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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART;TZID=Asia/Kuala_Lumpur:20251022T090000
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DTSTAMP:20260423T183546
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UID:13886-1761123600-1761238800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download the Course Brochure Link \nThis course is designed to provide a deep dive into social media marketing\, focusing on key platforms such as Facebook\, Instagram\, LinkedIn\, and TikTok. Participants will learn how to create compelling content\, analyze performance metrics\, and implement innovative strategies to engage audiences effectively. \nWhat will you learn in this Social Media Marketing?\n\nMaster essential social media marketing principles and trends.\nDevelop powerful copywriting\, content creation\, and video marketing skills.\nUnderstand audience behaviors\, media strategies\, and platform-specific opportunities.\nOptimize ad performance with data-driven insights and advanced tools.\nExplore loyalty marketing concepts and build strategies for customer retention.\n\nCourse Outline\nModule 1: Understanding Social Media Marketing \n\nMaster the fundamentals of social media marketing\nConduct a social media audit to assess your brand’s performance\nApply the SOSTAC marketing and RACE Model for strategic planning.\nExplore trends and growth opportunities in the social media landscape.\n\nModule 2: Content Marketing Essentials \n\nDiscover the impact of innovative content marketing strategies.\nHone your copywriting skills and learn advanced techniques.\nDive into video marketing and its role in modern campaigns.\nDevelop content strategies aligned with customer personas and the Buyer’s journey.\n\nModule 3: Social Media Campaign Conceptualization \n\nDifferentiate between online and traditional media opportunities.\nStrategically select channels\, formats\, and ad placements.\nCreate compelling ad creatives and overcome online advertising challenges.\n\nModule 4: Facebook and Instagram Marketing \n\nOptimize profiles for business success on Facebook and Instagram.\nLeverage audience analytics to refine ad performance.\nMaximize Return on Ads Spent (ROAS) with targeted strategies.\n\nModule 5: LinkedIn and TikTok Marketing \n\nExplore LinkedIn for professional engagement and lead generation.\nHarness TikTok’s unique format for creative\, viral marketing campaigns.\nAnalyze trends and adapt strategies for diverse audiences.\n\nModule 6: Analytics and Data-Driven Strategies \n\nUtilize Facebook Insights and platform analytics effectively\nCalculate and optimize Return on Ads Spent (ROAS)\nConduct competitor analysis to sharpen your campaigns\nRefine strategies with actionable data insights.\n\nModule 7: AI Tools For Social Media Marketing \n\nDiscover AI-driven tools for customer engagement and ROI improvement\nLearn how to integrate AI into marketing strategies for greater impact\nStay ahead with continuous learning and AI adaptations
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-14/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2025/04/Oct2025_SocialMedia.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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