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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240807T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240807T170000
DTSTAMP:20260620T064137
CREATED:20240319T074910Z
LAST-MODIFIED:20240416T052841Z
UID:12864-1723021200-1723050000@www.excelacademy.my
SUMMARY:HRD Corp Claimable – CapCut for Video Marketing
DESCRIPTION:Download the Course Brochure Link Here \nIn today’s digital age\, video content has become a crucial part of marketing strategies for personal and businesses’ branding. With the rise of social media\, more and more people are consuming video content on their mobile devices. As a result\, businesses need to create high-quality video content that is optimized for mobile viewing. This workshop aims to provide participants with the knowledge and skills to create engaging and effective video content for marketing purposes \nWhat will you learn in this CapCut for Video Marketing?\n• Master the basic composition and techniques of videography for various subjects.\n• Understand the video requirement needed for various social media platform.\n• Understand the types of videos that are suitable for general and specific niche.\n• Understand the video setting and the features available in a smartphone camera and smartphone video editing apps.\n• Enhance their photographic mindsets about creating better videos.\n• Have more confidence in creating contents that involve on their personal interest\, hobbies and businesses.\n• Being comfortable and confident in front of the camera.\n• Achieve personal satisfaction in creating their own masterpieces. \nCourse Outline\nModule 1: Current trend of videos\n• Increase their awareness on the importance of short videos and how does it affect personal and entity branding.\n• Have a better understanding on the similarities and differences for each main social media platforms such as Facebook\, Instagram\, LinkedIn\, YouTube & TikTok.\n• Learn how to identify the suitability of video types and social media platform for their personal or marketing videos.\n• Be able to post their videos with the right formatting and sizing to the social media platforms. \nModule 2: Video Four Quadrants\n• Be able to watch the recent trending relevant videos to get a grasp on the latest changes of short video creation.\n• Understand the process of being a video creator and the common mistakes to avoid.\n• Know where to find free ideas to elevate their photographic mindset.\n• Understand how to plan and schedule their video posts.\n• Be able to repurpose the videos at various social media platforms. \nModule 3: Short form video shooting & editing\n• Be able to demonstrate basic video shooting & editing skill by using various social media editing tool and mobile app.\n• Be able to show their creativity in video creation by using only the smartphone.\n• Be able to understand the options of video editing software available.\n• Understand how to optimize the time for shooting and editing by using simple shortcuts. \nModule 4: Fundamental of storytelling & scripting\n• Be able to demonstrate the importance of storytelling through videos to alter their photographic mindsets in seeing subjects from various perspectives.\n• Be able to have hands on practices on scripting by using specific scripting framework and receiving live feedback during the session. \nModule 5: Introduction of Vlogging\n• Be able to perform Vlogging through workshop exercise. This helps to boost one’s confidence on camera presence and improves on public speaking.\n• Be able to magnify their creativity by taking the first step in recording a simple Vlog. \nModule 6: Composition\, angles\, and camera movement\n• Have the basic understanding on the foundations in video creation.\n• Be aware the importance of composition\, angles and camera movement while planning and shooting the video. \nModule 7: Participants’ presentations\n• Be able to receive constructive feedback on their own masterpieces.\n• Get inspired too by listening and learning from others’ feedback. This can also help to boost one’s confidence in creating better videos
URL:https://www.excelacademy.my/event/hrd-corp-claimable-capcut-for-video-marketing-7/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:CapCut for Video Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Capcut_for_Video_Marketing_Aug2024_Excel_Academy.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240813T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240814T170000
DTSTAMP:20260620T064137
CREATED:20240320T021943Z
LAST-MODIFIED:20240716T024803Z
UID:12869-1723539600-1723654800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Power Query Mastering Data Transformation
DESCRIPTION:Download the Course Brochure Link Here \nThis two-day course provides a deep dive into Microsoft Power Query\, focusing on mastering advanced data transformation techniques. Participants will progress from basics to advanced functionalities\, gaining hands-on experience through practical exercises and real-world case studies. The course ensures a blend of theoretical understanding and practical application\, allowing participants to confidently navigate and utilize Power Query in professional settings. By the end of the course\, attendees will possess a practical toolkit for implementing advanced data transformations\, bolstering their ability to tackle real-world scenarios with confidence and expertise. \nWhat will you learn in this Microsoft Power Query Mastering Data Transformation?\n• Confidently navigate Power Query\, understanding its purpose and efficiently using the Power Query Editor.\n• Master importing data from various sources\, like Excel and databases\, and use parameters for flexible connections.\n• Gain skills in basic data transformations—filtering\, sorting\, handling duplicates\, and managing data types and conversions.\n• Proficient in advanced transformations\, including working with dates\, text\, and functions in Power Query.\n• Master advanced transformations\, like aggregating data and merging queries\, while smoothly managing relationships between them.\n• Learn to manage errors\, optimize queries for better performance\, and follow best practices for trustworthy data transformations.\n• Get introduced to Power Query M language\, enabling the creation of custom functions\, integrating with Power BI and Excel\, and automating data tasks \nCourse Outline\nModule 1: Introduction To Power Query\n• Overview of Power Query and its role in data transformation\n• Installing and configuring Power Query\n• Exploring the Power Query Editor interface \nModule 2: Connecting To Data Sources\n• Importing data from various sources (Excel\, CSV\, databases\, web\, etc.)\n• Understanding query folding and its implicationsPower PoQuer\n• Parameters and dynamic data source connections \nModule 3: Basic Data Transformations\n• Filtering and sorting data\n• Removing duplicates\n• Handling null values and errors\n• Introduction to data types and type conversion \nModule 4: Advanced Data Transformations\n• Working with date and time functions\n• Text transformations and manipulation\n• Conditional columns and custom columns\n• Using functions and expressions in Power Query \nModule 5: Advanced Transformations And Integration\n• Aggregating data with Group By\n• Merging and appending queries\n• Pivot and unpivot transformations \nModule 6: Combining Queries And Managing Relationships\n• Understanding query dependencies\n• Join types and merging queries\n• Managing relationships between queries \nModule 7: Error Handling And Query Optimization\n• Handling errors and exceptions in Power Query\n• Optimizing query performance\n• Best practices for efficient data transformation \nModule 8: Automation And Integration\n• Introduction to Power Query M language\n• Creating custom functions\n• Incorporating Power Query into Power BI and Excel workflows\n• Automating data refresh and transformations
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-power-query-mastering-data-transformation-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Power Query Mastering Data Transformation
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Microsoft_Power_Query_Mastering_Data_Transformation_Aug2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240813T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240814T170000
DTSTAMP:20260620T064138
CREATED:20240320T030037Z
LAST-MODIFIED:20240416T052720Z
UID:12872-1723539600-1723654800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download the Course Brochure Link Here \nThis Social Media Marketing training is designed to provide participants with a comprehensive understanding of digital marketing principles and strategies\, with a specific focus on social media platforms. The course covers essential components such as content marketing\, social media conceptualization\, platform-specific strategies (Facebook\, Instagram\, LinkedIn\, TikTok)\, analytics interpretation\, and loyalty marketing. Participants will gain practical insights into creating effective digital marketing campaigns\, optimizing content\, and leveraging social media channels to achieve business goals. \nWhat will you learn in this  Social Media Marketing Training?\n• Grasp essential digital marketing principles and trends.\n• Master copywriting\, content creation\, and video marketing.\n• Understand online media\, analyze trends\, and choose effective channels.\n• Implement best practices\, create content strategies\, and navigate advertising.\n• Optimize profiles\, use ad formats\, and leverage TikTok for marketing.\n• Interpret insights\, calculate ROAS\, and refine strategies based on analytics.\n• Grasp loyalty marketing concepts\, identify loyal customers\, and develop sustained loyalty strategies. \nCourse Outline\nModule 1: UNDERSTANDING DIGITAL MEDIA MARKETING \n• Fundamentals of Digital Marketing\n• Components of Digital Marketing\n• Current trends and Opportunities in the field of Digital Marketing\n• The Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nModule 2:CONTENT MARKETING \n• Content Marketing Essentials\n• Copywriting Techniques\n• Generating content ideas\n• Types of content writing\n• Content Format and repurposing\n• Video Marketing\n• Tools and Techniques for content marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing your channels – Developing Buyer’s Journey and Customer\nPersona \nModule 3: SOCIAL MEDIA MARKETING CONCEPTUALIZATION \n• How online media differs from other traditional media opportunities\n• Audience behaviour online: penetration rates\, trends\, challenges\n• Selecting the right channels\, formats\, and placements for your campaign\n• Key considerations to consider when briefing and developing ad\ncreative\n• How to overcome the key challenges of online advertising and\nmaximize ROAS \nModule 4: FACEBOOK AND INSTAGRAM MARKETING \n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for using Facebook\n• Instagram and its role in your Marketing efforts\n• Instagram and how to make sure of it effective\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nModule 5: LINKEDIN AND TIK TOK MARKETING \n• Personal & Corporate LinkedIn Pages\n• Advertising On LinkedIn and ad formats\n• Tik Tok basics – setting up profile for business\n• How to increase engagement on Tik Tok\n• Trending Challenges and Music usage\n• Hashtag Marketing & Influencer marketing\n• Creating and editing Tik Tok Video\n• Tik Tok Ads Manager \nModule 6: ANALYTICS AND DATA INTERPRETATION \n• Facebook Insights\n• Return of Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies from Analytics \nModule 7: LOYALTY MARKETING \n• What Is Loyalty Marketing?\n• Identifying your loyal customers\n• Benefits of Loyalty Marketing – a continuous effort\n• Develop and Implement Your Own Loyalty Strategy
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-7/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Social_Media_Marketing_Aug2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240814T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240814T170000
DTSTAMP:20260620T064138
CREATED:20240320T034525Z
LAST-MODIFIED:20240718T080553Z
UID:12875-1723626000-1723654800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Basic Level
DESCRIPTION:Download the Course Brochure Link Here \nThis course serves as a comprehensive introduction to the fundamental aspects of office workspace management and Excel proficiency. Participants will be equipped with the necessary skills to navigate the Office suite effectively\, focusing on Excel’s core functionalities. From mastering data entry and formatting techniques to harnessing the power of formulas\, functions\, and visualizations\, this course aims to provide a solid foundation for efficient data management and analysis within the Excel environment. Participants will learn practical strategies for optimizing workflows and enhancing productivity through effective data handling and presentation \nWhat will you learn in this Microsoft Excel Basic Level?\n• Develop the ability to efficiently navigate and customize the Office workspace for improved productivity.\n• Acquire a solid understanding of Excel’s essential features\, enabling effective data entry\, editing\, and formatting.\n• Learn techniques for swift and accurate data manipulation\, leading to streamlined data management processes.\n• Develop proficiency in using basic formulas and functions to automate calculations and data analysis tasks.\n• Learn to create and enhance charts and graphics for clear and impactful data representation.\n• Acquire skills for managing and presenting workbooks effectively\, facilitating easy data interpretation and communication \nCourse Outline\nModule 1: Office Workspace Basics\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 2: Introduction to Excel\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 3: Entering and Editing Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 4: Formatting Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 5: Formatting Worksheets\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 6: Kickstart With Basic Formulas And Functions\n• Understanding the Fundamentals of Formulas and Functions\n• Optimizing Formula Entry and Management Techniques\n• Streamlining Complex Calculations with Efficient Function Usage\n• Exploring Advanced Tools for Formula and Function Integration \nModule 7: Adding Charts And Graphics\n• Mastering Data Visualization Techniques\n• Creating and Enhancing Charts for Data Representation\n• Modifying Charts for Enhanced Data Visualization\n• Integrating Data Changes within Charts for Real-Time Updates\n• Leveraging Advanced Drawing Tools for Customized Visuals \nModule 8: Viewing And Printing Workbooks\n• Efficient Workbook Viewing and Printing Techniques\n• Customizing Workbook Views for Optimal User Experience\n• Optimizing Data Management with Sorting and Filtering\n• Custom Page Layout\, Headers\, and Footers\n• Previewing and Printing Workbooks for Professional Presentation
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-basic-level-10/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Microsoft_Excel_Basic_Level_Aug2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240820T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240821T170000
DTSTAMP:20260620T064138
CREATED:20240320T071649Z
