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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.15.20//NONSGML v1.0//EN
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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20260505T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260506T170000
DTSTAMP:20260417T200515
CREATED:20260115T023306Z
LAST-MODIFIED:20260410T012526Z
UID:14452-1777971600-1778086800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure \nThe Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns\,\noptimize websites\, and leverage AI tools for improved online presence and conversions. This hands-on\nprogram covers key digital marketing strategies\, including social media\, email marketing\, SEO\, and\ncontent creation\, tailored for B2C and B2B industries. Through real-world case studies and practical\nexercises\, participants will gain actionable insights to drive measurable results in today’s dynamic\ndigital landscape. \nWhat will you learn in this Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials with AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies with AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-33/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2025/12/MAY2026_DMM-ezgif.com-png-to-webp-converter.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20260505T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260508T170000
DTSTAMP:20260417T200515
CREATED:20260115T023428Z
LAST-MODIFIED:20260410T013859Z
UID:14454-1777971600-1778259600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Professional
DESCRIPTION:Download The Course Brochure Link \nThis comprehensive four-day program delivers a complete\, industry-aligned digital marketing skillset\,\nblending strategy with hands-on practice across ten core modules including digital strategy\, AI powered\ncontent creation\, social media\, SEO\, paid advertising\, email automation\, website optimization\,\nanalytics\, and persuasive copywriting. Participants actively integrate modern AI tools like ChatGPT\,\nCanva\, CapCut\, and n8n to streamline real-world marketing tasks\, while progressively building a\ncustomized\, end-to-end digital marketing strategy complete with audience insights\, content\nframeworks\, ad structures\, SEO plans\, marketing funnels\, performance dashboards\, and an AI enhanced\nautomation blueprint ready for immediate implementation. \nWhat will you learn in this Digital Marketing Professional?\n\nGrasp the fundamentals of digital marketing\, including key channels\, AI‐driven tools and\naudience behaviour.\nDevelop persona‐based\, data‐driven content tailored to different stages of the buyer’s journey.\nEstablish\, engage\, and grow audiences across leading social media platforms while leveraging\npaid campaigns.\nConduct keyword research\, optimize web pages\, and create impactful PPC and display\ncampaigns for higher ROI.\nUtilize automation and A/B testing to optimize email marketing performance.\nDesign user-centric websites and improve conversion rates using A/B testing and\nperformance metrics.\nSet up\, interpret and generate insights from Google Analytics 4 (GA4) reports to support\ndata‐driven decisions.\nIntegrate multi-channel campaigns with clear objectives\, KPIs\, and actionable plans to drive\nbusiness goals.\nAdopt the latest AI‐powered digital marketing tools\, trends and best practices to elevate\nmarketing strategy and execution.\n\nCourse Outline\nModule 1: Introduction to Digital Marketing\n– Analyse the digital landscape to understand how channels\, audience behaviour\, and buyer\njourneys shape marketing decisions.\n– Use AI text generators to develop personas and journey maps that strengthen targeting and\npositioning.\n– Apply AI-driven insights to evaluate competitors and identify market gaps.\n– Build an AI Automation Platform workflow to automatically gather and summarise competitor\ndata.\n– Produce an Audience Intelligence Report as the foundation for strategic planning. \nModule 2: Content Marketing Essentials \n– Use AI text generators to design a content strategy aligned with personas\, topics\, and buyer-\njourney stages. \n– Apply AI design tools to quickly transform ideas into engaging visual assets.\n– Use an AI automation platform to efficiently repurpose and distribute content across multiple\nchannels.\n– Produce a Content Strategy Pack with defined content pillars\, a 30-day plan\, and a content\nfunnel ready for execution. \nModule 3: Social Media Marketing\n– Use AI tools to analyse platform roles\, behaviours and content opportunities.\n– Apply AI Design Tools and AI Video Editors to create impactful visuals and short‐form videos.\n– Use AI Text Generators to craft captions and engagement prompts aligned with brand voice.\n– Implement an AI Automation Platform workflow to schedule and publish content.\n– Produce a Social Media Channel Plan with platform goals and a consistent posting rhythm. \nModule 4: SEO (Search Engine Optimization)\n– Use AI tools to conduct keyword research\, classify search intent\, and identify optimisation\nopportunities.\n– Apply AI text generators to build SEO-friendly content outlines and topic clusters.\n– Use an AI automation platform to organise\, cluster\, and categorise keyword lists.\n– Produce an SEO Strategy Document including content mapping and optimisation plans. \nModule 5: Paid Search & Display Advertising\n– Use AI tools to develop relevant PPC and display advertising strategies.\n– Apply AI text generators and AI video editors to create high-performing ad assets.\n– Use an AI automation platform to monitor campaign performance and trigger optimisation\nalerts.\n– Produce a Paid Advertising Plan covering structure\, creative variations\, and bidding strategies. \nModule 6: Email Marketing & Campaign Automation\n– Use AI tools to design high-impact email sequences for acquisition\, engagement\, and\nreactivation.\n– Apply AI design tools to create branded and visually cohesive email templates.\n– Build an AI automation platform workflow to automate lead nurturing with AI-generated\nmessages.\n– Produce an Email Funnel Map detailing segmentation\, messaging flow\, and automation\ntriggers. \nModule 7: Website Optimization & E-Commerce\n– Use AI tools to assess website UX/UI performance and identify improvement opportunities.\n– Apply AI text generators to refine product descriptions and support conversion.\n– Use an AI automation platform to automate abandoned-cart recovery using personalised\nmessages.\n– Produce a Website Conversion Strategy with UX enhancements and funnel optimisation. \nModule 8 : Analytics With Google Analytics 4 (GA4)\n– Use AI tools to interpret GA4 metrics and highlight optimisation opportunities.\n– Apply AI text generators to turn raw analytics into actionable insights.\n– Build an AI automation platform workflow to generate automated weekly GA4 performance\nreports.\n– Produce a Measurement & Analytics Framework covering KPIs\, dashboards\, and reporting\nroutines. \nModule 9: Copywriting Mastery\n– Use AI tools to apply proven copywriting formulas\, emotional triggers\, and messaging\nframeworks.\n– Apply AI text generators to create high-converting copy for different channels.\n– Use AI design tools to enhance copy with strong visual components.\n– Implement an AI automation platform workflow to produce multi-platform variations from a\nsingle message.\n– Produce a Brand Messaging Guide with tone\, templates\, and channel-specific structures. \nModule 10 : Digital Marketing Strategy\n– Use AI tools to compile all strategic components into one cohesive strategy.\n– Apply AI text generators to structure the strategy\, refine objectives\, and align tactics.\n– Use AI to analyse risks\, opportunities\, and resource requirements.\n– Build an AI automation platform workflow integrating lead capture\, content distribution\,\nnurturing\, and reporting.\n– Produce a Full Integrated Digital Marketing Strategy & Automation Blueprint ready for\ndeployment.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-professional-10/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Certified Digital Marketing Professional,Digital Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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