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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.15.20//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20260707T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260708T170000
DTSTAMP:20260419T210414
CREATED:20260115T030726Z
LAST-MODIFIED:20260410T024652Z
UID:14273-1783414800-1783530000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure Link \nThe Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns\,\noptimize websites\, and leverage AI tools for improved online presence and conversions. This hands-on\nprogram covers key digital marketing strategies\, including social media\, email marketing\, SEO\, and\ncontent creation\, tailored for B2C and B2B industries. Through real-world case studies and practical\nexercises\, participants will gain actionable insights to drive measurable results in today’s dynamic\ndigital landscape. \nWhat will you learn in this Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials with AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies with AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-17/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing,Marketing,Search Engine Optimization and Search Engine Marketing,SEO & SEM
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/JUL2026_DMM.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20260715T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260716T170000
DTSTAMP:20260419T210414
CREATED:20260115T030916Z
LAST-MODIFIED:20260410T025805Z
UID:14279-1784106000-1784221200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download The Course Brochure Link \nThis course is designed to provide a deep dive into social media marketing\, focusing on key\nplatforms such as Facebook\, Instagram\, LinkedIn\, and TikTok. Participants will learn how to\ncreate compelling content\, analyze performance metrics\, and implement innovative\nstrategies to engage audiences effectively. \nWhat will you learn in this Social Media Marketing?\n\nMaster essential social media marketing principles and trends.\nDevelop powerful copywriting\, content creation\, and video marketing skills.\nUnderstand audience behaviors\, media strategies\, and platform-specific opportunities.\nOptimize ad performance with data-driven insights and advanced tools.\nExplore loyalty marketing concepts and build strategies for customer retention.\n\nCourse Outline\nModule 1: Understanding Social Media Marketing\n– Master the fundamentals of social media marketing\n– Conduct a social media audit to assess your brand’s performance\n– Apply the SOSTAC® Marketing and RACE® Model for strategic planning\n– Explore trends and growth opportunities in the social media landscape \nModule 2: Content Marketing Essentials\n– Discover the impact of innovative content marketing strategies\n– Hone your copywriting skills and learn advanced techniques\n– Dive into video marketing and its role in modern campaigns\n– Develop content strategies aligned with customer personas and the Buyer’s Journey \nModule 3: Social Media Campaign Conceptualization\n– Differentiate between online and traditional media opportunities\n– Strategically select channels\, formats\, and ad placements\n– Create compelling ad creatives and overcome online advertising challenges \nModule 4: Facebook and Instagram Marketing\n– Optimize profiles for business success on Facebook and Instagram\n– Leverage audience analytics to refine ad performance\n– Maximize Return on Ads Spent (ROAS) with targeted strategies \nModule 5: LinkedIn and TikTok Marketing \n– Explore LinkedIn for professional engagement and lead generation\n– Harness TikTok’s unique format for creative\, viral marketing campaigns\n– Analyze trends and adapt strategies for diverse audiences \nModule 6: Analytics and Data-Driven Strategies\n– Utilize Facebook Insights and platform analytics effectively\n– Calculate and optimize Return on Ads Spent (ROAS)\n– Conduct competitor analysis to sharpen your campaigns\n– Refine strategies with actionable data insights \nModule 7: AI Tools for Social Media Marketing\n– Discover AI-driven tools for customer engagement and ROI improvement\n– Learn how to integrate AI into marketing strategies for greater impact\n– Stay ahead with continuous learning and AI adaptations
URL:https://www.excelacademy.my/event/hrd-corp-claimable-introduction-to-ai-tools-prompt-smarter-for-higher-productivity-6/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:SEO & SEM,Social Media Marketing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/JUL2026_SocialMedia.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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