LAST-MODIFIED:20240416T052200Z
UID:12881-1724144400-1724259600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download the Course Brochure Link Here \nThe program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass?\n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline\nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-13/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Aug2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240822T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240822T170000
DTSTAMP:20260620T064138
CREATED:20240320T072959Z
LAST-MODIFIED:20240416T052104Z
UID:12885-1724317200-1724346000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Canva Design Bootcamp
DESCRIPTION:Download the Course Brochure Link Here \nIn today’s digital landscape\, capturing your audience’s attention requires more than just words; it demands compelling visuals that stand out. The ability to create eye-catching graphics\, whether for social media\, product presentations\, or any digital platform\, is a key skill for individuals and businesses seeking to thrive in the digital age. Our Canva training program is designed to equip you with the knowledge and skills needed to excel in the art of visual content creation. Canva\, with its user-friendly interface\, extensive template library\, and interactive design features\, serves as a powerful tool to transform your creative ideas into captivating visuals. Through this training\, you’ll gain a comprehensive understanding of how visual content impacts customer engagement and brand recognition in the digital world. You’ll learn to navigate the Canva platform with ease\, even if you have no prior graphic design experience\, and harness its potential to create stunning graphics for social media\, product presentations\, and beyond. \nWhat will you learn in this Canva Design Bootcamp?\n• Gain Understanding the Power of Visual Content: Grasp the significance of eye-catching visuals in the digital world and how they can enhance customer engagement and brand presence.\n• Mastering Canva’s User-Friendly Tools: Proficient in using Canva’s intuitive interface\, making design accessible even to those with no prior graphic design experience.\n• Utilizing Canva Templates and Interactive Design: Explore Canva’s extensive template library and discover how to customize and personalize templates to create designs that align with their brand identity and message.\n• Streamlining Design Processes: Equipped with the knowledge and techniques to expedite design workflows\, saving time and resources while achieving impactful results.\n• Empowering Companies with Design Options: Able to provide their organizations with a valuable\, cost-effective\, and efficient design solution through Canva\, contributing to enhanced marketing efforts and brand recognition. \nCourse Outline\nModule 1: Introduction Of Visual Content\n• Application of Visual in Real Life: Explore real-life examples of how visuals play a critical role in marketing and communication.\n• Simple Keys That You Shall Know to Create Visual: Highlight key principles of effective visual content\, such as color\, composition\, and typography\, to set the foundation for your design journey.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: Canva Basic Intro\n• Types of Visuals You Could Create with Canva: Provide an overview of the wide range of visual content that can be designed using Canva\, from social media graphics to presentations and more.\n• Log in and Dashboard Intro: Step-by-step guidance on creating a Canva account\, logging in\, and navigating the dashboard.\n• How to Start a Design: Walk participants through the process of creating their first design project\, offering practical tips for choosing dimensions and layouts.\n• Hands-On: Allow participants to get hands-on experience by creating a simple design during this session. \nModule 3: Get Your Brand’s Image Solid\n• Why Branding Is Important: Explore the significance of branding and how strong brand identity can influence customer perceptions and loyalty.\n• Brand Kit Introduction: Introduce participants to Canva’s Brand Kit feature\, which helps maintain brand consistency in design.\n• Content Planner: Teach how to plan and organize content\, introduction of Canva’s Content Planner to ensure a cohesive and strategic approach to branding.\n• Canva Whiteboard: Strategy \nModule 4: Where AI And Canva Meet\n• AI Introduction: Discuss the role of artificial intelligence in content creation and how Canva incorporates AI to enhance design possibilities.\n• Hands-On: Give participants practical experience in utilizing AI-powered feature within Canva for more efficient and creative.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-design-bootcamp-8/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Canva
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Canva_Design_Bootcamp_Aug2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240827T080000
DTEND;TZID=Asia/Kuala_Lumpur:20240829T170000
DTSTAMP:20260620T064138
CREATED:20240320T075327Z
LAST-MODIFIED:20240409T031115Z
UID:12891-1724745600-1724950800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Professional
DESCRIPTION:Download the Course Brochure Link Here \nIn this thorough program\, participants will be equipped with the skills and knowledge that is needed to succeed in the ever-changing world of digital marketing. Participants will discover how to use social media\, improve websites for search engines\, craft captivating content and run specific advertising efforts. In this class\, we will not solely discuss the theory; instead\, we will delve into case studies\, exemplify best practices\, outline the dos and don’ts\, ensuring a practical\, comprehensible\, and applicable learning experience.  With hands-on learning and advice from industry pros\, participants will get some practical insights to stand out in the job market or boost their current role. Uncover the strategies for boosting your brand’s visibility\, expanding your audience\, and achieving real\, measurable outcomes \nWhat will you learn in this Digital Marketing Professional?\n• Understand the core principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning\, and revenue online.\n• Leverage the potential of social media marketing to build a powerful online presence and improve your marketing performance.\n• Discover the techniques on creating engaging copies\, images\, or videos to optimize both social media and Search Engine campaign.\n• Learn how to run YouTube Ads\, Google Ads\, and using other Google online tools to create an impactful advertising campaign for both B2C and B2B industry.\n• Learn how to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing.\n• Understand how to create websites that are user-friendly and optimized for all devices to get higher user satisfaction and longer engagement.\n• Understand how to choose the most suitable digital marketing channels for your business or clients\, considering the target audience and objectives. \nCourse Outline\nModule 1: Introduction to Digital Marketing \n• Overview of Digital Marketing\n• Purpose of Digital Marketing\n• Exercise: List Down Challenges That You’re Facing\n• Principles of Digital Marketing\n• Terms & Pillars of Digital Marketing\n• Competitor Research & Market Demand Analysis\n• Exercise: Types of Research & Analysis\n• Customers Buying Behavioural Journey\n• Case Study: Smart Phone\n• Exercise: Identify The Gap & Improve Your 5A Journey \nModule 2: Content Marketing \n• What Is Content Marketing\n• Types of Content Pillars\n• Content Research & Ideation\n• Exercise: Unlimited Content Ideas Using A.I Tools\n• Content Planning & Management Tools\n• Demo: Trello Workflow\n• Exercise: Create Your Trello Board\n• Leveraging More A.I Tools for Creativity & Productivity \nModule 3: Social Media Marketing \n• Facebook Marketing\n• Social Media Campaign Blueprint\n• Exercise: Facebook Ads\n• Facebook Ads Checklist\n• Measure Your Ads Campaign\n• Demo: How To Troubleshoot Your Ads?\n• Ads Policy & Example\n• Case Study: Beauty Product\n• Custom Audience & Lookalike Audience\n• Demo: Custom Audience Setup\n• Facebook Pixel Overview\n• Exercise: Ways To Install Facebook Pixel \nModule 4: Website Optimization \n• Website & Landing Page\n• Exercise: Website Content Structure\n• WordPress Plugin & Security\n• 10 Ways to Protect Your WordPress Site\n• Landing Page Structure (Best Practice)\n• Case Study: Wedding Planning Rules\n• Video: Sales Page Example\n• Landing Page Templates\, Idea & Inspiration \nModule 5: Search Engine Optimization (SEO) \n• Purpose Of SEO\n• Demo: How Search Engine Works\n• Website Performance Audit\n• Improve Your Web Performance\n• Exercise: Audit your sites for improvement with the Technical SEO Method\n• 2 Parts for On-Page SEO\n• Types of Keywords\n• Demo: (Keywords) Content Optimization\n• Understand Link Building\n• Exercise: Improving your website ranking through Off Page SEO\n• Tools For Website Optimization & Measuring SEO\n• Exercise: Measure Your SEO Campaign \nModule 6: Paid Search (PPC) using Google Ads \n• Structure Overview\n• Demo: How Google Search Ads Looks Like\n• Understanding Ads Assets\n• Case Study: Ads Extension Examples (Hair Doc)\n• Google Display Network (GDN)\n• Google Shopping Ads\n• Google Search Network\n• Discovery Ads \nModule 7: Display and Video Advertising \n• About GDN (Google Display Network)\n• Demo: Laptop & Desktop Banner Ads Version\n• Demo: Mobile Device Banner Ads Version\n• How Do You Pay for Ads?\n• Case Study: 6 Types of YouTube Ads\n• Summary: Comparison Table \nModule 8: Analytics with Google Analytics \n• Understanding Digital Analytics\n• Case Study: eCommerce Site\n• GA4 – Setup Guide\n• Exercise: Understanding Dimensions\, Event\, Event Parameters\, User Properties & Metrics\n• 3 Tips to Work with The Report More Efficiently\n• GA4 – 4 Types of Events\n• User Acquisition VS Traffic Acquisition\n• Demo: GA4 – Check Traffic Relevancy\, Engagement\, Returning\n• GA4 – Cohort & Part Exploration Report \nModule 9: Email Marketing \n• Benefits Of Email Marketing\n• Case Study: 2023 Email Marketing Benchmarks by GetResponse\n• Email Marketing – CRM Tools\n• Exercise: Creating Email List & Tagging\n• Demo: Email Autoresponder\n• Types of Email\n• Exercise: Writing Powerful Email Copies\n• Email Marketing Best Practices\n• Case Study: Spam Filter Triggering Words\n• Email Marketing Metrics \nModule 10: Digital Marketing Strategy \n• What is Digital Leadership?\n• T-Shape Marketer\n• T-Shape Digital Leadership\n• Exercise: Profit Growth Formula\n• PESTEL Analysis\n• SWOT Analysis\n• VRIO Analysis\n• Exercise: USP Framework and Nature of USP\n• Purpose Of Branding\n• Branding VS Marketing\n• The Golden Circle Concept
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-professional-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Certified_Digital_Marketing_Professional_Aug2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240827T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240828T170000
DTSTAMP:20260620T064138
CREATED:20240320T064635Z
LAST-MODIFIED:20240718T074020Z
UID:12878-1724749200-1724864400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate and Advanced Level
DESCRIPTION:Download the Course Brochure Link Here \nThis comprehensive course provides a deep dive into advanced data management and analysis techniques within the Excel environment. Participants will learn how to manipulate and organize data effectively\, work with databases\, utilize templates\, create and revise charts\, use advanced filters\, protect worksheets\, utilize auditing tools\, import and export data\, use advanced functions\, and work with pivotal data and scenarios. The course is designed to equip participants with the skills necessary for efficient data handling and analysis in a professional setting. \nWhat will you learn in this Microsoft Excel Intermediate and Advanced Level?\n• Develop proficiency in sorting\, filtering\, and managing data for better organization and retrieval.\n• Learn advanced database management methods for accurate and reliable data analysis.\n• Master the use of templates for smoother and more organized worksheet management.\n• Acquire skills to create and customize charts effectively for clear data representation.\n• Learn to protect worksheets and workbooks for enhanced data security and integrity.\n• Develop skills in managing complex data relationships and tracking using auditing tools and range names.\n• Acquire the ability to seamlessly import and export data between different platforms and applications.\n• Become proficient in using various advanced functions for complex data analysis and manipulation.\n• Develop expertise in creating and managing pivot tables for comprehensive data analysis.\n• Learn effective techniques for tracking and merging workbooks for improved collaboration and version control.\n• Acquire skills in applying custom formats and recording macros for efficient and automated data formatting and manipulation. \nCourse Outline\nModule 1: Data Management\n• Sorting Data\n• Sorting Data in Multiple Columns\n• Finding Specific Data\n• Replacing Data Values\n• Modifying Cell Formats \nModule 2: Working with Databases\n• Creating and Removing Subtotals in Lists\n• Sorting Data in Multiple Levels\n• Custom Sorting\n• Validating and Removing Data\n• Customizing Error Messages \nModule 3: Using Template\n• Managing Worksheets\n• Adjusting Workbook Templates\n• Handling Worksheets (Hide\, Unhide\, Delete)\n• Accessing Online Templates \nModule 4: Creating Chart\n• Inserting and Formatting Different Chart Types\n• Customizing Chart Elements (Title\, Background\, Data Table)\n• Managing Chart Types and Layouts\n• Working with 3-D Charts and Sparklines \nModule 5: Revising Charting Features\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 6: Working with Advanced Filters\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 7: Using Worksheet Protection\n• Protecting and Unprotecting Worksheets and Workbook Windows\n• Managing Allow-Editing Ranges and Passwords \nModule 8: Using Auditing Tools and Range Names\n• Applying and Removing Range Names\n• Displaying Relationships between Cells (Dependent/Precedent Arrows)\n• Showing Formulas \nModule 9: Exporting and Importing Data\n• Managing External Data Properties and Hyperlinks \nModule 10: Using Advanced Function\n• Utilizing Various Functions (VLOOKUP\, HLOOKUP\, IF\, ISERROR\, AND\, OR\, ROUND\, COUNTIF\, RANK)\n• Exploring Financial and Text Functions \nModule 11: Creating/Revising Pivot Tables\n• Constructing and Customizing PivotTable Reports and PivotCharts\n• Working with Data Grouping and Summary Functions \nModule 12: Using Scenarios\n• Creating\, Editing\, and Displaying Scenarios\n• Generating Scenario Summary Reports\n• Handling Data Tables and Variable Tables \nModule 13: Tracking and Merging Workbook\n• Managing Shared Workbooks and Tracked Changes\n• Handling Conflicting Changes and History Worksheets \nModule 14: Using Conditional and Custom Formats\n• Applying and Customizing Conditional Formats\n• Working with Data Bars and Custom Number Formats \nModule 15: Recording Macros\n• Recording\, Running\, and Deleting Macros\n• Customizing Shortcut Keys and Quick Access Toolbar (QAT)
