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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.16.4//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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TZID:Asia/Kuala_Lumpur
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20231213T090000
DTEND;TZID=Asia/Kuala_Lumpur:20231214T170000
DTSTAMP:20260620T185358
CREATED:20230927T065350Z
LAST-MODIFIED:20231102T071356Z
UID:9882-1702458000-1702573200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - MASTERING INTERACTIVE DASHBOARD REPORTING WITH POWER BI
DESCRIPTION:This two-day training provides participants with the knowledge and skills to analyze data with Power BI. The simplicity of the training methodology will enable you to use Power BI immediately. \nWhat will you learn in this MASTERING INTERACTIVE DASHBOARD REPORTING WITH POWER BI Training?\n• Describe key features of a self-service BI solution\n• Describe Power BI and its data sources model\, shape and combine data\n• Describe Power BI data visualizations \nCourse Outline\nINTRODUCTION TO SELF-SERVICE BI SOLUTIONS\nIn this module\, participants will be introduced to the key concepts in business intelligence\, data analysis\, and data visualization. In addition\, they will learn the rationale for self-service BI\, considerations for using self-service BI\, and\nhow Microsoft products can be used to implement a self-service BI solution\n• Introduction to business intelligence\n• Introduction to data analysis\n• Introduction to data visualization\n• Microsoft tools for self-service BI \nINTRODUCING POWER BI\n• This module introduces Power BI.\n• Power BI\n• The Power BI service \nPOWER BI DATA\n• This module describes Power BI data sources.\n• Excel files\, CSV & Text files as a Power BI data source\n• Using databases as a Power BI data source \nSHAPING AND COMBINING DATA\n• This module describes how to shape and combine data.\n• Power BI desktop queries\n• Shaping data\n• Combining data \nMODELLING DATA\n• This module describes how to model data in Power BI.\n• Relationships\n• DAX queries\n• Calculations and measures \nINTERACTIVE DATA VISUALIZATIONS\n• This module describes Power BI visualizations.\n• Creating Power BI reports\n• Managing a Power BI solution
URL:https://www.excelacademy.my/event/hrd-corp-claimable-mastering-interactive-dashboard-reporting-with-power-bi-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Mastering Interactive Dashboard Reporting with Power BI
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20231213T090000
DTEND;TZID=Asia/Kuala_Lumpur:20231214T170000
DTSTAMP:20260620T185358
CREATED:20231102T074811Z
LAST-MODIFIED:20231102T074811Z
UID:10295-1702458000-1702573200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:This intensive 2-day Social Media Marketing and Branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international\, role-playing scenarios\, and hands-on activities\, participants will learn how to create\, grow\, and measure Social Media Marketing campaigns and manage their brand. Participants will also learn practical methods of how to harness the power of DM as the core driver of marketing strategy; how to apply successful marketing campaigns\, measure outcomes and plan a marketing strategy. \nWhat will you learn in this  Social Media Marketing Training?\n• Create and brand personal/organization presence in social media\,\n• Attract the right target audience and quality fans\n• Convert the traffics and fans to become leads/customer\n• Understand how latest social media marketing trends works\n• Create a social media marketing plan for your business\n• Deepen your knowledge of the evolving social media trends and brand developments\n• Expose to the best practices for branding and marketing\n• Increase your return on investment as part of marketing efforts\n• Optimize your existing social media marketing activities with the right\ntool \nCourse Outline\nUNDERSTANDING DIGITAL MEDIA MARKETING \n• Fundamentals of Digital Marketing\n• Components of Digital Marketing\n• Current trends and Opportunities in the field of Digital Marketing\n• The Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nCONTENT MARKETING \n• Content Marketing Essentials\n• Copywriting Techniques\n• Generating content ideas\n• Types of content writing\n• Content Format and repurposing\n• Video Marketing\n• Tools and Techniques for content marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing your channels – Developing Buyer’s Journey and Customer\nPersona \nSOCIAL MEDIA MARKETING CONCEPTUALIZATION\n• How online media differs from other traditional media opportunities\n• Audience behaviour online: penetration rates\, trends\, challenges\n• Selecting the right channels\, formats\, and placements for your campaign\n• Key considerations to consider when briefing and developing ad\ncreative\n• How to overcome the key challenges of online advertising and\nmaximize ROAS \nFACEBOOK AND INSTAGRAM MARKETING \n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for using Facebook\n• Instagram and its role in your Marketing efforts\n• Instagram and how to make sure of it effective\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nLINKEDIN AND TIK TOK MARKETING \n• Personal & Corporate LinkedIn Pages\n• Advertising On LinkedIn and ad formats\n• Tik Tok basics – setting up profile for business\n• How to increase engagement on Tik Tok\n• Trending Challenges and Music usage\n• Hashtag Marketing & Influencer marketing\n• Creating and editing Tik Tok Video\n• Tik Tok Ads Manager \nANALYTICS AND DATA INTERPRETATION\n• Facebook Insights\n• Return of Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies from Analytics \nLOYALTY MARKETING \n• What Is Loyalty Marketing?\n• Identifying your loyal customers\n• Benefits of Loyalty Marketing – a continuous effort\n• Develop and Implement Your Own Loyalty Strategy
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20231213T090000
DTEND;TZID=Asia/Kuala_Lumpur:20231214T170000
DTSTAMP:20260620T185358
CREATED:20231102T080127Z
LAST-MODIFIED:20231102T080127Z
UID:10298-1702458000-1702573200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate and Advanced Level
DESCRIPTION:In this course\, the participants will be introduced to the more intermediate features of Microsoft Excel. The participant will learn how to generate reports from Excel data. The course also shows the participant how to highlight important data using conditional formats\, prevent date entry errors using Data Validation. At the end of the course\, the participant will be able to demonstrate the ability to manage data efficiently with Microsoft Excel. \nWhat will you learn in this Microsoft Excel Intermediate and Advanced Level?\n• Apply proper formula and function\n• Troubleshooting errors\n• Link and Embed Data from other sources\n• Applying Conditional Formatting and Validation Rules\n• Build upon the essential Microsoft Office Excel knowledge and skills\n• Learn to create advanced workbooks and worksheets\, including\nadvanced formulas\, tables\, and data analyzing tools \nCourse Outline\nDATA MANAGEMENT\n• Sorting\n• Sorting Multiple Columns\n• Finding Data\n• Replacing Data\n• Finding and Replacing Cell Format\n• Practice – Data Management \nWORKING WITH DATABASES \n• Creating Subtotals in a List\n• Removing Subtotals from a List\n• Sorting Data by Multiple Levels\n• Using Custom Sort\n• Using Data Validation\n• Validating Data using a List\n• Creating a Custom Error Message\n• Removing Data Validation \nUSING TEMPLATES\n• Copying Worksheets\n• Hiding Columns and Rows\n• Unhiding Columns and Rows\n• Saving a Workbook as a Template\n• Using a Template\n• Editing a Template\n• Inserting a New Worksheet\n• Hiding/Unhiding a Worksheet\n• Deleting a Template\n• Finding Online Templates \nCREATING CHARTS\n• Inserting a column chart\n• Inserting a line chart\n• Inserting a bar chart\n• Inserting a pie chart\n• Resizing a chart\n• Deleting a chart\n• Adding a Chart Title\n• Changing the Chart Background\n• Changing a column\, bar\, line\, or pie slice colours\n• Changing the chart type\n• Adding a Data Table\n• Changing the Chart Layout\n• Copying and moving charts\n• Creating a 3-D Chart\n• Adjusting 3-D View\n• Inserting Sparklines\n• Practice – Creating Charts \nREVISING CHARTING FEATURES\n• Formatting an Axis\n• Changing the Axis Scaling\n• Formatting the Data Series\n• Adding Data from Different Worksheets\n• Using a Secondary Axis\n• Changing Data Series Chart Types\n• Changing Source Data Range \nWORKING WITH ADVANCED FILTERS \n• Creating a Criteria Range\n• Using a Criteria Range\n• Showing All Records\n• Using an Advanced and Condition\n• Using an Advanced or Condition\n• Copying Filtered Records\n• Using Database Functions \nUSING CONDITIONAL AND CUSTOM FORMATS \n• Applying Conditional Formats\n• Changing a Conditional Format\n• Adding a Conditional Format\n• Creating a Custom Conditional Format\n• Using Data Bars\n• Deleting a Conditional Format\n• Creating a Custom Number Format \nUSING WORKSHEET PROTECTION \n• Unlocking Cells in a Worksheet\n• Protecting a Worksheet\n• Unprotecting a Worksheet\n• Creating Allow-Editing Ranges\n• Deleting Allow-Editing Ranges\n• Protecting Workbook Windows\n• Unprotecting Workbook Windows\n• Assigning a Password\n• Opening a Password-protected File\n• Removing a Password \nUSING AUDITING TOOLS AND RANGE NAMES \n• Jumping to a Named Range\n• Assigning Names\n• Using Range Names in Formulas\n• Creating Range Names from Headings\n• Applying Range Names\n• Deleting Range Names\n• Using Range Names in 3-D Formulas\n• Displaying/Removing Dependent Arrows\n• Displaying/Removing Precedent Arrows\n• Showing Formulas \nEXPORTING AND IMPORTING DATA \n• Importing Data from Text Files\n• Changing External Data Range Properties\n• Removing the Query Definition\n• Creating a Hyperlink\n• Editing a Hyperlink \nUSING ADVANCED FUNCTIONS \n• Using the VLOOKUP Function\n• Using the HLOOKUP Function\n• Using the IF Function\n• Using Nested IF Functions\n• Using the ISERROR Function\n• Using an AND Condition with IF\n• Using an OR Condition with IF\n• Using the ROUND Function\n• Using COUNTIF Function\n• Using RANK Function\n• Using Financial Functions\n• Using Text Functions \nCREATING/REVISING PIVOT TABLES \n• Creating a PivotTable Report\n• Adding PivotTable Report Fields\n• Selecting a Page Field Item\n• Refreshing a PivotTable Report\n• Changing the Summary Function\n• Adding New Fields to a PivotTable Report\n• Moving PivotTable Report Fields\n• Hiding/Unhiding PivotTable Report Items\n• Deleting PivotTable Report Fields\n• Creating a Page Field Report\n• Formatting a PivotTable Report\n• Creating a PivotChart Report\n• Grouping Data Manually \nUSING SCENARIOS\n• Creating a Scenario\n• Displaying a Scenario\n• Editing a Scenario\n• Creating a Scenario Summary Report\n• Working with Data Tables\n• Placing Formulas in Data Tables\n• Creating a One-Variable Table\n• Creating a Two-Variable Table \nTRACKING AND MERGING WORKBOOKS \n• Saving a Shared Workbook\n• Viewing Users Sharing a Workbook\n• Viewing Shared Workbook Changes\n• Changing the Update Frequency\n• Highlighting Changes\n• Managing Conflicting Changes\n• Resolving Conflicting Changes\n• Setting Change History Options\n• Adding a History Worksheet\n• Reviewing Tracked Changes\n• Merging Shared Workbook Files \nRECORDING MACROS \n• Recording a Macro\n• Saving a Macro-Enabled Workbook\n• Running a Macro\n• Assigning a Shortcut Key\n• Using a Shortcut Key\n• Deleting a Macro\n• Adding a Macro to Quick Access Toolbar\n• Deleting a Macro Button from QAT \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/11/HRDCorpClaimableCourse-Microsoft-Excel-Intermediate-Advanced-Level-DEC.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20231214T080000
DTEND;TZID=Asia/Kuala_Lumpur:20231214T170000
DTSTAMP:20260620T185358
CREATED:20231214T082800Z
LAST-MODIFIED:20231214T082800Z
