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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230815T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230815T170000
DTSTAMP:20260620T225506
CREATED:20230728T070232Z
LAST-MODIFIED:20230728T070232Z
UID:9242-1692086400-1692118800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT Mastery: Enhancing Marketing Communications & Productivity
DESCRIPTION:In today’s fast-paced and digitally driven world\, organizations are seeking innovative solutions to streamline workflows and enhance productivity. This comprehensive course introduces participants to ChatGPT\, a state-of-the-art language model developed by OpenAI\, and explores its effective utilization within organizational settings.\n\nDesigned for professionals and teams across industries\, this course equips participants with the necessary knowledge and practical skills to leverage ChatGPT for a wide range of applications in their work environments.\n\nWhat will you learn in ChatGPT Mastery Training?\n\nUnderstand the fundamentals of ChatGPT and its capabilities\nLearn how to use ChatGPT to enhance productivity and efficiency in daily tasks\nExplore practical applications of ChatGPT in different organisational contexts\nDevelop strategies for effectively integrating ChatGPT into existing workflows\nGain insights on best practices\, potential challenges\, and ethical considerations when using ChatGPT\n\n  \nCourse Outline\nINTRODUCTION TO CHATGPT-3\n• Introduction to artificial intelligence and natural language processing\n• Overview of GPT-3 and its capabilities in text generation and human-computer interactions\n• Exploring the benefits of using ChatGPT-3 in organizational contexts\n• How ChatGPT-3 learns and adapts to generate human-like responses\n• Key concepts and the underlying technology behind ChatGPT-3\n• Limitations and ethical considerations of using ChatGPT-3 \nIMPLEMENTING CHATGPT-3 IN ORGANIZATIONAL WORKFLOWS\n• Introduction to Prompt Engineering\n• Using ChatGPT to create a full marketing campaign\n• Creating a comprehensive content calendar for your marketing campaign using ChatGPT\n• Defining and optimizing your target audience and buyer persona\n• Utilizing ChatGPT for audience research and analysis\n• Developing optimized social media posts with ChatGPT\n• Writing an optimized blog post in seconds with ChatGPT\n• Creating an email sequence with ChatGPT\n• Crafting sales page copy with ChatGPT\n• Generating Facebook ads and Google ads with ChatGPT\n• Analysing reviews and optimizing products and services with ChatGPT\n• Leveraging ChatGPT for tailored content\, seizing trending opportunities\, and crafting compelling advertisements\, newsletters\, and dynamic media campaigns in marketing\n• Optimizing AI-generated content\, captivating audiences\, and boosting brand impact through prompt engineering in ChatGPT marketing\n• Unleashing the power of ChatGPT from OpenAI for cutting-edge marketing strategies and impactful results \nMANAGING AND EVALUATING CHATGPT-3\n• Guidelines for integrating ChatGPT-3 into existing systems and workflow\n• Best practices for data preparation and fine-tuning models for specific organizational needs\n• Addressing potential biases and ethical concerns in the use of ChatGPT-3\n• Strategies for continuous improvement and feedback loops to enhance ChatGPT-3’s performance\n• Practical Exercises and Case Studies\n• Hands-on activities to engage participants in using ChatGPT-3\n• Group discussions and knowledge sharing to exchange insights and lessons learned \n  \nFor more information about our ChatGPT Mastery training\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-chatgpt-mastery-enhancing-marketing-communications-productivity/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:ChatGPT,Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-ChatGPT-Mastery-Enhancing-Marketing-Communications-Productivity-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230816T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230817T170000
DTSTAMP:20260620T225506
CREATED:20230728T071244Z
LAST-MODIFIED:20230728T071244Z
UID:9246-1692172800-1692291600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business that has an online presence. This includes entrepreneurs\, marketing managers\, marketing specialists\, and small business owners.\n\nThis intensive 2-day Social Media Marketing and Branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international\, role-playing scenarios\, and hands-on activities\, participants will learn how to create\, grow\, and measure Social Media Marketing campaigns and manage their brand. Participants will also learn practical methods of how to harness the power of DM as the core driver of marketing strategy; how to apply successful marketing campaigns\, measure outcomes and plan a marketing strategy.