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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.15.20//NONSGML v1.0//EN
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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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TZID:Asia/Kuala_Lumpur
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20260813T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260814T170000
DTSTAMP:20260513T184521
CREATED:20260115T031637Z
LAST-MODIFIED:20260410T034734Z
UID:14301-1786611600-1786726800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Short Form Video Mastery : Mobile Marketing Success
DESCRIPTION:Download The Course Brochure Link \nIn today’s fast-moving digital world\, short-form video is one of the most powerful tools for engaging\naudiences and driving business visibility. This 2-day interactive workshop is designed to help corporate\nstaff master the art of creating impactful short videos using only their mobile phones and the CapCut\napp. Participants will learn how to plan\, film\, and edit professional-quality videos that align with\ncorporate branding\, marketing campaigns\, and storytelling goals. \nWhat will you learn in this Short Form Video Mastery : Mobile Marketing Success?\n\nUnderstand the importance of short-form video in modern marketing and communication.\nMaster the basic composition and techniques of videography for various subjects.\nApply storytelling techniques to create engaging video content.\nEdit and enhance videos using CapCut features such as transitions\, effects\, captions\, and\naudio.\nBeing comfortable and confident in front of the camera.\nCreate a complete short-form video from concept to final edit.\nPractice hands-on exercises to reinforce their learning and creativity.\nCollaborate in teams to produce creative\, brand-relevant video content.\n\nCourse Outline\nModule 1: The Power of Short-Form Video In Digital Marketing\n– Participants will increase their awareness on the importance of short-form videos and their\nrole in digital marketing.\n– Participants will understand current trends in short-form video content creation across various\nplatforms.\n– Participants will be able to identify popular video formats\, styles\, and topics that drive\nengagement. \nModule 2: Composition\, Angles\, and Camera Movement\n– Participants will learn the basic principles of visual composition for mobile video.\n– Participants will understand the impact of camera angles and movement on storytelling and\naudience perception.\n– Participants will have the chance to practice techniques for achieving dynamic shots and\nvisual storytelling through camera movement. \nModule 3: Storytelling & Content Strategy\n– Participants will learn how to use storytelling frameworks usch as hook-message-CTA.\n– Participants will understand how to align content strategy with corporate goals and audience\nneeds.\n– Participants will understand how to effectively convey messages\, emotions\, and themes\nthrough visual storytelling. \nModule 4: Introduction to CapCut App\n– Participants will learn how to use filters\, transitions\, and music to make videos engaging.\n– Participants will understand how pacing and rhythm influence audience attention.\n– Participants will be able to edit creatively while maintaining a professional look.\n– Participants will understand how to optimize the time for shooting and editing by using simple\nshort cuts. \nModule 5: Creativity In Editing\n– Participants will master a few advanced editing techniques in Capcut\, including multi-layer\nediting\, speed adjustments and green screen effect.\n– Participants will explore creative ways to enhance storytelling and visual appeal through\nadvanced editing features.\n– Participants will gain confidence in tackling complex editing challenges and pushing the\nboundaries of creativity using Capcut’s advanced editing capabilities. \nModule 6: Visual & Special Effects In Editing\n– Participants will learn how to apply special effects such as keyframing\, overlays\, and text\nanimations.\n– Participants will understand how special effects like masking can enhance storytelling.\n– Participants will be able to integrate visual and sound effects to make their videos more\nimpactful. \nModule 7: Social Media Marketing Hacks\n– Participants will understand how to plan and schedule their video posts.\n– Participants will understand strategies for increasing reach and visibility through captions\,\nhashtags\, and timing.\n– Participants will save time in searching for free useful resources online. \nModule 8: Group Presentation & Reviews\n– Participants will learn how to collaborate in teams to produce short-form video projects.\n– Participants will be able to receive constructive feedbacks and identify areas for improvement\nin future video projects.\n– Participants will get inspired too by listening and learning from others’ feedbacks. This can also\nhelp to boost one’s confidence in creating better videos.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-data-analytics-and-visualization-with-ai-tools-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Marketing,Video Editing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/AUG2026_ShortFormVideoMastery-ezgif.com-png-to-webp-converter-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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