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-9/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Microsoft_Excel_IntermediateAdvanced_Level_Aug2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240827T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240828T170000
DTSTAMP:20260620T064138
CREATED:20240320T073953Z
LAST-MODIFIED:20240717T070042Z
UID:12888-1724749200-1724864400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Data Analytics and Visualization Tools
DESCRIPTION:Download the Course Brochure Link Here \nThis comprehensive course is designed to equip participants with the skills and knowledge needed to proficiently handle data in Microsoft Excel\, from importing and cleaning to advanced analytics and visualization. Participants will delve into various aspects of Excel\, learning practical techniques for data manipulation\, logical analysis\, and effective visualization. The course also introduces Power BI integration to extend data visualization capabilities beyond Excel. \nWhat will you learn in this Microsoft Excel Data Analytics and Visualization Tools?\n• Import data from various sources and manage external data within Excel\n• Use Excel functions for text manipulation and ensure data accuracy\n• Seamlessly handle data types\, perform numerical operations\, and manage dates\n• Learn cell referencing\, naming\, and automation for organized data\n• Utilize SMART TABLES for organized data analysis with formatting and filtering\n• Master effective data visualization with charts and Power BI integration for advanced insights \nCourse Outline\nModule 1: Getting Data Into Microsoft Excel\n• Import data from various platforms into Microsoft Excel for further analysis\n• Explore methods for efficient data importing and connecting to external data sources \nModule 2: Data Cleaning And Manipulation\n• Utilize functions for combining and splitting text to enhance data readability\n• Clean data\, change case\, and remove unwanted characters for better analysis\n• Emphasize the importance of well-organized data for accurate and insightful analysis \nModule 3: Working With Numbers And Dates\n• Convert data types from text to numbers\, dates to text\, and both numbers and text to dates\n• Master functions for generating dates\, calculating days between two dates\, and more \nModule 4: Defined Names For Better Data Management\n• Learn the power of referencing and naming cells for improved data organization\n• Create named ranges and automate processes for enhanced efficiency and accuracy \nModule 5: Automating Data Manipulation With Tables\n• Utilize SMART TABLES to create\, format\, and manage data tables\n• Format\, select\, sort\, and filter data efficiently for improved organization\n• Enhance data analysis with structured referencing techniques \nModule 6: Logical And Lookup Functions\n• Evaluate data using nested IF functions for advanced logical operations.\n• Perform logical operations with IF and categorize data using VLOOKUP and XLOOKUP\n• Master advanced functions such as INDEX and MATCH for precise data matching \nModule 7: Data Transformation With Power Query\n• Use the Query Editor Engine to extract\, transform\, and load data seamlessly\n• Combine multiple datasets for a comprehensive and integrated analysis \nModule 8: Data Visualization\n• Visualize data effectively with conditional formatting\, sparklines\, and number formats\n• Utilize standard charts (line\, pie\, scatter) and specialized charts (hierarchy\, waterfall\, funnel\, geospatial\, gauge) for insightful data representation \nModule 9: Creating Interactive Dashboards\n• Summarize data dynamically with Pivot Tables for quick insights\n• Customize\, group\, sort\, and filter pivot data for interactive dashboards\n• Create engaging dashboards with pivot charts\, slicers\, and timelines \nModule 10: Data Visualization with Power BI\n• Explore Power BI for quick and advanced data visualization\n• Integrate Power BI with Excel for a seamless analytics experience\n• Create compelling visualizations for effective data communication
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-data-analytics-and-visualization-tools-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_Microsoft_Excel_Data_Analytics_And_Visualization_Tools_Aug2024_EA.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240830T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240830T170000
DTSTAMP:20260620T064138
CREATED:20240320T075754Z
LAST-MODIFIED:20240716T033322Z
UID:12894-1725008400-1725037200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - AI Tools for Content Creation and Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn the dynamic world of digital marketing\, establishing a strong online presence and consistent branding is paramount. However\, the demands of creating compelling and relevant content consistently can be challenging\, especially for those on a budget. Enter AI-driven content marketing – a game-changer that empowers businesses to create and distribute engaging content efficiently and cost-effectively. Our AI in Content Marketing course is designed for business owners and marketing professionals who recognize the value of establishing a compelling brand presence but seek more affordable and sustainable solutions. This training will unveil the world of AI-generated content and the tools to streamline your content marketing efforts. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Understanding AI in Content Marketing: Gain a comprehensive understanding of how AI transforms content marketing\, reduces barriers\, and enhances efficiency.\n• AI Content Creation Proficiency: Master using AI-driven tools to create high-quality written content.\n• Optimizing Content with AI: Learn to harness AI for content optimization and data-driven content strategy.\n• Explore AI-powered methods for personalizing content and achieving brand consistency.\n• Ethical AI Content Marketing and Compliance: Navigate the ethical considerations of AI-generated content \nCourse Outline\nModule 1: Basics Of Content Marketing\n• The Evolution: Expand on the historical development of content marketing to provide context for its current significance.\n• The Key Elements That Drive Success: Highlight the critical components of effective content marketing\, such as relevance\, engagement\, and storytelling.\n• Process of Creating Content: Provide insights into the content creation process\, from ideation to distribution.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: AI In Content Marketing\n• Timeline of How AI Has Evolved in This Space: Offer a chronological overview of AI’s role in content marketing\, showing its progression over time.\n• ChatGPT Changing the World: Provide concrete examples of how ChatGPT and similar tools have revolutionized content creation.\n• Hands-On: ChatGPT Basic Dashboard: Ensure participants gain practical experience by navigating and using ChatGPT’s dashboard. \nModule 3: Create Your Content Marketing Plan With ChatGPT\n• Key to Creating a Content Marketing Plan: Define the components of an effective content marketing plan and the role of AI within it.\n• Act Like a Prompt: Explain how to use AI as a prompt for generating content ideas and strategies.\n• Self-Evaluative Prompting: Emphasize the importance of critical evaluation and fine-tuning of AI-generated content.\n• Hands-On: Guide participants through the process of using ChatGPT to create content specific to their brand. \nModule 4: Researching Content With AI\n• Real Information: Verify Is Always Important: Stress the significance of data validation and credibility in content optimization.\n• Bing Introduction: Explain how to use Bing as a source of valuable data and insights.\n• Bard Introduction: Introduce Bard\, a relevant AI tool for content optimization.A\n• Hands-On Assessment: Collecting the Most Impactful Data for Your Industry: Demonstrate how to gather and utilize industry-specific data to optimise content. \nModule 5: Ethical AI Content Marketing And Compliance\n• Reminder When Using AI: Highlight ethical considerations and best practices when implementing AI in content marketing.\n• Copyright: Discuss copyright issues related to AI-generated content.\n• Malaysia AI Rules and Regulations: Provide insights into AI-related regulations specific to Malays
URL:https://www.excelacademy.my/event/hrd-corp-claimable-ai-tools-for-content-creation-and-marketing-8/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_AI_Tools_for_Content_CreationMarketing_Aug2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240830T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240830T170000
DTSTAMP:20260620T064138
CREATED:20240320T080254Z
LAST-MODIFIED:20240807T022555Z
UID:12897-1725008400-1725037200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT and AI Tools Mastery Enhancing Communication And Productivity
DESCRIPTION:Download the Course Brochure Link Here \nIn today’s fast-paced and digitally driven world\, organisations are seeking innovative solutions to streamline workflows and enhance productivity. This comprehensive course introduces participants to AI tools in marketing and digital environment and explores its effective utilisation within organisational settings. Designed for professionals and teams across industries\, this course equips participants with the necessary knowledge and practical skills to leverage AI tools for a wide range of applications in their work environments. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Develop a solid foundation in understanding how Artificial Intelligence (AI) is seamlessly integrated into the realms of Digital Marketing\, Human Resource\, Customer Service\, and Sales.\n• Discover the transformative effects of AI in Human Resource management\, including talent acquisition\, employee engagement\, and data-driven decision-making.\n• Understand how AI-powered tools enhance Customer Service by enabling chatbots\, predictive analytics\, and efficient query resolution for improved customer experiences.\n• Learn how AI enhances Sales processes through lead scoring\, customer behavior analysis\, and real-time sales insights\, leading to enhanced conversion rates and revenue growth.\n• Explore the ethical implications of AI integration and learn how to navigate potential challenges and biases associated with AI-powered decision-making.\n• Engage in hands-on activities\, simulations\, or workshops that allow participants to interact with AI tools relevant to Digital Marketing\, HR\, Customer Service\, and Sales. \nCourse Outline\nModule 1: Understanding AI in organisational settings (Fundamentals of Artificial Intelligence) \n• Brief introduction to Artificial Intelligence\n• Understanding machine Learning\n• Deep Learning and Generative AI\n• Limitations and ethical considerations of using AI tools.\n• Data sensitivity and GDPR compliances utilising ChatGPT \nModule2: Prompt Engineering: What & Why? \n• The Core Elements of A Good Prompt\n• Separating Instructions from Content\n• Ask-Before-Answer Prompting\n• Contextual Prompting\n• Emotional Prompting\n• Laddering Prompting\n• Self-evaluative Prompting\n• Reversing Roles \nModule Module 3: ChatGPT – Mastering Conversational AI \n• Delve into ChatGPT’s capabilities\, features\, and applications.\n• Master the process of training and fine-tuning ChatGPT for specific conversational tasks.\n• Develop proficiency in interacting with ChatGPT to achieve desired outcomes.\n• Analysing reviews and optimising products and services with ChatGPT.\n• Utilising ChatGPT for candidate screening and assessment in the hiring process.\n• Implementing virtual HR assistants to answer employee queries and provide HR-related information.\n• Using ChatGPT for employee onboarding and training support.\n• Designing conversational interfaces for customer support using ChatGPT.\n• Creating automated chatbots for handling FAQs and basic customer inquiries.\n• Enhancing customer engagement and satisfaction through personalised responses.\n• Analysing reviews and optimising products and services with ChatGPT.\n• Hands-on Activities: ChatGPT Conversation Design: Create a chatbot conversation script incorporating various conversational elements and techniques.\n• Hands-on Activities: ChatGPT Training and Evaluation: Train a custom ChatGPT model on a specific dataset and evaluate its performance using different metrics. \nModule 4: Google Gemini – Unleashing Creativity with AI\n• Harness Google Gemini‘s creative powers for generating imaginative text formats across diverse domains\n• Utilise Google Gemini’s versatility in finance\, marketing\, and HR Implement AI email writing for efficient written communication within the organisation\n• Use Google Gemini to curate relevant information for finance\, marketing\, and HR tasks\n• Hands-on Activities: Google Gemini Creative Writing Challenge: Generate creative text formats using Google Gemini’s capabilities\n• Hands-on Activities: Google Gemini Storytelling Application: Develop an interactive storytelling experience using Google Gemini as a narrative engine\n• Hands-on Activities: Implement AI-generated email writing for business communication\n• Hands- on Activities:\n• Finance: Gathering insights on market trends\, financial reports or economic indicators\n• Marketing: Aggregating data on customer behaviour market analysis or campaign performance\n• HR: Compiling information related to employee engagement\, talent acquisition or HR policies \nModule 5: Microsoft Copilot – Simplifying Operations with AI\n• Microsoft Copilot- Simplifying Operations with AI\n• Use Microsoft Copilot as a personal assistant to streamline daily tasks and enhance productivity\n• Discover diverse applications\, from music creation to text summarisation and translation\n• Understand Microsoft Copilot’s capabilities for streamlining tasks in finance and operational settings\n• Explore applications for data summarisation\, financial reporting and operational insights\n• Hands-on Activities: Microsoft Copilot Productivity Assistant: Create a personalised task list and automate routine tasks using Microsoft Copilot commands\n• Hands-on Activities: Create a customised task list using Microsoft Copilot commands tailored for financial and operational needs\n• Hands on activities:\n• Finance Task Prompt: To fetch the latest stock market trends\, currency exchange rates\, or specific financial news relevant to the organisation\n• Marketing Task Prompt: Prompt about the latest social media trends\, competitor analyses or customer sentiment analysis to inform their strategies\n• HR Task Prompt: Retrieve information on industry best practices\, employee engagement ideas\, or updates on relevant labour laws
URL:https://www.excelacademy.my/event/hrd-corp-claimable-chatgpt-and-ai-tools-mastery-enhancing-communication-and-productivity-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:ChatGPT
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/03/HRDCorpClaimableCourse_ChatGPT_And_AI_Tools_Mastery_Enhancing_Communications_Productivity_Aug2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240911T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240911T170000
DTSTAMP:20260620T064138
CREATED:20240612T020421Z
LAST-MODIFIED:20240718T080203Z
UID:13164-1726045200-1726074000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Basic Level
