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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.18.3.1//NONSGML v1.0//EN
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X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20261208T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261209T170000
DTSTAMP:20260914T021822Z
CREATED:20260115T035842Z
LAST-MODIFIED:20260914T021822Z
UID:14390-1796720400-1796835600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure Link \nDigital Marketing Masterclass is a practical training programme designed to help participants plan\, execute and improve digital marketing campaigns across social media\, email\, search engines\, websites and content platforms. \nThrough hands-on exercises and real-world examples\, participants will learn how to develop stronger digital strategies\, improve campaign performance\, optimise websites and landing pages\, create engaging content and use AI tools to support marketing productivity. \nThe programme is suitable for both B2C and B2B environments and focuses on helping participants turn digital marketing knowledge into practical actions. By the end of this Digital Marketing Masterclass\, participants will have a clearer understanding of how to attract audiences\, improve engagement and generate measurable marketing results. \nWhat Will You Learn in This Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nWhy Attend This Digital Marketing Masterclass?\nThis Digital Marketing Masterclass is designed for professionals who want a practical understanding of how different digital marketing channels work together to support business growth. \nRather than treating social media\, SEO\, email marketing\, websites and content as separate activities\, participants will explore how these channels can form part of a coordinated digital strategy. The programme focuses on practical techniques that can be applied to campaign planning\, audience targeting\, website optimisation\, content development and performance measurement. \nParticipants will also explore how AI tools can support selected marketing activities such as brainstorming\, content creation\, campaign analysis and SEO improvement. The emphasis is on using AI to improve efficiency while maintaining human judgement when reviewing strategy\, messaging and campaign performance. The Digital Marketing Masterclass also helps participants connect strategy\, content\, advertising\, SEO and analytics into a more practical and coordinated approach to digital marketing. \nWho Should Attend?\nThis Digital Marketing Masterclass is suitable for marketing executives\, digital marketers\, social media teams\, business owners\, entrepreneurs\, sales professionals\, communications teams and employees responsible for managing online marketing activities. \nIt is especially useful for professionals who want to strengthen their understanding of multiple digital marketing channels rather than focusing on only one platform or tactic. \nNo advanced technical or programming knowledge is required. \nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials With AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies With AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI. \nFor more information about our training programmes\, visit Excel Academy Malaysia. 
URL:https://www.excelacademy.my/event/digital-marketing-masterclass-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing,Marketing,Search Engine Optimization and Search Engine Marketing,SEO & SEM
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20261210T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261211T170000
DTSTAMP:20260928T091723Z
CREATED:20260714T061424Z
LAST-MODIFIED:20260928T091723Z
UID:14815-1796893200-1797008400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - THE B.R.I.D.G.E METHOD: AI Powered Content Marketing
DESCRIPTION:Download The Course Brochure Link \n\n\nAI Powered Content Marketing through the B.R.I.D.G.E Method is a two-day interactive programme designed to help marketers and business professionals plan\, create\, review and improve marketing content using a structured\, campaign-based workflow. Rather than relying on random content generation\, participants will learn how to develop a more organised and repeatable approach to digital marketing with the support of AI. \nThe programme introduces practical ways to use flexible AI writing\, research and content-planning tools throughout different stages of the marketing process. Participants will explore audience research\, customer pain points\, campaign planning\, content pillars\, creative angles\, hooks\, captions\, calls-to-action\, visual concepts and short-form video planning. \nThrough hands-on activities\, participants will complete an individual Core Campaign Pack consisting of seven practical deliverables. These exercises demonstrate how AI Powered Content Marketing can support idea generation\, campaign development and content production while maintaining accuracy\, brand consistency and appropriate human review. \nBy the end of this AI Powered Content Marketing programme\, participants will have a clearer understanding of how to integrate AI into their marketing workflows and use it as a productivity tool while ensuring that marketing content remains relevant\, accurate\, on-brand and aligned with campaign objectives. \n\nWhat will you learn in this THE B.R.I.D.G.E METHOD: AI Powered Content Marketing?\nThis AI Powered Content Marketing programme will help participants develop these practical skills: \n\nUnderstand how AI is changing content marketing\, social media execution and campaign\nplanning\nApply the B.R.I.D.G.E. Framework to plan and create product or service marketing campaigns\nPrepare a clear\, measurable campaign brief before creating content\nUse AI to identify customer pain points\, buy motivations\, objections\, FAQs and content opportunities\nDevelop content pillars\, campaign angles\, hooks and post ideas\nCreate AI-assisted captions\, headlines\, CTAs\, ad copy and enquiry messages\, and improve\nweak AI output\nPlan visual content\, carousel posts and short-form video scripts at concept level\nAdapt content for Facebook\, Instagram\, TikTok\, LinkedIn\, WhatsApp and other relevant platforms\nReview AI-generated content for accuracy\, brand voice\, claims\, privacy and compliance —\nincluding Malaysia-specific rules\nBuild a 30-day content calendar and prepare handover-ready paid-social copy\nEvaluate content using platform-level metrics and identify improvement actions\n\nWhy Attend This AI Powered Content Marketing Training?\nThis AI Powered Content Marketing training is designed for professionals who want to move beyond basic AI prompting and apply AI within a more structured marketing process. Participants will learn how to connect campaign objectives\, audience insights\, customer needs and content ideas before moving into execution. \nThe B.R.I.D.G.E Method provides a practical framework for organising marketing activities from research and planning through to content creation\, governance and performance review. Participants will also learn why AI-generated content should be reviewed for accuracy\, brand voice\, privacy\, claims and compliance before it is published. \nBy combining marketing strategy with AI-assisted workflows\, the AI Powered Content Marketing programme helps participants improve productivity without removing the need for human judgement\, creativity and accountability. \nCourse Outline\nModule 1: AI Content Marketing Landscape\, The B.R.I.D.G.E. Framework & The Governance-First Mindset\n– How AI is changing the marketing industry\n– Core philosophy of the course \nModule 2: Brief the Campaign\n– Defining clear campaign objectives\n– Identifying the target audience \nModule 3: Research Audience\, Offer\, Competitor & Platform Signals\n– Using AI for deep audience research\n– Identifying customer pain points\n– Analysing competitor patterns \nModule 4: Ideate Content Pillars\, Hooks & Campaign Angles\n– Developing content pillars\n– Crafting hooks & campaign angles\n– Building the creative foundation \nModule 5: Develop AI-Assisted Copy\, CTAs & Enquiry Messages\n– Writing effective AI prompts\n– Improving AI-generated text\n– Copy for CTAs & WhatsApp enquiries across platforms \nModule 6: Develop Visual & Short-Form Video Concepts (Planning Level)\n– Planning scripts & storyboards\n– Formats for Reels & TikTok\n– Static post planning \nModule 7: Govern Brand\, Accuracy\, Claims\, Privacy & Approval (Malaysia-Specific)\n– Reviewing content for accuracy\n– PDPA & MCMC compliance\n– Brand & legal approval process \nModule 8: Execute: 30-Day Calendar\, Repurposing\, Light Paid-Social Handover & Platform Review\n– Managing content rollout\n– Repurposing & paid-social handover\n– Evaluating success through metrics \nModule 9: Final Project — B.R.I.D.G.E. Content Campaign Pack & Assessment\n– Finalizing campaign deliverables\n– Post-course assessment \nFor more information about our training programmes\, visit Excel Academy Malaysia. 
URL:https://www.excelacademy.my/event/ai-powered-content-marketing-4/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing,Certified Digital Marketing Professional,Digital Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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