• Creating a Custom Error Message\n• Removing Data Validation \nUSING TEMPLATES\n• Copying Worksheets\n• Hiding Columns and Rows\n• Unhiding Columns and Rows\n• Saving a Workbook as a Template\n• Using a Template\n• Editing a Template\n• Inserting a New Worksheet\n• Hiding/Unhiding a Worksheet\n• Deleting a Template\n• Finding Online Templates \nCREATING CHARTS\n• Inserting a column chart\n• Inserting a line chart\n• Inserting a bar chart\n• Inserting a pie chart\n• Resizing a chart\n• Deleting a chart\n• Adding a Chart Title\n• Changing the Chart Background\n• Changing a column\, bar\, line\, or pie slice colours\n• Changing the chart type\n• Adding a Data Table\n• Changing the Chart Layout\n• Copying and moving charts\n• Creating a 3-D Chart\n• Adjusting 3-D View\n• Inserting Sparklines\n• Practice – Creating Charts \nREVISING CHARTING FEATURES \n• Formatting an Axis\n• Changing the Axis Scaling\n• Formatting the Data Series\n• Adding Data from Different Worksheets\n• Using a Secondary Axis\n• Changing Data Series Chart Types\n• Changing Source Data Range \nWORKING WITH ADVANCED FILTERS \n• Creating a Criteria Range\n• Using a Criteria Range\n• Showing All Records\n• Using an Advanced and Condition\n• Using an Advanced or Condition\n• Copying Filtered Records\n• Using Database Functions \nUSING CONDITIONAL AND CUSTOM FORMATS \n• Applying Conditional Formats\n• Changing a Conditional Format\n• Adding a Conditional Format\n• Creating a Custom Conditional Format\n• Using Data Bars\n• Deleting a Conditional Format\n• Creating a Custom Number Format \nUSING WORKSHEET PROTECTION \n• Unlocking Cells in a Worksheet\n• Protecting a Worksheet\n• Unprotecting a Worksheet\n• Creating Allow-Editing Ranges\n• Deleting Allow-Editing Ranges\n• Protecting Workbook Windows\n• Unprotecting Workbook Windows\n• Assigning a Password\n• Opening a Password-protected File\n• Removing a Password \nUSING AUDITING TOOLS AND RANGE NAMES \n• Jumping to a Named Range\n• Assigning Names\n• Using Range Names in Formulas\n• Creating Range Names from Headings\n• Applying Range Names\n• Deleting Range Names\n• Using Range Names in 3-D Formulas\n• Displaying/Removing Dependent Arrows\n• Displaying/Removing Precedent Arrows\n• Showing Formulas \nEXPORTING AND IMPORTING DATA \n• Importing Data from Text Files\n• Changing External Data Range Properties\n• Removing the Query Definition\n• Creating a Hyperlink\n• Editing a Hyperlink \nUSING ADVANCED FUNCTIONS \n• Using the VLOOKUP Function\n• Using the HLOOKUP Function\n• Using the IF Function\n• Using Nested IF Functions\n• Using the ISERROR Function\n• Using an AND Condition with IF\n• Using an OR Condition with IF\n• Using the ROUND Function\n• Using COUNTIF Function\n• Using RANK Function\n• Using Financial Functions\n• Using Text Functions \nCREATING/REVISING PIVOT TABLES \n• Creating a PivotTable Report\n• Adding PivotTable Report Fields\n• Selecting a Page Field Item\n• Refreshing a PivotTable Report\n• Changing the Summary Function\n• Adding New Fields to a PivotTable Report\n• Moving PivotTable Report Fields\n• Hiding/Unhiding PivotTable Report Items\n• Deleting PivotTable Report Fields\n• Creating a Page Field Report\n• Formatting a PivotTable Report\n• Creating a PivotChart Report\n• Grouping Data Manually \nUSING SCENARIOS\n• Creating a Scenario\n• Displaying a Scenario\n• Editing a Scenario\n• Creating a Scenario Summary Report\n• Working with Data Tables\n• Placing Formulas in Data Tables\n• Creating a One-Variable Table\n• Creating a Two-Variable Table \nTRACKING AND MERGING WORKBOOKS \n• Saving a Shared Workbook\n• Viewing Users Sharing a Workbook\n• Viewing Shared Workbook Changes\n• Changing the Update Frequency\n• Highlighting Changes\n• Managing Conflicting Changes\n• Resolving Conflicting Changes\n• Setting Change History Options\n• Adding a History Worksheet\n• Reviewing Tracked Changes\n• Merging Shared Workbook Files \nRECORDING MACROS \n• Recording a Macro\n• Saving a Macro-Enabled Workbook\n• Running a Macro\n• Assigning a Shortcut Key\n• Using a Shortcut Key\n• Deleting a Macro\n• Adding a Macro to Quick Access Toolbar\n• Deleting a Macro Button from QAT
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-advanced-level/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/08/Individual-Course-Posting-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230913T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230914T170000
DTSTAMP:20260620T212751
CREATED:20230830T063613Z
LAST-MODIFIED:20230830T063613Z
UID:9540-1694595600-1694710800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Mastering Interactive Dashboard Reporting with Power BI
