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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.17.5.1//NONSGML v1.0//EN
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X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART;TZID=Asia/Kuala_Lumpur:20261112T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261113T170000
DTSTAMP:20260914T032934Z
CREATED:20260115T033948Z
LAST-MODIFIED:20260914T032934Z
UID:14372-1794474000-1794589200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Short Form Video Mastery: Mobile Marketing Success
DESCRIPTION:Download The Course Brochure Link \nShort Form Video Mastery is a two-day interactive workshop designed to help corporate professionals create engaging\, professional-looking short-form videos using their mobile phones and the CapCut app. In today’s fast-moving digital environment\, short-form video has become an important format for capturing attention\, communicating messages and increasing business visibility across social media and digital platforms. \nThrough hands-on exercises\, this Short Form Video Mastery programme helps participants move from developing an initial video concept to filming\, editing and preparing content for publication. Participants will also gain practical experience using CapCut features such as transitions\, captions\, audio\, overlays\, keyframes\, animation and other editing tools. \nBy the end of the Short Form Video Mastery training\, participants will have greater confidence in creating short-form video content that is visually engaging\, appropriate for their audience and aligned with business or marketing objectives. \nWhat will you learn in this Short Form Video Mastery: Mobile Marketing Success?\nThis Short Form Video Mastery programme will help participants develop these practical skills: \n\nUnderstand the importance of short-form video in modern marketing and communication.\nMaster the basic composition and techniques of videography for various subjects.\nApply storytelling techniques to create engaging video content.\nEdit and enhance videos using Capcut features such as transitions\, effects\, captions\, and\naudio.\nBeing comfortable and confident in front of the camera.\nCreate a complete short-form video from concept to final edit.\nPractice hands-on exercises to reinforce their learning and creativity.\nCollaborate in teams to produce creative\, brand-relevant video content.\n\nWhy Attend This Short Form Video Mastery Training?\nThis Short Form Video Mastery training provides a practical approach to creating video content without requiring professional cameras or advanced editing software. Participants will learn how to make better use of the mobile devices they already have while developing stronger techniques for planning\, filming and editing short videos. \nThe programme combines creative storytelling with practical production skills\, helping participants understand how composition\, camera movement\, pacing\, audio\, captions and visual effects influence the way audiences experience video content. \nParticipants will also explore how short-form videos can support digital marketing and corporate communication objectives. Through practical exercises and group activities\, they will have opportunities to apply the techniques introduced during the Short Form Video Mastery programme and receive feedback on their work. \nCourse Outline\nThe Short Form Video Mastery course outline progresses from mobile-video fundamentals and storytelling to CapCut editing\, visual effects\, social media marketing and practical video production. \nModule 1: The Power of Short-Form Video In Digital Marketing\n– Participants will increase their awareness on the importance of short-form videos and their\nrole in digital marketing.\n– Participants will understand current trends in short-form video content creation across various\nplatforms.\n– Participants will be able to identify popular video formats\, styles\, and topics that drive\nengagement. \nModule 2: Composition\, Angles\, and Camera Movement\n– Participants will learn the basic principles of visual composition for mobile video.\n– Participants will understand the impact of camera angles and movement on storytelling and\naudience perception.\n– Participants will have the chance to practice techniques for achieving dynamic shots and\nvisual storytelling through camera movement. \nModule 3: Storytelling & Content Strategy\n– Participants will learn how to use storytelling frameworks usch as hook-message-CTA.\n– Participants will understand how to align content strategy with corporate goals and audience\nneeds.\n– Participants will understand how to effectively convey messages\, emotions\, and themes\nthrough visual storytelling. \nModule 4: Introduction to CapCut App\n– Participants will learn how to use filters\, transitions\, and music to make videos engaging.\n– Participants will understand how pacing and rhythm influence audience attention.\n– Participants will be able to edit creatively while maintaining a professional look.\n– Participants will understand how to optimize the time for shooting and editing by using simple\nshort cuts. \nModule 5: Creativity In Editing\n– Participants will master a few advanced editing techniques in Capcut\, including multi-layer\nediting\, speed adjustments and green screen effect.\n– Participants will explore creative ways to enhance storytelling and visual appeal through\nadvanced editing features.\n– Participants will gain confidence in tackling complex editing challenges and pushing the\nboundaries of creativity using Capcut’s advanced editing capabilities. \nModule 6: Visual & Special Effects In Editing\n– Participants will learn how to apply special effects such as keyframing\, overlays\, and text\nanimations.\n– Participants will understand how special effects like masking can enhance storytelling.\n– Participants will be able to integrate visual and sound effects to make their videos more\nimpactful. \nModule 7: Social Media Marketing Hacks\n– Participants will understand how to plan and schedule their video posts.\n– Participants will understand strategies for increasing reach and visibility through captions\,\nhashtags\, and timing.\n– Participants will save time in searching for free useful resources online. \nModule 8: Group Presentation & Reviews\n– Participants will learn how to collaborate in teams to produce short-form video projects.\n– Participants will be able to receive constructive feedbacks and identify areas for improvement\nin future video projects.\n– Participants will get inspired too by listening and learning from others’ feedbacks. This can also\nhelp to boost one’s confidence in creating better videos. \nFor more information about our training programmes\, visit Excel Academy Malaysia.
URL:https://www.excelacademy.my/event/short-form-video-mastery/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:CapCut for Video Marketing,Marketing,Video Editing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/NOV2026_ShortFormVideoMastery.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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