UID:10618-1702540800-1702573200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:The program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass? \n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline \nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website performance.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-6/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Feb2024-1.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20231215T090000
DTEND;TZID=Asia/Kuala_Lumpur:20231215T170000
DTSTAMP:20260620T185358
CREATED:20231102T081459Z
LAST-MODIFIED:20231102T081459Z
UID:10301-1702630800-1702659600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Basic Level
DESCRIPTION:The course empowers the trainee to understand the basic concepts of spreadsheets and to demonstrate the ability to use a spreadsheet application on a personal computer. He or she will understand and be able to accomplish basic operations associated with developing\, formatting\, and using a spreadsheet. \nWhat will you learn in this Microsoft Excel Basic Level Training?\n• The course empowers the trainee to understand the basic concepts of spreadsheets and to\ndemonstrate the ability to use a spreadsheet application on a personal computer.\n• He or she will understand and be able to accomplish basic operations associated with developing\,\nformatting\, and using a spreadsheet.\n• Additionally\, trainees will be able to accomplish standard mathematical operations using\nbasic formulas and functions.\n• The trainee will be able to demonstrate competence in using some of the features of Excel such\nas filtering\, managing data and creating charts. \nCourse Outline\nOFFICE WORKSPACE BASICS \n• Basic Window Elements\n• Exploring Office Backstage\n• Working with the Ribbon\n• Customizing the Quick Access Toolbar\n• Working with Key Tips\n• Using the Status Bar \nINTRODUCTION TO EXCEL \n• What is Excel?\n• Getting to Know the Excel Window\n• Moving the Cell Selector\n• Opening a Workbook\n• Navigating a Workbook\n• Selecting Cells\n• Creating Workbooks\n• Saving a Workbook\n• Closing a Workbook \nENTERING AND EDITING DATA \n• Entering Text\, Numbers\, and Dates\n• Editing Data\n• Using AutoComplete and AutoFill\n• Copying Data\n• Moving and Clearing Data\n• Using Undo and Redo\n• Finding and Replacing Data \nFORMATTING DATA\n• Introduction to Formatting\n• Applying Number Formats\n• Applying Font Formats\n• Changing Cell Alignment\n• Applying Cell Styles\n• Copying Formats\n• Clearing Formats\n• Finding and Replacing Formats \nFORMATTING WORKSHEETS\n• Inserting and Deleting Rows and Columns\n• Inserting and Deleting Cells\n• Adjusting Column and Row Sizes\n• Hiding Worksheet Components\n• Inserting and Deleting Worksheets\n• Copying and Moving Worksheets\n• Customizing Sheet Tabs\n• Adding a Worksheet Background \nKICK START WITH BASIC FORMULAS AND FUNCTIONS \n• What are Formulas and Functions?\n• Entering Formulas\n• Entering Functions\n• Using the Insert Function Tools\n• Using AutoSum\n• Copying and Moving Formulas \nADDING CHARTS AND GRAPHICS\n• Creating a Chart\n• Enhancing a Chart\n• Modifying Chart\n• Data Changing Chart\n• Types Drawing\n• Shapes Inserting\n• Pictures Creating\n• SmartArt \nVIEWING AND PRINTING WORKBOOKS \n• Changing View Options\n• Splitting and Freezing a Worksheet\n• Sorting and Filtering Data\n• Customizing the Page Layout\n• Adding Headers and Footers\n• Modifying Page Breaks\n• Previewing and Printing the Worksheet
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-basic-level-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/11/HRDCorpClaimableCourse-Microsoft-Excel-Basic-Level-DEC.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20231219T080000
DTEND;TZID=Asia/Kuala_Lumpur:20231220T170000
DTSTAMP:20260620T185358
CREATED:20231102T083726Z
LAST-MODIFIED:20231102T083726Z
UID:10307-1702972800-1703091600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Data Analytics & Visualizations in Excel
DESCRIPTION:As data becomes the modern currency\, the ability to analyze data quickly and accurately has become of paramount importance. Therefore\, data analytics and visualization are two of the most sought-after skills for high paying jobs with strong future growth prospects. This course will help you develop your analytical and visualization skills so that you not only improve your current work performance but also expand your future job prospects. For those in business and data analysis who want to master advanced Excel and beginner Power BI\, that will add an asset to your employability portfolio. \nWhat will you learn in this Data Analytics & Visualizations in Excel in Excel Training?\n• Understand the different types of data in Excel and use appropriate\nfunctions to work with them.\n• Use logical and lookup functions to transform\, link and categorize\ndata.\n• Use Excel tools and functions to clean and prepare data for analysis.\n• Use Named Ranges and Tables to automate your analysis \nCourse Outline\nGETTING DATA INTO MICROSOFT EXCEL\n• Import data from various platforms into Microsoft Excel for further\nanalysis \nDATA CLEANING AND MANIPULATION\n• Use functions for combining and splitting text\n• Clean data\, change case\, and remove unwanted characters\n• Understand the importance of well-organized data for analysis \nWORKING WITH NUMBERS AND DATES\n• Convert data types from text to numbers\, dates to text\, and both numbers and text to\ndates\n• Utilize functions for generating dates\, calculating days between two dates\, and more \nDEFINED NAMES FOR BETTER DATA MANAGEMENT\n• Referencing and naming cells\, creating named ranges\, and automating processes.\n• Improve efficiency and accuracy by using defined names in\ncalculations \nAUTOMATING DATA MANIPULATION WITH TABLES\n• Use SMART TABLES to create\, format\, and manage tables\n• Format\, select\, sort\, and filter data\n• Improve the organization and analysis of data with structured\nreferencing \nLOGICAL AND LOOKUP FUNCTIONS\n• Evaluate data using nested IF functions\n• Perform logical operations with IF\n• Categorize data with VLOOKUP and XLOOKUP\n• Match data with advanced functions such as INDEX and MATCH \nDATA TRANSFORMATION WITH POWER QUERY\n• Use the Query Editor Engine to extract\, transform\, and load data\n• Combine multiple datasets for more comprehensive analysis. \nDATA VISUALIZATION\n• Visualize data with conditional formatting\, sparklines\, number formats\,\nand more\n• Utilize standard charts such as line charts\, pie charts\, and scatter\ncharts\, as well as specialized charts such as hierarchy\, waterfall\, funnel\, geospatial\, and gauge\ncharts \nCREATING INTERACTIVE DASHBOARDS\n• Summarize data with Pivot Tables\n• Customize\, group\, sort\, and filter pivot data\n• Create interactive dashboards with pivot charts\, slicers\, and timelines \nDATA VISUALIZATION WITH POWER BI\n• Quickly visualize data with the help of Power BI.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-data-analytics-visualizations-in-excel-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Data Analytics & Visualization In Excel
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/11/HRDCorpClaimableCourse-Data-Analytics-Visualization-In-Excel-Physical-DEC.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20231219T090000
DTEND;TZID=Asia/Kuala_Lumpur:20231219T170000
DTSTAMP:20260620T185358
CREATED:20231102T082634Z
LAST-MODIFIED:20231102T082634Z
UID:10304-1702976400-1703005200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Chatgpt Mastery: Enhancing Marketing Communication & Productivity
DESCRIPTION:In today’s fast-paced and digitally driven world\, organizations are seeking innovative solutions to streamline workflows and enhance productivity. This comprehensive course introduces participants to ChatGPT\, a state-of-the-art language model developed by OpenAI\, and explores its effective utilization within organizational settings. Designed for professionals and teams across industries\, this course equips participants with the necessary knowledge and practical skills to leverage ChatGPT for a wide range of applications in their work environments. \nWhat will you learn in this Chatgpt Mastery: Enhancing Marketing Communication & Productivity Training?\n• Understand the fundamentals of ChatGPT and its capabilities\n• Learn how to use ChatGPT to enhance productivity and efficiency in daily tasks\n• Explore practical applications of ChatGPT in different organizational\ncontexts\n• Develop strategies for effectively integrating ChatGPT into existing\nworkflows\n• Gain insights on best practices\, potential challenges\, and ethical\nconsiderations when using ChatGPT \nCourse Outline\nINTRODUCTION TO CHAT GPT-3\n• Introduction to artificial intelligence and natural language processing\n• Overview of GPT-3 and its capabilities in text generation and human- computer\ninteractions\n• Exploring the benefits of using Chat GPT-3 in organizational contexts\n• How Chat GPT-3 learns and adapts to generate human-like responses\n• Key concepts and underlying technology behind Chat GPT-3\n• Limitations and ethical considerations of using Chat GPT-3 \nPROMPT ENGINEERING\n• Prompt Engineering: What & Why?\n• The Core Elements Of A Good Prompt\n• Zero-\, One- & Few-Shot Prompting\n• Providing Cues & Hints To ChatGPT\n• Separating Instructions From Content\n• Ask-Before-Answer Prompting\n• Contextual Prompting\n• Emotional Prompting\n• Laddering Prompting\n• Using ChatGPT For Prompting\n• Find Out Which Information Is Missing\n• Self-evaluative Prompting\n• ChatGPT-powered Problem Splitting\n• Reversing Roles\n• More Prompts & Finding Prompt Inspirations \nIMPLEMENTING CHAT GPT-3 IN ORGANIZATIONAL WORKFLOWS \nUsage of ChatGPT in Marketing and Sales\n• Using ChatGPT to create a full marketing campaign\n• Creating a comprehensive content calendar for your marketing campaign using ChatGPT\n• Defining and optimizing your target audience and buyer persona\n• Utilizing ChatGPT for audience research and analysis\n• Developing optimized social media posts with ChatGPT\n• Writing an optimized blog post in seconds with ChatGPT\n• Creating an email sequence with ChatGPT\n• Crafting sales page copy with ChatGPT\n• Generating Facebook ads and Google ads with ChatGPT\n• Customer sentiment analysis for sales and marketing\n• Leveraging ChatGPT for tailored content\, seizing trending opportunities\, and crafting\ncompelling advertisements\, newsletters\, and dynamic media campaigns in marketing\n• Optimizing AI-generated content\, captivating audiences\, and boosting brand impact through\nprompt engineering in ChatGPT\nmarketing\n• Unleashing the power of ChatGPT from OpenAI for cutting-edge\nmarketing strategies and impactful results \nUsage of ChatGPT in Human Resource\, Customer Service and Office Tasks\n• Analyzing reviews and optimizing products and services with ChatGPT\n• Utilizing ChatGPT for candidate screening and assessment in the hiring process\n• Implementing virtual HR assistants to answer employee queries and provide HR-related\ninformation\n• Using ChatGPT for employee onboarding and training support\n• Designing conversational interfaces for customer support using ChatGPT.\n• Creating automated chatbots for handling FAQs and basic customer\ninquiries.\n• Enhancing customer engagement and satisfaction through\npersonalized responses.\n• Implementing ChatGPT for scheduling meetings and managing\ncalendars.\n• Using ChatGPT to automate routine office tasks\, such as data entry\nand report generation.\n• Leveraging ChatGPT for organizing and prioritizing emails. \nMANAGING AND EVALUATING CHAT GPT-3\n• Guidelines for integrating Chat GPT-3 into existing systems and\nworkflows.\n• Best practices for data preparation and fine-tuning models for specific\norganizational needs\n• Addressing potential biases and ethical concerns in the use of Chat\nGPT-3\n• Strategies for continuous improvement and feedback loops to\nenhance Chat GPT-3’s performance\n• Practical Exercises and Case Studies\n• Hands-on activities to engage participants in using Chat GPT-3\n• Group discussions and knowledge sharing to exchange insights and\nlessons learned \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-chatgpt-mastery-enhancing-marketing-communication-productivity-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:ChatGPT