DESCRIPTION:Download the Course Brochure Link  \nThis course serves as a comprehensive introduction to the fundamental aspects of office workspace management and Excel proficiency. Participants will be equipped with the necessary skills to navigate the Office suite effectively\, focusing on Excel’s core functionalities. From mastering data entry and formatting techniques to harnessing the power of formulas\, functions\, and visualizations\, this course aims to provide a solid foundation for efficient data management and analysis within the Excel environment. Participants will learn practical strategies for optimizing workflows and enhancing productivity through effective data handling and presentation \nWhat will you learn in this Microsoft Excel Basic Level?\n• Develop the ability to efficiently navigate and customize the Office workspace for improved productivity.\n• Acquire a solid understanding of Excel’s essential features\, enabling effective data entry\, editing\, and formatting.\n• Learn techniques for swift and accurate data manipulation\, leading to streamlined data management processes.\n• Develop proficiency in using basic formulas and functions to automate calculations and data analysis tasks.\n• Learn to create and enhance charts and graphics for clear and impactful data representation.\n• Acquire skills for managing and presenting workbooks effectively\, facilitating easy data interpretation and communication \nCourse Outline\nModule 1: Office Workspace Basics\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 2: Introduction to Excel\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 3: Entering and Editing Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 4: Formatting Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 5: Formatting Worksheets\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 6: Kickstart With Basic Formulas And Functions\n• Understanding the Fundamentals of Formulas and Functions\n• Optimizing Formula Entry and Management Techniques\n• Streamlining Complex Calculations with Efficient Function Usage\n• Exploring Advanced Tools for Formula and Function Integration \nModule 7: Adding Charts And Graphics\n• Mastering Data Visualization Techniques\n• Creating and Enhancing Charts for Data Representation\n• Modifying Charts for Enhanced Data Visualization\n• Integrating Data Changes within Charts for Real-Time Updates\n• Leveraging Advanced Drawing Tools for Customized Visuals \nModule 8: Viewing And Printing Workbooks\n• Efficient Workbook Viewing and Printing Techniques\n• Customizing Workbook Views for Optimal User Experience\n• Optimizing Data Management with Sorting and Filtering\n• Custom Page Layout\, Headers\, and Footers\n• Previewing and Printing Workbooks for Professional Presentation
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-basic-level-11/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/06/HRDCorpClaimableCourse_Microsoft_Excel_Basic_Level_Sep2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240917T083000
DTEND;TZID=Asia/Kuala_Lumpur:20240917T170000
DTSTAMP:20260620T064138
CREATED:20240612T015613Z
LAST-MODIFIED:20240711T011126Z
UID:13157-1726561800-1726592400@www.excelacademy.my
SUMMARY:HRD Corp Claimable – CapCut for Video Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital age\, video content has become a crucial part of marketing strategies for personal and businesses’ branding. With the rise of social media\, more and more people are consuming video content on their mobile devices. As a result\, businesses need to create high-quality video content that is optimized for mobile viewing. This workshop aims to provide participants with the knowledge and skills to create engaging and effective video content for marketing purposes \nWhat will you learn in this CapCut for Video Marketing?\n• Master the basic composition and techniques of videography for various subjects.\n• Understand the video requirement needed for various social media platform.\n• Understand the types of videos that are suitable for general and specific niche.\n• Understand the video setting and the features available in a smartphone camera and smartphone video editing apps.\n• Enhance their photographic mindsets about creating better videos.\n• Have more confidence in creating contents that involve on their personal interest\, hobbies and businesses.\n• Being comfortable and confident in front of the camera.\n• Achieve personal satisfaction in creating their own masterpieces. \nCourse Outline\nModule 1: Current trend of videos\n• Increase their awareness on the importance of short videos and how does it affect personal and entity branding.\n• Have a better understanding on the similarities and differences for each main social media platforms such as Facebook\, Instagram\, LinkedIn\, YouTube & TikTok.\n• Learn how to identify the suitability of video types and social media platform for their personal or marketing videos.\n• Be able to post their videos with the right formatting and sizing to the social media platforms. \nModule 2: Video Four Quadrants\n• Be able to watch the recent trending relevant videos to get a grasp on the latest changes of short video creation.\n• Understand the process of being a video creator and the common mistakes to avoid.\n• Know where to find free ideas to elevate their photographic mindset.\n• Understand how to plan and schedule their video posts.\n• Be able to repurpose the videos at various social media platforms. \nModule 3: Short form video shooting & editing\n• Be able to demonstrate basic video shooting & editing skill by using various social media editing tool and mobile app.\n• Be able to show their creativity in video creation by using only the smartphone.\n• Be able to understand the options of video editing software available.\n• Understand how to optimize the time for shooting and editing by using simple shortcuts. \nModule 4: Fundamental of storytelling & scripting\n• Be able to demonstrate the importance of storytelling through videos to alter their photographic mindsets in seeing subjects from various perspectives.\n• Be able to have hands on practices on scripting by using specific scripting framework and receiving live feedback during the session. \nModule 5: Introduction of Vlogging\n• Be able to perform Vlogging through workshop exercise. This helps to boost one’s confidence on camera presence and improves on public speaking.\n• Be able to magnify their creativity by taking the first step in recording a simple Vlog. \nModule 6: Composition\, angles\, and camera movement\n• Have the basic understanding on the foundations in video creation.\n• Be aware the importance of composition\, angles and camera movement while planning and shooting the video. \nModule 7: Participants’ presentations\n• Be able to receive constructive feedback on their own masterpieces.\n• Get inspired too by listening and learning from others’ feedback. This can also help to boost one’s confidence in creating better videos
URL:https://www.excelacademy.my/event/hrd-corp-claimable-capcut-for-video-marketing-8/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:CapCut for Video Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/06/HRDCorpClaimableCourse_Capcut_for_Video_Marketing_Sep2024_EA.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240918T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240918T170000
DTSTAMP:20260620T064138
CREATED:20240612T020906Z
LAST-MODIFIED:20240711T014259Z
UID:13167-1726650000-1726678800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Canva Design Bootcamp
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital landscape\, capturing your audience’s attention requires more than just words; it demands compelling visuals that stand out. The ability to create eye-catching graphics\, whether for social media\, product presentations\, or any digital platform\, is a key skill for individuals and businesses seeking to thrive in the digital age. Our Canva training program is designed to equip you with the knowledge and skills needed to excel in the art of visual content creation. Canva\, with its user-friendly interface\, extensive template library\, and interactive design features\, serves as a powerful tool to transform your creative ideas into captivating visuals. Through this training\, you’ll gain a comprehensive understanding of how visual content impacts customer engagement and brand recognition in the digital world. You’ll learn to navigate the Canva platform with ease\, even if you have no prior graphic design experience\, and harness its potential to create stunning graphics for social media\, product presentations\, and beyond. \nWhat will you learn in this Canva Design Bootcamp?\n• Gain Understanding the Power of Visual Content: Grasp the significance of eye-catching visuals in the digital world and how they can enhance customer engagement and brand presence.\n• Mastering Canva’s User-Friendly Tools: Proficient in using Canva’s intuitive interface\, making design accessible even to those with no prior graphic design experience.\n• Utilizing Canva Templates and Interactive Design: Explore Canva’s extensive template library and discover how to customize and personalize templates to create designs that align with their brand identity and message.\n• Streamlining Design Processes: Equipped with the knowledge and techniques to expedite design workflows\, saving time and resources while achieving impactful results.\n• Empowering Companies with Design Options: Able to provide their organizations with a valuable\, cost-effective\, and efficient design solution through Canva\, contributing to enhanced marketing efforts and brand recognition. \nCourse Outline\nModule 1: Introduction Of Visual Content\n• Application of Visual in Real Life: Explore real-life examples of how visuals play a critical role in marketing and communication.\n• Simple Keys That You Shall Know to Create Visual: Highlight key principles of effective visual content\, such as color\, composition\, and typography\, to set the foundation for your design journey.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: Canva Basic Intro\n• Types of Visuals You Could Create with Canva: Provide an overview of the wide range of visual content that can be designed using Canva\, from social media graphics to presentations and more.\n• Log in and Dashboard Intro: Step-by-step guidance on creating a Canva account\, logging in\, and navigating the dashboard.\n• How to Start a Design: Walk participants through the process of creating their first design project\, offering practical tips for choosing dimensions and layouts.\n• Hands-On: Allow participants to get hands-on experience by creating a simple design during this session. \nModule 3: Get Your Brand’s Image Solid\n• Why Branding Is Important: Explore the significance of branding and how strong brand identity can influence customer perceptions and loyalty.\n• Brand Kit Introduction: Introduce participants to Canva’s Brand Kit feature\, which helps maintain brand consistency in design.\n• Content Planner: Teach how to plan and organize content\, introduction of Canva’s Content Planner to ensure a cohesive and strategic approach to branding.\n• Canva Whiteboard: Strategy \nModule 4: Where AI And Canva Meet\n• AI Introduction: Discuss the role of artificial intelligence in content creation and how Canva incorporates AI to enhance design possibilities.\n• Hands-On: Give participants practical experience in utilizing AI-powered feature within Canva for more efficient and creative.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-design-bootcamp-9/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Canva
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/06/HRDCorpClaimableCourse_Canva_Design_Bootcamp_Sep2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240918T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240919T170000
DTSTAMP:20260620T064138
CREATED:20240612T021853Z
LAST-MODIFIED:20240716T015132Z
UID:13172-1726650000-1726765200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Search Engine Optimization and Search Engine Marketing
DESCRIPTION:Download the Course Brochure Link  \nLearn how to rank faster and more effectively on Google. Get everything you need to know about search engine optimization\, master them and implement them on your website\, to start seeing consistent traffic coming to your site.  Though SEO is not a rocket science\, most people find it difficult to implement because of various terminologies used\, updates and other misconceptions. This workshop serves as a purpose to help students who have no time to do their own research\, or a total beginner who’s not sure of where to start\, this course is for you.  Students will be given case studies\, tools\, resources with several examples on how to implement effective SEO strategies with a clear step-by-step guide\, in the simplest and most effective manner. SEO is a must-know section for every business owner and marketer because it can help you drive consistent traffic 24/7\, generate qualified leads and save tons of your advertising cost. \nWhat will you learn in this Search Engine Optimization and Search Engine Marketing?\n• How to optimize your website for better search ranking\n• Leveraging SEO and Google Paid Ads to enhance your site’s traffic and leads\n• Learn to build SEO strategies for your company\, using tools and setup best practices\n• How to generate traffic consistently with SEO best practices setup\n• Learn how to setup your first Google Ads campaign\n• Learn how to analyze and measure your ads performance\n• Understand different ways to optimize your ads campaign \nCourse Outline\nModule 1: Fundamental Of SEO\n• What is SEO and how does it work?\n• Organic search vs Paid search\n• Relationship between SEO and website optimization\n• Debunking SEO myth\n• 3 Core pillars of SEO\n• Measuring your SEO performance \nModule 2: Keyword Research\n• Understanding keywords for SEO\n• Types of keywords and how to use them for your advantage\n• Understanding long-tailed vs short-tailed keywords\n• How to conduct keyword research\n• How to use Google keyword planner to conduct keyword research\n• Other recommended tools for keyword research\n• How to identify and prioritize your keyword \nModule 3: Content Strategies For SEO\n• Understanding On-page SEO\n• List of On-Page SEO setup.\n• Ways to optimize your meta title and meta description\n• Understand URL structure impact on SEO\n• Using headings (H1-H6) for SEO\n• Optimizing images with keywords\n• Internal and external linking\n• Content writes up for SEO \nModule 4: Off-Page SEO Strategies\n• Off-page SEO explained\n• List of Off-page SEO checklist\n• Understand link-building\n• Building backlinks strategies\n• How to identify competitor’s backlink\n• Best practices when it comes to link building \nModule 5: Technical SEO\n• Strategies to improve your website performance\n• List of technical SEO setup\n• Understand Google Search Console\n• Understand Google Analytics\n• Identify duplicate content and how to fix it\n• Optimizing Google business profile \nModule 6: Fundamental Of Google Ads\n• Why Google Ads and how does it work\n• Understand Google Ads campaign structure\n• Learn about different types of Google Ads objectives\n• Understand how your ads will be triggered\n• Understand keywords match type\n• Understand types of ads extension and the purpose \nModule 7: Google AdsOptimization Strategies\n• Conduct keywords research using free tools\n• Ad group and keywords setup\n• How to write powerful copy for your Google Ads\n• Bidding strategies\n• How to optimize your campaign with search term\n• How to optimize your campaign with negative search\n• Measure your Google Ads campaign performance
