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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART;TZID=Asia/Kuala_Lumpur:20260609T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260610T170000
DTSTAMP:20260617T163938
CREATED:20260115T025634Z
LAST-MODIFIED:20260410T022945Z
UID:14469-1780995600-1781110800@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Digital Marketing Masterclass
DESCRIPTION:Download The Course Brochure \nThe Digital Marketing Masterclass equips participants with the skills to craft impactful campaigns\,\noptimize websites\, and leverage AI tools for improved online presence and conversions. This hands-on\nprogram covers key digital marketing strategies\, including social media\, email marketing\, SEO\, and\ncontent creation\, tailored for B2C and B2B industries. Through real-world case studies and practical\nexercises\, participants will gain actionable insights to drive measurable results in today’s dynamic\ndigital landscape. \nWhat will you learn in this Digital Marketing Masterclass?\n\nUnderstand the core principles of digital marketing and its relevance in the modern business\necosystem.\nDevelop\, manage\, and optimize impactful campaigns across Facebook\, Instagram\, and other\nsocial media platforms.\nCraft high-performing email marketing strategies to increase engagement and conversions.\nBuild effective landing pages and websites that enhance user experience and drive\nconversions.\nLeverage content marketing to establish authority and foster community growth.\nApply SEO best practices to boost website rankings and organic visibility.\nIncorporate AI tools to streamline campaign management\, content creation\, and analytics.\nConduct competitor and demand analysis to refine marketing strategies.\n\nCourse Outline\nModule 1: Principles of Digital Marketing\n– Overview of an effective digital marketing strategy with AI Overview.\n– Key pillars: content\, social\, email\, SEO\, and analytics.\n– Customer online behavioral journey and consumer trends.\n– Competitor research and demand analysis tools.\n– Incorporating AI for your marketing strategies. \nModule 2: Social Media Marketing (Facebook & Instagram)\n– Structuring campaigns for optimal performance.\n– Targeting audiences\, allocating budgets\, placement and creative enhancement to maximize\nROI.\n– Monitoring and measuring your campaign\, A/B test and understand metrics to improve your\nexisting campaign.\n– Leveraging AI to improve campaign performance \nModule 3: Email Marketing Essentials with AI\n– Crafting impactful email content for lead nurturing and retention.\n– Segmentation and personalization strategies to boost open and click-through rates.\n– Analyzing campaign performance for continuous improvement \nModule 4: Landing Page & Website Optimization\n– Principles and structures of high-converting landing pages.\n– Differences between websites and landing pages\, and when to use each.\n– How to identify website content and structural gap\, to improve customer journey and\nconversions. \nModule 5: Content Marketing Strategies with AI\n– How to use AI for content marketing and brainstorming.\n– Leveraging different AI tools for text\, video & images.\n– Researching\, ideating\, and planning content calendars.\n– Measuring content effectiveness and adjusting for improved reach and engagement. \nModule 6: Search Engine Optimization (SEO)\n– Understanding SEO pillars: technical\, on-page\, and off-page.\n– Keyword research for organic search improvement.\n– Using AI to improve SEO content.\n– Conducting audits and applying free tools to enhance web performance.\n– Best practices to rank on the first page of Google.\n– How to measure your SEO performance with tools and with AI.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-digital-marketing-masterclass-34/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Digital Marketing
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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DTSTART;TZID=Asia/Kuala_Lumpur:20260610T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260611T170000
DTSTAMP:20260617T163938
CREATED:20260115T030044Z
LAST-MODIFIED:20260410T023355Z
UID:14473-1781082000-1781197200@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Canva AI Bootcamp : Optimizing Your Design
DESCRIPTION:Download The Course Brochure Link \nIn today’s fast-paced digital world\, successful business communication demands more than just\nwords—it requires compelling\, on-brand visuals that capture attention and tell a story. This intensive\ntwo-day course is designed for business professionals\, from beginners to intermediates\, who want to\nmaster the art of visual content creation to enhance their marketing and corporate communication.\nThrough a unique combination of foundational design principles and practical\, hands-on exercises\,\nyou will learn to transform ideas into compelling business assets and also gain a comprehensive\nunderstanding of how visual content impacts customer engagement and brand recognition in the\ndigital world. By the end of this course\, you’ll learn to navigate the Canva platform with ease\, even if you\nhave no prior graphic design experience\, and harness its potential to create stunning graphics for\nsocial media\, product presentations\, and beyond. \nWhat will you learn in this Canva AI Bootcamp : Optimizing Your Design?\n\nCraft designs that convey a clear narrative and resonate with specific target audiences across\nvarious platforms.\nBe proficient in using Canva’s intuitive interface\, making design accessible even to those with no prior graphic design experience.\nExplore Canva’s extensive template library and discover how to customize and personalize templates to create designs that align with their brand identity and message.\nEquipped with the knowledge and techniques to expedite design workflows\, saving time and\nresources while achieving impactful results.\nDevelop optimized and collaborative workflows using Canva’s tools. Utilize a variety of Canva’s AI-powered tools\, to streamline the creative process and save significant time.\n\nCourse Outline\nModule 1: Foundations & Marketing Design: Introduction To Visual Storytelling\n– Importance of visuals in digital marketing and brand engagement.\n– Core principles of effective design: color\, typography\, composition.\n– Visual storytelling applicable to social media and digital platforms.\n– Discussion & Sharing : visual content from various industries. \nModule 2: Maximizing Canva’s Free Features\n– Overview of Canva’s free features and interface.\n– Principles of visual narrative for various media formats.\n– Crafting compelling designs with free elements and photos.\n– Creating and managing reusable templates within the free version.\n– Hands-on: Create a product/service flyer that applies the design principles. \nModule 3: Photo Editing & Animation for Canva\n– Introduction to Canva’s photo editing tools (filters\, adjustments\, cropping\, background\nremover).\n– Enhancing product photos for marketing materials.\n– Exploring the animation feature and video feature in Canva.\n– Hands-on: Create a social media posts using optimized photos and/or animation. \nModule 4: Branding and Consistency\n– Developing brand assets\, such as a makeshift brand kit.\n– Maintaining consistency in designs across different mediums.\n– Build a mini brand kit for an organizational initiative.\n– Hands-on: Create a mini brand kit. \nModule 5: Enhancing Productivity with Canva Docs and Sheets\n– Introduction to Canva Docs: a new approach to business documents.\n– Using Docs to draft reports\, proposals\, and meeting notes.\n– Hands-on: Create a structured project brief or meeting agenda in Docs.\n– Introduction to Canva Sheets: visualizing data within Canva.\n– Creating simple charts and graphs from data.\n– Hands-on: Import data to create a simple chart in Sheets. \nModule 6: AI Tools and Canva\n– Overview of AI capabilities in Canva.\n– Utilizing Text to Image for unique visual assets.\n– Exploring AI-assisted design suggestions for reports and presentations.\n– Hands-on: Create a series of AI-enhanced visuals for a visual. \nModule 7: Designing Impactful Reports & Presentations\n– Best practices for optimizing designs for performance and clarity.\n– Structuring reports and presentations for a clear\, professional narrative.\n– Publishing and sharing content efficiently.\n– Hands-on: Design a simple presentation deck. \nModule 8: Canva for Website\n– Explore the benefits of websites and the key principles of website creation.\n– Introduction to creating simple\, professional landing pages in Canva.\n– Final project: Create a one-page website as conclusion of the course.
URL:https://www.excelacademy.my/event/hrd-corp-claimable-canva-ai-bootcamp-optimizing-your-design-12/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Canva
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ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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