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/11/HRDCorpClaimableCourse-ChatGPT-Mastery-Enhancing-Marketing-Communications-Productivity-DEC.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20231220T090000
DTEND;TZID=Asia/Kuala_Lumpur:20231221T170000
DTSTAMP:20260620T185358
CREATED:20230927T072739Z
LAST-MODIFIED:20230927T072739Z
UID:9891-1703062800-1703178000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:The programme will allow participants to learn and master effective online marketing strategies from knowing how to plan\, set up\, monitor\, and optimize it\, to achieve their marketing goals effectively. Participants will learn how to use a proven framework and formula to manage their social media and Google ads campaign\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover the case studies\, best practices\, the dos\, and don’ts\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass?\n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images\, or videos for both social media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing \nCourse Outline\nPRINCIPLES OF DIGITAL MARKETING\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioral journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioral trend online \nFACEBOOK & INSTAGRAM MARKETING\n• Social Media Ads campaign structure Overview\n• Meta Ads Account Manager & Business Manager Overview\n• Facebook & Instagram Campaign setup best practices\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook / Instagram ads policy and guidelines overview\n• Ads analysis and measuring your campaign\n• Facebook pixel and event measurement overview \nWEBSITE AND LANDING PAGE OPTIMIZATION\n• How to build a beginner-friendly site easily\n• Differences between a website and a landing page\n• Website ideas and structure setup\n• Website optimization best practices\n• Tools and tips for building a modern website without experience\n• Website pro tips and strategies that will help you save costs and generate leads\n• Lead generation forms integration and setup for maximum conversion \nCONTENT MARKETING\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation\, and planning strategy\n• Set up and manage your content calendar effectively.\n• How TO measure your content marketing goals\n• Short video – Reels video creation tutorial \nGOOGLE ADS MARKETING\n• Understand Google Ads campaign structure\n• Learn different types of Google Ads objectives for your campaign goals\n• Keyword research analysis and preparation\n• Google ads campaign set up walkthrough and best practices\n• Monitor and optimize your Google Ads campaign\n• How to measure your Google ads campaign \nEMAIL MARKETING\n• Email Marketing\n• Email Write Up Best Practices\n• Reduce Spam Filters\, Increase Delivery Rate & Open Rate\n• Email Marketing Automation \nAI FOR MARKETING PERFORMANCE\, PRODUCTIVITY & CREATIVITY\n• Learn different AI tools for marketing tasks & activities\n• Understand the limit and boundaries of AI tools\n• Using AI for Social Media & Search Engine\n• AI prompt for digital marketing
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/09/Individual-Course-Posting-17.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240109T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240110T170000
DTSTAMP:20260620T185358
CREATED:20231212T081534Z
LAST-MODIFIED:20240108T064654Z
UID:10558-1704790800-1704906000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download the Course Brochure Link  \nThe program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass?\n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline\nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website performance.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-5/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Jan2024.jpg
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240118T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240118T170000
DTSTAMP:20260620T185358
CREATED:20231212T092342Z
LAST-MODIFIED:20240108T035000Z
UID:10582-1705568400-1705597200@www.excelacademy.my
SUMMARY:[HRD Corp Claimable] - Canva Design Bootcamp
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital landscape\, capturing your audience’s attention requires more than just words; it demands compelling visuals that stand out. The ability to create eye-catching graphics\, whether for social media\, product presentations\, or any digital platform\, is a key skill for individuals and businesses seeking to thrive in the digital age. Our Canva training program is designed to equip you with the knowledge and skills needed to excel in the art of visual content creation. Canva\, with its user-friendly interface\, extensive template library\, and interactive design features\, serves as a powerful tool to transform your creative ideas into captivating visuals. Through this training\, you’ll gain a comprehensive understanding of how visual content impacts customer engagement and brand recognition in the digital world. You’ll learn to navigate the Canva platform with ease\, even if you have no prior graphic design experience\, and harness its potential to create stunning graphics for social media\, product presentations\, and beyond. \nWhat will you learn in this Canva Design Bootcamp?\n• Gain Understanding the Power of Visual Content: Grasp the significance of eye-catching visuals in the digital world and how they can enhance customer engagement and brand presence.\n• Mastering Canva’s User-Friendly Tools: Proficient in using Canva’s intuitive interface\, making design accessible even to those with no prior graphic design experience.\n• Utilizing Canva Templates and Interactive Design: Explore Canva’s extensive template library and discover how to customize and personalize templates to create designs that align with their brand identity and message.\n• Streamlining Design Processes: Equipped with the knowledge and techniques to expedite design workflows\, saving time and resources while achieving impactful results.\n• Empowering Companies with Design Options: Able to provide their organizations with a valuable\, cost-effective\, and efficient design solution through Canva\, contributing to enhanced marketing efforts and brand recognition. \nCourse Outline\nModule 1: Introduction Of Visual Content\n• Application of Visual in Real Life: Explore real-life examples of how visuals play a critical role in marketing and communication.\n• Simple Keys That You Shall Know to Create Visual: Highlight key principles of effective visual content\, such as color\, composition\, and typography\, to set the foundation for your design journey.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: Canva Basic Intro\n• Types of Visuals You Could Create with Canva: Provide an overview of the wide range of visual content that can be designed using Canva\, from social media graphics to presentations and more.\n• Log in and Dashboard Intro: Step-by-step guidance on creating a Canva account\, logging in\, and navigating the dashboard.\n• How to Start a Design: Walk participants through the process of creating their first design project\, offering practical tips for choosing dimensions and layouts.\n• Hands-On: Allow participants to get hands-on experience by creating a simple design during this session. \nModule 3: Get Your Brand’s Image Solid\n• Why Branding Is Important: Explore the significance of branding and how strong brand identity can influence customer perceptions and loyalty.\n• Brand Kit Introduction: Introduce participants to Canva’s Brand Kit feature\, which helps maintain brand consistency in design.\n• Content Planner: Teach how to plan and organize content\, introduction of Canva’s Content Planner to ensure a cohesive and strategic approach to branding.\n• Canva Whiteboard: Strategy \nModule 4: Where AI And Canva Meet\n• AI Introduction: Discuss the role of artificial intelligence in content creation and how Canva incorporates AI to enhance design possibilities.\n• Hands-On: Give participants practical experience in utilizing AI-powered feature within Canva for more efficient and creative design..
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-design-bootcamp/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Canva
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Canva_Design_Bootcamp_Jan2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240124T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240124T170000
DTSTAMP:20260620T185358
CREATED:20231214T005801Z
LAST-MODIFIED:20240108T035511Z
UID:10586-1706086800-1706115600@www.excelacademy.my
SUMMARY:[HRD Corp Claimable] - AI Tools for Content Creation and Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn the dynamic world of digital marketing\, establishing a strong online presence and consistent branding is paramount. However\, the demands of creating compelling and relevant content consistently can be challenging\, especially for those on a budget. Enter AI-driven content marketing – a game-changer that empowers businesses to create and distribute engaging content efficiently and cost-effectively. Our AI in Content Marketing course is designed for business owners and marketing professionals who recognize the value of establishing a compelling brand presence but seek more affordable and sustainable solutions. This training will unveil the world of AI-generated content and the tools to streamline your content marketing efforts. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Understanding AI in Content Marketing: Gain a comprehensive understanding of how AI transforms content marketing\, reduces barriers\, and enhances efficiency.\n• AI Content Creation Proficiency: Master using AI-driven tools to create high-quality written content.\n• Optimizing Content with AI: Learn to harness AI for content optimization and data-driven content strategy.\n• Explore AI-powered methods for personalizing content and achieving brand consistency.\n• Ethical AI Content Marketing and Compliance: Navigate the ethical considerations of AI-generated content \nCourse Outline\nModule 1: Basics Of Content Marketing\n• The Evolution: Expand on the historical development of content marketing to provide context for its current significance.\n• The Key Elements That Drive Success: Highlight the critical components of effective content marketing\, such as relevance\, engagement\, and storytelling.\n• Process of Creating Content: Provide insights into the content creation process\, from ideation to distribution.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: AI In Content Marketing\n• Timeline of How AI Has Evolved in This Space: Offer a chronological overview of AI’s role in content marketing\, showing its progression over time.\n• ChatGPT Changing the World: Provide concrete examples of how ChatGPT and similar tools have revolutionized content creation.\n• Hands-On: ChatGPT Basic Dashboard: Ensure participants gain practical experience by navigating and using ChatGPT’s dashboard. \nModule 3: Create Your Content Marketing Plan With ChatGPT\n• Key to Creating a Content Marketing Plan: Define the components of an effective content marketing plan and the role of AI within it.\n• Act Like a Prompt: Explain how to use AI as a prompt for generating content ideas and strategies.\n• Self-Evaluative Prompting: Emphasize the importance of critical evaluation and fine-tuning of AI-generated content.\n• Hands-On: Guide participants through the process of using ChatGPT to create content specific to their brand. \nModule 4: Researching Content With AI\n• Real Information: Verify Is Always Important: Stress the significance of data validation and credibility in content optimization.\n• Bing Introduction: Explain how to use Bing as a source of valuable data and insights.\n• Bard Introduction: Introduce Bard\, a relevant AI tool for content optimization.\n• Hands-On Assessment: Collecting the Most Impactful Data for Your Industry: Demonstrate how to gather and utilize industry-specific data to optimise content. \nModule 5: Ethical AI Content Marketing And Compliance\n• Reminder When Using AI: Highlight ethical considerations and best practices when implementing AI in content marketing.\n• Copyright: Discuss copyright issues related to AI-generated content.\n• Malaysia AI Rules and Regulations: Provide insights into AI-related regulations specific to Malaysia. Ma