URL:https://www.excelacademy.my/event/hrd-corp-claimable-search-engine-optimization-and-search-engine-marketing-6/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:SEO & SEM
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/06/HRDCorpClaimableCourse_Canva_Design_Bootcamp_Sep2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240923T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240924T170000
DTSTAMP:20260620T064138
CREATED:20240612T023150Z
LAST-MODIFIED:20240903T012346Z
UID:13176-1727082000-1727197200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate and Advanced Level
DESCRIPTION:Download the Course Brochure Link  \nThis comprehensive course provides a deep dive into advanced data management and analysis techniques within the Excel environment. Participants will learn how to manipulate and organize data effectively\, work with databases\, utilize templates\, create and revise charts\, use advanced filters\, protect worksheets\, utilize auditing tools\, import and export data\, use advanced functions\, and work with pivotal data and scenarios. The course is designed to equip participants with the skills necessary for efficient data handling and analysis in a professional setting. \nWhat will you learn in this Microsoft Excel Intermediate and Advanced Level?\n• Develop proficiency in sorting\, filtering\, and managing data for better organization and retrieval.\n• Learn advanced database management methods for accurate and reliable data analysis.\n• Master the use of templates for smoother and more organized worksheet management.\n• Acquire skills to create and customize charts effectively for clear data representation.\n• Learn to protect worksheets and workbooks for enhanced data security and integrity.\n• Develop skills in managing complex data relationships and tracking using auditing tools and range names.\n• Acquire the ability to seamlessly import and export data between different platforms and applications.\n• Become proficient in using various advanced functions for complex data analysis and manipulation.\n• Develop expertise in creating and managing pivot tables for comprehensive data analysis.\n• Learn effective techniques for tracking and merging workbooks for improved collaboration and version control.\n• Acquire skills in applying custom formats and recording macros for efficient and automated data formatting and manipulation. \nCourse Outline\nModule 1: Data Management\n• Sorting Data\n• Sorting Data in Multiple Columns\n• Finding Specific Data\n• Replacing Data Values\n• Modifying Cell Formats \nModule 2: Working with Databases\n• Creating and Removing Subtotals in Lists\n• Sorting Data in Multiple Levels\n• Custom Sorting\n• Validating and Removing Data\n• Customizing Error Messages \nModule 3: Using Template\n• Managing Worksheets\n• Adjusting Workbook Templates\n• Handling Worksheets (Hide\, Unhide\, Delete)\n• Accessing Online Templates \nModule 4: Creating Chart\n• Inserting and Formatting Different Chart Types\n• Customizing Chart Elements (Title\, Background\, Data Table)\n• Managing Chart Types and Layouts\n• Working with 3-D Charts and Sparklines \nModule 5: Revising Charting Features\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 6: Working with Advanced Filters\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 7: Using Worksheet Protection\n• Protecting and Unprotecting Worksheets and Workbook Windows\n• Managing Allow-Editing Ranges and Passwords \nModule 8: Using Auditing Tools and Range Names\n• Applying and Removing Range Names\n• Displaying Relationships between Cells (Dependent/Precedent Arrows)\n• Showing Formulas \nModule 9: Exporting and Importing Data\n• Managing External Data Properties and Hyperlinks \nModule 10: Using Advanced Function\n• Utilizing Various Functions (VLOOKUP\, HLOOKUP\, IF\, ISERROR\, AND\, OR\, ROUND\, COUNTIF\, RANK)\n• Exploring Financial and Text Functions \nModule 11: Creating/Revising Pivot Tables\n• Constructing and Customizing PivotTable Reports and PivotCharts\n• Working with Data Grouping and Summary Functions \nModule 12: Using Scenarios\n• Creating\, Editing\, and Displaying Scenarios\n• Generating Scenario Summary Reports\n• Handling Data Tables and Variable Tables \nModule 13: Tracking and Merging Workbook\n• Managing Shared Workbooks and Tracked Changes\n• Handling Conflicting Changes and History Worksheets \nModule 14: Using Conditional and Custom Formats\n• Applying and Customizing Conditional Formats\n• Working with Data Bars and Custom Number Formats \nModule 15: Recording Macros\n• Recording\, Running\, and Deleting Macros\n• Customizing Shortcut Keys and Quick Access Toolbar (QAT)
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-10/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/06/HRDCorpClaimableCourse_Microsoft_Excel_IntermediateAdvanced_Level_September2024_EA.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240924T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240925T170000
DTSTAMP:20260620T064138
CREATED:20240612T024001Z
LAST-MODIFIED:20240612T024001Z
UID:13179-1727168400-1727283600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download the Course Brochure Link  \nThe program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass?\n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline\nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-14/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/06/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Sep2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240925T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240926T170000
DTSTAMP:20260620T064138
CREATED:20240612T025226Z
LAST-MODIFIED:20240716T060528Z
UID:13182-1727254800-1727370000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Power BI: Advanced Dashboard Reporting
DESCRIPTION:Download the Course Brochure Link  \nThis course empowers professionals to elevate their Microsoft Power BI skills for advanced dashboard reporting. Participants will embark on a journey from the fundamentals of self-service business intelligence to mastering Power BI’s capabilities. Through hands-on exploration\, they will gain the expertise needed to shape data\, model intricate datasets\, and craft interactive visualizations. \nWhat will you learn in this Microsoft Power BI: Advanced Dashboard Reporting?\n• Grasp essential principles of business intelligence\, data analysis\, and visualization.\n• Navigate Power BI confidently\, utilizing its features for effective data analysis.\n• Seamlessly integrate data from Excel\, CSV\, Text files\, and databases into Power BI.\n• Construct queries\, clean and shape data\, and merge tables for comprehensive analysis.\n• Manage relationships\, use DAX queries\, and create calculations for advanced data modeling.\n• Design visually appealing Power BI reports\, leveraging diverse elements and ensuring efficient sharing and collaboration. \nCourse Outline\nModule 1: Introduction To Self-Service BI Solutions\n• Understanding Business Intelligence\n• Basics of Data Analysis\n• Principles of Data Visualization\n• Microsoft Tools for Self-Service BI \nModule 2: Introducing Power BI\n• Overview of Power BI Features\n• Navigating Power BI Interface\n• Exploring Power BI Service and Dashboards \nModule 3: Power BI Data Sources\n• Using Excel Files in Power BI\n• Handling CSV & Text Files in Power BI\n• Connecting to Databases in Power BI \nModule 4: Shaping And Combining Data\n• Building Queries in Power BI Desktop\n• Shaping and Cleaning Data\n• Merging and Combining Data Tables \nModule 5: Modeling Data\n• Managing Relationships in Power BI\n• Introduction to DAX Queries\n• Calculations and Measures in Power BI \nModule 6: Interactive Data Visualizations\n• Designing Power BI Reports\n• Utilizing Report Elements\n• Managing and Sharing Power BI Solutions  Power BI: Advanced Dashboard Reporting   BIib i
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-power-bi-advanced-dashboard-reporting-5/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Mastering Interactive Dashboard Reporting with Power BI
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/06/HRDCorpClaimableCourse_Microsoft_Power_BI_Advanced_Dashboard_Reporting_Sep2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20240926T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240926T170000
DTSTAMP:20260620T064138
CREATED:20240612T025742Z
LAST-MODIFIED:20240716T032804Z
UID:13186-1727341200-1727370000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - AI Tools for Content Creation and Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn the dynamic world of digital marketing\, establishing a strong online presence and consistent branding is paramount. However\, the demands of creating compelling and relevant content consistently can be challenging\, especially for those on a budget. Enter AI-driven content marketing – a game-changer that empowers businesses to create and distribute engaging content efficiently and cost-effectively. Our AI in Content Marketing course is designed for business owners and marketing professionals who recognize the value of establishing a compelling brand presence but seek more affordable and sustainable solutions. This training will unveil the world of AI-generated content and the tools to streamline your content marketing efforts. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Understanding AI in Content Marketing: Gain a comprehensive understanding of how AI transforms content marketing\, reduces barriers\, and enhances efficiency.\n• AI Content Creation Proficiency: Master using AI-driven tools to create high-quality written content.\n• Optimizing Content with AI: Learn to harness AI for content optimization and data-driven content strategy.\n• Explore AI-powered methods for personalizing content and achieving brand consistency.\n• Ethical AI Content Marketing and Compliance: Navigate the ethical considerations of AI-generated content \nCourse Outline\nModule 1: Basics Of Content Marketing\n• The Evolution: Expand on the historical development of content marketing to provide context for its current significance.\n• The Key Elements That Drive Success: Highlight the critical components of effective content marketing\, such as relevance\, engagement\, and storytelling.\n• Process of Creating Content: Provide insights into the content creation process\, from ideation to distribution.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: AI In Content Marketing\n• Timeline of How AI Has Evolved in This Space: Offer a chronological overview of AI’s role in content marketing\, showing its progression over time.\n• ChatGPT Changing the World: Provide concrete examples of how ChatGPT and similar tools have revolutionized content creation.\n• Hands-On: ChatGPT Basic Dashboard: Ensure participants gain practical experience by navigating and using ChatGPT’s dashboard. \nModule 3: Create Your Content Marketing Plan With ChatGPT\n• Key to Creating a Content Marketing Plan: Define the components of an effective content marketing plan and the role of AI within it.\n• Act Like a Prompt: Explain how to use AI as a prompt for generating content ideas and strategies.\n• Self-Evaluative Prompting: Emphasize the importance of critical evaluation and fine-tuning of AI-generated content.\n• Hands-On: Guide participants through the process of using ChatGPT to create content specific to their brand. \nModule 4: Researching Content With AI\n• Real Information: Verify Is Always Important: Stress the significance of data validation and credibility in content optimization.\n• Bing Introduction: Explain how to use Bing as a source of valuable data and insights.\n• Bard Introduction: Introduce Bard\, a relevant AI tool for content optimization.A\n• Hands-On Assessment: Collecting the Most Impactful Data for Your Industry: Demonstrate how to gather and utilize industry-specific data to optimise content. \nModule 5: Ethical AI Content Marketing And Compliance\n• Reminder When Using AI: Highlight ethical considerations and best practices when implementing AI in content marketing.\n• Copyright: Discuss copyright issues related to AI-generated content.\n• Malaysia AI Rules and Regulations: Provide insights into AI-related regulations specific to Malaysia
URL:https://www.excelacademy.my/event/hrd-corp-claimable-ai-tools-for-content-creation-and-marketing-9/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/06/HRDCorpClaimableCourse_AI_Tools_for_Content_CreationMarketing_Sep2024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241009T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241009T170000
DTSTAMP:20260620T064138
CREATED:20240711T014020Z
LAST-MODIFIED:20240716T005302Z
UID:13235-1728464400-1728493200@www.excelacademy.my
SUMMARY:HRD Corp Claimable – CapCut for Video Marketing
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital age\, video content has become a crucial part of marketing strategies for personal and businesses’ branding. With the rise of social media\, more and more people are consuming video content on their mobile devices. As a result\, businesses need to create high-quality video content that is optimized for mobile viewing. This workshop aims to provide participants with the knowledge and skills to create engaging and effective video content for marketing purposes \nWhat will you learn in this CapCut for Video Marketing?\n• Master the basic composition and techniques of videography for various subjects.\n• Understand the video requirement needed for various social media platform.\n• Understand the types of videos that are suitable for general and specific niche.\n• Understand the video setting and the features available in a smartphone camera and smartphone video editing apps.\n• Enhance their photographic mindsets about creating better videos.\n• Have more confidence in creating contents that involve on their personal interest\, hobbies and businesses.\n• Being comfortable and confident in front of the camera.\n• Achieve personal satisfaction in creating their own masterpieces. \nCourse Outline\nModule 1: Current trend of videos\n• Increase their awareness on the importance of short videos and how does it affect personal and entity branding.\n• Have a better understanding on the similarities and differences for each main social media platforms such as Facebook\, Instagram\, LinkedIn\, YouTube & TikTok.\n• Learn how to identify the suitability of video types and social media platform for their personal or marketing videos.\n• Be able to post their videos with the right formatting and sizing to the social media platforms. \nModule 2: Video Four Quadrants\n• Be able to watch the recent trending relevant videos to get a grasp on the latest changes of short video creation.\n• Understand the process of being a video creator and the common mistakes to avoid.\n• Know where to find free ideas to elevate their photographic mindset.\n• Understand how to plan and schedule their video posts.\n• Be able to repurpose the videos at various social media platforms. \nModule 3: Short form video shooting & editing\n• Be able to demonstrate basic video shooting & editing skill by using various social media editing tool and mobile app.\n• Be able to show their creativity in video creation by using only the smartphone.\n• Be able to understand the options of video editing software available.\n• Understand how to optimize the time for shooting and editing by using simple shortcuts. \nModule 4: Fundamental of storytelling & scripting\n• Be able to demonstrate the importance of storytelling through videos to alter their photographic mindsets in seeing subjects from various perspectives.\n• Be able to have hands on practices on scripting by using specific scripting framework and receiving live feedback during the session. \nModule 5: Introduction of Vlogging\n• Be able to perform Vlogging through workshop exercise. This helps to boost one’s confidence on camera presence and improves on public speaking.\n• Be able to magnify their creativity by taking the first step in recording a simple Vlog. \nModule 6: Composition\, angles\, and camera movement\n• Have the basic understanding on the foundations in video creation.\n• Be aware the importance of composition\, angles and camera movement while planning and shooting the video. \nModule 7: Participants’ presentations\n• Be able to receive constructive feedback on their own masterpieces.\n• Get inspired too by listening and learning from others’ feedback. This can also help to boost one’s confidence in creating better videos