\n\n\nWhat will you learn in Social Media Marketing Training?\n• Create and brand personal/organization presence in social media\,\n• Attract the right target audience and quality fans\n• Convert the traffics and fans to become leads/customer\n• Understand how latest social media marketing trends works\n• Create a social media marketing plan for your business\n• Deepen your knowledge of the evolving social media trends and brand developments\n• Expose to the best practices for branding and marketing\n• Increase your return on investment as part of marketing efforts\n• Optimise your existing social media marketing activities with the right tool \n  \nCourse Outline\nUNDERSTANDING DIGITAL MEDIA MARKETING\n• Fundamentals of Digital Marketing\n• Components of Digital Marketing\n• Current trends and Opportunities in the field of Digital Marketing\n• The Social Media Audit\n• SOSTAC® Marketing and RACE® Model \n  \nCONTENT MARKETING\n• Content Marketing Essentials\n• Copywriting Techniques\n• Generating content ideas\n• Types of content writing\n• Content Format and repurposing\n• Video Marketing\n• Tools and Techniques for content marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing your channels – Developing Buyer’s Journey and Customer Persona \n  \nSOCIAL MEDIA MARKETING CONCEPTUALIZATION\n• How online media differs from other traditional media opportunities\n• Audience behaviour online: penetration rates\, trends\, challenges\n• Selecting the right channels\, formats and placements for your campaign\n• Key considerations to consider when briefing and developing ad creative\n• How to overcome the key challenges of online advertising and maximize ROAS \n  \nFACEBOOK AND INSTAGRAM MARKETING\n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for using Facebook\n• Instagram and its role in your Marketing efforts\n• Instagram and how to make sure of it effective\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \n  \nLINKEDIN AND TIK TOK MARKETING\n• Personal & Corporate LinkedIn Pages\n• Advertising On LinkedIn and ad formats\n• Tik Tok basics – setting up profile for business\n• How to increase engagement on Tik Tok\n• Trending Challenges and Music usage\n• Hashtag Marketing & Influencer marketing\n• Creating and editing Tik Tok Video\n• Tik Tok Ads Manager \n  \nANALYTICS AND DATA INTERPRETATION\n• Facebook Insights\n• Return of Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies from Analytics \n  \nLOYALTY MARKETING\n• What Is Loyalty Marketing?\n• Identifying your loyal customers\n• Benefits of Loyalty Marketing – a continuous effort\n• Develop and Implement Your Own Loyalty Strategy \n  \nFor more information about our Social Media Marketing training\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-Social-Media-Marketing-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230821T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230822T170000
DTSTAMP:20260620T225506
CREATED:20230728T072732Z
LAST-MODIFIED:20230728T072732Z
UID:9249-1692604800-1692723600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Data Import\, Cleanse & Automation with Power Query
DESCRIPTION:Power Query can connect to wide range of data sources. Databases such as SQL Server\, Oracle\, Text files\, Big data and Hardtop data sources\, online searches and Data feeds\, Cloud storage\, Facebook\, SharePoint and many other types of data storage. Power Query extracts the data from sources\, and does transformations such as splitting columns\, data conversions\, lookups\, merge\, append\, data cleansing and many other data transformations AUTOMATICALLY without the use of VBA.\n\nPower Query is simply the best transformation and data manipulation tool for Excel and easier to use\, understand and master than other tools. Upon successful completion of this course\, the delegate should be proficient with Power Query and have the necessary skills to implement and automate the process of pulling in data\, perform data transformation and data cleansing.\n\nWhat will you learn in Power Query Training?\n•Import / connect to external data from multiple sources\n• Automate the data transformation & data cleansing processes\n• Combine data from multiple sources into a single source\n• Merging data without the need of formulas such as VLOOKUP\, INDEX & MATCH\n• Perform calculation to aggregate data \n  \nCourse Outline\nINTRODUCTION TO POWER QUERY\nThis module explains what a power query is and how you can download and install the power query on your computer. Learn how data files are imported / connected whether it’s a text files\, CSV file\, database\, or any other source. Once the connection is built\, refreshing the connection will automatically load the latest changes. \nAPPENDING DATA FROM MULTIPLE SOURCES / FORMATS\nIn this module\, you will append data together into one source from multiple file formats\, multiple