URL:https://www.excelacademy.my/event/hrd-corp-claimable-ai-tools-for-content-creation-and-marketing/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_AI_Tools_for_Content_CreationMarketing_Jan2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240129T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240130T170000
DTSTAMP:20260620T185358
CREATED:20231214T011035Z
LAST-MODIFIED:20240122T072054Z
UID:10589-1706518800-1706634000@www.excelacademy.my
SUMMARY:[HRD Corp Claimable] - Microsoft Power BI: Advanced Dashboard Reporting
DESCRIPTION:Download the Course Brochure Link  \nThis course empowers professionals to elevate their Microsoft Power BI skills for advanced dashboard reporting. Participants will embark on a journey from the fundamentals of self-service business intelligence to mastering Power BI’s capabilities. Through hands-on exploration\, they will gain the expertise needed to shape data\, model intricate datasets\, and craft interactive visualizations. \nWhat will you learn in this Microsoft Power BI: Advanced Dashboard Reporting?\n• Grasp essential principles of business intelligence\, data analysis\, and visualization.\n• Navigate Power BI confidently\, utilizing its features for effective data analysis.\n• Seamlessly integrate data from Excel\, CSV\, Text files\, and databases into Power BI.\n• Construct queries\, clean and shape data\, and merge tables for comprehensive analysis.\n• Manage relationships\, use DAX queries\, and create calculations for advanced data modeling.\n• Design visually appealing Power BI reports\, leveraging diverse elements and ensuring efficient sharing and collaboration. \nCourse Outline\nModule 1: Introduction To Self-Service BI Solutions\n• Understanding Business Intelligence\n• Basics of Data Analysis\n• Principles of Data Visualization\n• Microsoft Tools for Self-Service BI \nModule 2: Introducing Power BI\n• Overview of Power BI Features\n• Navigating Power BI Interface\n• Exploring Power BI Service and Dashboards \nModule 3: Power BI Data Sources\n• Using Excel Files in Power BI\n• Handling CSV & Text Files in Power BI\n• Connecting to Databases in Power BI \nModule 4: Shaping And Combining Data\n• Building Queries in Power BI Desktop\n• Shaping and Cleaning Data\n• Merging and Combining Data Tables \nModule 5: Modeling Data\n• Managing Relationships in Power BI\n• Introduction to DAX Queries\n• Calculations and Measures in Power BI \nModule 6: Interactive Data Visualizations\n• Designing Power BI Reports\n• Utilizing Report Elements\n• Managing and Sharing Power BI SolutionsMicrosoft Power BI: Advanced Dashboard Reporting   BI
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-power-bi-advanced-dashboard-reporting/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Mastering Interactive Dashboard Reporting with Power BI
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Power_BI_Advanced_Dashboard_Reporting_Jan2024-3.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240130T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240131T170000
DTSTAMP:20260620T185358
CREATED:20231214T012934Z
LAST-MODIFIED:20240123T082056Z
UID:10592-1706605200-1706720400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Search Engine Optimization and Search Engine Marketing
DESCRIPTION:Download the Course Brochure Link  \nLearn how to rank faster and more effectively on Google. Get everything you need to know about search engine optimization\, master them and implement them on your website\, to start seeing consistent traffic coming to your site.  Though SEO is not a rocket science\, most people find it difficult to implement because of various terminologies used\, updates and other misconceptions. This workshop serves as a purpose to help students who have no time to do their own research\, or a total beginner who’s not sure of where to start\, this course is for you.  Students will be given case studies\, tools\, resources with several examples on how to implement effective SEO strategies with a clear step-by-step guide\, in the simplest and most effective manner. SEO is a must-know section for every business owner and marketer because it can help you drive consistent traffic 24/7\, generate qualified leads and save tons of your advertising cost. \nWhat will you learn in this Search Engine Optimization and Search Engine Marketing?\n\nHow to optimize your website for better search ranking\nLeveraging SEO and Google Paid Ads to enhance your site’s traffic and leads\nLearn to build SEO strategies for your company\, using tools and setup best practices\nHow to generate traffic consistently with SEO best practices setup\nLearn how to setup your first Google Ads campaign\nLearn how to analyze and measure your ads performance\nUnderstand different ways to optimize your ads campaign\n\nCourse Outline\nModule 1: Fundamental Of SEO\n• What is SEO and how does it work?\n• Organic search vs Paid search\n• Relationship between SEO and website optimization\n• Debunking SEO myth\n• 3 Core pillars of SEO\n• Measuring your SEO performance \nModule 2: Keyword Research\n• Understanding keywords for SEO\n• Types of keywords and how to use them for your advantage\n• Understanding long-tailed vs short-tailed keywords\n• How to conduct keyword research\n• How to use Google keyword planner to conduct keyword research\n• Other recommended tools for keyword research\n• How to identify and prioritize your keyword \nModule 3: Content Strategies For SEO\n• Understanding On-page SEO\n• List of On-Page SEO setup.\n• Ways to optimize your meta title and meta description\n• Understand URL structure impact on SEO\n• Using headings (H1-H6) for SEO\n• Optimizing images with keywords\n• Internal and external linking\n• Content writes up for SEO \nModule 4: Off-Page SEO Strategies\n• Off-page SEO explained\n• List of Off-page SEO checklist\n• Understand link-building\n• Building backlinks strategies\n• How to identify competitor’s backlink\n• Best practices when it comes to link building \nModule 5: Technical SEO\n• Strategies to improve your website performance\n• List of technical SEO setup\n• Understand Google Search Console\n• Understand Google Analytics\n• Identify duplicate content and how to fix it\n• Optimizing Google business profile \nModule 6: Fundamental Of Google Ads\n• Why Google Ads and how does it work\n• Understand Google Ads campaign structure\n• Learn about different types of Google Ads objectives\n• Understand how your ads will be triggered\n• Understand keywords match type\n• Understand types of ads extension and the purpose \nModule 7: Google AdsOptimization Strategies\n• Conduct keywords research using free tools\n• Ad group and keywords setup\n• How to write powerful copy for your Google Ads\n• Bidding strategies\n• How to optimize your campaign with search term\n• How to optimize your campaign with negative search\n• Measure your Google Ads campaign performance \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-search-engine-optimization-and-search-engine-marketing-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:SEO & SEM
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_SEOSEM_Jan2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240206T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240207T170000
DTSTAMP:20260620T185358
CREATED:20231214T081308Z
LAST-MODIFIED:20240123T083246Z
UID:10611-1707210000-1707325200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download the Course Brochure Link  \nThis Social Media Marketing training is designed to provide participants with a comprehensive understanding of digital marketing principles and strategies\, with a specific focus on social media platforms. The course covers essential components such as content marketing\, social media conceptualization\, platform-specific strategies (Facebook\, Instagram\, LinkedIn\, TikTok)\, analytics interpretation\, and loyalty marketing. Participants will gain practical insights into creating effective digital marketing campaigns\, optimizing content\, and leveraging social media channels to achieve business goals. \nWhat will you learn in this Social Media Marketing?\n• Grasp essential digital marketing principles and trends.\n• Master copywriting\, content creation\, and video marketing.\n• Understand online media\, analyze trends\, and choose effective channels.\n• Implement best practices\, create content strategies\, and navigate advertising.\n• Optimize profiles\, use ad formats\, and leverage TikTok for marketing.\n• Interpret insights\, calculate ROAS\, and refine strategies based on analytics.\n• Grasp loyalty marketing concepts\, identify loyal customers\, and develop sustained loyalty strategies. \nCourse Outline\nModule 1: Understanding Digital Media Marketing\n• Digital Marketing Fundamentals\n• Components of Digital Marketing\n• Current Trends and Opportunities\n• Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nModule 2: Content Marketing\n• Essentials of Content Marketing\n• Copywriting Techniques\n• Generating Content Ideas\n• Types of Content Writing\n• Content Format and Repurposing\n• Video Marketing\n• Tools and Techniques for Content Marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing Channels: Buyer’s Journey and Customer Persona \nModule 3: Social Media Marketing Conceptualization\n• Online vs. Traditional Media Opportunities\n• Audience Behavior Online: Rates\, Trends\, Challenges\n• Selecting Channels\, Formats\, and Placements\n• Key Considerations for Ad Creative Development\n• Overcoming Challenges in Online Advertising for ROAS Maximization \nModule 4: Facebook And Instagram Marketing\n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for Facebook Usage\n• Instagram’s Role in Marketing Efforts\n• Effective Instagram Strategies\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nModule 5: LinkedIn And Tik Tok Marketing\n• Personal & Corporate LinkedIn Pages\n• LinkedIn Advertising and Ad Formats\n• TikTok Basics for Business\n• Increasing Engagement on TikTok\n• Trending Challenges and Music Usage\n• Hashtag Marketing & Influencer Marketing\n• Creating and Editing TikTok Videos\n• TikTok Ads Manager \nModule 6: Analytics And Data Interpretation\n• Facebook Insights\n• Return on Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies with Analytics \nModule 7: Loyalty Marketing\n• Understanding Loyalty Marketing\n• Identifying Loyal Customers\n• Benefits of Loyalty Marketing\n• Continuous Efforts in Loyalty Marketing\n• Developing and Implementing Loyalty Strategies \n  \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Social_Media_Marketing_Feb2024SEM_Jan2024.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240207T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240207T170000
DTSTAMP:20260620T185358
CREATED:20231214T082337Z
LAST-MODIFIED:20240123T083358Z
UID:10614-1707296400-1707325200@www.excelacademy.my