DESCRIPTION:This two-day training provides participants with the knowledge and skills to analyze data with Power BI. The simplicity of the training methodology will enable you to use Power BI immediately. In this module\, participants will be introduced to the key concepts in business intelligence\, data analysis\, and data visualization. In addition\, they will learn the rationale for self-service BI\, considerations for using self-service BI\, and how Microsoft products can be used to implement a self-service BI solution \nWhat will you learn in this Mastering Interactive Dashboard Reporting with Power BI Training?\n• Describe key features of a self-service BI solution\n• Describe Power BI and its data sources model\, shape and combine data\n• Describe Power BI data visualizations \nCourse Outline\nINTRODUCTION TO SELF-SERVICE BI SOLUTIONS \n• Introduction to business intelligence\n• Introduction to data analysis\n• Introduction to data visualization\n• Microsoft tools for self-service BI \nINTRODUCING POWER BI\n• This module introduces Power BI.\n• Power BI\n• The Power BI service \nPOWER BI DATA\n• This module describes Power BI data sources.\n• Excel files\, CSV & Text files as a Power BI data source\n• Using databases as a Power BI data source \nSHAPING AND COMBINING DATA\n• This module describes how to shape and combine data.\n• Power BI desktop queries\n• Shaping data\n• Combining data \nMODELLING DATA\n• This module describes how to model data in Power BI.\n• Relationships\n• DAX queries\n• Calculations and measures \nINTERACTIVE DATA VISUALIZATIONS\n• This module describes Power BI visualizations.\n• Creating Power BI reports\n• Managing a Power BI solution
URL:https://www.excelacademy.my/event/hrd-corp-claimable-mastering-interactive-dashboard-reporting-with-power-bi-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Mastering Interactive Dashboard Reporting with Power BI
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/08/Individual-Course-Posting-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230919T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230920T170000
DTSTAMP:20260620T212751
CREATED:20230830T064843Z
LAST-MODIFIED:20230830T064843Z
UID:9545-1695114000-1695229200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
DESCRIPTION:Learn how to rank faster and more effectively on Google. Get everything you need to know about search engine optimization\, master them and implement them on your website\, to start seeing consistent traffic coming to your site. Though SEO is not a rocket science\, most people find it difficult to implement because of various terminologies used\, updates and other misconceptions. This workshop serves as a purpose to help students who have no time to do their own research\, or a total beginner who’s not sure of where to start\, this course is for you. Students will be given case studies\, tools\, resources with several examples on how to implement effective SEO strategies with a clear step-by-step guide\, in the simplest and most effective manner. SEO is a must-know section for every business owner and marketer because it can help you drive consistent traffic 24/7\, generate qualified leads and save tons of your advertising cost. \n  \nWhat will you learn in this Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Training?\n• How to optimize your website for better search ranking\n• Leveraging SEO and Google Paid Ads to enhance your site’s traffic and leads\n• Learn to build SEO strategies for your company\, using tools and setup best practices\n• How to generate traffic consistently with SEO best practices setup\n• Learn how to setup your first Google Ads campaign\n• Learn how to analyze and measure your ads performance\n• Understand different ways to optimize your ads campaign \nCourse Outline\nFUNDAMENTAL OF SEO\n• What is SEO and how does it work?\n• Organic search vs paid search\n• Relationship between SEO and website optimization\n• Debunking SEO myth\n• 3 Core pillars of SEO\n• Measuring your SEO performance \nKEYWORD RESEARCH\n• Understanding keywords for SEO\n• Types of keywords and how to use them for your advantage\n• Understanding long-tailed vs short-tailed keywords\n• How to conduct keyword research\n• How to use Google keyword planner to conduct keyword research\n• Other recommended tools for keyword research\n• How to identify and prioritize your keywords \nCONTENT STRATEGIES FOR SEO \n• Understanding On-page SEO\n• List of On-Page SEO setup.