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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART;TZID=Asia/Kuala_Lumpur:20261006T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261007T170000
DTSTAMP:20260914T005755Z
CREATED:20260115T032752Z
LAST-MODIFIED:20260914T005755Z
UID:14329-1791277200-1791392400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure Link \nDigital Marketing Masterclass is a practical training programme designed to help participants plan\, execute and improve digital marketing campaigns across social media\, email\, search engines\, websites and content platforms. \nThrough hands-on exercises and real-world examples\, participants will learn how to develop stronger digital strategies\, improve campaign performance\, optimise websites and landing pages\, create engaging content and use AI tools to support marketing productivity. \nThe programme is suitable for both B2C and B2B environments and focuses on helping participants turn digital marketing knowledge into practical actions. By the end of this Digital Marketing Masterclass\, participants will have a clearer understanding of how to attract audiences\, improve engagement and generate measurable marketing results. \nWhat Will You Learn in This Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nWhy Attend This Digital Marketing Masterclass?\nThis Digital Marketing Masterclass is designed for professionals who want a practical understanding of how different digital marketing channels work together to support business growth. \nRather than treating social media\, SEO\, email marketing\, websites and content as separate activities\, participants will explore how these channels can form part of a coordinated digital strategy. The programme focuses on practical techniques that can be applied to campaign planning\, audience targeting\, website optimisation\, content development and performance measurement. \nParticipants will also explore how AI tools can support selected marketing activities such as brainstorming\, content creation\, campaign analysis and SEO improvement. The emphasis is on using AI to improve efficiency while maintaining human judgement when reviewing strategy\, messaging and campaign performance. The Digital Marketing Masterclass also helps participants connect strategy\, content\, advertising\, SEO and analytics into a more practical and coordinated approach to digital marketing. \nWho Should Attend?\nThis Digital Marketing Masterclass is suitable for marketing executives\, digital marketers\, social media teams\, business owners\, entrepreneurs\, sales professionals\, communications teams and employees responsible for managing online marketing activities. \nIt is especially useful for professionals who want to strengthen their understanding of multiple digital marketing channels rather than focusing on only one platform or tactic. \nNo advanced technical or programming knowledge is required. \nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials With AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies With AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI. \nFor more information about our training programmes\, visit Excel Academy Malaysia. 
URL:https://www.excelacademy.my/event/digital-marketing-masterclass/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing,Search Engine Optimization and Search Engine Marketing,SEO & SEM
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20261014T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261015T170000
DTSTAMP:20260914T012930Z
CREATED:20260115T033459Z
LAST-MODIFIED:20260914T012930Z
UID:14359-1791968400-1792083600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download The Course Brochure \nSocial Media Marketing Training is a practical programme designed to help participants develop effective strategies across Facebook\, Instagram\, LinkedIn and TikTok. \nParticipants will learn how to create engaging content\, understand audience behaviour\, develop platform-specific campaigns and analyse performance using relevant social media metrics. The programme also covers copywriting\, video marketing\, paid advertising\, competitor analysis and AI tools that can support content creation and campaign optimisation. \nThrough practical exercises and real-world examples\, participants will gain the skills to plan\, execute and improve social media activities that support brand awareness\, customer engagement and business growth. By the end of this Social Media Marketing Training\, participants will have a clearer framework for managing social media campaigns and evaluating their performance. \nWhat Will You Learn in This Social Media Marketing Training?\n\nMaster essential social media marketing principles and trends.\nDevelop powerful copywriting\, content creation\, and video marketing skills.\nUnderstand audience behaviors\, media strategies\, and platform-specific opportunities.\nOptimize ad performance with data-driven insights and advanced tools.\nExplore loyalty marketing concepts and build strategies for customer retention.\n\nWhy Attend This Social Media Marketing Training?\nThis Social Media Marketing Training is designed for professionals who want to build a more structured and results-focused approach to managing social media. \nRather than simply posting content\, participants will learn how to connect audience insights\, content planning\, platform selection\, campaign execution and performance measurement into a coordinated social media strategy. The programme covers both organic and paid activities so participants can better understand how different approaches contribute to reach\, engagement and conversions. \nParticipants will also explore how AI tools can support selected social media activities such as brainstorming\, content development\, campaign analysis and customer engagement. The emphasis remains on using AI to improve productivity while ensuring that final marketing decisions and content are reviewed by people. \nWho Should Attend?\nThis Social Media Marketing Training is suitable for marketing executives\, social media managers\, content creators\, communications professionals\, business owners\, entrepreneurs\, sales teams and employees responsible for managing online brand presence. \nIt is particularly useful for professionals who want to strengthen their knowledge of Facebook\, Instagram\, LinkedIn and TikTok while improving their ability to create content\, evaluate campaign performance and use social media more strategically. \nNo advanced technical or programming knowledge is required. \nCourse Outline\nModule 1: Understanding Social Media Marketing\n– Master the fundamentals of social media marketing\n– Conduct a social media audit to assess your brand’s performance\n– Apply the SOSTAC® Marketing and RACE® Model for strategic planning\n– Explore trends and growth opportunities in the social media landscape \nModule 2: Content Marketing Essentials\n– Discover the impact of innovative content marketing strategies\n– Hone your copywriting skills and learn advanced techniques\n– Dive into video marketing and its role in modern campaigns\n– Develop content strategies aligned with customer personas and the Buyer’s Journey \nModule 3: Social Media Campaign Conceptualization\n– Differentiate between online and traditional media opportunities\n– Strategically select channels\, formats\, and ad placements\n– Create compelling ad creatives and overcome online advertising challenges \nModule 4: Facebook and Instagram Marketing\n– Optimize profiles for business success on Facebook and Instagram\n– Leverage audience analytics to refine ad performance\n– Maximize Return on Ads Spent (ROAS) with targeted strategies \nModule 5: LinkedIn and TikTok Marketing \n– Explore LinkedIn for professional engagement and lead generation\n– Harness TikTok’s unique format for creative\, viral marketing campaigns\n– Analyze trends and adapt strategies for diverse audiences \nModule 6: Analytics and Data-Driven Strategies\n– Utilize Facebook Insights and platform analytics effectively\n– Calculate and optimize Return on Ads Spent (ROAS)\n– Conduct competitor analysis to sharpen your campaigns\n– Refine strategies with actionable data insights \nModule 7: AI Tools for Social Media Marketing\n– Discover AI-driven tools for customer engagement and ROI improvement\n– Learn how to integrate AI into marketing strategies for greater impact\n– Stay ahead with continuous learning and AI adaptations \nFor more information about our training programmes\, visit Excel Academy Malaysia. 
URL:https://www.excelacademy.my/event/social-media-marketing-training/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:SEO & SEM,Social Media Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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