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Digital marketing is gaining popularity and importance amongst real estate professionals. In some ways, it’s easier than ever to market properties in the digital world but there are many real estate agents who are still using the old-school techniques of advertisements.
In this course, the trainer will provide an overview of digital marketing and how real estate professionals can leverage on it for their real estate marketing. The trainer will explain the important aspects of digital marketing e.g. creating the right online presence and how to promote the online presence through the different techniques, e.g. SEO, paid search, email and video marketing. One of the areas covered include working with partners or 3rd party digital agencies and how to ensure that real estate professionals get the best return on investment.
The course will also include digital marketing analytics and how real estate professionals should strategize and plan for their digital marketing campaigns.
What Will You Learn in This Seminar?

  • Participants will have a greater awareness and appreciation of digital marketing for the real estate industry
  • Participants will understand the available options for online presences
  • Participants will know how to promote their online presence through different channels, e.g. SEO & Paid Search, Email Marketing, etc
  • Participants will learn what is content marketing and the importance of content marketing in their digital marketing journey
  • Participants will know how to engage 3rd parties effectively for the digital marketing jobs
  • Participants will understand how to measure their digital marketing effectiveness through analytics

Date: 13 November 2018

CPD: 5 CPD Applied

Fee: RM300 per pax

Interested to register? Kindly call us at 03-74997190 or email us at courses@excelacademy.my

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