URL:https://www.excelacademy.my/event/hrd-corp-claimable-capcut-for-video-marketing-9/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:CapCut for Video Marketing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Capcut_for_Video_Marketing_Oct2024.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241011T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241011T170000
DTSTAMP:20260620T064138
CREATED:20240711T014952Z
LAST-MODIFIED:20240716T020524Z
UID:13240-1728637200-1728666000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Canva Design Bootcamp
DESCRIPTION:Download the Course Brochure Link  \nIn today’s digital landscape\, capturing your audience’s attention requires more than just words; it demands compelling visuals that stand out. The ability to create eye-catching graphics\, whether for social media\, product presentations\, or any digital platform\, is a key skill for individuals and businesses seeking to thrive in the digital age. Our Canva training program is designed to equip you with the knowledge and skills needed to excel in the art of visual content creation. Canva\, with its user-friendly interface\, extensive template library\, and interactive design features\, serves as a powerful tool to transform your creative ideas into captivating visuals. Through this training\, you’ll gain a comprehensive understanding of how visual content impacts customer engagement and brand recognition in the digital world. You’ll learn to navigate the Canva platform with ease\, even if you have no prior graphic design experience\, and harness its potential to create stunning graphics for social media\, product presentations\, and beyond. \nWhat will you learn in this Canva Design Bootcamp?\n• Gain Understanding the Power of Visual Content: Grasp the significance of eye-catching visuals in the digital world and how they can enhance customer engagement and brand presence.\n• Mastering Canva’s User-Friendly Tools: Proficient in using Canva’s intuitive interface\, making design accessible even to those with no prior graphic design experience.\n• Utilizing Canva Templates and Interactive Design: Explore Canva’s extensive template library and discover how to customize and personalize templates to create designs that align with their brand identity and message.\n• Streamlining Design Processes: Equipped with the knowledge and techniques to expedite design workflows\, saving time and resources while achieving impactful results.\n• Empowering Companies with Design Options: Able to provide their organizations with a valuable\, cost-effective\, and efficient design solution through Canva\, contributing to enhanced marketing efforts and brand recognition. \nCourse Outline\nModule 1: Introduction Of Visual Content\n• Application of Visual in Real Life: Explore real-life examples of how visuals play a critical role in marketing and communication.\n• Simple Keys That You Shall Know to Create Visual: Highlight key principles of effective visual content\, such as color\, composition\, and typography\, to set the foundation for your design journey.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: Canva Basic Intro\n• Types of Visuals You Could Create with Canva: Provide an overview of the wide range of visual content that can be designed using Canva\, from social media graphics to presentations and more.\n• Log in and Dashboard Intro: Step-by-step guidance on creating a Canva account\, logging in\, and navigating the dashboard.\n• How to Start a Design: Walk participants through the process of creating their first design project\, offering practical tips for choosing dimensions and layouts.\n• Hands-On: Allow participants to get hands-on experience by creating a simple design during this session. \nModule 3: Get Your Brand’s Image Solid\n• Why Branding Is Important: Explore the significance of branding and how strong brand identity can influence customer perceptions and loyalty.\n• Brand Kit Introduction: Introduce participants to Canva’s Brand Kit feature\, which helps maintain brand consistency in design.\n• Content Planner: Teach how to plan and organize content\, introduction of Canva’s Content Planner to ensure a cohesive and strategic approach to branding.\n• Canva Whiteboard: Strategy \nModule 4: Where AI And Canva Meet\n• AI Introduction: Discuss the role of artificial intelligence in content creation and how Canva incorporates AI to enhance design possibilities.\n• Hands-On: Give participants practical experience in utilizing AI-powered feature within Canva for more efficient and creative.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-design-bootcamp-10/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Canva
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Canva_Design_Bootcamp_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241015T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241015T170000
DTSTAMP:20260620T064138
CREATED:20240711T022718Z
LAST-MODIFIED:20240807T023213Z
UID:13245-1728982800-1729011600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT and AI Tools Mastery Enhancing Communication And Productivity
DESCRIPTION:Download the Course Brochure Link \nIn today’s fast-paced and digitally driven world\, organisations are seeking innovative solutions to streamline workflows and enhance productivity. This comprehensive course introduces participants to AI tools in marketing and digital environment and explores its effective utilisation within organisational settings. Designed for professionals and teams across industries\, this course equips participants with the necessary knowledge and practical skills to leverage AI tools for a wide range of applications in their work environments. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Develop a solid foundation in understanding how Artificial Intelligence (AI) is seamlessly integrated into the realms of Digital Marketing\, Human Resource\, Customer Service\, and Sales.\n• Discover the transformative effects of AI in Human Resource management\, including talent acquisition\, employee engagement\, and data-driven decision-making.\n• Understand how AI-powered tools enhance Customer Service by enabling chatbots\, predictive analytics\, and efficient query resolution for improved customer experiences.\n• Learn how AI enhances Sales processes through lead scoring\, customer behavior analysis\, and real-time sales insights\, leading to enhanced conversion rates and revenue growth.\n• Explore the ethical implications of AI integration and learn how to navigate potential challenges and biases associated with AI-powered decision-making.\n• Engage in hands-on activities\, simulations\, or workshops that allow participants to interact with AI tools relevant to Digital Marketing\, HR\, Customer Service\, and Sales. \nCourse Outline\nModule 1: Understanding AI in organisational settings (Fundamentals of Artificial Intelligence) \n• Brief introduction to Artificial Intelligence\n• Understanding machine Learning\n• Deep Learning and Generative AI\n• Limitations and ethical considerations of using AI tools.\n• Data sensitivity and GDPR compliances utilising ChatGPT \nModule2: Prompt Engineering: What & Why? \n• The Core Elements of A Good Prompt\n• Separating Instructions from Content\n• Ask-Before-Answer Prompting\n• Contextual Prompting\n• Emotional Prompting\n• Laddering Prompting\n• Self-evaluative Prompting\n• Reversing Roles \nModule Module 3: ChatGPT – Mastering Conversational AI \n• Delve into ChatGPT’s capabilities\, features\, and applications.\n• Master the process of training and fine-tuning ChatGPT for specific conversational tasks.\n• Develop proficiency in interacting with ChatGPT to achieve desired outcomes.\n• Analysing reviews and optimising products and services with ChatGPT.\n• Utilising ChatGPT for candidate screening and assessment in the hiring process.\n• Implementing virtual HR assistants to answer employee queries and provide HR-related information.\n• Using ChatGPT for employee onboarding and training support.\n• Designing conversational interfaces for customer support using ChatGPT.\n• Creating automated chatbots for handling FAQs and basic customer inquiries.\n• Enhancing customer engagement and satisfaction through personalised responses.\n• Analysing reviews and optimising products and services with ChatGPT.\n• Hands-on Activities: ChatGPT Conversation Design: Create a chatbot conversation script incorporating various conversational elements and techniques.\n• Hands-on Activities: ChatGPT Training and Evaluation: Train a custom ChatGPT model on a specific dataset and evaluate its performance using different metrics. \nModule 4: Google Gemini – Unleashing Creativity with AI\n• Harness Google Gemini‘s creative powers for generating imaginative text formats across diverse domains\n• Utilise Google Gemini’s versatility in finance\, marketing\, and HR Implement AI email writing for efficient written communication within the organisation\n• Use Google Gemini to curate relevant information for finance\, marketing\, and HR tasks\n• Hands-on Activities: Google Gemini Creative Writing Challenge: Generate creative text formats using Google Gemini’s capabilities\n• Hands-on Activities: Google Gemini Storytelling Application: Develop an interactive storytelling experience using Google Gemini as a narrative engine\n• Hands-on Activities: Implement AI-generated email writing for business communication\n• Hands- on Activities:\n• Finance: Gathering insights on market trends\, financial reports or economic indicators\n• Marketing: Aggregating data on customer behaviour market analysis or campaign performance\n• HR: Compiling information related to employee engagement\, talent acquisition or HR policies \nModule 5: Microsoft Copilot – Simplifying Operations with AI\n• Microsoft Copilot- Simplifying Operations with AI\n• Use Microsoft Copilot as a personal assistant to streamline daily tasks and enhance productivity\n• Discover diverse applications\, from music creation to text summarisation and translation\n• Understand Microsoft Copilot’s capabilities for streamlining tasks in finance and operational settings\n• Explore applications for data summarisation\, financial reporting and operational insights\n• Hands-on Activities: Microsoft Copilot Productivity Assistant: Create a personalised task list and automate routine tasks using Microsoft Copilot commands\n• Hands-on Activities: Create a customised task list using Microsoft Copilot commands tailored for financial and operational needs\n• Hands on activities:\n• Finance Task Prompt: To fetch the latest stock market trends\, currency exchange rates\, or specific financial news relevant to the organisation\n• Marketing Task Prompt: Prompt about the latest social media trends\, competitor analyses or customer sentiment analysis to inform their strategies\n• HR Task Prompt: Retrieve information on industry best practices\, employee engagement ideas\, or updates on relevant labour laws
URL:https://www.excelacademy.my/event/hrd-corp-claimable-chatgpt-and-ai-tools-mastery-enhancing-communication-and-productivity-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:ChatGPT
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_ChatGPT_And_AI_Tools_Mastery_Enhancing_Communications_Productivity_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241015T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241016T170000
DTSTAMP:20260620T064138
CREATED:20240711T025509Z
LAST-MODIFIED:20241008T063145Z
UID:13248-1728982800-1729098000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Power Query : Data Cleansing and Processing
DESCRIPTION:Download the Course Brochure Link \nThis two-day course provides a deep dive into Microsoft Power Query\, focusing on mastering advanced data transformation techniques. Participants will progress from basics to advanced functionalities\, gaining hands-on experience through practical exercises and real-world case studies. The course ensures a blend of theoretical understanding and practical application\, allowing participants to confidently navigate and utilize Power Query in professional settings. By the end of the course\, attendees will possess a practical toolkit for implementing advanced data transformations\, bolstering their ability to tackle real-world scenarios with confidence and expertise. \nWhat will you learn in this Microsoft Power Query Mastering Data Transformation?\n• Confidently navigate Power Query\, understanding its purpose and efficiently using the Power Query Editor.\n• Master importing data from various sources\, like Excel and databases\, and use parameters for flexible connections.\n• Gain skills in basic data transformations—filtering\, sorting\, handling duplicates\, and managing data types and conversions.\n• Proficient in advanced transformations\, including working with dates\, text\, and functions in Power Query.\n• Master advanced transformations\, like aggregating data and merging queries\, while smoothly managing relationships between them.\n• Learn to manage errors\, optimize queries for better performance\, and follow best practices for trustworthy data transformations.\n• Get introduced to Power Query M language\, enabling the creation of custom functions\, integrating with Power BI and Excel\, and automating data tasks \nCourse Outline\nModule 1: Introduction To Power Query\n• Overview of Power Query and its role in data transformation\n• Installing and configuring Power Query\n• Exploring the Power Query Editor interface \nModule 2: Connecting To Data Sources\n• Importing data from various sources (Excel\, CSV\, databases\, web\, etc.)\n• Understanding query folding and its implicationsPower PoQuer\n• Parameters and dynamic data source connections \nModule 3: Basic Data Transformations\n• Filtering and sorting data\n• Removing duplicates\n• Handling null values and errors\n• Introduction to data types and type conversion \nModule 4: Advanced Data Transformations\n• Working with date and time functions\n• Text transformations and manipulation\n• Conditional columns and custom columns\n• Using functions and expressions in Power Query \nModule 5: Advanced Transformations And Integration\n• Aggregating data with Group By\n• Merging and appending queries\n• Pivot and unpivot transformations \nModule 6: Combining Queries And Managing Relationships\n• Understanding query dependencies\n• Join types and merging queries\n• Managing relationships between queries \nModule 7: Error Handling And Query Optimization\n• Handling errors and exceptions in Power Query\n• Optimizing query performance\n• Best practices for efficient data transformation \nModule 8: Automation And Integration\n• Introduction to Power Query M language\n• Creating custom functions\n• Incorporating Power Query into Power BI and Excel workflows\n• Automating data refresh and transformations
