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PRODID:-//Excel Academy Malaysia - HRD Corp Approved Training Provider - ECPv6.15.20//NONSGML v1.0//EN
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X-WR-CALNAME:Excel Academy Malaysia - HRD Corp Approved Training Provider
X-ORIGINAL-URL:https://www.excelacademy.my
X-WR-CALDESC:Events for Excel Academy Malaysia - HRD Corp Approved Training Provider
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DTSTART;TZID=Asia/Kuala_Lumpur:20260422T090000
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DTSTAMP:20260423T065525
CREATED:20260115T023105Z
LAST-MODIFIED:20260410T010759Z
UID:14448-1776848400-1776963600@www.excelacademy.my
SUMMARY:HRD Corp Claimable - Social Media Marketing
DESCRIPTION:Download The Course Brochure Link \nThis course is designed to provide a deep dive into social media marketing\, focusing on key\nplatforms such as Facebook\, Instagram\, LinkedIn\, and TikTok. Participants will learn how to\ncreate compelling content\, analyze performance metrics\, and implement innovative\nstrategies to engage audiences effectively. \nWhat will you learn in this Social Media Marketing?\n\nMaster essential social media marketing principles and trends.\nDevelop powerful copywriting\, content creation\, and video marketing skills.\nUnderstand audience behaviors\, media strategies\, and platform-specific opportunities.\nOptimize ad performance with data-driven insights and advanced tools.\nExplore loyalty marketing concepts and build strategies for customer retention.\n\nCourse Outline\nModule 1: Understanding Social Media Marketing\n– Master the fundamentals of social media marketing\n– Conduct a social media audit to assess your brand’s performance\n– Apply the SOSTAC® Marketing and RACE® Model for strategic planning\n– Explore trends and growth opportunities in the social media landscape \nModule 2: Content Marketing Essentials\n– Discover the impact of innovative content marketing strategies\n– Hone your copywriting skills and learn advanced techniques\n– Dive into video marketing and its role in modern campaigns\n– Develop content strategies aligned with customer personas and the Buyer’s Journey \nModule 3: Social Media Campaign Conceptualization\n– Differentiate between online and traditional media opportunities\n– Strategically select channels\, formats\, and ad placements\n– Create compelling ad creatives and overcome online advertising challenges \nModule 4: Facebook and Instagram Marketing\n– Optimize profiles for business success on Facebook and Instagram\n– Leverage audience analytics to refine ad performance\n– Maximize Return on Ads Spent (ROAS) with targeted strategies \nModule 5: LinkedIn and TikTok Marketing \n– Explore LinkedIn for professional engagement and lead generation\n– Harness TikTok’s unique format for creative\, viral marketing campaigns\n– Analyze trends and adapt strategies for diverse audiences \nModule 6: Analytics and Data-Driven Strategies\n– Utilize Facebook Insights and platform analytics effectively\n– Calculate and optimize Return on Ads Spent (ROAS)\n– Conduct competitor analysis to sharpen your campaigns\n– Refine strategies with actionable data insights \nModule 7: AI Tools for Social Media Marketing\n– Discover AI-driven tools for customer engagement and ROI improvement\n– Learn how to integrate AI into marketing strategies for greater impact\n– Stay ahead with continuous learning and AI adaptations
URL:https://www.excelacademy.my/event/hrd-corp-claimable-introduction-to-ai-tools-prompt-smarter-for-higher-productivity-3/
LOCATION:Armada Hotel\, Lot 6\, Lorong Utara C\, Section 52\, Petaling Jaya\, Selangor\, 46200\, Malaysia
CATEGORIES:Social Media Marketing
ATTACH;FMTTYPE=image/webp:https://www.excelacademy.my/wp/wp-content/uploads/2026/01/APR2026_SocialMedia-ezgif.com-png-to-webp-converter-1024x1024-1.webp
ORGANIZER;CN="Excel Academy":MAILTO:training@excelacademy.my
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