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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.15.20//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20260804T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260805T170000
DTSTAMP:20260613T210515
CREATED:20260115T031249Z
LAST-MODIFIED:20260410T031324Z
UID:14292-1785834000-1785949200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure Link \nThe Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns\,\noptimize websites\, and leverage AI tools for improved online presence and conversions. This hands-on\nprogram covers key digital marketing strategies\, including social media\, email marketing\, SEO\, and\ncontent creation\, tailored for B2C and B2B industries. Through real-world case studies and practical\nexercises\, participants will gain actionable insights to drive measurable results in today’s dynamic\ndigital landscape. \nWhat will you learn in this Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials with AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies with AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-ai-bootcamp-optimizing-your-design-13/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Certified Digital Marketing Professional,Digital Marketing,Marketing,Search Engine Optimization and Search Engine Marketing,SEO & SEM
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20260813T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260814T170000
DTSTAMP:20260613T210515
CREATED:20260115T031637Z
LAST-MODIFIED:20260410T034734Z
UID:14301-1786611600-1786726800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Short Form Video Mastery : Mobile Marketing Success
DESCRIPTION:Download The Course Brochure Link \nIn today’s fast-moving digital world\, short-form video is one of the most powerful tools for engaging\naudiences and driving business visibility. This 2-day interactive workshop is designed to help corporate\nstaff master the art of creating impactful short videos using only their mobile phones and the CapCut\napp. Participants will learn how to plan\, film\, and edit professional-quality videos that align with\ncorporate branding\, marketing campaigns\, and storytelling goals. \nWhat will you learn in this Short Form Video Mastery : Mobile Marketing Success?\n\nUnderstand the importance of short-form video in modern marketing and communication.\nMaster the basic composition and techniques of videography for various subjects.\nApply storytelling techniques to create engaging video content.\nEdit and enhance videos using CapCut features such as transitions\, effects\, captions\, and\naudio.\nBeing comfortable and confident in front of the camera.\nCreate a complete short-form video from concept to final edit.\nPractice hands-on exercises to reinforce their learning and creativity.\nCollaborate in teams to produce creative\, brand-relevant video content.\n\nCourse Outline\nModule 1: The Power of Short-Form Video In Digital Marketing\n– Participants will increase their awareness on the importance of short-form videos and their\nrole in digital marketing.\n– Participants will understand current trends in short-form video content creation across various\nplatforms.\n– Participants will be able to identify popular video formats\, styles\, and topics that drive\nengagement. \nModule 2: Composition\, Angles\, and Camera Movement\n– Participants will learn the basic principles of visual composition for mobile video.\n– Participants will understand the impact of camera angles and movement on storytelling and\naudience perception.\n– Participants will have the chance to practice techniques for achieving dynamic shots and\nvisual storytelling through camera movement. \nModule 3: Storytelling & Content Strategy\n– Participants will learn how to use storytelling frameworks usch as hook-message-CTA.\n– Participants will understand how to align content strategy with corporate goals and audience\nneeds.\n– Participants will understand how to effectively convey messages\, emotions\, and themes\nthrough visual storytelling. \nModule 4: Introduction to CapCut App\n– Participants will learn how to use filters\, transitions\, and music to make videos engaging.\n– Participants will understand how pacing and rhythm influence audience attention.\n– Participants will be able to edit creatively while maintaining a professional look.\n– Participants will understand how to optimize the time for shooting and editing by using simple\nshort cuts. \nModule 5: Creativity In Editing\n– Participants will master a few advanced editing techniques in Capcut\, including multi-layer\nediting\, speed adjustments and green screen effect.\n– Participants will explore creative ways to enhance storytelling and visual appeal through\nadvanced editing features.\n– Participants will gain confidence in tackling complex editing challenges and pushing the\nboundaries of creativity using Capcut’s advanced editing capabilities. \nModule 6: Visual & Special Effects In Editing\n– Participants will learn how to apply special effects such as keyframing\, overlays\, and text\nanimations.\n– Participants will understand how special effects like masking can enhance storytelling.\n– Participants will be able to integrate visual and sound effects to make their videos more\nimpactful. \nModule 7: Social Media Marketing Hacks\n– Participants will understand how to plan and schedule their video posts.\n– Participants will understand strategies for increasing reach and visibility through captions\,\nhashtags\, and timing.\n– Participants will save time in searching for free useful resources online. \nModule 8: Group Presentation & Reviews\n– Participants will learn how to collaborate in teams to produce short-form video projects.\n– Participants will be able to receive constructive feedbacks and identify areas for improvement\nin future video projects.\n– Participants will get inspired too by listening and learning from others’ feedbacks. This can also\nhelp to boost one’s confidence in creating better videos.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-data-analytics-and-visualization-with-ai-tools-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Marketing,Video Editing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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