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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.18.2//NONSGML v1.0//EN
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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20261110T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261111T170000
DTSTAMP:20260925T073111Z
CREATED:20260115T033701Z
LAST-MODIFIED:20260925T073111Z
UID:14362-1794301200-1794416400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure Link \nDigital Marketing Masterclass is a practical training programme designed to help participants plan\, execute and improve digital marketing campaigns across social media\, email\, search engines\, websites and content platforms. \nThrough hands-on exercises and real-world examples\, participants will learn how to develop stronger digital strategies\, improve campaign performance\, optimise websites and landing pages\, create engaging content and use AI tools to support marketing productivity. \nThe programme is suitable for both B2C and B2B environments and focuses on helping participants turn digital marketing knowledge into practical actions. By the end of this Digital Marketing Masterclass\, participants will have a clearer understanding of how to attract audiences\, improve engagement and generate measurable marketing results. \nWhat Will You Learn in This Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nWhy Attend This Digital Marketing Masterclass?\nThis Digital Marketing Masterclass is designed for professionals who want a practical understanding of how different digital marketing channels work together to support business growth. \nRather than treating social media\, SEO\, email marketing\, websites and content as separate activities\, participants will explore how these channels can form part of a coordinated digital strategy. The programme focuses on practical techniques that can be applied to campaign planning\, audience targeting\, website optimisation\, content development and performance measurement. \nParticipants will also explore how AI tools can support selected marketing activities such as brainstorming\, content creation\, campaign analysis and SEO improvement. The emphasis is on using AI to improve efficiency while maintaining human judgement when reviewing strategy\, messaging and campaign performance. The Digital Marketing Masterclass also helps participants connect strategy\, content\, advertising\, SEO and analytics into a more practical and coordinated approach to digital marketing. \nWho Should Attend?\nThis Digital Marketing Masterclass is suitable for marketing executives\, digital marketers\, social media teams\, business owners\, entrepreneurs\, sales professionals\, communications teams and employees responsible for managing online marketing activities. \nIt is especially useful for professionals who want to strengthen their understanding of multiple digital marketing channels rather than focusing on only one platform or tactic. \nNo advanced technical or programming knowledge is required. \nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials With AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies With AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI. \nFor more information about our training programmes\, visit Excel Academy Malaysia. 
URL:https://www.excelacademy.my/event/digital-marketing-masterclass-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing,Public training/course,Search Engine Optimization and Search Engine Marketing,SEO & SEM
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/NOV2026_DMM.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20261110T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261113T170000
DTSTAMP:20260914T024218Z
CREATED:20260115T033900Z
LAST-MODIFIED:20260914T024218Z
UID:14369-1794301200-1794589200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Professional
DESCRIPTION:Download The Course Brochure Link \n\nDigital Marketing Professional is a comprehensive four-day programme designed to build practical\, industry-relevant skills across the major areas of modern digital marketing. Participants will develop an integrated understanding of digital strategy\, AI-powered content creation\, social media marketing\, SEO\, paid advertising\, email automation\, website optimisation\, analytics and persuasive copywriting. \nThroughout the Digital Marketing Professional programme\, participants will combine strategic concepts with hands-on activities using modern AI and marketing tools such as ChatGPT\, Canva\, CapCut and automation platforms. These tools will be applied to real-world marketing activities including audience research\, content planning\, campaign creation\, keyword research\, analytics interpretation and workflow automation. \nRather than learning each digital channel in isolation\, participants will progressively build an end-to-end digital marketing strategy that connects audience insights\, content frameworks\, advertising structures\, SEO plans\, marketing funnels\, performance dashboards and automation workflows. By the end of this Digital Marketing Professional training\, participants will have developed a practical strategy and AI-enhanced automation blueprint that can be adapted for workplace implementation. \nWhat Will You Learn in This Digital Marketing Professional Programme?