SUMMARY:HRD Corp Claimable – CapCut for Video Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital age\, video content has become a crucial part of marketing strategies for personal and businesses’ branding. With the rise of social media\, more and more people are consuming video content on their mobile devices. As a result\, businesses need to create high-quality video content that is optimized for mobile viewing. This workshop aims to provide participants with the knowledge and skills to create engaging and effective video content for marketing purposes. \nWhat will you learn in this CapCut for Video Marketing?\n\nMaster the basic composition and techniques of videography for various subjects.\nUnderstand the video requirement needed for various social media platform.\nUnderstand the types of videos that are suitable for general and specific niche.\nUnderstand the video setting and the features available in a smartphone camera and smartphone video editing apps.\nEnhance their photographic mindsets about creating better videos.\nHave more confidence in creating contents that involve on their personal interest\, hobbies and businesses.\nBeing comfortable and confident in front of the camera.\nAchieve personal satisfaction in creating their own masterpieces\n\nCourse Outline\nModule 1: Current trend of videos\n• Increase their awareness on the importance of short videos and how does it affect personal and entity branding.\n• Have a better understanding on the similarities and differences for each main social media platforms such as Facebook\, Instagram\, LinkedIn\, YouTube & TikTok.\n• Learn how to identify the suitability of video types and social media platform for their personal or marketing videos.\n• Be able to post their videos with the right formatting and sizing to the social media platforms. \nModule 2: Video Four Quadrants\n• Be able to watch the recent trending relevant videos to get a grasp on the latest changes of short video creation.\n• Understand the process of being a video creator and the common mistakes to avoid.\n• Know where to find free ideas to elevate their photographic mindset.\n• Understand how to plan and schedule their video posts.\n• Be able to repurpose the videos at various social media platforms. \nModule 3: Short form video shooting & editing\n• Be able to demonstrate basic video shooting & editing skill by using various social media editing tool and mobile app.\n• Be able to show their creativity in video creation by using only the smartphone.\n• Be able to understand the options of video editing software available.\n• Understand how to optimize the time for shooting and editing by using simple short cuts. \nModule 4: Fundamental of storytelling & scripting\n• Be able to demonstrate the importance of storytelling through videos to alter their photographic mindsets in seeing subjects from various perspectives.\n• Be able to have hands on practices on scripting by using specific scripting framework and receiving live feedback during the session. \nModule 5: Introduction of Vlogging\n• Be able to perform Vlogging through workshop exercise. This helps to boost one’s confidence on camera presence and improves on public speaking.\n• Be able to magnify their creativity by taking the first step in recording a simple Vlog. \nModule 6: Composition\, angles\, and camera movement\n• Have the basic understanding on the foundations in video creation.\n• Be aware the importance of composition\, angles and camera movement while planning and shooting the video. \nModule 7: Participants’ presentations\n• Be able to receive constructive feedback on their own masterpieces.\n• Get inspired too by listening and learning from others’ feedback. This can also help to boost one’s confidence in creating better videos
URL:https://www.excelacademy.my/event/hrd-corp-claimable-capcut-for-video-marketing-2/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:CapCut for Video Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Capcut_for_Video_Marketing_Feb2024SEM_Jan2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240213T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240214T170000
DTSTAMP:20260620T185358
CREATED:20231214T083340Z
LAST-MODIFIED:20240712T074724Z
UID:10624-1707814800-1707930000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download the Course Brochure Link \nThe program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass? \n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline \nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-7/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Feb2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240214T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240214T170000
DTSTAMP:20260620T185358
CREATED:20231214T084625Z
LAST-MODIFIED:20240712T074636Z
UID:10627-1707901200-1707930000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT Mastery Enhancing Communication And Productivity
DESCRIPTION:Download the Course Brochure Link \nThis Social Media Marketing training is designed to provide participants with a comprehensive understanding of digital marketing principles and strategies\, with a specific focus on social media platforms. The course covers essential components such as content marketing\, social media conceptualization\, platform-specific strategies (Facebook\, Instagram\, LinkedIn\, TikTok)\, analytics interpretation\, and loyalty marketing. Participants will gain practical insights into creating effective digital marketing campaigns\, optimizing content\, and leveraging social media channels to achieve business goals. \nWhat will you learn in this ChatGPT Mastery Enhancing Communication And Productivity?\n\nGrasp essential digital marketing principles and trends.\nMaster copywriting\, content creation\, and video marketing.\nUnderstand online media\, analyze trends\, and choose effective channels.\nImplement best practices\, create content strategies\, and navigate advertising.\nOptimize profiles\, use ad formats\, and leverage TikTok for marketing.\nInterpret insights\, calculate ROAS\, and refine strategies based on analytics.\nGrasp loyalty marketing concepts\, identify loyal customers\, and develop sustained loyalty strategies.\n\nCourse Outline\nModule 1: Understanding Digital Media Marketing\n• Digital Marketing Fundamentals\n• Components of Digital Marketing\n• Current Trends and Opportunities\n• Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nModule 2: Content Marketing\n• Essentials of Content Marketing\n• Copywriting Techniques\n• Generating Content Ideas\n• Types of Content Writing\n• Content Format and Repurposing\n• Video Marketing\n• Tools and Techniques for Content Marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing Channels: Buyer’s Journey and Customer Persona \nModule 3: Social Media Marketing Conceptualization\n• Online vs. Traditional Media Opportunities\n• Audience Behavior Online: Rates\, Trends\, Challenges\n• Selecting Channels\, Formats\, and Placements\n• Key Considerations for Ad Creative Development\n• Overcoming Challenges in Online Advertising for ROAS Maximization \nModule 4: Facebook And Instagram Marketing\n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for Facebook Usage\n• Instagram’s Role in Marketing Efforts\n• Effective Instagram Strategies\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nModule 5: LinkedIn And Tik Tok Marketing\n• Personal & Corporate LinkedIn Pages\n• LinkedIn Advertising and Ad Formats\n• TikTok Basics for Business\n• Increasing Engagement on TikTok\n• Trending Challenges and Music Usage\n• Hashtag Marketing & Influencer Marketing\n• Creating and Editing TikTok Videos\n• TikTok Ads Manager \nModule 6: Analytics And Data Interpretation\n• Facebook Insights\n• Return on Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies with Analytics \nModule 7: Loyalty Marketing\n• Understanding Loyalty Marketing\n• Identifying Loyal Customers\n• Benefits of Loyalty Marketing\n• Continuous Efforts in Loyalty Marketing\n• Developing and Implementing Loyalty Strategies
URL:https://www.excelacademy.my/event/hrd-corp-claimable-chatgpt-mastery-enhancing-communication-and-productivity/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:ChatGPT
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_ChatGPT_Mastery_Enhancing-Marketing-Communications-Productivity_Feb2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240215T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240215T170000
DTSTAMP:20260620T185358
CREATED:20231215T004907Z
LAST-MODIFIED:20240712T065930Z
UID:10663-1707987600-1708016400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Canva Design Bootcamp
DESCRIPTION:Download the Course Brochure Link \nIn today’s digital landscape\, capturing your audience’s attention requires more than just words; it demands compelling visuals that stand out. The ability to create eye-catching graphics\, whether for social media\, product presentations\, or any digital platform\, is a key skill for individuals and businesses seeking to thrive in the digital age. Our Canva training program is designed to equip you with the knowledge and skills needed to excel in the art of visual content creation. Canva\, with its user-friendly interface\, extensive template library\, and interactive design features\, serves as a powerful tool to transform your creative ideas into captivating visuals. Through this training\, you’ll gain a comprehensive understanding of how visual content impacts customer engagement and brand recognition in the digital world. You’ll learn to navigate the Canva platform with ease\, even if you have no prior graphic design experience\, and harness its potential to create stunning graphics for social media\, product presentations\, and beyond. \nWhat will you learn in this Canva Design Bootcamp?\n• Gain Understanding the Power of Visual Content: Grasp the significance of eye-catching visuals in the digital world and how they can enhance customer engagement and brand presence.\n• Mastering Canva’s User-Friendly Tools: Proficient in using Canva’s intuitive interface\, making design accessible even to those with no prior graphic design experience.\n• Utilizing Canva Templates and Interactive Design: Explore Canva’s extensive template library and discover how to customize and personalize templates to create designs that align with their brand identity and message.\n• Streamlining Design Processes: Equipped with the knowledge and techniques to expedite design workflows\, saving time and resources while achieving impactful results.\n• Empowering Companies with Design Options: Able to provide their organizations with a valuable\, cost-effective\, and efficient design solution through Canva\, contributing to enhanced marketing efforts and brand recognition. \nCourse Outline\nModule 1: Introduction Of Visual Content\n• Application of Visual in Real Life: Explore real-life examples of how visuals play a critical role in marketing and communication.\n• Simple Keys That You Shall Know to Create Visual: Highlight key principles of effective visual content\, such as color\, composition\, and typography\, to set the foundation for your design journey.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: Canva Basic Intro\n• Types of Visuals You Could Create with Canva: Provide an overview of the wide range of visual content that can be designed using Canva\, from social media graphics to presentations and more.\n• Log in and Dashboard Intro: Step-by-step guidance on creating a Canva account\, logging in\, and navigating the dashboard.\n• How to Start a Design: Walk participants through the process of creating their first design project\, offering practical tips for choosing dimensions and layouts.\n• Hands-On: Allow participants to get hands-on experience by creating a simple design during this session. \nModule 3: Get Your Brand’s Image Solid\n• Why Branding Is Important: Explore the significance of branding and how strong brand identity can influence customer perceptions and loyalty.\n• Brand Kit Introduction: Introduce participants to Canva’s Brand Kit feature\, which helps maintain brand consistency in design.\n• Content Planner: Teach how to plan and organize content\, introduction of Canva’s Content Planner to ensure a cohesive and strategic approach to branding.\n• Canva Whiteboard: Strategy \nModule 4: Where AI And Canva Meet\n• AI Introduction: Discuss the role of artificial intelligence in content creation and how Canva incorporates AI to enhance design possibilities.\n• Hands-On: Give participants practical experience in utilizing AI-powered feature within Canva for more efficient and creative design..
