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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.18.2//NONSGML v1.0//EN
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DTSTART;TZID=Asia/Kuala_Lumpur:20261110T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261113T170000
DTSTAMP:20260914T024218Z
CREATED:20260115T033900Z
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UID:14369-1794301200-1794589200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Professional
DESCRIPTION:Download The Course Brochure Link \n\nDigital Marketing Professional is a comprehensive four-day programme designed to build practical\, industry-relevant skills across the major areas of modern digital marketing. Participants will develop an integrated understanding of digital strategy\, AI-powered content creation\, social media marketing\, SEO\, paid advertising\, email automation\, website optimisation\, analytics and persuasive copywriting. \nThroughout the Digital Marketing Professional programme\, participants will combine strategic concepts with hands-on activities using modern AI and marketing tools such as ChatGPT\, Canva\, CapCut and automation platforms. These tools will be applied to real-world marketing activities including audience research\, content planning\, campaign creation\, keyword research\, analytics interpretation and workflow automation. \nRather than learning each digital channel in isolation\, participants will progressively build an end-to-end digital marketing strategy that connects audience insights\, content frameworks\, advertising structures\, SEO plans\, marketing funnels\, performance dashboards and automation workflows. By the end of this Digital Marketing Professional training\, participants will have developed a practical strategy and AI-enhanced automation blueprint that can be adapted for workplace implementation. \nWhat Will You Learn in This Digital Marketing Professional Programme?\nThis Digital Marketing Professional programme will help participants develop practical skills in: \n\nGrasp the fundamentals of digital marketing\, including key channels\, AI‐driven tools and audience behaviour.\nDevelop persona‐based\, data‐driven content tailored to different stages of the buyer’s journey.\nEstablish\, engage\, and grow audiences across leading social media platforms while leveraging paid campaigns.\nConduct keyword research\, optimize web pages\, and create impactful PPC and display campaigns for higher ROI.\nUtilize automation and A/B testing to optimize email marketing performance.\nDesign user-centric websites and improve conversion rates using A/B testing and performance metrics.\nSet up\, interpret and generate insights from Google Analytics 4 (GA4) reports to support data‐driven decisions.\nIntegrate multi-channel campaigns with clear objectives\, KPIs\, and actionable plans to drive business goals.\nAdopt the latest AI‐powered digital marketing tools\, trends and best practices to elevate marketing strategy and execution.\n\nWho Should Attend?\nThis Digital Marketing Professional programme is suitable for professionals who want to build a broader understanding of digital marketing and apply practical strategies across multiple channels. \nIt is particularly suitable for: \n\nMarketing executives and managers\nDigital marketing professionals\nSocial media and content teams\nBusiness owners and entrepreneurs\nSales and communications professionals\nE-commerce and website teams\nProfessionals involved in SEO\, paid advertising\, email marketing or analytics\nIndividuals who want to strengthen their digital marketing skills while learning how AI and automation can support campaign execution\n\nThe Digital Marketing Professional training is also suitable for participants who already have some exposure to digital marketing but want a more structured\, end-to-end approach that connects strategy\, content\, advertising\, analytics and automation. \nNo advanced programming knowledge is required. \nCourse Outline\nThe Digital Marketing Professional course outline progresses through ten core areas of digital marketing\, helping participants connect strategy\, content\, advertising\, analytics and automation into one integrated approach. \nModule 1: Introduction to Digital Marketing\n– Analyse the digital landscape to understand how channels\, audience behaviour\, and buyer\njourneys shape marketing decisions.\n– Use AI text generators to develop personas and journey maps that strengthen targeting and\npositioning.\n– Apply AI-driven insights to evaluate competitors and identify market gaps.\n– Build an AI Automation Platform workflow to automatically gather and summarise competitor\ndata.