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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.16.4.1//NONSGML v1.0//EN
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DTSTART:20220101T000000
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DTSTART;TZID=Asia/Kuala_Lumpur:20230815T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230815T170000
DTSTAMP:20230728T070232Z
CREATED:20230728T070232Z
LAST-MODIFIED:20230728T070232Z
UID:9242-1692086400-1692118800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - ChatGPT Mastery: Enhancing Marketing Communications & Productivity
DESCRIPTION:In today’s fast-paced and digitally driven world\, organizations are seeking innovative solutions to streamline workflows and enhance productivity. This comprehensive course introduces participants to ChatGPT\, a state-of-the-art language model developed by OpenAI\, and explores its effective utilization within organizational settings.\n\nDesigned for professionals and teams across industries\, this course equips participants with the necessary knowledge and practical skills to leverage ChatGPT for a wide range of applications in their work environments.\n\nWhat will you learn in ChatGPT Mastery Training?\n\nUnderstand the fundamentals of ChatGPT and its capabilities\nLearn how to use ChatGPT to enhance productivity and efficiency in daily tasks\nExplore practical applications of ChatGPT in different organisational contexts\nDevelop strategies for effectively integrating ChatGPT into existing workflows\nGain insights on best practices\, potential challenges\, and ethical considerations when using ChatGPT\n\n  \nCourse Outline\nINTRODUCTION TO CHATGPT-3\n• Introduction to artificial intelligence and natural language processing\n• Overview of GPT-3 and its capabilities in text generation and human-computer interactions\n• Exploring the benefits of using ChatGPT-3 in organizational contexts\n• How ChatGPT-3 learns and adapts to generate human-like responses\n• Key concepts and the underlying technology behind ChatGPT-3\n• Limitations and ethical considerations of using ChatGPT-3 \nIMPLEMENTING CHATGPT-3 IN ORGANIZATIONAL WORKFLOWS\n• Introduction to Prompt Engineering\n• Using ChatGPT to create a full marketing campaign\n• Creating a comprehensive content calendar for your marketing campaign using ChatGPT\n• Defining and optimizing your target audience and buyer persona\n• Utilizing ChatGPT for audience research and analysis\n• Developing optimized social media posts with ChatGPT\n• Writing an optimized blog post in seconds with ChatGPT\n• Creating an email sequence with ChatGPT\n• Crafting sales page copy with ChatGPT\n• Generating Facebook ads and Google ads with ChatGPT\n• Analysing reviews and optimizing products and services with ChatGPT\n• Leveraging ChatGPT for tailored content\, seizing trending opportunities\, and crafting compelling advertisements\, newsletters\, and dynamic media campaigns in marketing\n• Optimizing AI-generated content\, captivating audiences\, and boosting brand impact through prompt engineering in ChatGPT marketing\n• Unleashing the power of ChatGPT from OpenAI for cutting-edge marketing strategies and impactful results \nMANAGING AND EVALUATING CHATGPT-3\n• Guidelines for integrating ChatGPT-3 into existing systems and workflow\n• Best practices for data preparation and fine-tuning models for specific organizational needs\n• Addressing potential biases and ethical concerns in the use of ChatGPT-3\n• Strategies for continuous improvement and feedback loops to enhance ChatGPT-3’s performance\n• Practical Exercises and Case Studies\n• Hands-on activities to engage participants in using ChatGPT-3\n• Group discussions and knowledge sharing to exchange insights and lessons learned \n  \nFor more information about our ChatGPT Mastery training\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-chatgpt-mastery-enhancing-marketing-communications-productivity/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:ChatGPT,Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-ChatGPT-Mastery-Enhancing-Marketing-Communications-Productivity-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20230816T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230817T170000
DTSTAMP:20230728T071244Z
CREATED:20230728T071244Z
LAST-MODIFIED:20230728T071244Z