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-design-bootcamp-2/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Canva
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Canva_Design_Bootcamp_Feb2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240221T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240221T170000
DTSTAMP:20260620T185358
CREATED:20231215T005944Z
LAST-MODIFIED:20240712T061044Z
UID:10670-1708506000-1708534800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Basic Level
DESCRIPTION:Download the Course Brochure Link \nThis course serves as a comprehensive introduction to the fundamental aspects of office workspace management and Excel proficiency. Participants will be equipped with the necessary skills to navigate the Office suite effectively\, focusing on Excel’s core functionalities. From mastering data entry and formatting techniques to harnessing the power of formulas\, functions\, and visualizations\, this course aims to provide a solid foundation for efficient data management and analysis within the Excel environment. Participants will learn practical strategies for optimizing workflows and enhancing productivity through effective data handling and presentation \nWhat will you learn in this Microsoft Excel Basic Level?\n• Develop the ability to efficiently navigate and customize the Office workspace for improved productivity.\n• Acquire a solid understanding of Excel’s essential features\, enabling effective data entry\, editing\, and formatting.\n• Learn techniques for swift and accurate data manipulation\, leading to streamlined data management processes.\n• Develop proficiency in using basic formulas and functions to automate calculations and data analysis tasks.\n• Learn to create and enhance charts and graphics for clear and impactful data representation.\n• Acquire skills for managing and presenting workbooks effectively\, facilitating easy data interpretation and communication \nCourse Outline\nModule 1: Office Workspace Basics\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 2: Introduction to Excel\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 3: Entering and Editing Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 4: Formatting Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 5: Formatting Worksheets\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 6: Kickstart With Basic Formulas And Functions\n• Understanding the Fundamentals of Formulas and Functions\n• Optimizing Formula Entry and Management Techniques\n• Streamlining Complex Calculations with Efficient Function Usage\n• Exploring Advanced Tools for Formula and Function Integration \nModule 7: Adding Charts And Graphics\n• Mastering Data Visualization Techniques\n• Creating and Enhancing Charts for Data Representation\n• Modifying Charts for Enhanced Data Visualization\n• Integrating Data Changes within Charts for Real-Time Updates\n• Leveraging Advanced Drawing Tools for Customized Visuals \nModule 8: Viewing And Printing Workbooks\n• Efficient Workbook Viewing and Printing Techniques\n• Customizing Workbook Views for Optimal User Experience\n• Optimizing Data Management with Sorting and Filtering\n• Custom Page Layout\, Headers\, and Footers\n• Previewing and Printing Workbooks for Professional Presentation
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-basic-level-5/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Excel_Basic_Level_Feb2024-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240221T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240222T170000
DTSTAMP:20260620T185358
CREATED:20231215T011906Z
LAST-MODIFIED:20240712T060947Z
UID:10673-1708506000-1708621200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Data Analytics and Visualization Tools
DESCRIPTION:Download the Course Brochure Link \nThis comprehensive course is designed to equip participants with the skills and knowledge needed to proficiently handle data in Microsoft Excel\, from importing and cleaning to advanced analytics and visualization. Participants will delve into various aspects of Excel\, learning practical techniques for data manipulation\, logical analysis\, and effective visualization. The course also introduces Power BI integration to extend data visualization capabilities beyond Excel. \nWhat will you learn in this Microsoft Excel Data Analytics and Visualization Tools?\n\nImport data from various sources and manage external data within Excel\nUse Excel functions for text manipulation and ensure data accuracy\nSeamlessly handle data types\, perform numerical operations\, and manage dates\nLearn cell referencing\, naming\, and automation for organized data\nUtilize SMART TABLES for organized data analysis with formatting and filtering\nMaster effective data visualization with charts and Power BI integration for advanced insights\n\nCourse Outline\nModule 1: Getting Data Into Microsoft Excel\n• Import data from various platforms into Microsoft Excel for further analysis\n• Explore methods for efficient data importing and connecting to external data sources \nModule 2: Data Cleaning And Manipulation\n• Utilize functions for combining and splitting text to enhance data readability\n• Clean data\, change case\, and remove unwanted characters for better analysis\n• Emphasize the importance of well-organized data for accurate and insightful analysis \nModule 3: Working With Numbers And Dates\n• Convert data types from text to numbers\, dates to text\, and both numbers and text to dates\n• Master functions for generating dates\, calculating days between two dates\, and more \nModule 4: Defined Names For Better Data Management\n• Learn the power of referencing and naming cells for improved data organization\n• Create named ranges and automate processes for enhanced efficiency and accuracy \nModule 5: Automating Data Manipulation With Tables\n• Utilize SMART TABLES to create\, format\, and manage data tables\n• Format\, select\, sort\, and filter data efficiently for improved organization\n• Enhance data analysis with structured referencing techniques \nModule 6: Logical And Lookup Functions\n• Evaluate data using nested IF functions for advanced logical operations.\n• Perform logical operations with IF and categorize data using VLOOKUP and XLOOKUP\n• Master advanced functions such as INDEX and MATCH for precise data matching \nModule 7: Data Transformation With Power Query\n• Use the Query Editor Engine to extract\, transform\, and load data seamlessly\n• Combine multiple datasets for a comprehensive and integrated analysis \nModule 8: Data Visualization\n• Visualize data effectively with conditional formatting\, sparklines\, and number formats\n• Utilize standard charts (line\, pie\, scatter) and specialized charts (hierarchy\, waterfall\, funnel\, geospatial\, gauge) for insightful data representation \nModule 9: Creating Interactive Dashboards\n• Summarize data dynamically with Pivot Tables for quick insights\n• Customize\, group\, sort\, and filter pivot data for interactive dashboards\n• Create engaging dashboards with pivot charts\, slicers\, and timelines \nModule 10: Data Visualization with Power BI\n• Explore Power BI for quick and advanced data visualization\n• Integrate Power BI with Excel for a seamless analytics experience\n• Create compelling visualizations for effective data communication \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-data-analytics-and-visualization-tools/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Data Analytics & Visualization In Excel,Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Excel_Data_Analytics_And_Visualization_Tools_Feb2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240222T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240222T170000
DTSTAMP:20260620T185358
CREATED:20231215T012441Z
LAST-MODIFIED:20240123T084146Z
UID:10676-1708592400-1708621200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - AI Tools for Content Creation and Marketing
DESCRIPTION:In the dynamic world of digital marketing\, establishing a strong online presence and consistent branding is paramount. However\, the demands of creating compelling and relevant content consistently can be challenging\, especially for those on a budget. Enter AI-driven content marketing – a game-changer that empowers businesses to create and distribute engaging content efficiently and cost-effectively. Our AI in Content Marketing course is designed for business owners and marketing professionals who recognize the value of establishing a compelling brand presence but seek more affordable and sustainable solutions. This training will unveil the world of AI-generated content and the tools to streamline your content marketing efforts. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Understanding AI in Content Marketing: Gain a comprehensive understanding of how AI transforms content marketing\, reduces barriers\, and enhances efficiency.\n• AI Content Creation Proficiency: Master using AI-driven tools to create high-quality written content.\n• Optimizing Content with AI: Learn to harness AI for content optimization and data-driven content strategy.\n• Explore AI-powered methods for personalizing content and achieving brand consistency.\n• Ethical AI Content Marketing and Compliance: Navigate the ethical considerations of AI-generated content \nCourse Outline\nModule 1: Basics Of Content Marketing\n• The Evolution: Expand on the historical development of content marketing to provide context for its current significance.\n• The Key Elements That Drive Success: Highlight the critical components of effective content marketing\, such as relevance\, engagement\, and storytelling.\n• Process of Creating Content: Provide insights into the content creation process\, from ideation to distribution.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: AI In Content Marketing\n• Timeline of How AI Has Evolved in This Space: Offer a chronological overview of AI’s role in content marketing\, showing its progression over time.\n• ChatGPT Changing the World: Provide concrete examples of how ChatGPT and similar tools have revolutionized content creation.\n• Hands-On: ChatGPT Basic Dashboard: Ensure participants gain practical experience by navigating and using ChatGPT’s dashboard. \nModule 3: Create Your Content Marketing Plan With ChatGPT\n• Key to Creating a Content Marketing Plan: Define the components of an effective content marketing plan and the role of AI within it.\n• Act Like a Prompt: Explain how to use AI as a prompt for generating content ideas and strategies.\n• Self-Evaluative Prompting: Emphasize the importance of critical evaluation and fine-tuning of AI-generated content.\n• Hands-On: Guide participants through the process of using ChatGPT to create content specific to their brand. \nModule 4: Researching Content With AI\n• Real Information: Verify Is Always Important: Stress the significance of data validation and credibility in content optimization.\n• Bing Introduction: Explain how to use Bing as a source of valuable data and insights.\n• Bard Introduction: Introduce Bard\, a relevant AI tool for content optimization.\n• Hands-On Assessment: Collecting the Most Impactful Data for Your Industry: Demonstrate how to gather and utilize industry-specific data to optimise content. \nModule 5: Ethical AI Content Marketing And Compliance\n• Reminder When Using AI: Highlight ethical considerations and best practices when implementing AI in content marketing.\n• Copyright: Discuss copyright issues related to AI-generated content.\n• Malaysia AI Rules and Regulations: Provide insights into AI-related regulations specific to Malaysiagi
URL:https://www.excelacademy.my/event/hrd-corp-claimable-ai-tools-for-content-creation-and-marketing-2/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_AI_Tools_for_Content_CreationMarketing_Feb2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240226T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240227T170000
DTSTAMP:20260620T185358
CREATED:20231215T005616Z
LAST-MODIFIED:20240123T084254Z
UID:10667-1708938000-1709053200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate and Advanced Level
DESCRIPTION:Download the Course Brochure Link  \nThis comprehensive course provides a deep dive into advanced data management and analysis techniques within the Excel environment. Participants will learn how to manipulate and organize data effectively\, work with databases\, utilize templates\, create and revise charts\, use advanced filters\, protect worksheets\, utilize auditing tools\, import and export data\, use advanced functions\, and work with pivotal data and scenarios. The course is designed to equip participants with the skills necessary for efficient data handling and analysis in a professional setting. \nWhat will you learn in this Microsoft Excel Intermediate and Advanced Level? \n• Develop proficiency in sorting\, filtering\, and managing data for better organization and retrieval.\n• Learn advanced database management methods for accurate and reliable data analysis.\n• Master the use of templates for smoother and more organized worksheet management.\n• Acquire skills to create and customize charts effectively for clear data representation.\n• Learn to protect worksheets and workbooks for enhanced data security and integrity.\n• Develop skills in managing complex data relationships and tracking using auditing tools and range names.\n• Acquire the ability to seamlessly import and export data between different platforms and applications.\n• Become proficient in using various advanced functions for complex data analysis and manipulation.\n• Develop expertise in creating and managing pivot tables for comprehensive data analysis.\n• Learn effective techniques for tracking and merging workbooks for improved collaboration and version control.\n• Acquire skills in applying custom formats and recording macros for efficient and automated data formatting and manipulation. \nCourse Outline \nModule 1: Data Management\n• Sorting Data\n• Sorting Data in Multiple Columns\n• Finding Specific Data\n• Replacing Data Values\n• Modifying Cell Formats \nModule 2: Working with Databases\n• Creating and Removing Subtotals in Lists\n• Sorting Data in Multiple Levels\n• Custom Sorting\n• Validating and Removing Data\n• Customizing Error Messages \nModule 3: Using Template\n• Managing Worksheets\n• Adjusting Workbook Templates\n• Handling Worksheets (Hide\, Unhide\, Delete)\n• Accessing Online Templates \nModule 4: Creating Chart\n• Inserting and Formatting Different Chart Types\n• Customizing Chart Elements (Title\, Background\, Data Table)\n• Managing Chart Types and Layouts\n• Working with 3-D Charts and Sparklines \nModule 5: Revising Charting Features\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 6: Working with Advanced Filters\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 7: Using Worksheet Protection\n• Protecting and Unprotecting Worksheets and Workbook Windows\n• Managing Allow-Editing Ranges and Passwords \nModule 8: Using Auditing Tools and Range Names\n• Applying and Removing Range Names\n• Displaying Relationships between Cells (Dependent/Precedent Arrows)\n• Showing Formulas \nModule 9: Exporting and Importing Data\n• Managing External Data Properties and Hyperlinks \nModule 10: Using Advanced Function\n• Utilizing Various Functions (VLOOKUP\, HLOOKUP\, IF\, ISERROR\, AND\, OR\, ROUND\, COUNTIF\, RANK)\n• Exploring Financial and Text Functions \nModule 11: Creating/Revising Pivot Tables\n• Constructing and Customizing PivotTable Reports and PivotCharts\n• Working with Data Grouping and Summary Functions \nModule 12: Using Scenarios\n• Creating\, Editing\, and Displaying Scenarios\n• Generating Scenario Summary Reports\n• Handling Data Tables and Variable Tables \nModule 13: Tracking and Merging Workbook\n• Managing Shared Workbooks and Tracked Changes\n• Handling Conflicting Changes and History Worksheets \nModule 14: Using Conditional and Custom Formats\n• Applying and Customizing Conditional Formats\n• Working with Data Bars and Custom Number Formats \nModule 15: Recording Macros\n• Recording\, Running\, and Deleting Macros\n• Customizing Shortcut Keys and Quick Access Toolbar (QAT)
