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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20220101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20230515T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230516T170000
DTSTAMP:20260621T024728
CREATED:20230103T072833Z
LAST-MODIFIED:20230427T063344Z
UID:7103-1684141200-1684256400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Digital Marketing Masterclass training allows the participants to learn and master effective online marketing strategies\, ranging from learning to plan\, set up\, monitor and optimize a marketing campaign that leads to achieving the marketing goals. In this Digital Marketing Masterclass\, the participants will also get a chance to learn the proven framework and formula for managing their social media and Google ads campaigns. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. This Digital Marketing Masterclass training is more than a theory\, the trainer will cover case studies\, best practices\, and the do’s and don’ts to make it practical\, easy to understand\, and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass Training?\n\nUnderstand the principles of digital marketing and the tools. Leverage them to grow your presence\, positioning and revenue online.\nUtilize the latest Facebook Ads campaign strategies to improve your marketing results and performance.\nLearn how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industries.\nLearn how to create engaging copies\, images or videos for social media and Search Engine campaigns.\nHow to build authority\, brand\, and positioning as the go-to expert on social media with content marketing.\n\nCourse Outline\nDAY 1 PRINCIPLES OF DIGITAL MARKETING \n\nOverview of an effective digital marketing strategy\nUnderstand the pillars of digital marketing\nIdentifying customer online behavioral journey\nOnline competitor research and analysis\nConcept and important terms for digital marketing\nMalaysian behavioral trends online\n\nFACEBOOK MARKETING \n\nFacebook Ads campaign structure Overview\nFacebook Account Manager & Business Manager Overview\nCampaign setup best practices\nCustom Audience and Lookalike audience overview and strategy\nCopywriting for Ads\nCampaign monitoring and optimization\nFacebook ads policy and guidelines overview\nAds analysis and measuring your campaign\nFacebook pixel and event measurement overview\n\nWEBSITE AND LANDING PAGE OPTIMIZATION \n\nHow to build a beginner-friendly site easily\nDifferences between a website and a landing page\nWebsite ideas and structure setup\nWebsite optimization best practices\nTools and tips for building a modern website without experience\nWebsite pro tips and strategies that will help you save costs and generate leads\nLead generation forms integration and setup for maximum conversion\n\nDAY 2 CONTENT MARKETING \n\nIntroduction to content marketing and its application.\nLearn different types of content to build brand\, positioning and authority.\nContent research\, ideation\, and planning strategy\nSet up and manage your content calendar effectively.\nHow TO measure your content marketing goals\nShort video – Reels video creation tutorial\n\nGOOGLE ADS MARKETING \n\nUnderstand Google Ads campaign structure.\nLearn different types of Google Ads objectives for your campaign goals.\nKeyword research analysis and preparation.\nGoogle ads campaign setup walkthrough and best practices.\nMonitor and optimise your Google Ads campaign.\nHow to measure your Google ads campaign.\n\nSEARCH ENGINE OPTIMIZATION \n\nHow to optimize your website for better ranking on Google.\nUnderstanding technical SEO.\nKeyword research and optimization for better ranking.\nOff-page SEO methods and strategies.\nAuditing your website before implementing SEO.\nUnderstand how Search Engine works in most cases.\nGetting in touch with Google’s latest update on the algorithm.\nRecommended tools to help measure your site performance and progress. Measuring your SEO effort with Google Analytics and Google Analytics\n\nFor more information about our Digital Marketing Masterclass\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  Check out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-may-2023/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.excelacademy.my/wp/wp-content/uploads/2023/01/Digital-Marketing-Masterclass-May.jpg
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20230516T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230517T170000
DTSTAMP:20260621T024728
CREATED:20230103T074418Z
LAST-MODIFIED:20230103T074418Z
UID:7110-1684227600-1684342800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Video Editing Course