\n– Produce an Audience Intelligence Report as the foundation for strategic planning. \nModule 2: Content Marketing Essentials \n– Use AI text generators to design a content strategy aligned with personas\, topics\, and buyer-\njourney stages. \n– Apply AI design tools to quickly transform ideas into engaging visual assets.\n– Use an AI automation platform to efficiently repurpose and distribute content across multiple\nchannels.\n– Produce a Content Strategy Pack with defined content pillars\, a 30-day plan\, and a content\nfunnel ready for execution. \nModule 3: Social Media Marketing\n– Use AI tools to analyse platform roles\, behaviours and content opportunities.\n– Apply AI Design Tools and AI Video Editors to create impactful visuals and short‐form videos.\n– Use AI Text Generators to craft captions and engagement prompts aligned with brand voice.\n– Implement an AI Automation Platform workflow to schedule and publish content.\n– Produce a Social Media Channel Plan with platform goals and a consistent posting rhythm. \nModule 4: SEO (Search Engine Optimization)\n– Use AI tools to conduct keyword research\, classify search intent\, and identify optimisation\nopportunities.\n– Apply AI text generators to build SEO-friendly content outlines and topic clusters.\n– Use an AI automation platform to organise\, cluster\, and categorise keyword lists.\n– Produce an SEO Strategy Document including content mapping and optimisation plans. \nModule 5: Paid Search & Display Advertising\n– Use AI tools to develop relevant PPC and display advertising strategies.\n– Apply AI text generators and AI video editors to create high-performing ad assets.\n– Use an AI automation platform to monitor campaign performance and trigger optimisation\nalerts.\n– Produce a Paid Advertising Plan covering structure\, creative variations\, and bidding strategies. \nModule 6: Email Marketing & Campaign Automation\n– Use AI tools to design high-impact email sequences for acquisition\, engagement\, and reactivation.– Apply AI design tools to create branded and visually cohesive email templates.– Build an AI automation platform workflow to automate lead nurturing with AI-generated messages.– Produce an Email Funnel Map detailing segmentation\, messaging flow\, and automation triggers. \nModule 7: Website Optimization & E-Commerce\n– Use AI tools to assess website UX/UI performance and identify improvement opportunities.– Apply AI text generators to refine product descriptions and support conversion.– Use an AI automation platform to automate abandoned-cart recovery using personalised messages.– Produce a Website Conversion Strategy with UX enhancements and funnel optimisation. \nModule 8: Analytics With Google Analytics 4 (GA4)\n– Use AI tools to interpret GA4 metrics and highlight optimisation opportunities.– Apply AI text generators to turn raw analytics into actionable insights.– Build an AI automation platform workflow to generate automated weekly GA4 performance reports.– Produce a Measurement & Analytics Framework covering KPIs\, dashboards\, and reporting routines. \nModule 9: Copywriting Mastery\n– Use AI tools to apply proven copywriting formulas\, emotional triggers\, and messaging frameworks.– Apply AI text generators to create high-converting copy for different channels.– Use AI design tools to enhance copy with strong visual components.– Implement an AI automation platform workflow to produce multi-platform variations from a single message.– Produce a Brand Messaging Guide with tone\, templates\, and channel-specific structures. \nModule 10: Digital Marketing Strategy\n– Consolidate the skills developed throughout the Digital Marketing Professional programme into one cohesive digital marketing strategy. \n– Apply AI text generators to structure the strategy\, refine objectives\, and align tactics.– Use AI to analyse risks\, opportunities\, and resource requirements.– Build an AI automation platform workflow integrating lead capture\, content distribution\, nurturing\, and reporting.– Produce a Full Integrated Digital Marketing Strategy & Automation Blueprint ready for deployment. \nBy completing the Digital Marketing Professional programme\, participants will be better prepared to plan\, execute\, measure and improve integrated digital marketing campaigns using both established marketing techniques and modern AI-assisted tools. \nThe Digital Marketing Professional training provides participants with a practical framework for turning digital marketing plans into measurable campaigns supported by modern AI and automation tools. \n\n\n\n\n\nFor more information about our training programmes\, visit Excel Academy Malaysia.  
