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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.15.20//NONSGML v1.0//EN
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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20230101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20240206T090000
DTEND;TZID=Asia/Kuala_Lumpur:20240207T170000
DTSTAMP:20260425T103902
CREATED:20231214T081308Z
LAST-MODIFIED:20240123T083246Z
UID:10611-1707210000-1707325200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download the Course Brochure Link  \nThis Social Media Marketing training is designed to provide participants with a comprehensive understanding of digital marketing principles and strategies\, with a specific focus on social media platforms. The course covers essential components such as content marketing\, social media conceptualization\, platform-specific strategies (Facebook\, Instagram\, LinkedIn\, TikTok)\, analytics interpretation\, and loyalty marketing. Participants will gain practical insights into creating effective digital marketing campaigns\, optimizing content\, and leveraging social media channels to achieve business goals. \nWhat will you learn in this Social Media Marketing?\n• Grasp essential digital marketing principles and trends.\n• Master copywriting\, content creation\, and video marketing.\n• Understand online media\, analyze trends\, and choose effective channels.\n• Implement best practices\, create content strategies\, and navigate advertising.\n• Optimize profiles\, use ad formats\, and leverage TikTok for marketing.\n• Interpret insights\, calculate ROAS\, and refine strategies based on analytics.\n• Grasp loyalty marketing concepts\, identify loyal customers\, and develop sustained loyalty strategies. \nCourse Outline\nModule 1: Understanding Digital Media Marketing\n• Digital Marketing Fundamentals\n• Components of Digital Marketing\n• Current Trends and Opportunities\n• Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nModule 2: Content Marketing\n• Essentials of Content Marketing\n• Copywriting Techniques\n• Generating Content Ideas\n• Types of Content Writing\n• Content Format and Repurposing\n• Video Marketing\n• Tools and Techniques for Content Marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing Channels: Buyer’s Journey and Customer Persona \nModule 3: Social Media Marketing Conceptualization\n• Online vs. Traditional Media Opportunities\n• Audience Behavior Online: Rates\, Trends\, Challenges\n• Selecting Channels\, Formats\, and Placements\n• Key Considerations for Ad Creative Development\n• Overcoming Challenges in Online Advertising for ROAS Maximization \nModule 4: Facebook And Instagram Marketing\n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for Facebook Usage\n• Instagram’s Role in Marketing Efforts\n• Effective Instagram Strategies\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nModule 5: LinkedIn And Tik Tok Marketing\n• Personal & Corporate LinkedIn Pages\n• LinkedIn Advertising and Ad Formats\n• TikTok Basics for Business\n• Increasing Engagement on TikTok\n• Trending Challenges and Music Usage\n• Hashtag Marketing & Influencer Marketing\n• Creating and Editing TikTok Videos\n• TikTok Ads Manager \nModule 6: Analytics And Data Interpretation\n• Facebook Insights\n• Return on Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies with Analytics \nModule 7: Loyalty Marketing\n• Understanding Loyalty Marketing\n• Identifying Loyal Customers\n• Benefits of Loyalty Marketing\n• Continuous Efforts in Loyalty Marketing\n• Developing and Implementing Loyalty Strategies \n  \n 
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/12/HRDCorpClaimableCourse_Social_Media_Marketing_Feb2024SEM_Jan2024.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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