UID:9246-1692172800-1692291600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business that has an online presence. This includes entrepreneurs\, marketing managers\, marketing specialists\, and small business owners.\n\nThis intensive 2-day Social Media Marketing and Branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international\, role-playing scenarios\, and hands-on activities\, participants will learn how to create\, grow\, and measure Social Media Marketing campaigns and manage their brand. Participants will also learn practical methods of how to harness the power of DM as the core driver of marketing strategy; how to apply successful marketing campaigns\, measure outcomes and plan a marketing strategy.\n\n\nWhat will you learn in Social Media Marketing Training?\n• Create and brand personal/organization presence in social media\,\n• Attract the right target audience and quality fans\n• Convert the traffics and fans to become leads/customer\n• Understand how latest social media marketing trends works\n• Create a social media marketing plan for your business\n• Deepen your knowledge of the evolving social media trends and brand developments\n• Expose to the best practices for branding and marketing\n• Increase your return on investment as part of marketing efforts\n• Optimise your existing social media marketing activities with the right tool \n  \nCourse Outline\nUNDERSTANDING DIGITAL MEDIA MARKETING\n• Fundamentals of Digital Marketing\n• Components of Digital Marketing\n• Current trends and Opportunities in the field of Digital Marketing\n• The Social Media Audit\n• SOSTAC® Marketing and RACE® Model \n  \nCONTENT MARKETING\n• Content Marketing Essentials\n• Copywriting Techniques\n• Generating content ideas\n• Types of content writing\n• Content Format and repurposing\n• Video Marketing\n• Tools and Techniques for content marketing\n• Strategy & the Social Journey\n• Vision & Goals Setting\n• Choosing your channels – Developing Buyer’s Journey and Customer Persona \n  \nSOCIAL MEDIA MARKETING CONCEPTUALIZATION\n• How online media differs from other traditional media opportunities\n• Audience behaviour online: penetration rates\, trends\, challenges\n• Selecting the right channels\, formats and placements for your campaign\n• Key considerations to consider when briefing and developing ad creative\n• How to overcome the key challenges of online advertising and maximize ROAS \n  \nFACEBOOK AND INSTAGRAM MARKETING\n• Facebook Content Marketing Best Practices\n• Setting a Facebook Content Strategy\n• Moderation and Reputation Management\n• Best Practices for using Facebook\n• Instagram and its role in your Marketing efforts\n• Instagram and how to make sure of it effective\n• Facebook & Instagram Advertising\n• Introduction to Meta Business Manager \n  \nLINKEDIN AND TIK TOK MARKETING\n• Personal & Corporate LinkedIn Pages\n• Advertising On LinkedIn and ad formats\n• Tik Tok basics – setting up profile for business\n• How to increase engagement on Tik Tok\n• Trending Challenges and Music usage\n• Hashtag Marketing & Influencer marketing\n• Creating and editing Tik Tok Video\n• Tik Tok Ads Manager \n  \nANALYTICS AND DATA INTERPRETATION\n• Facebook Insights\n• Return of Ads Spent (ROAS) Calculations\n• Competitor Analysis\n• Refining Social Media Strategies from Analytics \n  \nLOYALTY MARKETING\n• What Is Loyalty Marketing?\n• Identifying your loyal customers\n• Benefits of Loyalty Marketing – a continuous effort\n• Develop and Implement Your Own Loyalty Strategy \n  \nFor more information about our Social Media Marketing training\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses\, https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-social-media-marketing/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-Social-Media-Marketing-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20230822T080000
DTEND;TZID=Asia/Kuala_Lumpur:20230823T170000
DTSTAMP:20230728T081635Z
CREATED:20230728T081635Z
LAST-MODIFIED:20230728T081635Z