DESCRIPTION:The video editing course will begin with Adobe After Effects. This session will provide you with the skills to create\, edit and compound digital video with desired effects\, for the purposes of post-production\, presentation\, instructional\, and visual messaging content. Examples of what you will learn are motion graphics\, text animation\, and others. In short\, our After Effects course will provide ways to enhance the features of video to make it more exciting and engaging. \nNext\, our video editing course will continue with the Adobe Premiere Pro aspect. This session will provide the essential editing skills to boost your video editing skills. Examples of the lessons that you will learn are such as how to completely edit a video such as adjusting the volume of the video to the desired level\, video formatting\, dynamic trimming\, and many more. In a nutshell\, by attending our Premiere Pro session\, you will be able to graphic design\, and easily manage and edit videos. \nVideo Editing Course Learning Outcomes?\n\nDevelop display ad campaigns\nPromote your company using FB pocket TVC\nCreate marketing videos in various sizes and formats\nLearn industry insider video production terms\nCommunicate better with ad agencies and design teams\n\nCourse Outline\nADOBE AFTER EFFECT \n\nIntroduction FB pocket TVC\nIntroduction to After effects\nWork Photoshop/illustrator with aftereffects\nMotion Graphics\nText Animation\nCreate FB pocket TVC\n\nADOBE PREMIERE \n\nVideo productions\nCamera works\nIntroduction to Adobe premiere\nVideo Transition\nVideo Cutting Techniques\nTitles\nVideo motion and effects\nAudio\nVideo formats\nVideo editing and publishing\n\nFor more information about our Digital Marketing Masterclass\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-video-editing-course-may-2023/
LOCATION:Selangor
CATEGORIES:Multimedia
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20230523T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230524T170000
DTSTAMP:20260621T024728
CREATED:20230103T073532Z
LAST-MODIFIED:20230403T014210Z
UID:7107-1684832400-1684947600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Training (Intermediate & Advanced Level)
DESCRIPTION:Microsoft Excel Training is suitable for someone who has the basics of Microsoft Excel\, this course will help bring you to the next level for greater efficiency and productivity.\n\nIn this Microsoft Excel Training\, you will learn the most important advanced Excel features\, functions\, tools\, tricks\, and reporting techniques. You will be able to perform your daily and periodic excel-related tasks professionally and become the Excel Star in your departments and offices. Besides\, the participants will also learn how to map and manage huge data\, as well as how to extract key information in a short amount of time.\nWhat will you learn in Microsoft Excel Training?\n\nManage database effectively\nApply proper formula and function\nTroubleshooting errors\nLink and Embed Data from other sources.\nApplying Conditional Formatting and Validation Rules\nBuild upon the essential Microsoft Office Excel knowledge and skills.\nLearn to create advanced workbooks and worksheets\, including advanced formulas\, tables\, and data-analyzing tools.\n\nCourse Outline\nModule 1: Calculating with Formulas \n\nHow formulas work\nUsing “$” in formulas\nSUM function\nMAX and MIN function\nAVERAGE and AVERAGE function\nCOUNT and COUNTA function\nCOUNTIF & SUMIF function\n\nModule 2: Conditional Formatting \n\nHow to use conditional formatting\nUsing conditional formatting presets\nManaging and prioritizing rules\nUsing top bottom rules\nCustomizing data bars\nUsing formulas in conditional formatting\n\nModule 3: Sparklines \n\nInserting sparklines\nFormatting sparklines\n\nModule 4: Charts \n\nCreating a chart\nUsing Excel’s recommended charts\nFormatting charts\nChanging chart data\nFiltering chart data\nCreating a dual-axis line chart\nSaving a chart template\n\nModule 5: Logical Functions \n\nFunction: IF\, AND\, OR\nNested IF & AND Function\nNested IF & OR Function\n\nModule 6: Pivot Tables \n\nCreating A Pivot Table\nChanging the Layout of the Pivot Table\nUsing Filters and Report Filters\nGrouping Data in Pivot table\nCalculation in Pivot Table\nUsing Slicers\n\nModule 7: Data Validation \n\nSetting Data Validation Rules\nMessage & Error Alert\nINDIRECT Function with Data Validation\n\nModule 8: Working with Data from Multiple Worksheets & Workbooks \n\nConsolidating Data from Multiple Sources\nConsolidating With Formulas\nLinking Cells with other Sheets & Workbooks\nRepairing Broken Links\n\nModule 9: Text Function \n\nREPLACE\, SUBSTITUTE\, LEN & TRIM\n\nModule 10: Passwords & Security \n\nAdding Open & Modify Password\nProtecting cells with password\nProtecting Worksheets\nHiding Formula\n\nFor more information about our Digital Marketing Masterclass\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-training-intermediate-advanced-level-may-2023/
LOCATION:Selangor
CATEGORIES:Information Technology
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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