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-power-query-mastering-data-transformation-5/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Power Query
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Microsoft_Power_Query_Data_Cleansing_and_Processing_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241015T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241016T170000
DTSTAMP:20260620T064138
CREATED:20240711T030548Z
LAST-MODIFIED:20240716T061652Z
UID:13252-1728982800-1729098000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download the Course Brochure Link  \nThe program will allow participants to learn and master effective digital marketing strategies from knowing how to plan\, setup\, monitor and optimizing it\, to achieve their marketing goals effectively.\nParticipants will learn how to use a proven framework and formula to manage their social media and websites to rank higher on Google\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover case studies\, best practices\, the do’s and the don’t\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass?\n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images or videos for both Social Media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline\nModule 1: Principles of Digital Marketing\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioural journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioural trend online \nModule 2: Social Media (Facebook & Instagram) Marketing\n• Facebook Ads campaign structure Overview\n• Facebook Account Manager & Business Manager Overview\n• Campaign setup best practises\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook ads policy and guidelines overview\n• Ads analysis and measuring your Campaign \nModule 3: Content Marketing\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation and planning strategy\n• Setup and manage your content calendar effectively.\n• How to measure your content marketing goals.\n• Posting method\, hashtags\, process\, and workflow for Social Media content.\n• Short video – Reels and TikTok video creation tutorial \nModule 4: Landing Page and Website Optimization\n• Principles of a good landing page.\n• Difference and its use case for landing page and website.\n• Strategies to improve your website for conversion.\n• WordPress overview and free website theme builder.\n• Structure and design of a good websites and landing page.\n• Using landing pages as a funnel to generate more leads\, signs-up and registration. \nModule 5: Search Engine Optimization\n• Understand how search engines work.\n• How to audit your website before implementing SEO.\n• Improve your website speed and performance.\n• How to conduct keyword research and optimization.\n• Simple ways to optimize your website content for better SEO.\n• Google business profile optimization.\n• Tools to analyse your website
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-15/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Digital_Marketing_Masterclass_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241016T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241016T170000
DTSTAMP:20260620T064138
CREATED:20240711T031255Z
LAST-MODIFIED:20240718T080121Z
UID:13256-1729069200-1729098000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Basic Level
DESCRIPTION:Download the Course Brochure Link  \nThis course serves as a comprehensive introduction to the fundamental aspects of office workspace management and Excel proficiency. Participants will be equipped with the necessary skills to navigate the Office suite effectively\, focusing on Excel’s core functionalities. From mastering data entry and formatting techniques to harnessing the power of formulas\, functions\, and visualizations\, this course aims to provide a solid foundation for efficient data management and analysis within the Excel environment. Participants will learn practical strategies for optimizing workflows and enhancing productivity through effective data handling and presentation \nWhat will you learn in this Microsoft Excel Basic Level?\n• Develop the ability to efficiently navigate and customize the Office workspace for improved productivity.\n• Acquire a solid understanding of Excel’s essential features\, enabling effective data entry\, editing\, and formatting.\n• Learn techniques for swift and accurate data manipulation\, leading to streamlined data management processes.\n• Develop proficiency in using basic formulas and functions to automate calculations and data analysis tasks.\n• Learn to create and enhance charts and graphics for clear and impactful data representation.\n• Acquire skills for managing and presenting workbooks effectively\, facilitating easy data interpretation and communication \nCourse Outline\nModule 1: Office Workspace Basics\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 2: Introduction to Excel\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 3: Entering and Editing Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 4: Formatting Data\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 5: Formatting Worksheets\n• Understanding the Basics of the Office Workspace\n• Exploring the Office Backstage\n• Mastering the Ribbon\n• Customizing the Quick Access Toolbar\n• Navigating Efficiently with Key Tips\n• Utilizing the Status Bar for Productivity \nModule 6: Kickstart With Basic Formulas And Functions\n• Understanding the Fundamentals of Formulas and Functions\n• Optimizing Formula Entry and Management Techniques\n• Streamlining Complex Calculations with Efficient Function Usage\n• Exploring Advanced Tools for Formula and Function Integration \nModule 7: Adding Charts And Graphics\n• Mastering Data Visualization Techniques\n• Creating and Enhancing Charts for Data Representation\n• Modifying Charts for Enhanced Data Visualization\n• Integrating Data Changes within Charts for Real-Time Updates\n• Leveraging Advanced Drawing Tools for Customized Visuals \nModule 8: Viewing And Printing Workbooks\n• Efficient Workbook Viewing and Printing Techniques\n• Customizing Workbook Views for Optimal User Experience\n• Optimizing Data Management with Sorting and Filtering\n• Custom Page Layout\, Headers\, and Footers\n• Previewing and Printing Workbooks for Professional Presentation
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-basic-level-12/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Microsoft_Excel_Basic_Level_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241018T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241018T170000
DTSTAMP:20260620T064138
CREATED:20240711T031803Z
LAST-MODIFIED:20241008T063452Z
UID:13260-1729242000-1729270800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT and AI Tools : Content Creation and Marketing
DESCRIPTION:Download the Course Brochure Link \nIn the dynamic world of digital marketing\, establishing a strong online presence and consistent branding is paramount. However\, the demands of creating compelling and relevant content consistently can be challenging\, especially for those on a budget. Enter AI-driven content marketing – a game-changer that empowers businesses to create and distribute engaging content efficiently and cost-effectively. Our AI in Content Marketing course is designed for business owners and marketing professionals who recognize the value of establishing a compelling brand presence but seek more affordable and sustainable solutions. This training will unveil the world of AI-generated content and the tools to streamline your content marketing efforts. \nWhat will you learn in this AI Tools for Content Creation and Marketing?\n• Understanding AI in Content Marketing: Gain a comprehensive understanding of how AI transforms content marketing\, reduces barriers\, and enhances efficiency.\n• AI Content Creation Proficiency: Master using AI-driven tools to create high-quality written content.\n• Optimizing Content with AI: Learn to harness AI for content optimization and data-driven content strategy.\n• Explore AI-powered methods for personalizing content and achieving brand consistency.\n• Ethical AI Content Marketing and Compliance: Navigate the ethical considerations of AI-generated content \nCourse Outline\nModule 1: Basics Of Content Marketing\n• The Evolution: Expand on the historical development of content marketing to provide context for its current significance.\n• The Key Elements That Drive Success: Highlight the critical components of effective content marketing\, such as relevance\, engagement\, and storytelling.\n• Process of Creating Content: Provide insights into the content creation process\, from ideation to distribution.\n• Discussion: Analysis of the key elements of real-life example \nModule 2: AI In Content Marketing\n• Timeline of How AI Has Evolved in This Space: Offer a chronological overview of AI’s role in content marketing\, showing its progression over time.\n• ChatGPT Changing the World: Provide concrete examples of how ChatGPT and similar tools have revolutionized content creation.\n• Hands-On: ChatGPT Basic Dashboard: Ensure participants gain practical experience by navigating and using ChatGPT’s dashboard. \nModule 3: Create Your Content Marketing Plan With ChatGPT\n• Key to Creating a Content Marketing Plan: Define the components of an effective content marketing plan and the role of AI within it.\n• Act Like a Prompt: Explain how to use AI as a prompt for generating content ideas and strategies.\n• Self-Evaluative Prompting: Emphasize the importance of critical evaluation and fine-tuning of AI-generated content.\n• Hands-On: Guide participants through the process of using ChatGPT to create content specific to their brand. \nModule 4: Researching Content With AI\n• Real Information: Verify Is Always Important: Stress the significance of data validation and credibility in content optimization.\n• Bing Introduction: Explain how to use Bing as a source of valuable data and insights.\n• Bard Introduction: Introduce Bard\, a relevant AI tool for content optimization.A\n• Hands-On Assessment: Collecting the Most Impactful Data for Your Industry: Demonstrate how to gather and utilize industry-specific data to optimise content. \nModule 5: Ethical AI Content Marketing And Compliance\n• Reminder When Using AI: Highlight ethical considerations and best practices when implementing AI in content marketing.\n• Copyright: Discuss copyright issues related to AI-generated content.\n• Malaysia AI Rules and Regulations: Provide insights into AI-related regulations specific to Malaysia
URL:https://www.excelacademy.my/event/hrd-corp-claimable-ai-tools-for-content-creation-and-marketing-10/
LOCATION:Excel Academy\, Excel Academy\, VSQ@PJCC Block 6 Level 5\, Jalan Utara\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_ChatGPTAITools_for_Content_CreationMarketing_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241022T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241023T170000
DTSTAMP:20260620T064138
CREATED:20240711T034335Z
LAST-MODIFIED:20240718T051154Z
UID:13264-1729587600-1729702800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download the Course Brochure Link  \nThis Social Media Marketing training is designed to provide participants with a comprehensive understanding of digital marketing principles and strategies\, with a specific focus on social media platforms. The course covers essential components such as content marketing\, social media conceptualization\, platform-specific strategies (Facebook\, Instagram\, LinkedIn\, TikTok)\, analytics interpretation\, and loyalty marketing. Participants will gain practical insights into creating effective digital marketing campaigns\, optimizing content\, and leveraging social media channels to achieve business goals. \nWhat will you learn in this  Social Media Marketing Training?\n• Grasp essential digital marketing principles and trends.\n• Master copywriting\, content creation\, and video marketing.\n• Understand online media\, analyze trends\, and choose effective channels.\n• Implement best practices\, create content strategies\, and navigate advertising.\n• Optimize profiles\, use ad formats\, and leverage TikTok for marketing.\n• Interpret insights\, calculate ROAS\, and refine strategies based on analytics.\n• Grasp loyalty marketing concepts\, identify loyal customers\, and develop sustained loyalty strategies. \nCourse Outline\nModule 1: UNDERSTANDING DIGITAL MEDIA MARKETING \n• Fundamentals of Digital Marketing\n• Components of Digital Marketing\n• Current trends and Opportunities in the field of Digital Marketing\n• The Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nModule 2:CONTENT MARKETING \n• Content Marketing Essentials\n• Copywriting Techniques\n• Generating content ideas\n• Types of content writing\n• Content Format and repurposing\n• Video Marketing\n• Tools and Techniques for content marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing your channels – Developing Buyer’s Journey and Customer\nPersona \nModule 3: SOCIAL MEDIA MARKETING CONCEPTUALIZATION \n• How online media differs from other traditional media opportunities\n• Audience behaviour online: penetration rates\, trends\, challenges\n• Selecting the right channels\, formats\, and placements for your campaign\n• Key considerations to consider when briefing and developing ad\ncreative\n• How to overcome the key challenges of online advertising and\nmaximize ROAS \nModule 4: FACEBOOK AND INSTAGRAM MARKETING \n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for using Facebook\n• Instagram and its role in your Marketing efforts\n• Instagram and how to make sure of it effective\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nModule 5: LINKEDIN AND TIK TOK MARKETING \n• Personal & Corporate LinkedIn Pages\n• Advertising On LinkedIn and ad formats\n• Tik Tok basics – setting up profile for business\n• How to increase engagement on Tik Tok\n• Trending Challenges and Music usage\n• Hashtag Marketing & Influencer marketing\n• Creating and editing Tik Tok Video\n• Tik Tok Ads Manager \nModule 6: ANALYTICS AND DATA INTERPRETATION \n• Facebook Insights\n• Return of Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies from Analytics \nModule 7: LOYALTY MARKETING \n• What Is Loyalty Marketing?\n• Identifying your loyal customers\n• Benefits of Loyalty Marketing – a continuous effort\n• Develop and Implement Your Own Loyalty Strategy
