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DTSTART;TZID=Asia/Kuala_Lumpur:20230411T090000
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DTSTAMP:20230103T070246Z
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SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Digital Marketing Masterclass training allows the participants to learn and master effective online marketing strategies\, ranging from learning to plan\, set up\, monitor and optimize a marketing campaign that leads to achieving the marketing goals. In this Digital Marketing Masterclass\, the participants will also get a chance to learn the proven framework and formula for managing their social media and Google ads campaigns. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. This Digital Marketing Masterclass training is more than a theory\, the trainer will cover case studies\, best practices\, and the do’s and don’ts to make it practical\, easy to understand\, and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass Training?\n\nUnderstand the principles of digital marketing and the tools. Leverage them to grow your presence\, positioning and revenue online.\nUtilize the latest Facebook Ads campaign strategies to improve your marketing results and performance.\nLearn how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industries.\nLearn how to create engaging copies\, images or videos for social media and Search Engine campaigns.\nHow to build authority\, brand\, and positioning as the go-to expert on social media with content marketing.\n\nCourse Outline\nDAY 1 PRINCIPLES OF DIGITAL MARKETING \n\nOverview of an effective digital marketing strategy\nUnderstand the pillars of digital marketing\nIdentifying customer online behavioral journey\nOnline competitor research and analysis\nConcept and important terms for digital marketing\nMalaysian behavioral trends online\n\nFACEBOOK MARKETING \n\nFacebook Ads campaign structure Overview\nFacebook Account Manager & Business Manager Overview\nCampaign setup best practices\nCustom Audience and Lookalike audience overview and strategy\nCopywriting for Ads\nCampaign monitoring and optimization\nFacebook ads policy and guidelines overview\nAds analysis and measuring your campaign\nFacebook pixel and event measurement overview\n\nWEBSITE AND LANDING PAGE OPTIMIZATION \n\nHow to build a beginner-friendly site easily\nDifferences between a website and a landing page\nWebsite ideas and structure setup\nWebsite optimization best practices\nTools and tips for building a modern website without experience\nWebsite pro tips and strategies that will help you save costs and generate leads\nLead generation forms integration and setup for maximum conversion\n\nDAY 2 CONTENT MARKETING \n\nIntroduction to content marketing and its application.\nLearn different types of content to build brand\, positioning and authority.\nContent research\, ideation\, and planning strategy\nSet up and manage your content calendar effectively.\nHow TO measure your content marketing goals\nShort video – Reels video creation tutorial\n\nGOOGLE ADS MARKETING \n\nUnderstand Google Ads campaign structure.\nLearn different types of Google Ads objectives for your campaign goals.\nKeyword research analysis and preparation.\nGoogle ads campaign setup walkthrough and best practices.\nMonitor and optimise your Google Ads campaign.\nHow to measure your Google ads campaign.\n\nSEARCH ENGINE OPTIMIZATION \n\nHow to optimize your website for better ranking on Google.\nUnderstanding technical SEO.\nKeyword research and optimization for better ranking.\nOff-page SEO methods and strategies.\nAuditing your website before implementing SEO.\nUnderstand how Search Engine works in most cases.\nGetting in touch with Google’s latest update on the algorithm.\nRecommended tools to help measure your site performance and progress. Measuring your SEO effort with Google Analytics and Google Analytics\n\nFor more information about our Digital Marketing Masterclass\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  Check out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-april-2023/
LOCATION:Selangor
CATEGORIES:Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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