BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Asia/Kuala_Lumpur
BEGIN:STANDARD
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
TZNAME:+08
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20260707T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260708T170000
DTSTAMP:20260419T212208
CREATED:20260115T030726Z
LAST-MODIFIED:20260410T024652Z
UID:14273-1783414800-1783530000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure Link \nThe Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns\,\noptimize websites\, and leverage AI tools for improved online presence and conversions. This hands-on\nprogram covers key digital marketing strategies\, including social media\, email marketing\, SEO\, and\ncontent creation\, tailored for B2C and B2B industries. Through real-world case studies and practical\nexercises\, participants will gain actionable insights to drive measurable results in today’s dynamic\ndigital landscape. \nWhat will you learn in this Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials with AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies with AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing-17/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing,Marketing,Search Engine Optimization and Search Engine Marketing,SEO & SEM
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/JUL2026_DMM.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20260722T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260722T170000
DTSTAMP:20260419T212208
CREATED:20260115T031204Z
LAST-MODIFIED:20260410T031017Z
UID:14289-1784710800-1784739600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT and AI Tools: Content Creation and Marketing
DESCRIPTION:Download The Course Brochure Link \nThis training empowers participants to harness the potential of ChatGPT\, Gemini\, Co-Pilot and other AI\ntools for effective content creation and digital marketing. It provides a comprehensive understanding\nof leveraging AI to brainstorm ideas\, create impactful campaigns\, optimize performance\, and boost\nproductivity. With a focus on real-world applications\, participants will explore case studies\, master AI-powered\nstrategies\, and learn how to seamlessly integrate these tools into their marketing workflows to\nachieve measurable results. \nWhat will you learn in this ChatGPT And AI Tools: Content Creation And Marketing?\n\nGain insights into AI trends and their impact on content marketing strategies.\nLearn to use AI tools for brainstorming\, content ideation\, and creation.\nEnhance productivity with AI-powered tools for social media\, analytics\, and copywriting.\nUnderstand how to optimize campaigns with AI insights and troubleshoot for better\nperformance.\nExplore the practical application of AI tools to improve creativity and efficiency in digital\nmarketing campaigns.\n\nCourse Outline\nModule 1: Digital Trends and AI Overview\nExplore the pillars of digital marketing and AI integration\nAnalyze Malaysia’s 2024 digital trends and market demand\nUse industry tools for research and data-driven decision-making \nModule 2: AI In Content Marketing\n– Leverage AI for content ideation\, planning\, and creation\n– Craft engaging marketing content using AI-generated insights\n– Prompt structure and format for writing and scripting \nModule 3: AI In Analytics and Website Optimization\n– Utilize Google Analytics 4 and Search Console for performance tracking\n– Optimize SEO with AI-suggested keywords\, title & description\n– How to use AI to analyze\, plan and improve your website traffic \nModule 4: AI In Social Media Marketing\n– Use AI-powered tools like Meta Advantage+ to improve campaigns\n– Learn strategies for setting up\, monitoring\, and optimizing social campaigns\n– Troubleshoot and enhance campaign performance using AI insights \nModule 5: Productivity and Creativity With AI\n– Explore AI tools for voice cloning\, avatar creation\, and proposal writing\n– Evaluate the strengths and limitations of various AI tools for marketing\n– Using AI to enhance images and design for your marketing campaign
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-professional-11/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing,ChatGPT,Digital Marketing,Marketing,Public training/course,Sales,Search Engine Optimization and Search Engine Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/JUL2026_ChatGPTAITools-ezgif.com-png-to-webp-converter-1024x1024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
END:VCALENDAR