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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.16.5.1//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20261006T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261007T170000
DTSTAMP:20260410T063933Z
CREATED:20260115T032752Z
LAST-MODIFIED:20260410T063933Z
UID:14329-1791277200-1791392400@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure Link \nThe Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns\,\noptimize websites\, and leverage AI tools for improved online presence and conversions. This hands-on\nprogram covers key digital marketing strategies\, including social media\, email marketing\, SEO\, and\ncontent creation\, tailored for B2C and B2B industries. Through real-world case studies and practical\nexercises\, participants will gain actionable insights to drive measurable results in today’s dynamic\ndigital landscape. \nWhat will you learn in this Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials With AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies With AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-microsoft-excel-intermediate-and-advanced-level-with-ai-tools-10/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing,Search Engine Optimization and Search Engine Marketing,SEO & SEM
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20261027T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261028T170000
DTSTAMP:20260818T081923Z
CREATED:20260714T021638Z
LAST-MODIFIED:20260818T081923Z
UID:14809-1793091600-1793206800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - THE B.R.I.D.G.E METHOD: AI Powered Content Marketing
DESCRIPTION:Download The Course Brochure Link \n\nThis two-day interactive program equips participants with the practical skills to plan\, create\, review\, and improve marketing content using a structured\, campaign-based workflowWith a focus on utilizing tool-flexible AI writing\, research\, and content-planning platforms\, the session is tailored for marketers and business professionals who want to move beyond random content creation into a repeatable\, strategic process \nThrough hands-on application\, including the completion of an individual Core Campaign Pack of seven deliverables\, participants will gain firsthand experience on how AI can identify customer pain points\, spark creative hooks\, and simplify the overall content development process By the end of the session\, participants will gain the practical skills and a governance-first mindset to integrate AI into their professional marketing routines — turning AI into a trusted productivity partner that ensures content remains accurate\, on-brand\, and compliant \n\nWhat will you learn in this THE B.R.I.D.G.E METHOD: AI Powered Content Marketing?\n\nUnderstand how AI is changing content marketing\, social media execution and campaign\nplanning\nApply the B.R.I.D.G.E. Framework to plan and create product or service marketing campaigns\nPrepare a clear\, measurable campaign brief before creating content\nUse AI to identify customer pain points\, buy motivations\, objections\, FAQs and content opportunities\nDevelop content pillars\, campaign angles\, hooks and post ideas\nCreate AI-assisted captions\, headlines\, CTAs\, ad copy and enquiry messages\, and improve\nweak AI output\nPlan visual content\, carousel posts and short-form video scripts at concept level\nAdapt content for Facebook\, Instagram\, TikTok\, LinkedIn\, WhatsApp and other relevant platforms\nReview AI-generated content for accuracy\, brand voice\, claims\, privacy and compliance —\nincluding Malaysia-specific rules\nBuild a 30-day content calendar and prepare handover-ready paid-social copy\nEvaluate content using platform-level metrics and identify improvement actions\n\nCourse Outline\nModule 1: AI Content Marketing Landscape\, The B.R.I.D.G.E. Framework & The Governance-First Mindset\n– How AI is changing the marketing industry\n– Core philosophy of the course \nModule 2: Brief the Campaign\n– Defining clear campaign objectives\n– Identifying the target audience \nModule 3: Research Audience\, Offer\, Competitor & Platform Signals\n– Using AI for deep audience research\n– Identifying customer pain points\n– Analysing competitor patterns \nModule 4: Ideate Content Pillars\, Hooks & Campaign Angles\n– Developing content pillars\n– Crafting hooks & campaign angles\n– Building the creative foundation \nModule 5: Develop AI-Assisted Copy\, CTAs & Enquiry Messages\n– Writing effective AI prompts\n– Improving AI-generated text\n– Copy for CTAs & WhatsApp enquiries across platforms \nModule 6: Develop Visual & Short-Form Video Concepts (Planning Level)\n– Planning scripts & storyboards\n– Formats for Reels & TikTok\n– Static post planning \nModule 7: Govern Brand\, Accuracy\, Claims\, Privacy & Approval (Malaysia-Specific)\n– Reviewing content for accuracy\n– PDPA & MCMC compliance\n– Brand & legal approval process \nModule 8: Execute: 30-Day Calendar\, Repurposing\, Light Paid-Social Handover & Platform Review\n– Managing content rollout\n– Repurposing & paid-social handover\n– Evaluating success through metrics \nModule 9: Final Project — B.R.I.D.G.E. Content Campaign Pack & Assessment\n– Finalizing campaign deliverables\n– Post-course assessment
URL:https://www.excelacademy.my/event/hrd-corp-claimable-the-b-r-i-d-g-e-method-ai-powered-content-marketing-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing,Certified Digital Marketing Professional,Digital Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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