UID:9262-1692691200-1692810000@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Digital Marketing Masterclass training allows the participants to learn and master effective online marketing strategies\, ranging from learning to plan\, set up\, monitor and optimize a marketing campaign that leads to achieving the marketing goals. In this Digital Marketing Masterclass\, the participants will also get a chance to learn the proven framework and formula for managing their social media and Google ads campaigns. These modules are custom designed\, to help participants to equip the skill and ability to see improvement in their marketing campaign. This Digital Marketing Masterclass training is more than a theory\, the trainer will cover case studies\, best practices\, and the do’s and don’ts to make it practical\, easy to understand\, and easy to apply. \n  \nWhat will you learn in this Digital Marketing Masterclass Training?\n\nUnderstand the principles of digital marketing and the tools. Leverage them to grow your presence\, positioning and revenue online.\nUtilize the latest Facebook Ads campaign strategies to improve your marketing results and performance.\nLearn how to run Google Ads\, using other Google online tools to create an effective campaign for both B2C and B2B industries.\nLearn how to create engaging copies\, images or videos for social media and Search Engine campaigns.\nHow to build authority\, brand\, and positioning as the go-to expert on social media with content marketing.\n\n  \nCourse Outline\nPRINCIPLES OF DIGITAL MARKETING\n• Overview of an effective digital marketing strategy\n• Understand the pillars of digital marketing\n• Identifying customer online behavioral journey\n• Online competitor research and analysis\n• Concept and important terms for digital marketing\n• Malaysian behavioral trend online \nFACEBOOK & INSTAGRAM MARKETING\n• Social Media Ads campaign structure Overview\n• Meta Ads Account Manager & Business Manager Overview\n• Facebook & Instagram Campaign setup best practices\n• Custom audience and Lookalike audience overview and strategy\n• Copywriting for Ads\n• Campaign monitoring and optimization\n• Facebook / Instagram ads policy and guidelines overview\n• Ads analysis and measuring your campaign\n• Facebook pixel and event measurement overview \nWEBSITE AND LANDING PAGE OPTIMIZATION\n• How to build a beginner-friendly site easily\n• Differences between a website and a landing page\n• Website ideas and structure setup\n• Website optimization best practices\n• Tools and tips for building a modern website without experience\n• Website pro tips and strategies that will help you save costs and\ngenerate leads\n• Lead generation forms integration and setup for maximum conversion \nCONTENT MARKETING\n• Introduction to content marketing and its application.\n• Learn different types of content to build brand\, positioning and authority.\n• Content research\, ideation\, and planning strategy\n• Set up and manage your content calendar effectively.\n• How TO measure your content marketing goals\n• Short video – Reels video creation tutorial \nGOOGLE ADS MARKETING\n• Understand Google Ads campaign structure.\n• Learn different types of Google Ads objectives for your campaign goals.\n• Keyword research analysis and preparation.\n• Google ads campaign setup walkthrough and best practices.\n• Monitor and optimizing your Google Ads campaign.\n• How to measure your Google ads campaign. \nSEARCH ENGINE OPTIMIZATION\n• How to optimize your website for better ranking on Google.\n• Understanding technical SEO.\n• Keyword research and optimization for better ranking.\n• Off-page SEO methods and strategies.\n• Auditing your website before implementing SEO.\n• Understand how Search Engine works in most cases.\n• Getting in touch with Google’s latest update on the algorithm.\n• Recommended tools to help measure your site performance and\nprogress.\n• Measuring your SEO effort with Google Analytics and Google Analytics \nAI FOR MARKETING PERFORMANCE\, PRODUCTIVITY & CREATIVITY\n• Learn different AI tools for marketing tasks & activities\n• Understand the limit and boundaries of AI tools\n• Using AI for Social Media & Search Engine\n• AI prompt for digital marketing \n  \nFor more information about our Digital Marketing Masterclass\, contact us at 1700-81-5520 or email us at training@excelacademy.my. To keep updated with our training you can follow us on Facebook\, https://www.facebook.com/excelacademyofexecutiveeducation  \nCheck out other courses: https://www.excelacademy.my/hrdcorp-claimablecourse/
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2023/07/HRDCorpClaimableCourse-Digital-Marketing-Masterclass-AUG.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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