sources and even an entire folder for the purpose of analysis. If the source is an Excel file\, learn to pull data from multiple workbooks\, multiple sheets\, and multiple tables. \nMERGING TABLES\nThis module shows how easy to merge data without using formulas such as VLOOKUP\, INDEX & MATCH. Perform more advanced merges using Inner\, Outer\, Full\, and Anti Joins. Learn to automate reconciliations and throw out exceptional items. \nPOWER QUERY FORMULAS\nThis module shows how to perform calculations such as SUM\, AVERAGE & COUNT just like a pivot table. More complicated data transformation can be done using “M” language for Power Query. \nTRANSFORMING DATA\nIn Power Query\, you will be able to transform selected columns into attribute value pairs where columns become rows for data analysis which is required for Pivot Tables. Data that is structured incorrectly can be transformed easily. \n  \nCLEANING DIRTY DATA\nThe complete removal of dirty data from a source is virtually impossible. Power Query has some tools which can be used to clean some common problems such as missing data\, data formatted incorrectly or date problems. \n  \nFor more information about our Power Query training\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-data-import-cleanse-automation-with-power-query/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Power Query
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-Data-Import-Cleanse-Automation-With-Power-Query-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230821T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230822T170000
DTSTAMP:20260620T225506
CREATED:20230728T073653Z
LAST-MODIFIED:20230728T073653Z
UID:9252-1692604800-1692723600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Training (Intermediate & Advanced Level)
DESCRIPTION:Microsoft Excel Training is suitable for someone who has the basics of Microsoft Excel\, this course will help bring you to the next level for greater efficiency and productivity.\n\nIn this Microsoft Excel Training\, you will learn the most important advanced Excel features\, functions\, tools\, tricks\, and reporting techniques. You will be able to perform your daily and periodic excel-related tasks professionally and become the Excel Star in your departments and offices. Besides\, the participants will also learn how to map and manage huge data\, as well as how to extract key information in a short amount of time.\n\nWhat will you learn in Microsoft Excel Training?\n\nManage database effectively\nApply proper formula and function\nTroubleshooting errors\nLink and Embed Data from other sources.\nApplying Conditional Formatting and Validation Rules\nBuild upon the essential Microsoft Office Excel knowledge and skills.\nLearn to create advanced workbooks and worksheets\, including advanced formulas\, tables\, and data-analyzing tools.\n\n  \nCourse Outline\nDATA MANAGEMENT\n• Sorting\n• Sorting Multiple Columns\n• Finding Data\n• Replacing Data\n• Finding and Replacing Cell Format\n• Practice – Data Management \nWORKING WITH DATABASES\n• Creating Subtotals in a List\n• Removing Subtotals from a List\n• Sorting Data by Multiple Levels\n• Using Custom Sort\n• Using Data Validation\n• Validating Data using a List\n• Creating a Custom Error Message\n• Removing Data Validation \nUSING TEMPLATES\n• Copying Worksheets\n• Hiding Columns and Rows\n• Unhiding Columns and Rows\n• Saving a Workbook as a Template\n• Using a Template\n• Editing a Template\n• Inserting a New Worksheet\n• Hiding/Unhiding a Worksheet\n• Deleting a Template\n• Finding Online Templates \nCREATING CHARTS\n• Inserting a column chart\n• Inserting a line chart\n• Inserting a bar chart\n• Inserting a pie chart\n• Resizing a chart\n• Deleting a chart\n• Adding a Chart Title\n• Changing the Chart Background\n• Changing a column\, bar\, line\, or pie slice colours\n• Changing the chart type\n• Adding a Data Table\n• Changing the Chart Layout\n• Copying and moving charts\n• Creating a 3-D Chart\n• Adjusting 3-D View\n• Inserting Sparklines\n• Practice – Creating Charts \nREVISING CHARTING FEATURES\n• Formatting an Axis\n• Changing the Axis Scaling\n• Formatting the Data Series\n• Adding Data from Different Worksheets\n• Using a Secondary Axis\n• Changing Data Series Chart Types\n• Changing Source Data Range \nWORKING WITH ADVANCED FILTERS\n• Creating a Criteria Range\n• Using a Criteria Range\n• Showing All Records\n• Using an Advanced and Condition\n• Using an Advanced or Condition\n• Copying Filtered Records\n• Using Database Functions \nUSING CONDITIONAL AND CUSTOM FORMATS\n• Applying Conditional Formats\n• Changing a Conditional Format\n• Adding a Conditional Format\n• Creating a Custom Conditional Format\n• Using Data Bars\n• Deleting a Conditional Format\n• Creating a Custom Number Format\nUSING WORKSHEET PROTECTION\n• Unlocking Cells in a Worksheet\n• Protecting