BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.16.5.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Asia/Kuala_Lumpur
BEGIN:STANDARD
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
TZNAME:+08
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20261210T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261211T170000
DTSTAMP:20260820T035848Z
CREATED:20260714T061424Z
LAST-MODIFIED:20260820T035848Z
UID:14815-1796893200-1797008400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - THE B.R.I.D.G.E METHOD: AI Powered Content Marketing
DESCRIPTION:Download The Course Brochure Link \n\nThis two-day interactive program equips participants with the practical skills to plan\, create\, review\, and improve marketing content using a structured\, campaign-based workflowWith a focus on utilizing tool-flexible AI writing\, research\, and content-planning platforms\, the session is tailored for marketers and business professionals who want to move beyond random content creation into a repeatable\, strategic process \nThrough hands-on application\, including the completion of an individual Core Campaign Pack of seven deliverables\, participants will gain firsthand experience on how AI can identify customer pain points\, spark creative hooks\, and simplify the overall content development process By the end of the session\, participants will gain the practical skills and a governance-first mindset to integrate AI into their professional marketing routines — turning AI into a trusted productivity partner that ensures content remains accurate\, on-brand\, and compliant \n\nWhat will you learn in this THE B.R.I.D.G.E METHOD: AI Powered Content Marketing?\n\nUnderstand how AI is changing content marketing\, social media execution and campaign\nplanning\nApply the B.R.I.D.G.E. Framework to plan and create product or service marketing campaigns\nPrepare a clear\, measurable campaign brief before creating content\nUse AI to identify customer pain points\, buy motivations\, objections\, FAQs and content opportunities\nDevelop content pillars\, campaign angles\, hooks and post ideas\nCreate AI-assisted captions\, headlines\, CTAs\, ad copy and enquiry messages\, and improve\nweak AI output\nPlan visual content\, carousel posts and short-form video scripts at concept level\nAdapt content for Facebook\, Instagram\, TikTok\, LinkedIn\, WhatsApp and other relevant platforms\nReview AI-generated content for accuracy\, brand voice\, claims\, privacy and compliance —\nincluding Malaysia-specific rules\nBuild a 30-day content calendar and prepare handover-ready paid-social copy\nEvaluate content using platform-level metrics and identify improvement actions\n\nCourse Outline\nModule 1: AI Content Marketing Landscape\, The B.R.I.D.G.E. Framework & The Governance-First Mindset\n– How AI is changing the marketing industry\n– Core philosophy of the course \nModule 2: Brief the Campaign\n– Defining clear campaign objectives\n– Identifying the target audience \nModule 3: Research Audience\, Offer\, Competitor & Platform Signals\n– Using AI for deep audience research\n– Identifying customer pain points\n– Analysing competitor patterns \nModule 4: Ideate Content Pillars\, Hooks & Campaign Angles\n– Developing content pillars\n– Crafting hooks & campaign angles\n– Building the creative foundation \nModule 5: Develop AI-Assisted Copy\, CTAs & Enquiry Messages\n– Writing effective AI prompts\n– Improving AI-generated text\n– Copy for CTAs & WhatsApp enquiries across platforms \nModule 6: Develop Visual & Short-Form Video Concepts (Planning Level)\n– Planning scripts & storyboards\n– Formats for Reels & TikTok\n– Static post planning \nModule 7: Govern Brand\, Accuracy\, Claims\, Privacy & Approval (Malaysia-Specific)\n– Reviewing content for accuracy\n– PDPA & MCMC compliance\n– Brand & legal approval process \nModule 8: Execute: 30-Day Calendar\, Repurposing\, Light Paid-Social Handover & Platform Review\n– Managing content rollout\n– Repurposing & paid-social handover\n– Evaluating success through metrics \nModule 9: Final Project — B.R.I.D.G.E. Content Campaign Pack & Assessment\n– Finalizing campaign deliverables\n– Post-course assessment
URL:https://www.excelacademy.my/event/hrd-corp-claimable-the-b-r-i-d-g-e-method-ai-powered-content-marketing-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing,Certified Digital Marketing Professional,Digital Marketing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/07/DEC2026_BRIDGE-1.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
END:VEVENT
END:VCALENDAR