\n• Ways to optimize your meta title and meta description\n• Understand URL structure impact on SEO\n• Using headings (H1-H6) for SEO\n• Optimizing images with keywords\n• Internal and external linking\n• Content writes up for SEO \nOFF-PAGE SEO STRATEGIES \n• Off-page SEO explained\n• List of Off-page SEO checklist\n• Understand link-building\n• Building backlinks strategies\n• How to identify competitor’s backlink\n• Best practices when it comes to link building \nTECHNICAL SEO \n• Strategies to improve your website performance\n• List of technical SEO setup\n• Understand Google Search Console\n• Understand Google Analytics\n• Identify duplicate content and how to fix it\n• Optimizing Google business profile \nFUNDAMENTAL OF GOOGLE ADS \n• Why Google Ads and how does it work\n• Understand Google Ads campaign structure\n• Learn about different types of Google Ads objectives\n• Understand how your ads will be triggered\n• Understand keywords match type\n• Understand types of ads extension and the purpose \n  \nGOOGLE ADS OPTIMIZATION STRATEGIES\n• Conduct keywords research using free tools\n• Ad group and keywords setup\n• How to write powerful copy for your Google Ads\n• Bidding strategies\n• How to optimize your campaign with search term\n• How to optimize your campaign with negative search\n• Measure your Google Ads campaign performance
URL:https://www.excelacademy.my/event/hrd-corp-claimable-search-engine-optimization-seo-and-search-engine-marketing-sem/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/08/Individual-Course-Posting-3.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230919T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230920T170000
DTSTAMP:20260620T212751
CREATED:20230901T011252Z
LAST-MODIFIED:20230901T011252Z
UID:9580-1695114000-1695229200@www.excelacademy.my
SUMMARY:HRD Corp Claimable – Video Editing
DESCRIPTION:Excel Academy’s video editing course will begin with the Adobe After Effects part. Our After Effects training course will provide you with the skills to create\, edit and compound digital video with desired effects\, for the purposes of post-production\, presentation\, instructional and visual messaging content. Examples of what you will learn are motion graphics\, text animation and others. In short\, our After Effects course will provide ways to enhance the features of video to make it more exciting and interesting. Next\, our video editing course will carry on with the Adobe Premiere Pro aspect. Our Premiere Pro course provides the essential editing skills to enhance the want of creative power as well as freedom. Examples of the lessons that you will learn are such as how to completely edit a video such as adjusting the volume of the video to the desired level\, video formatting\, dynamic trimming and many more. In a nutshell by attending our Premiere Pro session\, you will be able to graphic design and easily manage and edit videos. \nWhat will you learn in this Video Editing Training?\n• Develop display ad campaigns\n• Promote your company using FB pocket TVC\n• Create marketing video in various sizes and formats\n• Learn industry insider video production terms\n• Communicate better with ad agencies and design teams \nCourse Outline\nADOBE AFTER EFFECTS:\nIntroduction to FB Pocket TVC and After Effects \n• Overview of the FB Pocket TVC project and its requirements\n• Introduction to the After Effects interface and workspace \nWorking with Photoshop/Illustrator in After Effects \n• Importing and integrating Photoshop and Illustrator files into After\nEffects\n• Using Photoshop and Illustrator assets in After Effects compositions\nMotion Graphics Fundamentals \n• Understanding keyframe animation and motion paths\n• Exploring various animation techniques and easing options\n• Working with shape layers\, masks\, and effects to create dynamic motion graphics \nText Animation Techniques \n• Manipulating and animating text layers\n• Exploring text presets and animation presets\n• Creating custom text animations using keyframes and effects \nCreating A FB Pocket TVC From Scratch \n• Step-by-step process of creating a FB Pocket TVC project\n• Implementing motion graphics\, text animations\, and visual effects\n• Fine-tuning the timing and synchronization of the elements\n• Rendering the final video for distribution and sharing \nADOBE PREMIERE PRO: \nVideo Production Basics\n• Understanding the fundamentals of video production process\n• Pre-production planning\, shooting\, and post-production workflow \nCamera Work and Techniques \n• Exploring different camera techniques for capturing compelling\nfootage\n• Understanding framing\, composition\, and camera movement\nIntroduction to Adobe Premiere Pro \n• Familiarizing with the Premiere Pro interface and workspace\n• Importing and organizing media assets for video editing \nVideo Transition Effects \n• Adding and customizing various transition effects between video\nclips\n• Exploring different types of transitions and their creative applications\nVideo Cutting Techniques and Tips \n• Mastering the art of precise video cutting and trimming\n• Understanding the importance of pacing and rhythm in video editing \nTitles and Text Overlays\n• Creating and customizing text titles and lower thirds\n• Incorporating text overlays to enhance storytelling \nVideo Motion and Effects \n• Applying motion and animation to video clips\n• Utilizing visual effects and filters to enhance footage \nAudio Editing and Mixing\n• Understanding audio editing techniques and tools in Premiere Pro\n• Adjusting audio levels\, adding sound effects\, and working with music tracks \nVideo Formats and Exporting Options \n• Familiarizing with different video formats and their specific uses\n• Exporting video projects with appropriate settings for various platforms \nVideo Editing and Publishing Workflows \n• Streamlining the video editing process through efficient workflows\n• Optimizing settings for different platforms and sharing options
URL:https://www.excelacademy.my/event/hrd-corp-claimable-video-editing/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Video Editing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/09/Individual-Course-Posting-10.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230926T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230927T170000
DTSTAMP:20260620T212751
CREATED:20230830T070223Z
LAST-MODIFIED:20230830T070223Z
UID:9548-1695718800-1695834000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:The programme will allow participants to learn and master effective online marketing strategies from knowing how to plan\, set up\, monitor\, and optimize it\, to achieve their marketing goals effectively. Participants will learn how to use a proven framework and formula to manage their social media and Google ads campaign\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover the case studies\, best practices\, the dos\, and don’ts\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass Training?\n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images\, or videos for both social media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline\nPRINCIPLES OF DIGITAL MARKETING\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioral journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioral trend online \nFACEBOOK & INSTAGRAM MARKETING\n• Social Media Ads campaign structure Overview\n• Meta Ads Account Manager & Business Manager Overview\n• Facebook & Instagram Campaign setup best practices\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook / Instagram ads policy and guidelines overview\n• Ads analysis and measuring your campaign\n• Facebook pixel and event measurement overview \nWEBSITE AND LANDING PAGE OPTIMIZATION\n• How to build a beginner-friendly site easily\n• Differences between a website and a landing page\n• Website ideas and structure setup\n• Website optimization best practices\n• Tools and tips for building a modern website without experience\n• Website pro tips and strategies that will help you save costs and generate leads\n• Lead generation forms integration and setup for maximum\nconversion \nCONTENT MARKETING\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation\, and planning strategy\n• Set up and manage your content calendar effectively.\n• How TO measure your content marketing goals\n• Short video – Reels video creation tutorial \nGOOGLE ADS MARKETING\n• Understand Google Ads campaign structure\n• Learn different types of Google Ads objectives for your campaign goals\n• Keyword research analysis and preparation\n• Google ads campaign set up walkthrough and best practices\n• Monitor and optimize your Google Ads campaign\n• How to measure your Google ads campaign \nEMAIL MARKETING\n• Email Marketing\n• Email Write Up Best Practices\n• Reduce Spam Filters\, Increase Delivery Rate & Open Rate\n• Email Marketing Automation \nAI FOR MARKETING PERFORMANCE\, PRODUCTIVITY & CREATIVITY\n• Learn different AI tools for marketing tasks & activities\n• Understand the limit and boundaries of AI tools\n• Using AI for Social Media & Search Engine\n• AI prompt for digital marketing
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/08/Individual-Course-Posting-4.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
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