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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.18.2//NONSGML v1.0//EN
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DTSTART;TZID=Asia/Kuala_Lumpur:20260922T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260923T170000
DTSTAMP:20260911T091547Z
CREATED:20260714T021201Z
LAST-MODIFIED:20260911T091547Z
UID:14803-1790067600-1790182800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - THE B.R.I.D.G.E METHOD: AI Powered Content Marketing
DESCRIPTION:Download The Course Brochure Link \n\nAI Powered Content Marketing through the B.R.I.D.G.E Method is a two-day interactive programme designed to help marketers and business professionals plan\, create\, review and improve marketing content using a structured\, campaign-based workflow. \nParticipants will learn how to use flexible AI writing\, research and content-planning tools to move beyond random content creation and develop a repeatable\, strategic marketing process. The programme covers audience research\, campaign planning\, content pillars\, hooks\, AI-assisted copywriting\, visual concepts\, short-form video planning\, governance and performance review. \nThrough hands-on activities\, participants will complete an individual Core Campaign Pack consisting of seven practical deliverables. By the end of this AI Powered Content Marketing programme\, participants will have the skills and governance-first mindset needed to integrate AI into their marketing workflows while keeping content accurate\, on-brand and compliant. \n\nWhat Will You Learn in This AI Powered Content Marketing Training?\nThis AI Powered Content Marketing training equips participants with practical knowledge and structured techniques to plan\, create\, review and optimise marketing content more effectively using AI. \n\nUnderstand how AI is changing content marketing\, social media execution and campaign\nplanning\nApply the B.R.I.D.G.E. Framework to plan and create product or service marketing campaigns\nPrepare a clear\, measurable campaign brief before creating content\nUse AI to identify customer pain points\, buy motivations\, objections\, FAQs and content opportunities\nDevelop content pillars\, campaign angles\, hooks and post ideas\nCreate AI-assisted captions\, headlines\, CTAs\, ad copy and enquiry messages\, and improve\nweak AI output\nPlan visual content\, carousel posts and short-form video scripts at concept level\nAdapt content for Facebook\, Instagram\, TikTok\, LinkedIn\, WhatsApp and other relevant platforms\nReview AI-generated content for accuracy\, brand voice\, claims\, privacy and compliance —\nincluding Malaysia-specific rules\nBuild a 30-day content calendar and prepare handover-ready paid-social copy\nEvaluate content using platform-level metrics and identify improvement actions\n\nWhy Attend This AI Powered Content Marketing Training?\nThis AI Powered Content Marketing programme is designed for professionals who want to use AI as part of a structured marketing process rather than relying on isolated prompts or one-off content generation. \nUsing the B.R.I.D.G.E. Method\, participants will learn how to connect campaign objectives\, audience insights\, content ideas\, execution and review into a repeatable workflow. The programme focuses on helping participants create marketing content that is not only faster to produce\, but also more relevant to customers and better aligned with business objectives. \nParticipants will also learn how to review AI-assisted content for accuracy\, brand consistency\, privacy\, claims and compliance. This governance-first approach helps ensure that AI supports professional marketing standards rather than replacing human judgement and accountability. \nWho Should Attend?\nThis AI Powered Content Marketing training is suitable for marketing executives\, social media teams\, content creators\, business owners\, communications professionals\, sales and marketing teams\, and employees involved in campaign planning or content development. \nIt is particularly useful for professionals who already experiment with AI tools but want a clearer framework for research\, planning\, creation\, review and execution. \nNo programming or advanced technical AI knowledge is required. \nPractical Skills You Can Apply\nParticipants completing this AI Powered Content Marketing training will be able to apply a more structured approach to audience research\, campaign planning\, content creation and performance review. The B.R.I.D.G.E. Method helps turn AI-assisted marketing activities into a repeatable workflow that supports both productivity and content quality. \nCourse Outline\nModule 1: AI Content Marketing Landscape\, The B.R.I.D.G.E. Framework & The Governance-First Mindset\n– How AI is changing the marketing industry\n– Core philosophy of the course \nModule 2: Brief the Campaign\n– Defining clear campaign objectives\n– Identifying the target audience \nModule 3: Research Audience\, Offer\, Competitor & Platform Signals\n– Using AI for deep audience research\n– Identifying customer pain points\n– Analysing competitor patterns \nModule 4: Ideate Content Pillars\, Hooks & Campaign Angles\n– Developing content pillars\n– Crafting hooks & campaign angles\n– Building the creative foundation \nModule 5: Develop AI-Assisted Copy\, CTAs & Enquiry Messages\n– Writing effective AI prompts\n– Improving AI-generated text\n– Copy for CTAs & WhatsApp enquiries across platforms \nModule 6: Develop Visual & Short-Form Video Concepts (Planning Level)\n– Planning scripts & storyboards\n– Formats for Reels & TikTok\n– Static post planning \nModule 7: Govern Brand\, Accuracy\, Claims\, Privacy & Approval (Malaysia-Specific)\n– Reviewing content for accuracy\n– PDPA & MCMC compliance\n– Brand & legal approval process \nModule 8: Execute: 30-Day Calendar\, Repurposing\, Light Paid-Social Handover & Platform Review\n– Managing content rollout\n– Repurposing & paid-social handover\n– Evaluating success through metrics \nModule 9: Final Project — B.R.I.D.G.E. Content Campaign Pack & Assessment\n– Finalizing campaign deliverables\n– Post-course assessment \nFor more information about our training programmes\, visit Excel Academy Malaysia.
URL:https://www.excelacademy.my/event/ai-powered-content-marketing/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:AI Tools for Content Creation and Marketing,Certified Digital Marketing Professional,Digital Marketing
ATTACH;FMTTYPE=image/png:https://www.excelacademy.my/wp/wp-content/uploads/2026/07/SEP2026_BRIDGE-1.png
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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