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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.15.20//NONSGML v1.0//EN
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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20220101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20231213T090000
DTEND;TZID=Asia/Kuala_Lumpur:20231214T170000
DTSTAMP:20260425T140623
CREATED:20231102T074811Z
LAST-MODIFIED:20231102T074811Z
UID:10295-1702458000-1702573200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:This intensive 2-day Social Media Marketing and Branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international\, role-playing scenarios\, and hands-on activities\, participants will learn how to create\, grow\, and measure Social Media Marketing campaigns and manage their brand. Participants will also learn practical methods of how to harness the power of DM as the core driver of marketing strategy; how to apply successful marketing campaigns\, measure outcomes and plan a marketing strategy. \nWhat will you learn in this  Social Media Marketing Training?\n• Create and brand personal/organization presence in social media\,\n• Attract the right target audience and quality fans\n• Convert the traffics and fans to become leads/customer\n• Understand how latest social media marketing trends works\n• Create a social media marketing plan for your business\n• Deepen your knowledge of the evolving social media trends and brand developments\n• Expose to the best practices for branding and marketing\n• Increase your return on investment as part of marketing efforts\n• Optimize your existing social media marketing activities with the right\ntool \nCourse Outline\nUNDERSTANDING DIGITAL MEDIA MARKETING \n• Fundamentals of Digital Marketing\n• Components of Digital Marketing\n• Current trends and Opportunities in the field of Digital Marketing\n• The Social Media Audit\n• SOSTAC® Marketing and RACE® Model \nCONTENT MARKETING \n• Content Marketing Essentials\n• Copywriting Techniques\n• Generating content ideas\n• Types of content writing\n• Content Format and repurposing\n• Video Marketing\n• Tools and Techniques for content marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing your channels – Developing Buyer’s Journey and Customer\nPersona \nSOCIAL MEDIA MARKETING CONCEPTUALIZATION\n• How online media differs from other traditional media opportunities\n• Audience behaviour online: penetration rates\, trends\, challenges\n• Selecting the right channels\, formats\, and placements for your campaign\n• Key considerations to consider when briefing and developing ad\ncreative\n• How to overcome the key challenges of online advertising and\nmaximize ROAS \nFACEBOOK AND INSTAGRAM MARKETING \n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for using Facebook\n• Instagram and its role in your Marketing efforts\n• Instagram and how to make sure of it effective\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \nLINKEDIN AND TIK TOK MARKETING \n• Personal & Corporate LinkedIn Pages\n• Advertising On LinkedIn and ad formats\n• Tik Tok basics – setting up profile for business\n• How to increase engagement on Tik Tok\n• Trending Challenges and Music usage\n• Hashtag Marketing & Influencer marketing\n• Creating and editing Tik Tok Video\n• Tik Tok Ads Manager \nANALYTICS AND DATA INTERPRETATION\n• Facebook Insights\n• Return of Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies from Analytics \nLOYALTY MARKETING \n• What Is Loyalty Marketing?\n• Identifying your loyal customers\n• Benefits of Loyalty Marketing – a continuous effort\n• Develop and Implement Your Own Loyalty Strategy
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2023/11/HRDCorpClaimableCourse-Social-Media-Marketing-DEC.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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