\nThis Digital Marketing Professional programme will help participants develop practical skills in: \n\nGrasp the fundamentals of digital marketing\, including key channels\, AI‐driven tools and audience behaviour.\nDevelop persona‐based\, data‐driven content tailored to different stages of the buyer’s journey.\nEstablish\, engage\, and grow audiences across leading social media platforms while leveraging paid campaigns.\nConduct keyword research\, optimize web pages\, and create impactful PPC and display campaigns for higher ROI.\nUtilize automation and A/B testing to optimize email marketing performance.\nDesign user-centric websites and improve conversion rates using A/B testing and performance metrics.\nSet up\, interpret and generate insights from Google Analytics 4 (GA4) reports to support data‐driven decisions.\nIntegrate multi-channel campaigns with clear objectives\, KPIs\, and actionable plans to drive business goals.\nAdopt the latest AI‐powered digital marketing tools\, trends and best practices to elevate marketing strategy and execution.\n\nWho Should Attend?\nThis Digital Marketing Professional programme is suitable for professionals who want to build a broader understanding of digital marketing and apply practical strategies across multiple channels. \nIt is particularly suitable for: \n\nMarketing executives and managers\nDigital marketing professionals\nSocial media and content teams\nBusiness owners and entrepreneurs\nSales and communications professionals\nE-commerce and website teams\nProfessionals involved in SEO\, paid advertising\, email marketing or analytics\nIndividuals who want to strengthen their digital marketing skills while learning how AI and automation can support campaign execution\n\nThe Digital Marketing Professional training is also suitable for participants who already have some exposure to digital marketing but want a more structured\, end-to-end approach that connects strategy\, content\, advertising\, analytics and automation. \nNo advanced programming knowledge is required. \nCourse Outline\nThe Digital Marketing Professional course outline progresses through ten core areas of digital marketing\, helping participants connect strategy\, content\, advertising\, analytics and automation into one integrated approach. \nModule 1: Introduction to Digital Marketing\n– Analyse the digital landscape to understand how channels\, audience behaviour\, and buyer\njourneys shape marketing decisions.\n– Use AI text generators to develop personas and journey maps that strengthen targeting and\npositioning.\n– Apply AI-driven insights to evaluate competitors and identify market gaps.\n– Build an AI Automation Platform workflow to automatically gather and summarise competitor\ndata.\n– Produce an Audience Intelligence Report as the foundation for strategic planning. \nModule 2: Content Marketing Essentials \n– Use AI text generators to design a content strategy aligned with personas\, topics\, and buyer-\njourney stages. \n– Apply AI design tools to quickly transform ideas into engaging visual assets.\n– Use an AI automation platform to efficiently repurpose and distribute content across multiple\nchannels.\n– Produce a Content Strategy Pack with defined content pillars\, a 30-day plan\, and a content\nfunnel ready for execution. \nModule 3: Social Media Marketing\n– Use AI tools to analyse platform roles\, behaviours and content opportunities.\n– Apply AI Design Tools and AI Video Editors to create impactful visuals and short‐form videos.\n– Use AI Text Generators to craft captions and engagement prompts aligned with brand voice.\n– Implement an AI Automation Platform workflow to schedule and publish content.\n– Produce a Social Media Channel Plan with platform goals and a consistent posting rhythm. \nModule 4: SEO (Search Engine Optimization)\n– Use AI tools to conduct keyword research\, classify search intent\, and identify optimisation\nopportunities.\n– Apply AI text generators to build SEO-friendly content outlines and topic clusters.\n– Use an AI automation platform to organise\, cluster\, and categorise keyword lists.\n– Produce an SEO Strategy Document including content mapping and optimisation plans. \nModule 5: Paid Search & Display Advertising\n– Use AI tools to develop relevant PPC and display advertising strategies.