a Worksheet\n• Unprotecting a Worksheet\n• Creating Allow-Editing Ranges\n• Deleting Allow-Editing Ranges\n• Protecting Workbook Windows\n• Unprotecting Workbook Windows\n• Assigning a Password\n• Opening a Password-protected File\n• Removing a Password \nUSING AUDITING TOOLS AND RANGE NAMES\n• Jumping to a Named Range\n• Assigning Names\n• Using Range Names in Formulas\n• Creating Range Names from Headings\n• Applying Range Names\n• Deleting Range Names\n• Using Range Names in 3-D Formulas\n• Displaying/Removing Dependent Arrows\n• Displaying/Removing Precedent Arrows\n• Showing Formulas \nEXPORTING AND IMPORTING DATA\n• Importing Data from Text Files\n• Changing External Data Range Properties\n• Removing the Query Definition\n• Creating a Hyperlink\n• Editing a Hyperlink \nUSING ADVANCED FUNCTIONS\n• Using the VLOOKUP Function\n• Using the HLOOKUP Function\n• Using the IF Function\n• Using Nested IF Functions\n• Using the ISERROR Function\n• Using an AND Condition with IF\n• Using an OR Condition with IF\n• Using the ROUND Function\n• Using COUNTIF Function\n• Using RANK Function\n• Using Financial Functions\n• Using Text Functions \nCREATING/REVISING PIVOT TABLES\n• Creating a PivotTable Report\n• Adding PivotTable Report Fields\n• Selecting a Page Field Item\n• Refreshing a PivotTable Report\n• Changing the Summary Function\n• Adding New Fields to a PivotTable Report\n• Moving PivotTable Report Fields\n• Hiding/Unhiding PivotTable Report Items\n• Deleting PivotTable Report Fields\n• Creating a Page Field Report\n• Formatting a PivotTable Report\n• Creating a PivotChart Report\n• Grouping Data Manually \nUSING SCENARIOS\n• Creating a Scenario\n• Displaying a Scenario\n• Editing a Scenario\n• Creating a Scenario Summary Report\n• Working with Data Tables\n• Placing Formulas in Data Tables\n• Creating a One-Variable Table\n• Creating a Two-Variable Table \nTRACKING AND MERGING WORKBOOKS\n• Saving a Shared Workbook\n• Viewing Users Sharing a Workbook\n• Viewing Shared Workbook Changes\n• Changing the Update Frequency\n• Highlighting Changes\n• Managing Conflicting Changes\n• Resolving Conflicting Changes\n• Setting Change History Options\n• Adding a History Worksheet\n• Reviewing Tracked Changes\n• Merging Shared Workbook Files \nRECORDING MACROS\n• Recording a Macro\n• Saving a Macro-Enabled Workbook\n• Running a Macro\n• Assigning a Shortcut Key\n• Using a Shortcut Key\n• Deleting a Macro\n• Adding a Macro to Quick Access Toolbar\n• Deleting a Macro Button from QAT \n  \nFor more information about our Microsoft Excel Training\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-training-intermediate-advanced-level/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-Microsoft-Excel-Intermediate-Advanced-Level-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230822T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230823T170000
DTSTAMP:20260620T225506
CREATED:20230728T074610Z
LAST-MODIFIED:20230728T074610Z
UID:9256-1692691200-1692810000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Data Analytics & Visualization In Excel
DESCRIPTION:Transform Your Data into Insights with Excel\nUnlock the full potential of your data with our comprehensive Data Analytics and Visualization in Excel course. Whether you’re a beginner or an experienced user\, this course will teach you the skills you need to turn raw data into actionable insights. \nWith step-by-step instructions and hands-on exercises\, you’ll learn how to import\, clean\, and analyze data in Excel. You’ll also learn how to create interactive dashboards\, powerful visualizations\, and custom functions that can help you make informed decisions. \n  \nWho Should Join This Data Analytics and Visualization in Excel?\nA Data Analytics and Visualization in Excel course can benefit you in many ways. It can boost your career\, improve your problem-solving and decision-making skills\, make you more efficient in using Excel\, increase your data literacy\, and give you hands-on experience with real-world scenarios. This course is suitable for anyone looking to advance their career\, start a new one\, or learn a new skill. \n  \nHRD Corp Claimable Course\nThis course is not just eligible for HRD Corp claims\, it’s a must-have opportunity for those looking to invest in their personal and professional growth. By taking advantage of the organization’s human resource development program and getting reimbursed for the cost of the course\, you’ll not only be boosting your skillset and increasing your knowledge\, but you’ll also be maximizing the benefits offered by your employer. Don’t miss out on this incredible opportunity to enhance your career and secure your future success. Make the investment in yourself today and claim your spot in this valuable course. \n  \nCourse Outline\nGETTING DATA INTO MICROSOFT EXCEL\n– Import data from various platforms into Microsoft Excel for further analysis \nDATA CLEANING AND MANIPULATION\n– Use functions for combining and splitting text\n– Clean data\, change case\, and remove unwanted characters\n– Understand the importance of well-organized data for analysis \nWORKING WITH NUMBERS AND DATES\n– Convert data types from text to numbers\, dates to text\, and both numbers and text to dates\n– Utilize functions for generating dates\, calculating days between two dates\, and more \nDEFINED NAMES FOR BETTER DATA MANAGEMENT\n– Referencing and naming cells\, creating named ranges\, and automating processes.