URL:https://www.excelacademy.my/event/digital-marketing-professional/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Certified Digital Marketing Professional,Digital Marketing,Search Engine Optimization and Search Engine Marketing,SEO & SEM
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/NOV2026_DMP.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20261126T090000
DTEND;TZID=Asia/Kuala_Lumpur:20261127T170000
DTSTAMP:20260928T092408Z
CREATED:20260714T061138Z
LAST-MODIFIED:20260928T092408Z
UID:14812-1795683600-1795798800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - THE B.R.I.D.G.E METHOD: AI Powered Content Marketing
DESCRIPTION:Download The Course Brochure Link \n\n\nAI Powered Content Marketing through the B.R.I.D.G.E Method is a two-day interactive programme designed to help marketers and business professionals plan\, create\, review and improve marketing content using a structured\, campaign-based workflow. Rather than relying on random content generation\, participants will learn how to develop a more organised and repeatable approach to digital marketing with the support of AI. \nThe programme introduces practical ways to use flexible AI writing\, research and content-planning tools throughout different stages of the marketing process. Participants will explore audience research\, customer pain points\, campaign planning\, content pillars\, creative angles\, hooks\, captions\, calls-to-action\, visual concepts and short-form video planning. \nThrough hands-on activities\, participants will complete an individual Core Campaign Pack consisting of seven practical deliverables. These exercises demonstrate how AI Powered Content Marketing can support idea generation\, campaign development and content production while maintaining accuracy\, brand consistency and appropriate human review. \nBy the end of this AI Powered Content Marketing programme\, participants will have a clearer understanding of how to integrate AI into their marketing workflows and use it as a productivity tool while ensuring that marketing content remains relevant\, accurate\, on-brand and aligned with campaign objectives. \n\nWhat will you learn in this THE B.R.I.D.G.E METHOD: AI Powered Content Marketing?\nThis AI Powered Content Marketing programme will help participants develop these practical skills: \n\nUnderstand how AI is changing content marketing\, social media execution and campaign\nplanning\nApply the B.R.I.D.G.E. Framework to plan and create product or service marketing campaigns\nPrepare a clear\, measurable campaign brief before creating content\nUse AI to identify customer pain points\, buy motivations\, objections\, FAQs and content opportunities\nDevelop content pillars\, campaign angles\, hooks and post ideas\nCreate AI-assisted captions\, headlines\, CTAs\, ad copy and enquiry messages\, and improve\nweak AI output\nPlan visual content\, carousel posts and short-form video scripts at concept level\nAdapt content for Facebook\, Instagram\, TikTok\, LinkedIn\, WhatsApp and other relevant platforms\nReview AI-generated content for accuracy\, brand voice\, claims\, privacy and compliance —\nincluding Malaysia-specific rules\nBuild a 30-day content calendar and prepare handover-ready paid-social copy\nEvaluate content using platform-level metrics and identify improvement actions\n\nWhy Attend This AI Powered Content Marketing Training?\nThis AI Powered Content Marketing training is designed for professionals who want to move beyond basic AI prompting and apply AI within a more structured marketing process. Participants will learn how to connect campaign objectives\, audience insights\, customer needs and content ideas before moving into execution. \nThe B.R.I.D.G.E Method provides a practical framework for organising marketing activities from research and planning through to content creation\, governance and performance review. Participants will also learn why AI-generated content should be reviewed for accuracy\, brand voice\, privacy\, claims and compliance before it is published. \nBy combining marketing strategy with AI-assisted workflows\, the AI Powered Content Marketing programme helps participants improve productivity without removing the need for human judgement\, creativity and accountability. \nCourse Outline\nModule 1: AI Content Marketing Landscape\, The B.R.I.D.G.E. Framework & The Governance-First Mindset\n– How AI is changing the marketing industry\n– Core philosophy of the course \nModule 2: Brief the Campaign\n– Defining clear campaign objectives\n– Identifying the target audience \nModule 3: Research Audience\, Offer\, Competitor & Platform Signals\n– Using AI for deep audience research\n– Identifying customer pain points\n– Analysing competitor patterns \nModule 4: Ideate Content Pillars\, Hooks & Campaign Angles\n– Developing content pillars\n– Crafting hooks & campaign angles\n– Building the creative foundation \nModule 5: Develop AI-Assisted Copy\, CTAs & Enquiry Messages\n– Writing effective AI prompts\n– Improving AI-generated text\n– Copy for CTAs & WhatsApp enquiries across platforms \nModule 6: Develop Visual & Short-Form Video Concepts (Planning Level)\n– Planning scripts & storyboards\n– Formats for Reels & TikTok\n– Static post planning \nModule 7: Govern Brand\, Accuracy\, Claims\, Privacy & Approval (Malaysia-Specific)\n– Reviewing content for accuracy\n– PDPA & MCMC compliance\n– Brand & legal approval process \nModule 8: Execute: 30-Day Calendar\, Repurposing\, Light Paid-Social Handover & Platform Review\n– Managing content rollout\n– Repurposing & paid-social handover\n– Evaluating success through metrics \nModule 9: Final Project — B.R.I.D.G.E. Content Campaign Pack & Assessment\n– Finalizing campaign deliverables\n– Post-course assessment \nFor more information about our training programmes\, visit Excel Academy Malaysia. 
URL:https://www.excelacademy.my/event/ai-powered-content-marketing-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing,Certified Digital Marketing Professional,Digital Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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