\n– Apply AI text generators and AI video editors to create high-performing ad assets.\n– Use an AI automation platform to monitor campaign performance and trigger optimisation\nalerts.\n– Produce a Paid Advertising Plan covering structure\, creative variations\, and bidding strategies. \nModule 6: Email Marketing & Campaign Automation\n– Use AI tools to design high-impact email sequences for acquisition\, engagement\, and reactivation.– Apply AI design tools to create branded and visually cohesive email templates.– Build an AI automation platform workflow to automate lead nurturing with AI-generated messages.– Produce an Email Funnel Map detailing segmentation\, messaging flow\, and automation triggers. \nModule 7: Website Optimization & E-Commerce\n– Use AI tools to assess website UX/UI performance and identify improvement opportunities.– Apply AI text generators to refine product descriptions and support conversion.– Use an AI automation platform to automate abandoned-cart recovery using personalised messages.– Produce a Website Conversion Strategy with UX enhancements and funnel optimisation. \nModule 8: Analytics With Google Analytics 4 (GA4)\n– Use AI tools to interpret GA4 metrics and highlight optimisation opportunities.– Apply AI text generators to turn raw analytics into actionable insights.– Build an AI automation platform workflow to generate automated weekly GA4 performance reports.– Produce a Measurement & Analytics Framework covering KPIs\, dashboards\, and reporting routines. \nModule 9: Copywriting Mastery\n– Use AI tools to apply proven copywriting formulas\, emotional triggers\, and messaging frameworks.– Apply AI text generators to create high-converting copy for different channels.– Use AI design tools to enhance copy with strong visual components.– Implement an AI automation platform workflow to produce multi-platform variations from a single message.– Produce a Brand Messaging Guide with tone\, templates\, and channel-specific structures. \nModule 10: Digital Marketing Strategy\n– Consolidate the skills developed throughout the Digital Marketing Professional programme into one cohesive digital marketing strategy. \n– Apply AI text generators to structure the strategy\, refine objectives\, and align tactics.– Use AI to analyse risks\, opportunities\, and resource requirements.– Build an AI automation platform workflow integrating lead capture\, content distribution\, nurturing\, and reporting.– Produce a Full Integrated Digital Marketing Strategy & Automation Blueprint ready for deployment. \nBy completing the Digital Marketing Professional programme\, participants will be better prepared to plan\, execute\, measure and improve integrated digital marketing campaigns using both established marketing techniques and modern AI-assisted tools. \nThe Digital Marketing Professional training provides participants with a practical framework for turning digital marketing plans into measurable campaigns supported by modern AI and automation tools. \n\n\n\n\n\nFor more information about our training programmes\, visit Excel Academy Malaysia.  
URL:https://www.excelacademy.my/event/digital-marketing-professional/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Certified Digital Marketing Professional,Digital Marketing,Search Engine Optimization and Search Engine Marketing,SEO & SEM
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/NOV2026_DMP.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20261125T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261125T170000
DTSTAMP:20260914T071606Z
CREATED:20260115T035655Z
LAST-MODIFIED:20260914T071606Z
UID:14384-1795597200-1795626000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT and AI Tools: Content Creation and Marketing
DESCRIPTION:Download The Course Brochure \nChatGPT and AI Tools are transforming the way professionals create content\, manage digital marketing campaigns and improve productivity. This training is designed to help participants understand how to use AI more strategically across different stages of the marketing process\, from idea generation and research to content creation\, campaign optimisation and performance review. \nParticipants will learn how to harness the capabilities of ChatGPT\, Gemini\, Microsoft Copilot and other AI platforms to support brainstorming\, copywriting\, social media planning\, SEO\, campaign development and everyday marketing tasks. Rather than using AI only for quick answers\, the programme focuses on building a more structured workflow that helps participants produce clearer\, more relevant and more effective marketing content. \nThrough practical exercises\, case studies and real-world examples\, participants will explore how ChatGPT and AI Tools can be applied to improve creativity\, streamline repetitive tasks and support better marketing decisions. The programme also encourages participants to review and refine AI-generated outputs to ensure that content remains accurate\, suitable for the target audience and aligned with campaign objectives. \nBy the end of the training\, participants will have a stronger understanding of how to integrate ChatGPT and AI Tools into their marketing workflows to improve efficiency\, strengthen content quality and support measurable digital marketing results. \nWhat will you learn in this ChatGPT And AI Tools: Content Creation And Marketing?