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Excel_IntermediateAdvanced_Level_Feb2024-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240227T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240228T170000
DTSTAMP:20260620T185358
CREATED:20231215T020640Z
LAST-MODIFIED:20240123T084351Z
UID:10679-1709024400-1709139600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Power Query Mastering Data Transformation
DESCRIPTION:Download the Course Brochure Link  \nThis two-day course provides a deep dive into Microsoft Power Query\, focusing on mastering advanced data transformation techniques. Participants will progress from basics to advanced functionalities\, gaining hands-on experience through practical exercises and real-world case studies. The course ensures a blend of theoretical understanding and practical application\, allowing participants to confidently navigate and utilize Power Query in professional settings. By the end of the course\, attendees will possess a practical toolkit for implementing advanced data transformations\, bolstering their ability to tackle real-world scenarios with confidence and expertise. \nWhat will you learn in this Microsoft Power Query Mastering Data Transformation?\n• Confidently navigate Power Query\, understanding its purpose and efficiently using the Power Query Editor.\n• Master importing data from various sources\, like Excel and databases\, and use parameters for flexible connections.\n• Gain skills in basic data transformations—filtering\, sorting\, handling duplicates\, and managing data types and conversions.\n• Proficient in advanced transformations\, including working with dates\, text\, and functions in Power Query.\n• Master advanced transformations\, like aggregating data and merging queries\, while smoothly managing relationships between them.\n• Learn to manage errors\, optimize queries for better performance\, and follow best practices for trustworthy data transformations.\n• Get introduced to Power Query M language\, enabling the creation of custom functions\, integrating with Power BI and Excel\, and automating data tasks \nCourse Outline\nModule 1: Introduction To Power Query\n• Overview of Power Query and its role in data transformation\n• Installing and configuring Power Query\n• Exploring the Power Query Editor interface \nModule 2: Connecting To Data Sources\n• Importing data from various sources (Excel\, CSV\, databases\, web\, etc.)\n• Understanding query folding and its implications\n• Parameters and dynamic data source connections \nModule 3: Basic Data Transformations\n• Filtering and sorting data\n• Removing duplicates\n• Handling null values and errors\n• Introduction to data types and type conversion \nModule 4: Advanced Data Transformations\n• Working with date and time functions\n• Text transformations and manipulation\n• Conditional columns and custom columns\n• Using functions and expressions in Power Query \nModule 5: Advanced Transformations And Integration\n• Aggregating data with Group By\n• Merging and appending queries\n• Pivot and unpivot transformations \nModule 6: Combining Queries And Managing Relationships\n• Understanding query dependencies\n• Join types and merging queries\n• Managing relationships between queries \nModule 7: Error Handling And Query Optimization\n• Handling errors and exceptions in Power Query\n• Optimizing query performance\n• Best practices for efficient data transformation \nModule 8: Automation And Integration\n• Introduction to Power Query M language\n• Creating custom functions\n• Incorporating Power Query into Power BI and Excel workflows\n• Automating data refresh and transformations
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-power-query-mastering-data-transformation/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Power Query Mastering Data Transformation
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Power_Query_Mastering_Data_Transformation_Feb2024-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240227T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240229T170000
DTSTAMP:20260620T185358
CREATED:20231215T022117Z
LAST-MODIFIED:20240126T032032Z
UID:10682-1709024400-1709226000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Professional
DESCRIPTION:Download the Course Brochure Link  \nIn this thorough program\, participants will be equipped with the skills and knowledge that is needed to succeed in the ever-changing world of digital marketing. Participants will discover how to use social media\, improve websites for search engines\, craft captivating content and run specific advertising efforts. In this class\, we will not solely discuss the theory; instead\, we will delve into case studies\, exemplify best practices\, outline the dos and don’ts\, ensuring a practical\, comprehensible\, and applicable learning experience.  With hands-on learning and advice from industry pros\, participants will get some practical insights to stand out in the job market or boost their current role. Uncover the strategies for boosting your brand’s visibility\, expanding your audience\, and achieving real\, measurable outcomes \nWhat will you learn in this Certified Digital Marketing Professional?\n• Understand the core principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning\, and revenue online.\n• Leverage the potential of social media marketing to build a powerful online presence and improve your marketing performance.\n• Discover the techniques on creating engaging copies\, images\, or videos to optimize both social media and Search Engine campaign.\n• Learn how to run YouTube Ads\, Google Ads\, and using other Google online tools to create an impactful advertising campaign for both B2C and B2B industry.\n• Learn how to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing.\n• Understand how to create websites that are user-friendly and optimized for all devices to get higher user satisfaction and longer engagement.\n• Understand how to choose the most suitable digital marketing channels for your business or clients\, considering the target audience and objectives. \nCourse Outline\nModule 1: Introduction to Digital Marketing\n• Overview of Digital Marketing\n• Principles of Digital Marketing\n• Terms & Pillars of Digital Marketing\n• Competitor Research & Market Demand Analysis\n• Customers Buying Behavioural Journey \nModule 2: Content Marketing\n• Content Marketing\n• Content Pillars\n• Content Research & Ideation\n• Content Planning & Management Tools \nModule 3: Social Media Marketing\n• Facebook Marketing\n• Measure Your Ads Campaign\n• Ads Policy & Example\n• Custom Audience & Lookalike Audience\n• Facebook Pixel Overview \nModule 4: Website Optimization\n• Website & Landing Page\n• WordPress Plugin & Security\n• Landing Page \nModule 5: Search Engine Optimization\n• Search Engine Optimization\n• Technical SEO\n• On-Page SEO\n• Keyword Research\n• (Keywords) Content Optimization\n• Off-Page SEO\n• Measure Your SEO Success \nModule 6: Google Ads\n• Google Ads\n• Google Ads Extension\n• Type of Google Ads \nModule 7: Google Display Network (GDN)\n• Google Display Network (GDN)\n• YouTube Ads \nModule 8: Google Analytics 4\n• Google Analytics 4 (GA4)\n• GA4 – Setup Guide\n• 3 Tips to Work With The Report More Efficiently\n• GA4 – 4 Types of Events\n• GA4 – Check Traffic Growth (User Acquisition vs Traffic Acquisition)\n• GA4 – Check Traffic Relevancy\n• GA4 – Check Traffic Engagement (No. of Action/User)\n• GA4 – Check Returning Traffic\n• GA4 – Cohort Exploration Report\n• GA4 – Path Exploration Report \nModule 9: Email Marketing\n• Email Marketing\n• Understanding The Terms\n• Types Of Email\n• Writing Powerful Email Copies \nModule 10: Digital Marketing Strategy\n• Digital Strategy\n• Strategic Planning\n• Digital Branding
URL:https://www.excelacademy.my/event/hrd-corp-claimable-certified-digital-marketing-professional-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Certified Digital Marketing Professional
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Certified_Digital_Marketing_Professional_Feb2024-2.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240313T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240313T170000
DTSTAMP:20260620T185358
CREATED:20231215T025000Z
LAST-MODIFIED:20240226T015513Z
UID:10685-1710320400-1710349200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - CapCut for Video Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital age\, video content has become a crucial part of marketing strategies for personal and businesses’ branding. With the rise of social media\, more and more people are consuming video content on their mobile devices. As a result\, businesses need to create high-quality video content that is optimized for mobile viewing. This workshop aims to provide participants with the knowledge and skills to create engaging and effective video content for marketing purposes \nWhat will you learn in this CapCut for Video Marketing?\n• Master the basic composition and techniques of videography for various subjects.\n• Understand the video requirement needed for various social media platform.\n• Understand the types of videos that are suitable for general and specific niche.\n• Understand the video setting and the features available in a smartphone camera and smartphone video editing apps.\n• Enhance their photographic mindsets about creating better videos.\n• Have more confidence in creating contents that involve on their personal interest\, hobbies and businesses.\n• Being comfortable and confident in front of the camera.\n• Achieve personal satisfaction in creating their own masterpieces. \nCourse Outline\nModule 1: Current trend of videos\n• Increase their awareness on the importance of short videos and how does it affect personal and entity branding.\n• Have a better understanding on the similarities and differences for each main social media platforms such as Facebook\, Instagram\, LinkedIn\, YouTube & TikTok.\n• Learn how to identify the suitability of video types and social media platform for their personal or marketing videos.\n• Be able to post their videos with the right formatting and sizing to the social media platforms. \nModule 2: Video Four Quadrants\n• Be able to watch the recent trending relevant videos to get a grasp on the latest changes of short video creation.\n• Understand the process of being a video creator and the common mistakes to avoid.\n• Know where to find free ideas to elevate their photographic mindset.\n• Understand how to plan and schedule their video posts.\n• Be able to repurpose the videos at various social media platforms. \nModule 3: Short form video shooting & editing\n• Be able to demonstrate basic video shooting & editing skill by using various social media editing tool and mobile app.\n• Be able to show their creativity in video creation by using only the smartphone.\n• Be able to understand the options of video editing software available.\n• Understand how to optimize the time for shooting and editing by using simple shortcuts. \nModule 4: Fundamental of storytelling & scripting\n• Be able to demonstrate the importance of storytelling through videos to alter their photographic mindsets in seeing subjects from various perspectives.\n• Be able to have hands on practices on scripting by using specific scripting framework and receiving live feedback during the session. \nModule 5: Introduction of Vlogging\n• Be able to perform Vlogging through workshop exercise. This helps to boost one’s confidence on camera presence and improves on public speaking.\n• Be able to magnify their creativity by taking the first step in recording a simple Vlog. \nModule 6: Composition\, angles\, and camera movement\n• Have the basic understanding on the foundations in video creation.\n• Be aware the importance of composition\, angles and camera movement while planning and shooting the video. \nModule 7: Participants’ presentations\n• Be able to receive constructive feedback on their own masterpieces.\n• Get inspired too by listening and learning from others’ feedback. This can also help to boost one’s confidence in creating better videos
URL:https://www.excelacademy.my/event/hrd-corp-claimable-capcut-for-video-marketing-3/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:CapCut for Video Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Capcut_for_Video_Marketing_Mar2024_Excel_Academy.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240313T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240314T170000
DTSTAMP:20260620T185358
CREATED:20231215T025404Z
LAST-MODIFIED:20240223T084835Z
UID:10688-1710320400-1710435600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download the Course Brochure Link  \nThe program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass? \n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline \nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-8/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Mar2024_Excel_Academy.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240320T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240320T170000
DTSTAMP:20260620T185358
CREATED:20231215T030857Z