\n– Improve efficiency and accuracy by using defined names in calculations \nAUTOMATING DATA MANIPULATION WITH TABLES\n– Use SMART TABLES to create\, format\, and manage tables\n– Format\, select\, sort\, and filter data\n– Improve the organization and analysis of data with structured referencing \nLOGICAL AND LOOKUP FUNCTIONS\n– Evaluate data using nested IF functions\n– Perform logical operations with IF\n– Categorize data with VLOOKUP and XLOOKUP\n– Match data with advanced functions such as INDEX and MATCH \nDATA TRANSFORMATION WITH POWER QUERY\n– Use the Query Editor Engine to extract\, transform\, and load data\n– Combine multiple datasets for more comprehensive analysis. \nDATA VISUALIZATION\n– Visualize data with conditional formatting\, sparklines\, number formats\, and more\n– Utilize standard charts such as line charts\, pie charts\, and scatter charts\, as well as specialized charts such as hierarchy\, waterfall\, funnel\, geospatial\, and gauge charts \nCREATING INTERACTIVE DASHBOARDS\n– Summarize data with Pivot Tables\n– Customize\, group\, sort\, and filter pivot data\n– Create interactive dashboards with pivot charts\, slicers\, and timelines \nDATA VISUALIZATION WITH POWER BI\n– Quickly visualize data with the help of Power BI. \n  \nFor more information about our Data Analytics and Visualization In Excel\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation \nCheck out other courses: https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-data-analytics-visualization-in-excel/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Data Analytics & Visualization In Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-Data-Analytics-Visualization-In-Excel-Physical-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230822T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230823T170000
DTSTAMP:20260620T225506
CREATED:20230728T075704Z
LAST-MODIFIED:20230728T075704Z
UID:9259-1692691200-1692810000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Graphic Design
DESCRIPTION:The graphic design course will first start with the Adobe Photoshop aspect. In this session\, you will learn the basic uses of the software and will slowly introduce the more advanced features that the software has After this session\, you will be able to enhance the images of your posters\, flyers\, online banners and others. In other words\, you will be able to leave and edit your own images to your own liking. \nMoving on\, our training will commence with Adobe Illustrator aspect. Our Illustrator training will introduce the powerful pen tool\, which is able to transform existing shapes\, add colour to existing drawn objects\, apply layer effects to artwork\, and many more. This training will benefit where your will be able to design your own logo and create templates for social media posters/ flyers and others. In short\, the set of tools provided by illustrator will provide everything you need to produce extraordinary graphics for print\, the web and others. \n  \nHRD Corp Claimable Course\nThis course is not just eligible for HRD Corp claims\, it’s a must-have opportunity for those looking to invest in their personal and professional growth. By taking advantage of the organization’s human resource development program and getting reimbursed for the cost of the course\, you’ll not only be boosting your skillset and increasing your knowledge\, but you’ll also be maximizing the benefits offered by your employer. Don’t miss out on this incredible opportunity to enhance your career and secure your future success. Make the investment in yourself today and claim your spot in this valuable course. \n  \nCourse Outline\nADOBE PHOTOSHOP\n• Graphic Design Principles\n• Introduction to Adobe Photoshop\n• Layer styles and how to combine image\n• Object selection and masking\n• Image composition\n• Transform and distort\n• Colour correction (Camera Raw Filter)\n• Typography\n• Blend Modes and Adjustment\n• Shapes and gradient\n• Blur and Filter\n• Prepare a poster for social media \nADOBE ILLUSTRATOR\n• Introduction to Adobe Illustrator\n• Drawing with shape using the Shape Builder Tool\n• Tracing with Pen Tool and Curvature Tool\n• Layer Effects\n• Create colour palette using the Blend Tool\n• Apply gradients\, warp effects\, blends\, and other styles to shapes in Illustrator\n• Typography techniques\n• Convert raster images to vector\n• Prepare Illustrator files for handover\n• Creating Logos \n  \nFor more information about our Data Analytics and Visualization In Excel\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation \nCheck out other courses: https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-graphic-design/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Multimedia