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-8/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Social_Media_Marketing_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241022T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241023T170000
DTSTAMP:20260620T064138
CREATED:20240711T035324Z
LAST-MODIFIED:20240718T073429Z
UID:13267-1729587600-1729702800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Intermediate and Advanced Level
DESCRIPTION:Download the Course Brochure Link  \nThis comprehensive course provides a deep dive into advanced data management and analysis techniques within the Excel environment. Participants will learn how to manipulate and organize data effectively\, work with databases\, utilize templates\, create and revise charts\, use advanced filters\, protect worksheets\, utilize auditing tools\, import and export data\, use advanced functions\, and work with pivotal data and scenarios. The course is designed to equip participants with the skills necessary for efficient data handling and analysis in a professional setting. \nWhat will you learn in this Microsoft Excel Intermediate and Advanced Level?\n• Develop proficiency in sorting\, filtering\, and managing data for better organization and retrieval.\n• Learn advanced database management methods for accurate and reliable data analysis.\n• Master the use of templates for smoother and more organized worksheet management.\n• Acquire skills to create and customize charts effectively for clear data representation.\n• Learn to protect worksheets and workbooks for enhanced data security and integrity.\n• Develop skills in managing complex data relationships and tracking using auditing tools and range names.\n• Acquire the ability to seamlessly import and export data between different platforms and applications.\n• Become proficient in using various advanced functions for complex data analysis and manipulation.\n• Develop expertise in creating and managing pivot tables for comprehensive data analysis.\n• Learn effective techniques for tracking and merging workbooks for improved collaboration and version control.\n• Acquire skills in applying custom formats and recording macros for efficient and automated data formatting and manipulation. \nCourse Outline\nModule 1: Data Management\n• Sorting Data\n• Sorting Data in Multiple Columns\n• Finding Specific Data\n• Replacing Data Values\n• Modifying Cell Formats \nModule 2: Working with Databases\n• Creating and Removing Subtotals in Lists\n• Sorting Data in Multiple Levels\n• Custom Sorting\n• Validating and Removing Data\n• Customizing Error Messages \nModule 3: Using Template\n• Managing Worksheets\n• Adjusting Workbook Templates\n• Handling Worksheets (Hide\, Unhide\, Delete)\n• Accessing Online Templates \nModule 4: Creating Chart\n• Inserting and Formatting Different Chart Types\n• Customizing Chart Elements (Title\, Background\, Data Table)\n• Managing Chart Types and Layouts\n• Working with 3-D Charts and Sparklines \nModule 5: Revising Charting Features\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 6: Working with Advanced Filters\n• Formatting Axis and Data Series\n• Including Data from Different Worksheets\n• Using Secondary Axis and Changing Data Series Types \nModule 7: Using Worksheet Protection\n• Protecting and Unprotecting Worksheets and Workbook Windows\n• Managing Allow-Editing Ranges and Passwords \nModule 8: Using Auditing Tools and Range Names\n• Applying and Removing Range Names\n• Displaying Relationships between Cells (Dependent/Precedent Arrows)\n• Showing Formulas \nModule 9: Exporting and Importing Data\n• Managing External Data Properties and Hyperlinks \nModule 10: Using Advanced Function\n• Utilizing Various Functions (VLOOKUP\, HLOOKUP\, IF\, ISERROR\, AND\, OR\, ROUND\, COUNTIF\, RANK)\n• Exploring Financial and Text Functions \nModule 11: Creating/Revising Pivot Tables\n• Constructing and Customizing PivotTable Reports and PivotCharts\n• Working with Data Grouping and Summary Functions \nModule 12: Using Scenarios\n• Creating\, Editing\, and Displaying Scenarios\n• Generating Scenario Summary Reports\n• Handling Data Tables and Variable Tables \nModule 13: Tracking and Merging Workbook\n• Managing Shared Workbooks and Tracked Changes\n• Handling Conflicting Changes and History Worksheets \nModule 14: Using Conditional and Custom Formats\n• Applying and Customizing Conditional Formats\n• Working with Data Bars and Custom Number Formats \nModule 15: Recording Macros\n• Recording\, Running\, and Deleting Macros\n• Customizing Shortcut Keys and Quick Access Toolbar (QAT)
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-11/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Microsoft Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Microsoft_Excel_IntermediateAdvanced_Level_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241022T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241024T170000
DTSTAMP:20260620T064138
CREATED:20240711T054358Z
LAST-MODIFIED:20240718T020338Z
UID:13271-1729587600-1729789200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Professional
DESCRIPTION:Download the Course Brochure Link  \nIn this thorough program\, participants will be equipped with the skills and knowledge that is needed to succeed in the ever-changing world of digital marketing. Participants will discover how to use social media\, improve websites for search engines\, craft captivating content and run specific advertising efforts. In this class\, we will not solely discuss the theory; instead\, we will delve into case studies\, exemplify best practices\, outline the dos and don’ts\, ensuring a practical\, comprehensible\, and applicable learning experience.  With hands-on learning and advice from industry pros\, participants will get some practical insights to stand out in the job market or boost their current role. Uncover the strategies for boosting your brand’s visibility\, expanding your audience\, and achieving real\, measurable outcomes \nWhat will you learn in this Digital Marketing Professional?\n• Understand the core principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning\, and revenue online.\n• Leverage the potential of social media marketing to build a powerful online presence and improve your marketing performance.\n• Discover the techniques on creating engaging copies\, images\, or videos to optimize both social media and Search Engine campaign.\n• Learn how to run YouTube Ads\, Google Ads\, and using other Google online tools to create an impactful advertising campaign for both B2C and B2B industry.\n• Learn how to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing.\n• Understand how to create websites that are user-friendly and optimized for all devices to get higher user satisfaction and longer engagement.\n• Understand how to choose the most suitable digital marketing channels for your business or clients\, considering the target audience and objectives. \nCourse Outline\nModule 1: Introduction to Digital Marketing \n• Overview of Digital Marketing\n• Purpose of Digital Marketing\n• Exercise: List Down Challenges That You’re Facing\n• Principles of Digital Marketing\n• Terms & Pillars of Digital Marketing\n• Competitor Research & Market Demand Analysis\n• Exercise: Types of Research & Analysis\n• Customers Buying Behavioural Journey\n• Case Study: Smart Phone\n• Exercise: Identify The Gap & Improve Your 5A Journey \nModule 2: Content Marketing \n• What Is Content Marketing\n• Types of Content Pillars\n• Content Research & Ideation\n• Exercise: Unlimited Content Ideas Using A.I Tools\n• Content Planning & Management Tools\n• Demo: Trello Workflow\n• Exercise: Create Your Trello Board\n• Leveraging More A.I Tools for Creativity & Productivity \nModule 3: Social Media Marketing \n• Facebook Marketing\n• Social Media Campaign Blueprint\n• Exercise: Facebook Ads\n• Facebook Ads Checklist\n• Measure Your Ads Campaign\n• Demo: How To Troubleshoot Your Ads?\n• Ads Policy & Example\n• Case Study: Beauty Product\n• Custom Audience & Lookalike Audience\n• Demo: Custom Audience Setup\n• Facebook Pixel Overview\n• Exercise: Ways To Install Facebook Pixel \nModule 4: Website Optimization \n• Website & Landing Page\n• Exercise: Website Content Structure\n• WordPress Plugin & Security\n• 10 Ways to Protect Your WordPress Site\n• Landing Page Structure (Best Practice)\n• Case Study: Wedding Planning Rules\n• Video: Sales Page Example\n• Landing Page Templates\, Idea & Inspiration \nModule 5: Search Engine Optimization (SEO) \n• Purpose Of SEO\n• Demo: How Search Engine Works\n• Website Performance Audit\n• Improve Your Web Performance\n• Exercise: Audit your sites for improvement with the Technical SEO Method\n• 2 Parts for On-Page SEO\n• Types of Keywords\n• Demo: (Keywords) Content Optimization\n• Understand Link Building\n• Exercise: Improving your website ranking through Off Page SEO\n• Tools For Website Optimization & Measuring SEO\n• Exercise: Measure Your SEO Campaign \nModule 6: Paid Search (PPC) using Google Ads \n• Structure Overview\n• Demo: How Google Search Ads Looks Like\n• Understanding Ads Assets\n• Case Study: Ads Extension Examples (Hair Doc)\n• Google Display Network (GDN)\n• Google Shopping Ads\n• Google Search Network\n• Discovery Ads \nModule 7: Display and Video Advertising \n• About GDN (Google Display Network)\n• Demo: Laptop & Desktop Banner Ads Version\n• Demo: Mobile Device Banner Ads Version\n• How Do You Pay for Ads?\n• Case Study: 6 Types of YouTube Ads\n• Summary: Comparison Table \nModule 8: Analytics with Google Analytics \n• Understanding Digital Analytics\n• Case Study: eCommerce Site\n• GA4 – Setup Guide\n• Exercise: Understanding Dimensions\, Event\, Event Parameters\, User Properties & Metrics\n• 3 Tips to Work with The Report More Efficiently\n• GA4 – 4 Types of Events\n• User Acquisition VS Traffic Acquisition\n• Demo: GA4 – Check Traffic Relevancy\, Engagement\, Returning\n• GA4 – Cohort & Part Exploration Report \nModule 9: Email Marketing \n• Benefits Of Email Marketing\n• Case Study: 2023 Email Marketing Benchmarks by GetResponse\n• Email Marketing – CRM Tools\n• Exercise: Creating Email List & Tagging\n• Demo: Email Autoresponder\n• Types of Email\n• Exercise: Writing Powerful Email Copies\n• Email Marketing Best Practices\n• Case Study: Spam Filter Triggering Words\n• Email Marketing Metrics \nModule 10: Digital Marketing Strategy \n• What is Digital Leadership?\n• T-Shape Marketer\n• T-Shape Digital Leadership\n• Exercise: Profit Growth Formula\n• PESTEL Analysis\n• SWOT Analysis\n• VRIO Analysis\n• Exercise: USP Framework and Nature of USP\n• Purpose Of Branding\n• Branding VS Marketing\n• The Golden Circle Concept
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-professional-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Certified Digital Marketing Professional
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Certified_Digital_Marketing_Professional_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20241023T090000
DTEND;TZID=Asia/Kuala_Lumpur:20241024T170000
DTSTAMP:20260620T064138
CREATED:20240711T055603Z
LAST-MODIFIED:20240718T055752Z
UID:13274-1729674000-1729789200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Microsoft Excel Data Analytics and Visualization Tools
DESCRIPTION:Download the Course Brochure Link  \nThis comprehensive course is designed to equip participants with the skills and knowledge needed to proficiently handle data in Microsoft Excel\, from importing and cleaning to advanced analytics and visualization. Participants will delve into various aspects of Excel\, learning practical techniques for data manipulation\, logical analysis\, and effective visualization. The course also introduces Power BI integration to extend data visualization capabilities beyond Excel. \nWhat will you learn in this Microsoft Excel Data Analytics and Visualization Tools?\n• Import data from various sources and manage external data within Excel\n• Use Excel functions for text manipulation and ensure data accuracy\n• Seamlessly handle data types\, perform numerical operations\, and manage dates\n• Learn cell referencing\, naming\, and automation for organized data\n• Utilize SMART TABLES for organized data analysis with formatting and filtering\n• Master effective data visualization with charts and Power BI integration for advanced insights \nCourse Outline\nModule 1: Getting Data Into Microsoft Excel\n• Import data from various platforms into Microsoft Excel for further analysis\n• Explore methods for efficient data importing and connecting to external data sources \nModule 2: Data Cleaning And Manipulation\n• Utilize functions for combining and splitting text to enhance data readability\n• Clean data\, change case\, and remove unwanted characters for better analysis\n• Emphasize the importance of well-organized data for accurate and insightful analysis \nModule 3: Working With Numbers And Dates\n• Convert data types from text to numbers\, dates to text\, and both numbers and text to dates\n• Master functions for generating dates\, calculating days between two dates\, and more \nModule 4: Defined Names For Better Data Management\n• Learn the power of referencing and naming cells for improved data organization\n• Create named ranges and automate processes for enhanced efficiency and accuracy \nModule 5: Automating Data Manipulation With Tables\n• Utilize SMART TABLES to create\, format\, and manage data tables\n• Format\, select\, sort\, and filter data efficiently for improved organization\n• Enhance data analysis with structured referencing techniques \nModule 6: Logical And Lookup Functions\n• Evaluate data using nested IF functions for advanced logical operations.\n• Perform logical operations with IF and categorize data using VLOOKUP and XLOOKUP\n• Master advanced functions such as INDEX and MATCH for precise data matching \nModule 7: Data Transformation With Power Query\n• Use the Query Editor Engine to extract\, transform\, and load data seamlessly\n• Combine multiple datasets for a comprehensive and integrated analysis \nModule 8: Data Visualization\n• Visualize data effectively with conditional formatting\, sparklines\, and number formats\n• Utilize standard charts (line\, pie\, scatter) and specialized charts (hierarchy\, waterfall\, funnel\, geospatial\, gauge) for insightful data representation \nModule 9: Creating Interactive Dashboards\n• Summarize data dynamically with Pivot Tables for quick insights\n• Customize\, group\, sort\, and filter pivot data for interactive dashboards\n• Create engaging dashboards with pivot charts\, slicers\, and timelines \nModule 10: Data Visualization with Power BI\n• Explore Power BI for quick and advanced data visualization\n• Integrate Power BI with Excel for a seamless analytics experience\n• Create compelling visualizations for effective data communication
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-data-analytics-and-visualization-tools-5/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Data Analytics & Visualization In Excel
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2024/07/HRDCorpClaimableCourse_Microsoft_Excel_Data_Analytics_And_Visualization_Tools_Oct2024.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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