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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART;TZID=Asia/Kuala_Lumpur:20261014T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261015T170000
DTSTAMP:20260914T012930Z
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UID:14359-1791968400-1792083600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download The Course Brochure \nSocial Media Marketing Training is a practical programme designed to help participants develop effective strategies across Facebook\, Instagram\, LinkedIn and TikTok. \nParticipants will learn how to create engaging content\, understand audience behaviour\, develop platform-specific campaigns and analyse performance using relevant social media metrics. The programme also covers copywriting\, video marketing\, paid advertising\, competitor analysis and AI tools that can support content creation and campaign optimisation. \nThrough practical exercises and real-world examples\, participants will gain the skills to plan\, execute and improve social media activities that support brand awareness\, customer engagement and business growth. By the end of this Social Media Marketing Training\, participants will have a clearer framework for managing social media campaigns and evaluating their performance. \nWhat Will You Learn in This Social Media Marketing Training?\n\nMaster essential social media marketing principles and trends.\nDevelop powerful copywriting\, content creation\, and video marketing skills.\nUnderstand audience behaviors\, media strategies\, and platform-specific opportunities.\nOptimize ad performance with data-driven insights and advanced tools.\nExplore loyalty marketing concepts and build strategies for customer retention.\n\nWhy Attend This Social Media Marketing Training?\nThis Social Media Marketing Training is designed for professionals who want to build a more structured and results-focused approach to managing social media. \nRather than simply posting content\, participants will learn how to connect audience insights\, content planning\, platform selection\, campaign execution and performance measurement into a coordinated social media strategy. The programme covers both organic and paid activities so participants can better understand how different approaches contribute to reach\, engagement and conversions. \nParticipants will also explore how AI tools can support selected social media activities such as brainstorming\, content development\, campaign analysis and customer engagement. The emphasis remains on using AI to improve productivity while ensuring that final marketing decisions and content are reviewed by people. \nWho Should Attend?\nThis Social Media Marketing Training is suitable for marketing executives\, social media managers\, content creators\, communications professionals\, business owners\, entrepreneurs\, sales teams and employees responsible for managing online brand presence. \nIt is particularly useful for professionals who want to strengthen their knowledge of Facebook\, Instagram\, LinkedIn and TikTok while improving their ability to create content\, evaluate campaign performance and use social media more strategically. \nNo advanced technical or programming knowledge is required. \nCourse Outline\nModule 1: Understanding Social Media Marketing\n– Master the fundamentals of social media marketing\n– Conduct a social media audit to assess your brand’s performance\n– Apply the SOSTAC® Marketing and RACE® Model for strategic planning\n– Explore trends and growth opportunities in the social media landscape \nModule 2: Content Marketing Essentials\n– Discover the impact of innovative content marketing strategies\n– Hone your copywriting skills and learn advanced techniques\n– Dive into video marketing and its role in modern campaigns\n– Develop content strategies aligned with customer personas and the Buyer’s Journey \nModule 3: Social Media Campaign Conceptualization\n– Differentiate between online and traditional media opportunities\n– Strategically select channels\, formats\, and ad placements\n– Create compelling ad creatives and overcome online advertising challenges \nModule 4: Facebook and Instagram Marketing\n– Optimize profiles for business success on Facebook and Instagram\n– Leverage audience analytics to refine ad performance\n– Maximize Return on Ads Spent (ROAS) with targeted strategies \nModule 5: LinkedIn and TikTok Marketing \n– Explore LinkedIn for professional engagement and lead generation\n– Harness TikTok’s unique format for creative\, viral marketing campaigns\n– Analyze trends and adapt strategies for diverse audiences \nModule 6: Analytics and Data-Driven Strategies\n– Utilize Facebook Insights and platform analytics effectively\n– Calculate and optimize Return on Ads Spent (ROAS)\n– Conduct competitor analysis to sharpen your campaigns\n– Refine strategies with actionable data insights \nModule 7: AI Tools for Social Media Marketing\n– Discover AI-driven tools for customer engagement and ROI improvement\n– Learn how to integrate AI into marketing strategies for greater impact\n– Stay ahead with continuous learning and AI adaptations \nFor more information about our training programmes\, visit Excel Academy Malaysia. 
URL:https://www.excelacademy.my/event/social-media-marketing-training/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:SEO & SEM,Social Media Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/OCT2026_SocialMedia-ezgif.com-png-to-webp-converter-1024x1024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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