LAST-MODIFIED:20240223T085603Z
UID:10692-1710925200-1710954000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Basic Level
DESCRIPTION:Download the Course Brochure Link  \nThis course serves as a comprehensive introduction to the fundamental aspects of office workspace management and Excel proficiency. Participants will be equipped with the necessary skills to navigate the Office suite effectively\, focusing on Excel’s core functionalities. From mastering data entry and formatting techniques to harnessing the power of formulas\, functions\, and visualizations\, this course aims to provide a solid foundation for efficient data management and analysis within the Excel environment. Participants will learn practical strategies for optimizing workflows and enhancing productivity through effective data handling and presentation \nWhat will you learn in this Microsoft Excel Basic Level?\n• Develop the ability to efficiently navigate and customize the Office workspace for improved productivity.\n• Acquire a solid understanding of Excel’s essential features\, enabling effective data entry\, editing\, and formatting.\n• Learn techniques for swift and accurate data manipulation\, leading to streamlined data management processes.\n• Develop proficiency in using basic formulas and functions to automate calculations and data analysis tasks.\n• Learn to create and enhance charts and graphics for clear and impactful data representation.\n• Acquire skills for managing and presenting workbooks effectively\, facilitating easy data interpretation and communication \nCourse Outline\nModule 1: Office Workspace Basics\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 2: Introduction to Excel\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 3: Entering and Editing Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 4: Formatting Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 5: Formatting Worksheets\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 6: Kickstart With Basic Formulas And Functions\n• Understanding the Fundamentals of Formulas and Functions\n• Optimizing Formula Entry and Management Techniques\n• Streamlining Complex Calculations with Efficient Function Usage\n• Exploring Advanced Tools for Formula and Function Integration \nModule 7: Adding Charts And Graphics\n• Mastering Data Visualization Techniques\n• Creating and Enhancing Charts for Data Representation\n• Modifying Charts for Enhanced Data Visualization\n• Integrating Data Changes within Charts for Real-Time Updates\n• Leveraging Advanced Drawing Tools for Customized Visuals \nModule 8: Viewing And Printing Workbooks\n• Efficient Workbook Viewing and Printing Techniques\n• Customizing Workbook Views for Optimal User Experience\n• Optimizing Data Management with Sorting and Filtering\n• Custom Page Layout\, Headers\, and Footers\n• Previewing and Printing Workbooks for Professional Presentation
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-basic-level-6/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Excel_Basic_Level_Mar2024_Excel_Academy.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240320T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240321T170000
DTSTAMP:20260620T185358
CREATED:20231215T031400Z
LAST-MODIFIED:20240223T081311Z
UID:10695-1710925200-1711040400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate and Advanced Level
DESCRIPTION:Download the Course Brochure Link  \nThis comprehensive course provides a deep dive into advanced data management and analysis techniques within the Excel environment. Participants will learn how to manipulate and organize data effectively\, work with databases\, utilize templates\, create and revise charts\, use advanced filters\, protect worksheets\, utilize auditing tools\, import and export data\, use advanced functions\, and work with pivotal data and scenarios. The course is designed to equip participants with the skills necessary for efficient data handling and analysis in a professional setting. \nWhat will you learn in this Microsoft Excel Intermediate and Advanced Level?\n• Develop proficiency in sorting\, filtering\, and managing data for better organization and retrieval.\n• Learn advanced database management methods for accurate and reliable data analysis.\n• Master the use of templates for smoother and more organized worksheet management.\n• Acquire skills to create and customize charts effectively for clear data representation.\n• Learn to protect worksheets and workbooks for enhanced data security and integrity.\n• Develop skills in managing complex data relationships and tracking using auditing tools and range names.\n• Acquire the ability to seamlessly import and export data between different platforms and applications.\n• Become proficient in using various advanced functions for complex data analysis and manipulation.\n• Develop expertise in creating and managing pivot tables for comprehensive data analysis.\n• Learn effective techniques for tracking and merging workbooks for improved collaboration and version control.\n• Acquire skills in applying custom formats and recording macros for efficient and automated data formatting and manipulation. \nCourse Outline\nModule 1: Data Management\n• Sorting Data\n• Sorting Data in Multiple Columns\n• Finding Specific Data\n• Replacing Data Values\n• Modifying Cell Formats \nModule 2: Working with Databases\n• Creating and Removing Subtotals in Lists\n• Sorting Data in Multiple Levels\n• Custom Sorting\n• Validating and Removing Data\n• Customizing Error Messages \nModule 3: Using Template\n• Managing Worksheets\n• Adjusting Workbook Templates\n• Handling Worksheets (Hide\, Unhide\, Delete)\n• Accessing Online Templates \nModule 4: Creating Chart\n• Inserting and Formatting Different Chart Types\n• Customizing Chart Elements (Title\, Background\, Data Table)\n• Managing Chart Types and Layouts\n• Working with 3-D Charts and Sparklines \nModule 5: Revising Charting Features\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 6: Working with Advanced Filters\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 7: Using Worksheet Protection\n• Protecting and Unprotecting Worksheets and Workbook Windows\n• Managing Allow-Editing Ranges and Passwords \nModule 8: Using Auditing Tools and Range Names\n• Applying and Removing Range Names\n• Displaying Relationships between Cells (Dependent/Precedent Arrows)\n• Showing Formulas \nModule 9: Exporting and Importing Data\n• Managing External Data Properties and Hyperlinks \nModule 10: Using Advanced Function\n• Utilizing Various Functions (VLOOKUP\, HLOOKUP\, IF\, ISERROR\, AND\, OR\, ROUND\, COUNTIF\, RANK)\n• Exploring Financial and Text Functions \nModule 11: Creating/Revising Pivot Tables\n• Constructing and Customizing PivotTable Reports and PivotCharts\n• Working with Data Grouping and Summary Functions \nModule 12: Using Scenarios\n• Creating\, Editing\, and Displaying Scenarios\n• Generating Scenario Summary Reports\n• Handling Data Tables and Variable Tables \nModule 13: Tracking and Merging Workbook\n• Managing Shared Workbooks and Tracked Changes\n• Handling Conflicting Changes and History Worksheets \nModule 14: Using Conditional and Custom Formats\n• Applying and Customizing Conditional Formats\n• Working with Data Bars and Custom Number Formats \nModule 15: Recording Macros\n• Recording\, Running\, and Deleting Macros\n• Customizing Shortcut Keys and Quick Access Toolbar (QAT)
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-5/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Excel_IntermediateAdvanced_Level_Mar2024_Excel_Academy.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240320T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240321T170000
DTSTAMP:20260620T185358
CREATED:20231215T032852Z
LAST-MODIFIED:20240223T090404Z
UID:10699-1710925200-1711040400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Power BI: Advanced Dashboard Reporting
DESCRIPTION:Download the Course Brochure Link  \nThis course empowers professionals to elevate their Microsoft Power BI skills for advanced dashboard reporting. Participants will embark on a journey from the fundamentals of self-service business intelligence to mastering Power BI’s capabilities. Through hands-on exploration\, they will gain the expertise needed to shape data\, model intricate datasets\, and craft interactive visualizations. \nWhat will you learn in this Microsoft Power BI: Advanced Dashboard Reporting?\n• Grasp essential principles of business intelligence\, data analysis\, and visualization.\n• Navigate Power BI confidently\, utilizing its features for effective data analysis.\n• Seamlessly integrate data from Excel\, CSV\, Text files\, and databases into Power BI.\n• Construct queries\, clean and shape data\, and merge tables for comprehensive analysis.\n• Manage relationships\, use DAX queries\, and create calculations for advanced data modeling.\n• Design visually appealing Power BI reports\, leveraging diverse elements and ensuring efficient sharing and collaboration. \nCourse Outline\nModule 1: Introduction To Self-Service BI Solutions\n• Understanding Business Intelligence\n• Basics of Data Analysis\n• Principles of Data Visualization\n• Microsoft Tools for Self-Service BI \nModule 2: Introducing Power BI\n• Overview of Power BI Features\n• Navigating Power BI Interface\n• Exploring Power BI Service and Dashboards \nModule 3: Power BI Data Sources\n• Using Excel Files in Power BI\n• Handling CSV & Text Files in Power BI\n• Connecting to Databases in Power BI \nModule 4: Shaping And Combining Data\n• Building Queries in Power BI Desktop\n• Shaping and Cleaning Data\n• Merging and Combining Data Tables \nModule 5: Modeling Data\n• Managing Relationships in Power BI\n• Introduction to DAX Queries\n• Calculations and Measures in Power BI \nModule 6: Interactive Data Visualizations\n• Designing Power BI Reports\n• Utilizing Report Elements\n• Managing and Sharing Power BI SolutionsMicrosoft Power BI: Advanced Dashboard Reporting   BI
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-power-bi-advanced-dashboard-reporting-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Mastering Interactive Dashboard Reporting with Power BI
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Microsoft_Power_BI_Advanced_Dashboard_Reporting_Mar2024_Excel_Academy.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240320T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240321T170000
DTSTAMP:20260620T185358
CREATED:20231215T033610Z
LAST-MODIFIED:20240229T023912Z
UID:10702-1710925200-1711040400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Search Engine Optimization and Search Engine Marketing
DESCRIPTION:Download the Course Brochure Link  \nLearn how to rank faster and more effectively on Google. Get everything you need to know about search engine optimization\, master them and implement them on your website\, to start seeing consistent traffic coming to your site.  Though SEO is not a rocket science\, most people find it difficult to implement because of various terminologies used\, updates and other misconceptions. This workshop serves as a purpose to help students who have no time to do their own research\, or a total beginner who’s not sure of where to start\, this course is for you.  Students will be given case studies\, tools\, resources with several examples on how to implement effective SEO strategies with a clear step-by-step guide\, in the simplest and most effective manner. SEO is a must-know section for every business owner and marketer because it can help you drive consistent traffic 24/7\, generate qualified leads and save tons of your advertising cost. \nWhat will you learn in this Search Engine Optimization and Search Engine Marketing?\n• How to optimize your website for better search ranking\n• Leveraging SEO and Google Paid Ads to enhance your site’s traffic and leads\n• Learn to build SEO strategies for your company\, using tools and setup best practices\n• How to generate traffic consistently with SEO best practices setup\n• Learn how to setup your first Google Ads campaign\n• Learn how to analyze and measure your ads performance\n• Understand different ways to optimize your ads campaign \nCourse Outline\nModule 1: Fundamental Of SEO\n• What is SEO and how does it work?\n• Organic search vs Paid search\n• Relationship between SEO and website optimization\n• Debunking SEO myth\n• 3 Core pillars of SEO\n• Measuring your SEO performance \nModule 2: Keyword Research\n• Understanding keywords for SEO\n• Types of keywords and how to use them for your advantage\n• Understanding long-tailed vs short-tailed keywords\n• How to conduct keyword research\n• How to use Google keyword planner to conduct keyword research\n• Other recommended tools for keyword research\n• How to identify and prioritize your keyword \nModule 3: Content Strategies For SEO\n• Understanding On-page SEO\n• List of On-Page SEO setup.\n• Ways to optimize your meta title and meta description\n• Understand URL structure impact on SEO\n• Using headings (H1-H6) for SEO\n• Optimizing images with keywords\n• Internal and external linking\n• Content writes up for SEO \nModule 4: Off-Page SEO Strategies\n• Off-page SEO explained\n• List of Off-page SEO checklist\n• Understand link-building\n• Building backlinks strategies\n• How to identify competitor’s backlink\n• Best practices when it comes to link building \nModule 5: Technical SEO\n• Strategies to improve your website performance\n• List of technical SEO setup\n• Understand Google Search Console\n• Understand Google Analytics\n• Identify duplicate content and how to fix it\n• Optimizing Google business profile \nModule 6: Fundamental Of Google Ads\n• Why Google Ads and how does it work\n• Understand Google Ads campaign structure\n• Learn about different types of Google Ads objectives\n• Understand how your ads will be triggered\n• Understand keywords match type\n• Understand types of ads extension and the purpose \nModule 7: Google AdsOptimization Strategies\n• Conduct keywords research using free tools\n• Ad group and keywords setup\n• How to write powerful copy for your Google Ads\n• Bidding strategies\n• How to optimize your campaign with search term\n• How to optimize your campaign with negative search\n• Measure your Google Ads campaign performance \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-search-engine-optimization-and-search-engine-marketing-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:SEO & SEM
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_SEOSEM_Mar2024_Excel_Academy.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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