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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART;TZID=Asia/Kuala_Lumpur:20230919T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230920T170000
DTSTAMP:20230830T064843Z
CREATED:20230830T064843Z
LAST-MODIFIED:20230830T064843Z
UID:9545-1695114000-1695229200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
DESCRIPTION:Learn how to rank faster and more effectively on Google. Get everything you need to know about search engine optimization\, master them and implement them on your website\, to start seeing consistent traffic coming to your site. Though SEO is not a rocket science\, most people find it difficult to implement because of various terminologies used\, updates and other misconceptions. This workshop serves as a purpose to help students who have no time to do their own research\, or a total beginner who’s not sure of where to start\, this course is for you. Students will be given case studies\, tools\, resources with several examples on how to implement effective SEO strategies with a clear step-by-step guide\, in the simplest and most effective manner. SEO is a must-know section for every business owner and marketer because it can help you drive consistent traffic 24/7\, generate qualified leads and save tons of your advertising cost. \n  \nWhat will you learn in this Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Training?\n• How to optimize your website for better search ranking\n• Leveraging SEO and Google Paid Ads to enhance your site’s traffic and leads\n• Learn to build SEO strategies for your company\, using tools and setup best practices\n• How to generate traffic consistently with SEO best practices setup\n• Learn how to setup your first Google Ads campaign\n• Learn how to analyze and measure your ads performance\n• Understand different ways to optimize your ads campaign \nCourse Outline\nFUNDAMENTAL OF SEO\n• What is SEO and how does it work?\n• Organic search vs paid search\n• Relationship between SEO and website optimization\n• Debunking SEO myth\n• 3 Core pillars of SEO\n• Measuring your SEO performance \nKEYWORD RESEARCH\n• Understanding keywords for SEO\n• Types of keywords and how to use them for your advantage\n• Understanding long-tailed vs short-tailed keywords\n• How to conduct keyword research\n• How to use Google keyword planner to conduct keyword research\n• Other recommended tools for keyword research\n• How to identify and prioritize your keywords \nCONTENT STRATEGIES FOR SEO \n• Understanding On-page SEO\n• List of On-Page SEO setup.\n• Ways to optimize your meta title and meta description\n• Understand URL structure impact on SEO\n• Using headings (H1-H6) for SEO\n• Optimizing images with keywords\n• Internal and external linking\n• Content writes up for SEO \nOFF-PAGE SEO STRATEGIES \n• Off-page SEO explained\n• List of Off-page SEO checklist\n• Understand link-building\n• Building backlinks strategies\n• How to identify competitor’s backlink\n• Best practices when it comes to link building \nTECHNICAL SEO \n• Strategies to improve your website performance\n• List of technical SEO setup\n• Understand Google Search Console\n• Understand Google Analytics\n• Identify duplicate content and how to fix it\n• Optimizing Google business profile \nFUNDAMENTAL OF GOOGLE ADS \n• Why Google Ads and how does it work\n• Understand Google Ads campaign structure\n• Learn about different types of Google Ads objectives\n• Understand how your ads will be triggered\n• Understand keywords match type\n• Understand types of ads extension and the purpose \n  \nGOOGLE ADS OPTIMIZATION STRATEGIES\n• Conduct keywords research using free tools\n• Ad group and keywords setup\n• How to write powerful copy for your Google Ads\n• Bidding strategies\n• How to optimize your campaign with search term\n• How to optimize your campaign with negative search\n• Measure your Google Ads campaign performance
URL:https://www.excelacademy.my/event/hrd-corp-claimable-search-engine-optimization-seo-and-search-engine-marketing-sem/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/08/Individual-Course-Posting-3.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20230926T090000
DTEND;TZID=Asia/Kuala_Lumpur:20230927T170000
DTSTAMP:20230830T070223Z
CREATED:20230830T070223Z
LAST-MODIFIED:20230830T070223Z
UID:9548-1695718800-1695834000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:The programme will allow participants to learn and master effective online marketing strategies from knowing how to plan\, set up\, monitor\, and optimize it\, to achieve their marketing goals effectively. Participants will learn how to use a proven framework and formula to manage their social media and Google ads campaign\, whether they’re in the B2C or B2B industry. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. In this class\, we’ll not just talk about the concept\, but also cover the case studies\, best practices\, the dos\, and don’ts\, to make it practical\, easy to understand and easy to apply. \nWhat will you learn in this Digital Marketing Masterclass Training?\n• Understand the principles of digital marketing\, the tools\, and how you can leverage it to grow your presence\, positioning and revenue online.\n• Leveraging the latest Facebook Ads campaign strategies to improve your marketing results and performance.\n• Learning how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industry.\n• How to create engaging copies\, images\, or videos for both social media and Search Engine campaign.\n• How to build authority\, brand\, and positioning as the go-to-expert on social media with content marketing. \nCourse Outline\nPRINCIPLES OF DIGITAL MARKETING\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioral journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioral trend online \nFACEBOOK & INSTAGRAM MARKETING\n• Social Media Ads campaign structure Overview\n• Meta Ads Account Manager & Business Manager Overview\n• Facebook & Instagram Campaign setup best practices\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook / Instagram ads policy and guidelines overview\n• Ads analysis and measuring your campaign\n• Facebook pixel and event measurement overview \nWEBSITE AND LANDING PAGE OPTIMIZATION\n• How to build a beginner-friendly site easily\n• Differences between a website and a landing page\n• Website ideas and structure setup\n• Website optimization best practices\n• Tools and tips for building a modern website without experience\n• Website pro tips and strategies that will help you save costs and generate leads\n• Lead generation forms integration and setup for maximum\nconversion \nCONTENT MARKETING\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation\, and planning strategy\n• Set up and manage your content calendar effectively.\n• How TO measure your content marketing goals\n• Short video – Reels video creation tutorial \nGOOGLE ADS MARKETING\n• Understand Google Ads campaign structure\n• Learn different types of Google Ads objectives for your campaign goals\n• Keyword research analysis and preparation\n• Google ads campaign set up walkthrough and best practices\n• Monitor and optimize your Google Ads campaign\n• How to measure your Google ads campaign \nEMAIL MARKETING\n• Email Marketing\n• Email Write Up Best Practices\n• Reduce Spam Filters\, Increase Delivery Rate & Open Rate\n• Email Marketing Automation \nAI FOR MARKETING PERFORMANCE\, PRODUCTIVITY & CREATIVITY\n• Learn different AI tools for marketing tasks & activities\n• Understand the limit and boundaries of AI tools\n• Using AI for Social Media & Search Engine\n• AI prompt for digital marketing
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-2/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/08/Individual-Course-Posting-4.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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