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-Graphic-Design-Intermediate-Level-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20230822T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230823T170000
DTSTAMP:20260620T225506
CREATED:20230728T081635Z
LAST-MODIFIED:20230728T081635Z
UID:9262-1692691200-1692810000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Digital Marketing Masterclass training allows the participants to learn and master effective online marketing strategies\, ranging from learning to plan\, set up\, monitor and optimize a marketing campaign that leads to achieving the marketing goals. In this Digital Marketing Masterclass\, the participants will also get a chance to learn the proven framework and formula for managing their social media and Google ads campaigns. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. This Digital Marketing Masterclass training is more than a theory\, the trainer will cover case studies\, best practices\, and the do’s and don’ts to make it practical\, easy to understand\, and easy to apply. \n  \nWhat will you learn in this Digital Marketing Masterclass Training?\n\nUnderstand the principles of digital marketing and the tools. Leverage them to grow your presence\, positioning and revenue online.\nUtilize the latest Facebook Ads campaign strategies to improve your marketing results and performance.\nLearn how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industries.\nLearn how to create engaging copies\, images or videos for social media and Search Engine campaigns.\nHow to build authority\, brand\, and positioning as the go-to expert on social media with content marketing.\n\n  \nCourse Outline\nPRINCIPLES OF DIGITAL MARKETING\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioral journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioral trend online \nFACEBOOK & INSTAGRAM MARKETING\n• Social Media Ads campaign structure Overview\n• Meta Ads Account Manager & Business Manager Overview\n• Facebook & Instagram Campaign setup best practices\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook / Instagram ads policy and guidelines overview\n• Ads analysis and measuring your campaign\n• Facebook pixel and event measurement overview \nWEBSITE AND LANDING PAGE OPTIMIZATION\n• How to build a beginner-friendly site easily\n• Differences between a website and a landing page\n• Website ideas and structure setup\n• Website optimization best practices\n• Tools and tips for building a modern website without experience\n• Website pro tips and strategies that will help you save costs and\ngenerate leads\n• Lead generation forms integration and setup for maximum conversion \nCONTENT MARKETING\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation\, and planning strategy\n• Set up and manage your content calendar effectively.\n• How TO measure your content marketing goals\n• Short video – Reels video creation tutorial \nGOOGLE ADS MARKETING\n• Understand Google Ads campaign structure.\n• Learn different types of Google Ads objectives for your campaign goals.\n• Keyword research analysis and preparation.\n• Google ads campaign setup walkthrough and best practices.\n• Monitor and optimizing your Google Ads campaign.\n• How to measure your Google ads campaign. \nSEARCH ENGINE OPTIMIZATION\n• How to optimize your website for better ranking on Google.\n• Understanding technical SEO.\n• Keyword research and optimization for better ranking.\n• Off-page SEO methods and strategies.\n• Auditing your website before implementing SEO.\n• Understand how Search Engine works in most cases.\n• Getting in touch with Google’s latest update on the algorithm.\n• Recommended tools to help measure your site performance and\nprogress.\n• Measuring your SEO effort with Google Analytics and Google Analytics \nAI FOR MARKETING PERFORMANCE\, PRODUCTIVITY & CREATIVITY\n• Learn different AI tools for marketing tasks & activities\n• Understand the limit and boundaries of AI tools\n• Using AI for Social Media & Search Engine\n• AI prompt for digital marketing \n  \nFor more information about our Digital Marketing Masterclass\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses: https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-Digital-Marketing-Masterclass-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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