\n\nGain insights into AI trends and their impact on content marketing strategies.\nLearn to use AI tools for brainstorming\, content ideation\, and creation.\nEnhance productivity with AI-powered tools for social media\, analytics\, and copywriting.\nUnderstand how to optimize campaigns with AI insights and troubleshoot for better\nperformance.\nExplore the practical application of AI tools to improve creativity and efficiency in digital\nmarketing campaigns.\n\nWhy Attend This ChatGPT and AI Tools Training?\nThis ChatGPT and AI Tools training is designed for professionals who want to use AI more effectively for content creation\, digital marketing and everyday campaign work. \nParticipants will explore how AI can support different stages of the marketing process\, from brainstorming ideas and writing content to analysing performance and improving campaign decisions. Instead of using AI only for quick text generation\, the programme shows how tools such as ChatGPT\, Gemini and Microsoft Copilot can support a more structured and productive marketing workflow. \nThe training also helps participants understand how to review AI-generated content before using it professionally. This includes checking accuracy\, improving tone\, refining messaging and making sure the final output is suitable for the intended audience and platform. \nBy applying ChatGPT and AI Tools to practical marketing activities\, participants can save time on repetitive tasks\, generate more ideas and improve the consistency of their content creation process. \nWho Should Attend?\nThis programme is suitable for: \n\nMarketing executives and managers\nDigital marketing professionals\nSocial media teams\nContent creators and copywriters\nBusiness owners and entrepreneurs\nSales and communications teams\nProfessionals responsible for online campaigns or website content\n\nIt is especially useful for participants who already have some exposure to AI tools but want to use them more confidently and systematically in their work. \nNo programming or advanced technical knowledge is required. \nPractical Applications of ChatGPT and AI Tools\nDuring the programme\, participants will explore practical applications such as content ideation\, social media copywriting\, SEO support\, website optimisation\, campaign analysis and creative planning. \nThe objective is to help participants build a practical workflow where AI supports their decision-making and content production while human review remains an important part of the process. \nCourse Outline\nModule 1: Digital Trends and AI Overview\nExplore the pillars of digital marketing and AI integration\nAnalyze Malaysia’s 2024 digital trends and market demand\nUse industry tools for research and data-driven decision-making \nModule 2: AI In Content Marketing\n– Leverage AI for content ideation\, planning\, and creation\n– Craft engaging marketing content using AI-generated insights\n– Prompt structure and format for writing and scripting \nModule 3: AI In Analytics and Website Optimization\n– Utilize Google Analytics 4 and Search Console for performance tracking\n– Optimize SEO with AI-suggested keywords\, title & description\n– How to use AI to analyze\, plan and improve your website traffic \nModule 4: AI In Social Media Marketing\n– Use AI-powered tools like Meta Advantage+ to improve campaigns\n– Learn strategies for setting up\, monitoring\, and optimizing social campaigns\n– Troubleshoot and enhance campaign performance using AI insights \nModule 5: Productivity and Creativity With AI\n– Explore AI tools for voice cloning\, avatar creation\, and proposal writing\n– Evaluate the strengths and limitations of various AI tools for marketing\n– Using AI to enhance images and design for your marketing campaign \nFor more information about our training programmes\, visit Excel Academy Malaysia.
URL:https://www.excelacademy.my/event/chatgpt-and-ai-tools-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing,ChatGPT,Digital Marketing,Marketing,Public training/course,Search Engine Optimization and Search Engine Marketing,SEO & SEM
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/NOV2026_ChatGPTAITools.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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